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If you're expecting to see an Audi e-tron at your local dealership next spring, we have some bad news for you. According to Automotive News, Audi is testing a new retail model where dealers will not stock the model. Instead, they'll handle reservations for customers on the e-tron that begin with a $1,000 deposit. The hope is that will improve profitability of the e-tron. "I think it would be a beautiful world if you can go to a dealer — and we'd like to find that beautiful world — with zero floorplan [expense] and proper, full gross on the car. This would be a beautiful state; so let's go see if we can find this dream state," said Audi of America President Scott Keogh. This approach will allow all of Audi's dealers in the U.S. to sell the e-tron with worrying vehicle allocation and being stuck with trying move them off their lot. "The same network that got us to double our sales, and got us to 200,000 units [annually], is going to be the same network that's going to lead this electric revolution for us. And that's a massive competitive advantage — an onboard and engaged network," said Keogh. That isn't to say dealers will not be allowed to stock e-trons. A spokesman told Automotive News that dealers will be able to order e-trons for their inventory should they desire. They will also have demos available to buyers to check out. Source: Automotive News (Subscription Required) View full article

September has become electric-vehiclepalooza as various automakers have revealed either production or concept electric vehicles. Audi is the latest automaker to join this as last night, they unveiled the 2019 e-tron crossover. Unlike the Jaguar I-Pace or Mercedes-Benz EQ C, the e-tron looks very conventional. The basic shape, grille, and lighting fits in line with Audi's other crossovers. There are some little touches that reveal this isn't your normal crossover such as the closed-off grille and aerodynamically optimized 20-inch alloy wheels. One item that the U.S. version will miss out on are the cameras that take the place of the side-view mirrors. Audi is working with regulators to get approval for them. The interior is instantly recognizable as an Audi with a modern design for the dash and dual-screen layout for the infotainment. One interesting touch is the uniquely styled wrist-rest on the center console that has a toggle on the edge for switching gears. The e-tron's drive system is comprised of two electric motors, one powering each axle. Audi hasn't published official power figures for the e-tron, but said it will hit 60 mph in 5.5 seconds and onto a top speed of 124 mph. Audi will also be offering a towing package for the e-tron that will allow it to tow a max amount of 4,000 pounds. Depending on the load, the e-tron can be driven on just the rear motor. The front motor will kick on when more power is needed or the quattro system detects a loss of traction. A 95-kWh battery pack sits between the two electric motors. Audi hasn't revealed range for the U.S. e-tron, but did say the European-market version will travel up to 248 miles based on WTLP testing. All e-trons will come with a home charger that can support charging via 120-volt or 240-volt outlets. The model also supports DC fast charging via the SAE Combo plug and will be the first vehicle that can take advantage of 150 kW charging - currently the max amount is 90 kW on the SAE Combo plug. Audi is partnering with Electrify America (the company set up by Volkswagen as part of the diesel emission settlement) to provide 1,000 kWh of no-cost charging to e-tron buyers. Electrify America is planning to build out 500 charging stations throughout 40 states and 17 metro areas. Pricing for the e-tron is as followed, Prestige: $75,795 Prestige Plus: $82,795 Edition One: $87,695 All prices include a $995 destination charge. Audi says the e-tron will be eligible for $7,500 Federal tax credit. Those interested in picking up an e-tron can head down to their Audi dealer to pre-order one a place $1,000 deposit. Deliveries are expected to begin next spring. Source: Audi Electric goes Audi: all-electric Audi e-tron SUV unveiled and available for US customers to place reservations First all-electric, fastest charging Audi e-tron SUV makes global debut and is available for customers to place reservations Audi e-tron is a spacious five-seater, electric mid-sized premium SUV that is very well equipped to meet premium buyer expectations Innovative battery design engineered for repeatable performance, longevity, and safety as well as highest levels of Audi infotainment and driver assistance systems Customers can enjoy the convenience of exclusive home charging installation through Amazon Home Services and complimentary 1000 kWh of charge powered by Electrify America. HERNDON, Va., September 17, 2018 – With the introduction of the Audi e-tron, the Audi brand presents its first fully electric production model. The mid-size SUV is electrified, performance oriented and fit for every aspect of daily life. In combination with a comprehensive range of available charging solutions for home and on the move, customers can enjoy fully electric driving without compromise. The Audi e-tron is an electric SUV for sport, family and leisure. It is 193 inches long, 76.3 inches wide and 65.5 inches high. It offers the spaciousness and comfort commensurate with an Audi. With a wheelbase of 115.1 inches, the Audi e-tron has ample space for five occupants and cargo. The total luggage capacity is 28.5 cu ft. (57.0 cu ft. seats down), equipping the electric SUV for short jaunts and long road trips. Electrification visualized: the exterior design The Audi e-tron reflects the fundamental idiom of Audi design – translated into the electric age by new, stylistically refined aerodynamically focused details. Consistent with one of the brand’s SUV models, the Audi e-tron bears the octagonal-design Singleframe grille with vertical struts. Its uniquely enclosed grille is presented in platinum gray – identifying it as a fully electric model. At the lower edge of the standard LED headlights, four horizontal struts, reminiscent of a charging status indicators, create the e-tron-specific signature in the daytime running lights. For the first time this is integrated directly into the headlights. Light is used as a signature design feature. Another important design element is the continuous shoulder line. It extends from the headlights, along the flanks, to the rear lights, giving the Audi e-tron a sense of stature and presence. The expressive design approach of the sill area with the black inserts on the door trim visualizes the location of the battery and thus the energy center of the Audi e-tron. Meanwhile, the roof stretches across the muscular body, which displays clear SUV attributes with its quattro blisters over the wheels and prominent D-pillars. At the sculptural rear, the long roof spoiler and wide diffuser accentuate the sporty look. One distinct element on the e-tron is the light strip connecting the LED rear taillights, consistent with the brand’s D segment offerings including the Audi A7, A8 and Q8. With their horizontal emphasis, the tail lights echo the graphics of the daytime running lights that are graphical representation of full battery charge. Meanwhile the four cross-slats in the diffuser draw attention to the absence of tailpipes, another reference to the fully electric drive. Every detail matters: aerodynamics and efficiency When developing the Audi e-tron, the exterior designers worked in close collaboration with the aerodynamics experts. The result of this attention to aero is an array of high-tech efficiency solutions, such as the regulated cooling air inlet with ducts for cooling the front brakes and the adaptive, speed-dependent air suspension that is standard on the Audi e-tron. The standard-fit 20-inch wheels are aerodynamically optimized and fitted with 255/50 tires. These are especially engineered for their ultralow rolling resistance. The fully clad underbody including aluminum plate to help protect the high-voltage battery likewise plays a vital role in lowering drag. The screw connection points are recessed to deliberately create minor vortices so that the air flows even better. In addition to aerodynamics, thermal management has an important role to play. The standard equipped heat pump uses the waste heat from the electrical components – up to 3 kW of the actual power loss are used for cabin heating and air conditioning as well as cooling the electric motor. Depending on ambient temperature, the heat pump’s design at can help contribute to the Audi e-tron range by up to ten percent. Highly flexible thermal management also allows fast direct-current charging to help maintain a long battery operating life and repeatable road performance. Sporty efficiency: drive and recuperation From high-efficiency to high-performance – the particularly appealing component of the Audi e-tron’s drive is its breadth. The two electric motors accelerate the e-tron from 0-60 mph in 5.5 seconds and reach a top speed of 124 mph. The advantage of the electric motor is felt especially in its impressive off-the-line starting performance from a standstill. The maximum drive torque is reached in 250 milliseconds – a performance worthy of a sports car. US horsepower and torque figures will be available closer to launch. The two asynchronous motors (ASM) of the Audi e-tron are especially robust. Their sophisticated cooling concept is designed to keep the temperature level low. Single-stage transmissions transfer the torque to the axles via the differentials. Each motor is supplied by power electronics that act in close consort with the powertrain control unit. When the Audi e-tron is traveling at moderate speeds, in the interest of efficiency it is powered mainly by the rear motor. When coasting, the motors operate free from magnetic drag torque – another strength of ASM technology. The Audi e-tron uses an innovative recuperation system encompassing both electric motors, to boost efficiency. On average, our engineers estimate that this system is responsible for as much as 30 percent of the e-tron’s range depending on the conditions, terrain and driving style. The electric SUV can recover energy in two ways: by means of coasting recuperation when the driver releases the accelerator, or by means of braking recuperation by depressing the brake pedal. When pressing the brake pedal, the electronic control unit computes within milliseconds how much pressure the system needs to build up for the specific braking process required. A high-performance electric motor supplies the necessary energy. The integrated brake control system is approximately 30 percent lighter than a conventional system thanks to its more compact design. The conventional vacuum pump is no longer needed in this configuration. According to the driving situation, the brake control system decides whether to use the electric motors as alternators or to use the friction brakes – all without the driver noticing. Up to 0.3 g, the Audi e-tron is decelerated solely by the electric motors – that covers over 90 percent of braking scenarios. So energy is returned to the battery in practically all normal braking instances. Above this deceleration value, for example in a full brake application, the friction brakes come into play. Thanks to a newly designed electro-hydraulic activation principle, they are particularly quick to respond. The driver can select the degree of energy recovery in three stages by means of paddles on the steering wheel. In the lowest setting, the Audi e-tron glides with no additional braking torque. At the highest stage the electric SUV is slowed more noticeably – the driver can slow down and accelerate solely via the acceleration pedal, if desired. This creates what is referred to as a one-pedal feeling. The efficiency assist additionally promotes an economical driving style by prompting the driver when he should move his foot off of the accelerator pedal. It does this by using the navigation system’s route data, radar information and camera images, Depending on the traffic situation the predictive system makes the Audi e-tron slow down proactively and in turn, recuperate. Strong performance on a variety road surfaces: electric all-wheel drive and suspension In the Audi e-tron, the brand introduces a new generation of quattro drive as standard: electric all-wheel drive. This new system enables the electric SUV to achieve optimum traction in a variety of weather conditions and on challenging road surfaces. In a similar way to the mechanical quattro with ultra technology, the second axle – in this case, the one at the front – can be connected predictively. This happens if the driver requests more power than the rear electric motor can supply, or predictively even before grip noticeably declines in wintery conditions or in dynamic cornering. The electric motors are an ideal power source for the high-precision, ultrafast electric quattro. Torque can be controlled spontaneously – the output can be redistributed between the axles within a fraction of a second. Towards the limits of driving dynamics, torque vectoring enhances handling by means of brief wheel brake applications. The dynamic talents of the Audi e-tron are especially apparent on a low-friction surface, such as snow. For the first time in the e-tron, the quattro torque vectoring are integrated on the central suspension controller, distributing the torque with a slight rear bias. The innovative traction control regulates wheel slip by the millisecond directly via the electric motors’ power electronics. The powertrain control unit is integrated with the built-in brake control system and helps maintain an optimum power flow between tires and road surface. Together with the electric all-wheel drive, this produces the high traction and directional stability that are typical of an Audi. This is especially evident in the four-stage Electronic Stabilization Control, which offers the “sport” and “offroad” modes and can also be fully turned off when desired. The SUV’s driving character can be adjusted with the standard Audi drive select across seven profiles – from comfortable, through efficient, to distinctively sporty – according to the driving situation, road condition or personal requirements. Some of the modes also influence the standard air suspension with adaptive dampers. Depending on road speed and driving style the suspension adjusts the body’s ride height by up to 76 millimeters (3.0 in). Especially on long journeys, a lower ride height improves the air flow around the body, thus helping to increase range. In the “offroad” mode, the Audi e-tron is primed for driving away from paved roads: Its ground clearance is increased by 35 millimeters (1.4 in) compared with the standard level. If the driver activates the additional function “Raise” in Audi drive select, the body can adapt to another 15 millimeters (0.6 in) higher. The electric SUV is both uniquely dynamic and stable in changing driving conditions. The low position of the drive components helps in that regard: The battery system is optimally matched to the dimensions of the Audi e-tron body and is located between the axles in the form of a flat, broad block beneath the passenger compartment. That places the Audi e-tron’s center of gravity a few centimeters lower down than in a conventional SUV. The axle load distribution is balanced at approximately 50:50, and self-steering behavior is neutral. The front and rear suspensions take the form of five-link designs. The standard progressive steering adjusts its ratio according to steering angle and provides speed-dependent assistance. The further the steering is turned, the more direct it becomes – this helps make the vehicle agile and precise to move with little effort. This advantage comes into play in city driving and for tight maneuvering. The optionally available trailer tow hitch can increase the Audi e-tron’s versatility, for example as a sport and leisure vehicle. When equipped with the tow package, the Audi e-tron has a maximum tow rating of 4000 lbs. It can also be used for mounting a cycle carrier, for example. 95 kWh of energy: the high-voltage battery system The battery system in the Audi e-tron is located beneath the cabin and is 2.28 meters (90 inches) long, 1.63 meters (63.6 inches) wide and 34 centimeters (13.4 in) high. It comprises a total of 36 cell modules in square aluminum housings, each of which is roughly the size of a shoe box. They are arranged on two levels, known as “floors” –a longer lower floor and a shorter upper one. At market launch, each module is equipped with twelve pouch cells having a flexible outer skin of aluminum-coated polymer. The battery operates with a nominal voltage of 396 volts and stores 95 kWh of energy. A cooling system of flat aluminum extruded sections divided uniformly into small chambers has the task of maintaining the battery’s high-performance operation over the long term. Heat is exchanged between the cells and the cooling system beneath them via a thermally conductive gel pressed beneath each cell module. In what is a particularly resourceful solution, the gel evenly transfers the waste heat to the coolant via the battery housing. A strong surround frame and lattice-type aluminum structure that holds the cell modules is designed to protect the battery block. A substantial aluminum plate provides protection against damage from flying stones or curbs, for instance. These measures demonstrate how the Audi engineers have developed the batter and cooling systems with safety in mind. The weight of the battery system including the housing pan with intricate crash structures is roughly 700 kilograms (1543.2 lb). It is bolted to the underbody of the Audi e-tron at 35 points. This increases the torsional rigidity of the body, which in turn integrates numerous aluminum parts such as the floor plate in the rear structure, the doors, as well as the hood and tailgate. The cabin features components made from heat-formed ultra-high-strength steel. At up to 150 kW: charging on the move and at home Designed for efficiency and integration, the e-tron is engineered for both AC and DC charging via the widespread SAE J1772 and Combined Charging System (CCS) standards. In an industry first to-date, the e-tron debuts a DC fast charging capability of up to 150 kW available at select high-speed public charging stations, this capability can deliver up-to an 80 percent charge in only approximately 30 minutes. For customers’ residential charging needs, a standard 9.6 kW AC capsule charger (Level 2, 240-volt/40 amps) is provided and designed to deliver a fresh charge overnight. This charger will include plugs that can utilize both a standard 120-volt household outlet (1.2 kW) as well as a fast-speed 240-volt NEMA 14-50 outlet (9.6 kW). Audi e-tron buyers will have the opportunity to ready their homes for their all-electric SUV with available Amazon Home Services in the first-ever home charging collaboration between Amazon and an automaker. “Audi Home Charging powered by Amazon Home Services” offers e-tron buyers a fully-digital experience for in-home electric vehicle charging installations, designed to make the process of home charging set up as easy as ordering the millions of others items and services U.S. customers depend on from Amazon. Furthermore, customers can define their own personal priorities, such as charging when electricity is less expensive where available. With the myAudi app, it can be accessed from the convenience of the home. It can be used to plan, control, and monitor the charging and pre-heating/-cooling of the electric SUV. The customer can set a departure time, for example, so that the Audi e-tron is charged and/or heated/cooled at the desired time. Customers can even choose to heat or cool certain zones in the car. On cold winter days, for example, customers can turn on the optional seat heating. The app also displays charging and driving data. For charging on the go, the e-tron will be supported by a nationwide charging network, “Powered by Electrify America.” By July 2019, this network will include nearly 500 fast-charging sites complete or under development throughout 40 states and 17 metro areas. Offering advanced charging, Electrify America’s chargers are capable of delivering up to 350kW. With the purchase of the Audi e-tron customers will receive 1,000 kWh of charging at Electrify America sites over four years of ownership. Place of relaxation: the interior The interior of the Audi e-tron represents performance, intelligence and lightness – attributes that are manifested in an array of details. A generous arc, the wraparound dash, envelops the stepped dashboard as far around as the sculptural door trims. The entire cabin has a strong driver orientation and in addition to the central Audi virtual cockpit featuring a slim, visually free-standing display, the two MMI touch response displays are angled towards the pilot. When off, the upper screen blends almost invisibly into the large black-panel surface. In clear contrast, the lower display sits on the broad center console. The central tunnel rests on open side panels and incorporates a storage compartment, cup holders as well as the standard Audi phone box for inductive smartphone charging. This solution combines lightness with functionality. The hand rest that incorporates the gear selector appears to float above the console. The driver selects the drive position in a one-touch action with a movement of the thumb and index finger. In every equipment line, the interior of the Audi e-tron presents exceptional upholstery materials, colors, and inlays. The Audi e-tron meets our highest quality standards in terms of interior build quality and choice of materials such as the available Valcona leather seats or the natural wood inlays. The stitching on the seats creates a motif that evokes the precision of electric circuit boards. Typically full-size: spacious and comfortable Not only does the interior have an airy design, it genuinely offers ample space. The Audi e-tron offers excellent interior packaging –interior length, second-row leg room, and headroom front and rear provide comfortable seating for five adults. In the rear, there is a flat plateau instead of the center tunnel usually found in conventional models –resulting in additional space. The luggage capacity totals 28.5 cu ft, including an additional handy storage compartment beneath the front lid. This storage space is designed to accommodate the vehicle tool kit and mobile charging cable. With the rear seat backs folded down, the Audi e-tron has up to 57.0 cu ft of luggage space. The tailgate can be opened and closed electrically as standard for ease of loading, and can be operated by a foot gesture when the key is in your pocket or purse. As well as the car’s spaciousness, its standard of comfort and convenience is what you would expect from a typical Audi. The standard panoramic glass sunroof helps keep the interior bright and intensifies the impression of airiness and space. In addition, four-zone automatic air conditioning is standard with the option for available air quality package. The latter helps to maintain premium air quality by means of an ionizer and aromatization, the intensity of which can be adjusted over several levels. Multi-adjustable customized contour front seats with massage function are available as well. The available contour/ambient lighting package creates highlights after dark: It illuminates surfaces softly, edges sharply, and also back-lights the e-tron badge on the dashboard. A new level: acoustics and sound With its combination of electric drive and a comfortable, sophisticated interior, the Audi e-tron creates a new feeling for mobility. Especially when driving in the city, it radiates an almost perfect sense of calm. The only sounds are from its tires and the gentle hum of the electric motors. The body has special soundproofing in all zones that could transmit noise interference and help reduce wind vibrations. This makes the Audi e-tron the perfect platform for the standard Bang & Olufsen Premium Sound System with 3D sound in the front. It allows the music to be enjoyed precisely how it was recorded. Digital world: operation and displays In keeping with the all-new Audi C and D segment portfolio, the Audi e-tron features the MMI touch response operating system. Its two large, high-resolution displays – the upper one with a diagonal of 10.1 inches and the lower one 8.6 inches – take the place of almost all conventional switches and controls. Operation is swift and simple: When the finger activates a function, it triggers a tactile and acoustic click by way of confirmation. The few remaining buttons, for example for the lights, are also available with touch response technology if desired. In the upper display, the driver controls the infotainment, telephone, navigation, and special e-tron settings – this allows the activation of a charging timer or specifying the type of desired recuperation, for example. In the lower screen text input, comfort function selections and the HVAC are all managed with the wrist resting comfortably on the gear selector lever with integrated support. The menu structure is intuitively logical and flat like on a smartphone, including freely configurable favorites and start screens. In addition, the driver can activate a wide range of functions using natural language recognition. Information on destinations and media is either available on board or can be delivered from the cloud at LTE speed. The system understands spoken commands; the dialog manager asks questions if necessary, allows corrections, offers choices, and also defers to the speaker when interrupted. Alexa has been fully integrated into the MMI system and is on board for customers to access the many of the same features and services in the Audi e-tron as they can in their home or through other Alexa-enabled devices. You can check news, weather and sports scores, order groceries and add things to your to-do list, stream music and audiobooks via Audible, Amazon Music and TuneIn. And you access the wide variety of Alexa skills. And with smart home controls, you can lock the doors, turn off the lights, and close the garage door directly from the vehicle – all you have to do is ask. The digital display and operating concept in the Audi e-tron is rounded off by the standard feature of the Audi virtual cockpit, which can be operated from the multifunction steering wheel. Its display benefits from the very high resolution of 1,920 x 720 pixels and new e-tron-specific graphics. The driver can choose between three views: In the classic view, the power meter and speedometer are presented as large dials; in the infotainment view, they appear smaller and the focus is on the navigation map. Additionally, with the standard Audi virtual cockpit plus an additional view is shown that puts the power meter center stage. The head-up display complements the displays as an option. It projects important information straight onto the windscreen. Top-caliber connectivity: navigation, Audi connect The Audi e-tron is equipped with MMI Navigation plus as standard. The top-end media center supports the high-speed data transmission through LTE Advanced with integrated Wi-Fi hotspot for passengers’ mobile devices through a 6-month unlimited Audi connect PLUS trial subscription. The navigation system can make predictive destination suggestions based on previous journeys. The route is calculated both on-board in the car and online on the servers of the map and navigation provider HERE, using real-time data for the overall traffic conditions. The online services of Audi connect PRIME ideally complement the navigation system, especially the e-tron route planner. The customer can use it either in the in-car MMI touch system or in the myAudi app. In both cases they are shown the suggested route with the available charging points. The navigation system considers not only the battery’s charge but also the traffic conditions and includes the required charging time in its arrival time calculation. The e-tron route planner provides charge locations as part of the route planning. Arrive more relaxed with comprehensive driver assistance systems Whether parking, in the city or on long journeys, the Audi e-tron can make life easier for its driver in life’s many situations. The system at the heart of the optional Driver Assistance Package is adaptive cruise assist, which comfortably provides longitudinal and lateral control in traffic jams or at highway speeds. It supports the driver with accelerating, braking, maintaining speed, keeping distance. The system can detect lane markings, roadside structures, vehicles in adjacent lanes and vehicles driving ahead. In construction zones, the Audi e-tron automatically adapts its speed to the traffic situation, taking into account the speed limit. If the lane is too narrow to allow side-by-side driving, adaptive cruise assist enables offset driving through narrow stretches. In conjunction with efficiency assist it predictively slows down and accelerates the Audi e-tron based on its evaluation of sensor and navigation data as well as road signs. It automatically adjusts to the current speed limit, reduces the speed before corners, during turning and on roundabouts. The system can maintain a driving style that reflects the driving program selected – from every day to sporty. Driver assistance features for urban areas include intersection assist, rear cross traffic assist as well as lane change and vehicle exit warning. The 360 degree cameras provide multiple views to facilitate centimeter-precision maneuvering, while showing crossing traffic. The 3D view with freely selectable perspective is the highlight. Park steering assist eases the parking process. It steers the Audi e-tron independently into parallel parking and perpendicular parking spaces – forward or backward. The driver only has to accelerate, select the gear and brake. Operating as standard behind the driver assistance systems in the Audi e-tron is the central driver assistance controller. It continuously computes a differentiated picture of the surroundings. The required data is obtained – depending on the selected options – from up to five radar sensors, six cameras, twelve ultrasound sensors and the laser scanner. e-tron Reservation System Accompanying the debut of the e-tron, customers are now able to configure their e-tron and reserve their vehicle with a fully refundable $1,000 reservation fee ahead of delivery in mid-2019. This new Audi reservation system is part of how Audi of America will create a digital ecosystem for Audi owners to confidently go electric. After customers place a reservation, they will be able to track it online and with their local dealer. As an electric SUV that includes integrated digital tools, in-home charging solutions, and the support of Audi of America’s 303 dealer partners —e-tron owners can confidently choose electric performance knowing they have the support of a full Audi ecosystem. Pricing & Equipment: The Audi e-tron is being will arrive in the US during the 2nd quarter of 2019. The entry Premium Plus trim is very well equipped to appeal to premium buyers and make going electric easier than ever. Available premium equipment such as available massage and cooled seats no longer need to be left out when going electric. To celebrate our first electric vehicle, we are introducing a limited build First Edition model in the US, with only 999 units making their way to the US market. The special equipment combination includes Daytona Gray exterior, 21-inch bi-color Black wheels, Alu-Optic exterior trim complemented by Dynamic orange brake calipers matching the Dynamic orange highlights surrounding the e-tron nameplate lettering located near the charge port. The interior is further elevated from the standard e-tron offering through Black Valcona leather with gray contrast stitch and Volcano Gray Ash Natural Wood inlays. Model year 2019 e-tron manufacturer suggested retail prices are listed below: PREMIUM PLUS PRESTIGE FIRST EDITION $74,800 $81,800 $86,700 20-inch wheels w/ all-season tires Top view camera system Comfort pre-conditioning Audi side assist w/ cross-traffic alert Full LED exterior + interior lighting Matrix design headlamps MMI Navigation plus w/ virtual cockpit 3D 705W B&O Sound w/16 speakers Audi phonebox + smartphone interface 12-way power front seats, heated + cooled 4-spoke power adj. steering wheel Leather seating surfaces Illuminated aluminum door sills Panoramic sunroof Premium Plus equipment and the following: Head-up display Driver Assistance package Individual Contour seats w/ massage Power-door closers Rear window sunshades Dual-pane acoustic front side windows Valcona Leather + extended leather Memory for front passenger seat Air quality package + ionizer Prestige equipment and the following: 21-inch bi-color Black wheels, A/S tires Daytona Gray pearl effect paint Alu-Optic exterior trim (sills, air inlet, diffuser) Dynamic orange painted brake calipers Black Valcona leather interior w/gray contrast stitching Volcano Gray Ash Natural Wood inlays LED puddle lamp “edition one” projection Night Vision Assistant Prices listed are the Manufacturer’s Suggested Retail Prices and do not include destination and delivery ($995), taxes, title, options, and dealer charges. Dealer sets actual price. Production and U.S. Market launch The Audi e-tron will be manufactured in the brand new Audi Brussels facility, which was certified as CO2 neutral by the Belgian testing company Vincotte and will begin deliveries in the U.S. market in the 2nd quarter of 2019. View full article

The past few years has seen a number of automakers introduce new and concept vehicles at Pebble Beach. Audi is the latest automaker to join the fray with the introduction of the PB18 e-tron concept. Audi describes the PB18 e-tron as a "high-performance sports car of tomorrow." It looks like a mashup of the R8 supercar and the R18 Le Mans racer. One interesting trait is around back with a large glass tailgate. A set of 22-inch turbine wheels hide a set of 19-inch carbon disc brakes. The interior has a clever trick as it can be arranged to be a single seater or or two seater. This is due to a motorized sliding cockpit module and drive-by-wire controls for the steering and brakes. “We want to offer the driver an experience that is otherwise available only in a racing car like the Audi R18. That’s why we developed the interior around the ideal driver’s position in the center. Nevertheless, our aim was to also give the PB 18 e-tron a high degree of everyday usability, not just for the driver, but also for a potential passenger,” said Gael Buzyn, Head of the Audi Design Loft in Malibu, California. Three electric motors provide the motivation for the PB18 e-tron. Total output is rated at 500 kW (670 horsepower) with an overboots function providing 570kW (about 764 horsepower). 0-60 mph is said to take around two seconds. A 95-kWh solid state battery provides the juice for the motors. Total range is said to be around 310 miles. Using an 800-volt charger, the PB18 e-tron only takes 15 minutes to recharge. The body is a mix of aluminum, carbon fiber, and composites. Overall weight comes to 3,147 pounds. Source: Audi World premiere at Monterey Car Week - the Audi PB 18 e-tron concept car is unveiled at Laguna Seca High-performance sports car concept with electric drive Design and technical concept car for the enthusiast Envisioned as a monoposto on the racetrack with ability to center the driving position in the middle INGOLSTADT, Germany/MONTEREY, Calif., Va., August 23, 2018 – For the first time, Audi is presenting a design and technical concept car at Pebble Beach Automotive Week in Monterey, California. The all-electric Audi PB 18 e-tron presents a radical vision for the high-performance sports car of tomorrow. Broad and flat, visibly inspired by the wind tunnel and the race track, its very presence signals that it is destined to push boundaries. Its concept and exciting lines were created in the new Audi design studio in Malibu, California – where the brand’s design is consistently being updated for the future. The technical concept of the PB 18 e-tron has benefitted from Audi's many years of winning the Le Mans racing series. The experts at Audi Sport GmbH, the high-performance subsidiary of Audi, were responsible for implementation. The abbreviated name “PB 18 e-tron” refers both to the Pebble Beach venue for the premiere and to the technological DNA it shares with the successful LMP1 racing car Audi R18 e-tron. Consistently focused concepts for use At first sight, the Audi PB 18 e-tron shows its kinship with another spectacular concept car from the brand – the Audi Aicon from 2017. This holds true not only for characteristic design elements like the side windows that angle inwards and the extremely extended wheel arches. The two concept cars from 2017 and 2018 also share their electric drive with solid-state battery as energy storage. But their respective, consistently focused concepts for use make them polar opposites. While the Aicon was designed as a fully automated, long-distance luxury vehicle – a business jet for the road – the creators of the PB 18 e-tron designed it as a radical driving machine for the racetrack and road. Dynamics and emotion top its list of specifications. Parameters like propulsive power, lateral acceleration and perfect ergonomics determine each detail. And driver-orientation is in a completely new dimension. The internal working title at Audi for the show car project was “Level Zero” – as an explicit way to differentiate it from the Levels 3, 4 and 5 of automated driving currently in focus at Audi. In the Audi PB 18 e-tron, the driver is the one steering and stepping on the accelerator or brake pedal. There are therefore no complex systems for piloted driving on board and no comfort features to add weight. In their place are a driver’s seat and cockpit that are integrated into an inner monocoque shell that can be slid laterally. When driven solo, the monocoque can be positioned in the center of the interior as in a monoposto – the perfect location for the racetrack. This is made possible not least by the by-wire design of the steering and pedals; a mechanical connection of the control elements is not needed. Gael Buzyn is Head of the Audi Design Loft in Malibu – where the Audi PB 18 e-tron was born. He describes the most important item in the specifications: “We want to offer the driver an experience that is otherwise available only in a racing car like the Audi R18. That’s why we developed the interior around the ideal driver’s position in the center. Nevertheless, our aim was to also give the PB 18 e-tron a high degree of everyday usability, not just for the driver, but also for a potential passenger.” When the driver’s monocoque is slid into the side position, from where the PB 18 e-tron can be steered in everyday driving like a conventional road vehicle, there is room for a passenger. An additional seat can be accessed on the other side-- integrated low above the ground and equipped with a three-point seatbelt. The driver also benefits when getting in and out from the easily accessible outside position of the monocoque, which can be moved when the door is open up to the sill. Inspiration drawn from motorsport The Audi PB 18 e-tron package follows the traditional architecture of a mid-engine sports car with a cab that is positioned far forward. The car’s center of gravity is located behind the seats and in front of the rear axle – which benefits the driving dynamics. This does not involve the engine-transmission unit, as in a car with a conventional drive system, but rather the battery pack. A mix of aluminum, carbon and multi-material composites ensures the body of the Audi PB 18 e-tron has a low basic weight. Not least thanks to the innovative and comparatively light solid-state battery, a total weight of less than 1,550 kg (3,417.2 lb) can be expected. The PB 18 e-tron is 4.53 meters long, 2 meters wide and just 1.15 meters tall (14.5 x 6.4 x 4.6 ft). These dimensions alone speak of a classical sports car. The wheelbase is 2.70 meters (8.9 ft) and the overhangs are compact. Viewed from the side, the eye is drawn to the gently sloping roof line which is pulled far to the back and features massive C-pillars. Together with the large and almost vertical rear window, this design is reminiscent of a shooting brake concept – the synthesis of a coupé with the rear of a station wagon. The result is not only a distinctive silhouette but also, with 470 liters (16.6 cubic ft), a clear bonus in terms of cargo space – usually a deficit in sports cars. An exclusive luggage set customized to fit the cargo space helps to make optimum use of the luggage compartment – even if the luggage in this car frequently consists of nothing but a helmet and racing overall. A flat red band of lights extends across the entire width of the rear and underscores the horizontal orientation of the vehicle body. The cabin, placed on the broad shoulders of the wheel arches, appears almost dainty from the rear. The rear diffuser air outlet has been raised high – another functional feature borrowed from motorsport. The diffuser can be moved downward mechanically to increase downforce. The rear spoiler, which normally is fixed, can be extended rearward for the same purpose. The widely extended wheel arches located opposite the central cabin are noticeable from every angle. They emphasize the extremely wide track of the PB 18 e-tron and thereby illustrate the lateral dynamic potential of the car and the obligatory quattro drive. The large 22-inch wheels, each with eight asymmetrically designed spokes are reminiscent of turbine inlets – together with the air inlets and outlets of the wheel arches, their rotation ensures excellent air supply to the large carbon brake discs. The front is dominated by the familiar hexagon shape of the Singleframe grille, with an emphatically wide and horizontal cut. The brand logo is placed above at the front of the hood, in the typical Audi sports car style. Large air inlets to the left and right of the Singleframe supply the necessary cooling air to the brakes and the front electric motor. Wide and flat light units with integrated digital matrix technology and laser high-beam headlights complete the face of the PB 18 e-tron. The laser high-beam headlight with its enormous range is especially emblematic of the transfer of know-how from motorsport: This technology made its debut in the Le Mans R18 racing car, where the maximum light output at speeds above 300 km/h offered a crucial safety advantage at night races as well. The Audi designers have taken a new tack for air flow through the front hood. The hood dips deeply and acts as a lateral bridge running across the nose, connecting the two emphatically accentuated fenders and also doubling as an air deflector. A design that is thoroughly familiar from racing prototypes. At the same time, this layout offers the driver a unique quality of visibility, and not just on the race track. Looking through the large windshield from the low seating position, the driver sees precisely into the opening of the ventilated hood and onto the road, and can thus perfectly target the course and apex of the curve. Mounted within the field of vision is a transparent OLED surface. The ideal line of the next curve can be shown on it, for example, precisely controlled with data from navigation and vehicle electronics. In normal road traffic, on the other hand, the direction arrows and other symbols from the navigation system are designed to find a perfect place here in the driver’s field of vision, analogous to a head-up display. The large-format cockpit itself is designed as a freely programmable unit and can be switched between various layouts for the racetrack or the road, depending on the scenario for use. Emotion without tailpipe emissions: three electric motors and quattro drive The concept uses three powerful electric motors – one up front and two in the rear. The latter are centrally located between the steering knuckles, each directly driving one wheel via half-shafts. They deliver power output of up to 150 kW to the front axle and 450 kW to the rear – the Audi PB 18 e-tron is a true quattro, of course. Maximum output is 500 kW, with boosting, the driver can temporarily mobilize up to 570 kW. The combined torque of up to 830 newton meters (612.2 lb-ft) allows acceleration from 0 to 100 km/h (62.1 mph) in scarcely more than 2 seconds – a speed that differs only marginally from that of a current LMP1 prototype. In normal road traffic, the driver can limit the maximum speed in favor of range. This limitation is easy to deactivate on the racetrack and can be adapted to local conditions. The focus is on not just powerful performance but also maximum efficiency. While being driven, the Audi PB 18 e-tron is designed to recover large amounts of energy: up to moderate braking, the electric motors are solely responsible for decelerating the vehicle. The hydraulic brakes only come into play for heavy braking. The concept of separate electric motors on the rear axle offers major advantages when it comes to sporty handling. The Torque Control Manager, which works together with the Electronic Stabilization Control (ESC), actively distributes the power to the wheels of the front and rear axles as needed. This torque control provides for maximum dynamics and stability. Thanks to the virtually instantaneous response of the electric motors, the control actions are lightning-quick. The drive concept of the Audi PB 18 e-tron adapts perfectly to every situation, whether involving transverse or longitudinal dynamics. The liquid-cooled solid-state battery has an energy capacity of 95 kWh. A full charge provides for a range of over 500 kilometers (310.7 miles) in the WLTP cycle. The Audi PB 18 e-tron is already designed for charging with a voltage of 800 volts. This means the battery can be fully recharged in about 15 minutes. The Audi PB 18 e-tron can also be charged cordlessly via induction with Audi Wireless Charging (AWC). This is done by placing a charging pad with integral coil on the floor where the car is to be parked, and connecting it to the power supply. The alternating magnetic field induces an alternating voltage in the secondary coil fitted in the floor of the car, across the air gap. High-tech from the LMP1 sport: the suspension The front and rear have independent suspension on lower and upper transverse control arms, and, as commonly found in motor racing, a push-rod system on the front axle and pull-rod system on the rear – in both cases with adaptive magnetic ride shock absorbers. The suspension of the Audi R18 e-tron quattro Le Mans racing car served as the model for the basic architecture. The wheels measure 22 inches in diameter and are fitted with 275/35 tires in the front and 315/30 in the back. Large carbon brake discs with a 19-inch diameter, in conjunction with the electric brake, safely and steadily decelerate the Audi PB 18 e-tron even in tough racetrack conditions. View full article

The diesel emission scandal has caused Audi to change up their development cycle. A source tells Car and Driver that Audi has sped up the development cycle for e-tron quattro and h-tron quattro models. The board has allegedly diverted engineering and financial resources toward these models and put all non-essential projects on the back burner. “Everybody is of course concerned about the aftereffects of the diesel crisis, and the thinking is that Audi has to show people we are serious about these kinds of cars,” said the source. “Every kind of thinking has changed since the diesel problems. We are pushing to bring zero-emission cars to market as fast as we can now—and pushing to do them right.” Here is what we know about the two models. The e-tron quattro will be arriving in 2018 and sit in between the Q5 and Q7 (this is the supposed Q6 model). Much like the e-tron quattro concept shown at last year's Frankfurt Motor Show, the production model will boast three electric motors - one on the front axle and two on the rear axle. Range is expected to be around 370 miles. A year later, the production version of the h-tron quattro will appear. It will supposedly have a range of 370 miles and can be re-filled with hydrogen in four minutes. But what about the non-essential projects? This is where it gets interesting. Car and Driver says there are three projects on hold - the Q4, TT Offroad, and TT Sportback. The Q4 as we reported earlier this week is a coupe-like crossover based on the Q3. The two TT models were the dream of former Audi development chief Ulrich Hackenberg of creating a TT family. Source: Car and Driver View full article

By William Maley Staff Writer - CheersandGears.com February 21, 2013 Audi isn't what you call a major player in the hybrid marketplace, but that could be changing with the showing of the A3 e-tron plug-in hybrid. The A3 e-tron uses a 1.4L engine and a 75-kW electric motor proving a total output of 204 horsepower and 258 pound-feet of torque. Paired with a six-speed dual-clutch transmission, the A3 e-tron can reach 60 MPH in 7.6 seconds and reach a top speed of 138 mph. Even more impressive is the A3 e-tron can travel 31 miles on electric power alone and get 156.81 MPG on the U.S. cycle. Audi says the A3 e-tron gives the world a "realistic glimpse into the future of mobility," so its unknown if Audi will put this model into production. We'll likely find out when the A3 e-tron makes its debut at the Geneva Motor Show in March. Source: Audi Album: Audi A3 e-tron 4 images 0 comments William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster. Press Release is on Page 2 The Audi A3 e-tron Highly efficient plug-in hybrid with 150 kW (204 hp) system power and 350 Nm (258.15 lb-ft) system torque From 0 to 100 km/h (62.14 mph) in 7.6 seconds 1.5 liters of fuel per 100 km (156.81 US mpg) Audi is working intently to electrify the drivetrain using plug-in hybrid technology. The brand with the four rings is showing the Audi A3 e-tron at the 2013 Geneva Motor Show. With 150 kW (204 hp) of system power and 350 Nm (258.15 lb-ft) of system torque, sporty performance is guaranteed. The Audi A3 e-tron is a true Audi. It sprints from 0 to 100 km/h (62.14 mph) in 7.6 seconds on its way to a top speed of 222 km/h (137.94 mph). According to the ECE standard for plug-in hybrid automobiles, the five-door model consumes on average just 1.5 liters of fuel per 100 km, which corresponds to CO2 emissions of 35 grams per km. In electric mode, the Audi A3 e-tron reaches a top speed of 130 km/h (80.78 mph) and has a maximum range of 50 km (31.07 miles). The combustion engine is a modified 1.4 TFSI producing 110 kW (150 hp). A clutch links the TFSI to an electric motor with an output of 75 kW. The disc-shaped electric motor is integrated into a newly designed six-speed e-S tronic, which transfers the power to the front wheels. The two powerplants complement one another. The electric motor delivers its peak torque from start to around 2000 rpm, and the TFSI's maximum pulling power is available in a range from 1,750 to 4,000 rpm. The Audi A3 e-tron can be driven with just the combustion engine, just the electric drive or in hybrid mode. Even in electric mode it offers powerful acceleration without the need to engage the TFSI. The driver can choose to have both powerplants active at the same time ("boosting"). When the driver lets up on the accelerator, they both deactivate temporarily ("gliding"). In this way motor braking torque is eliminated and efficiency increases. At the Geneva Motor Show, the Audi A3 e-tron will provide a realistic glimpse into the future of mobility as Audi is planning it. The electrification of the drivetrain, above all using plug-in technology, plays a deciding role in the strategy of the brand. View full article