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  1. The One Ford plan brought in by former CEO Alan Mulally helped the automaker weather through some very tough times. A key part of this plan was cutting back on the number of architectures used around the world - from 30 to nine. But Ford is planning to go further with reducing them. Last week, Ford's head of product development and purchasing, Hau Thai-Tang revealed the company will be reducing the number of platforms to just five. "This is not saying One Ford was wrong. This is building on the strategy of One Ford and evolving from it," said Thai-Tang at the 2018 J.P. Morgan Auto Conference in New York. The move to five platforms will help save costs: According to Thai-Tang, 70 percent of a vehicle's value can be managed through modular platforms. It will also improve the efficiency of Ford's suppliers. The five platforms are as followed: RWD/AWD Body-on-Frame FWD/AWD Unibody RWD/AWD Unibody Commercial Van Unibody Electric Vehicle Unibody Source: Automotive News (Subscription Required) View full article
  2. 2018 marks the 50th anniversary of the original Mustang Cobra Jet. What better way to celebrate this momentous occasion than by introducing a brand new version. The new Cobra Jet uses a specialized 5.2L V8 that is based on the 5.0L Coyote V8 found in the Mustang GT. This is topped by a 3.0L Whipple supercharger. Ford is keeping quiet on the engine's output, but says it can do the quarter-mile in the mid-eight second range at a speed of 150 mph and above. Besides the new engine, the Cobra Jet comes with a four-link rear suspension with drag race-specific coil-overs; 9-inch solid rear axle, a “low-drag” disc brake system from Strange Engineering, NHRA-certified roll cage, Racetech FIA seats, and new wheels. “From the very first Mustang Cobra Jets dominating the 1968 NHRA Winternationals to our modern-day racers, the Ford Performance Parts team continues to build on Cobra Jet’s success at the track over five decades. This has inspired generations of Mustang fans to create their own performance machines for the street,” said Eric Cin, global director of Ford Performance Parts in a statement. Ford is only building 68 Cobra Jets with each one costing $130,000. The order books are open now and you can choose from either Race Red or Oxford White. For those who want to see the model in person, Ford will have it out during the Woodward Dream Cruise this weekend. Source: Ford Ford’s 50th Anniversary Mustang Cobra Jet Is The Hottest, Fastest, Most Powerful Drag Racing Mustang Ever Ford reveals the new limited edition Ford Performance 50th Anniversary Mustang Cobra Jet turnkey race car – the fastest production Mustang on the drag strip; new model is capable of topping 150 mph with quarter-mile runs in the mid-eight-second range Latest Cobra Jet pays homage to the original, which debuted at NHRA Winternationals in 1968, and makes its first public appearance at Woodward Dream Cruise this weekend Customers can buy new Cobra Jet now, with production limited to 68 cars, in tribute to its 1968 debut DEARBORN, Mich., Aug. 16, 2018 – Ford Performance today revealed the quickest drag racing Mustang ever, capable of covering a quarter-mile in the mid-eight-second range. The 2018 Mustang Cobra Jet is a limited-edition turnkey race car that honors the 50th anniversary of the original that dominated drag strips in 1968. The new Cobra Jet makes its public debut this weekend at the 2018 Woodward Dream Cruise. The Ford Performance Parts team developed the 50th Anniversary car to be the most powerful and quickest Mustang Cobra Jet from the factory ever – capable of topping 150 mph while turning in a mid-eight-second quarter-mile run. The project epitomizes the close teamwork between traditional and motorsports engineering groups to maximize the design, performance and durability of production Mustangs. “From the very first Mustang Cobra Jets dominating the 1968 NHRA Winternationals to our modern-day racers, the Ford Performance Parts team continues to build on Cobra Jet’s success at the track over five decades,” said Eric Cin, global director, Ford Performance Parts. “This has inspired generations of Mustang fans to create their own performance machines for the street.” The car is powered by a special 5.2-liter version of Ford’s famed 5.0-liter V8, strengthened and outfitted with a 3.0-liter Whipple supercharger. The engine sends power to the ground through a 9-inch solid rear axle, two-way coil-over shocks with adjustable ride height and a low-drag disc brake system from Strange Engineering as well as a four-link rear suspension with antiroll and panhard bars. Additional factory-provided racing performance upgrades include an NHRA-certified safety roll cage, FIA-certified seats and anniversary-badged racing wheels. The new Mustang Cobra Jet is available in either Race Red or Oxford White and can be outfitted with exclusive 50th Anniversary graphics and badging. Customers can order now at an MSRP of $130,000. Production is limited to 68 cars, in honor of Cobra Jet’s 1968 debut.
  3. 2018 marks the 50th anniversary of the original Mustang Cobra Jet. What better way to celebrate this momentous occasion than by introducing a brand new version. The new Cobra Jet uses a specialized 5.2L V8 that is based on the 5.0L Coyote V8 found in the Mustang GT. This is topped by a 3.0L Whipple supercharger. Ford is keeping quiet on the engine's output, but says it can do the quarter-mile in the mid-eight second range at a speed of 150 mph and above. Besides the new engine, the Cobra Jet comes with a four-link rear suspension with drag race-specific coil-overs; 9-inch solid rear axle, a “low-drag” disc brake system from Strange Engineering, NHRA-certified roll cage, Racetech FIA seats, and new wheels. “From the very first Mustang Cobra Jets dominating the 1968 NHRA Winternationals to our modern-day racers, the Ford Performance Parts team continues to build on Cobra Jet’s success at the track over five decades. This has inspired generations of Mustang fans to create their own performance machines for the street,” said Eric Cin, global director of Ford Performance Parts in a statement. Ford is only building 68 Cobra Jets with each one costing $130,000. The order books are open now and you can choose from either Race Red or Oxford White. For those who want to see the model in person, Ford will have it out during the Woodward Dream Cruise this weekend. Source: Ford Ford’s 50th Anniversary Mustang Cobra Jet Is The Hottest, Fastest, Most Powerful Drag Racing Mustang Ever Ford reveals the new limited edition Ford Performance 50th Anniversary Mustang Cobra Jet turnkey race car – the fastest production Mustang on the drag strip; new model is capable of topping 150 mph with quarter-mile runs in the mid-eight-second range Latest Cobra Jet pays homage to the original, which debuted at NHRA Winternationals in 1968, and makes its first public appearance at Woodward Dream Cruise this weekend Customers can buy new Cobra Jet now, with production limited to 68 cars, in tribute to its 1968 debut DEARBORN, Mich., Aug. 16, 2018 – Ford Performance today revealed the quickest drag racing Mustang ever, capable of covering a quarter-mile in the mid-eight-second range. The 2018 Mustang Cobra Jet is a limited-edition turnkey race car that honors the 50th anniversary of the original that dominated drag strips in 1968. The new Cobra Jet makes its public debut this weekend at the 2018 Woodward Dream Cruise. The Ford Performance Parts team developed the 50th Anniversary car to be the most powerful and quickest Mustang Cobra Jet from the factory ever – capable of topping 150 mph while turning in a mid-eight-second quarter-mile run. The project epitomizes the close teamwork between traditional and motorsports engineering groups to maximize the design, performance and durability of production Mustangs. “From the very first Mustang Cobra Jets dominating the 1968 NHRA Winternationals to our modern-day racers, the Ford Performance Parts team continues to build on Cobra Jet’s success at the track over five decades,” said Eric Cin, global director, Ford Performance Parts. “This has inspired generations of Mustang fans to create their own performance machines for the street.” The car is powered by a special 5.2-liter version of Ford’s famed 5.0-liter V8, strengthened and outfitted with a 3.0-liter Whipple supercharger. The engine sends power to the ground through a 9-inch solid rear axle, two-way coil-over shocks with adjustable ride height and a low-drag disc brake system from Strange Engineering as well as a four-link rear suspension with antiroll and panhard bars. Additional factory-provided racing performance upgrades include an NHRA-certified safety roll cage, FIA-certified seats and anniversary-badged racing wheels. The new Mustang Cobra Jet is available in either Race Red or Oxford White and can be outfitted with exclusive 50th Anniversary graphics and badging. Customers can order now at an MSRP of $130,000. Production is limited to 68 cars, in honor of Cobra Jet’s 1968 debut. View full article
  4. Ford has launched the configurator for the 2019 Ranger today and we got our first look at pricing. It will begin at $25,395 for the XL extended-cab model with 2WD - price includes $1,095 destination charge. Pricing for the rest of the lineup is as followed, $27,615 - XL SuperCrew 2WD $29,035 - XLT SuperCab 2WD $29,555 - XL SuperCab 4WD $31,210 - XLT SuperCrew 2WD $31,775 - XL SuperCrew 4WD $33,035 - XLT SuperCab 4WD $33,305 - Lariat SuperCab 2WD $35,210 - XLT SuperCrew 4WD $35,480 - Lariat SuperCrew 2WD $37,305 - Lariat SuperCab 4WD $39,480 - Lariat SuperCrew 4WD There are a number of options on offer such as appearance packages, spray-in bed liner, and 8-inch touchscreen with Sync3. Go crazy on the options, and you can have a Ranger that will cost you over $45,000. All Rangers come with a 2.3L EcoBoost four-cylinder paired up with a ten-speed automatic. Compared to other models in the class, the Ranger has the highest base price. The Nissan Frontier is the cheapest at $19,965, followed by the Chevrolet Colorado ($21,590), GMC Canyon ($22,095), and Toyota Tacoma ($24,740). It still will be awhile before you can drive a Ranger off the dealer's lot as it will launch early next year. Source: Ford View full article
  5. William Maley

    2019 Ford Ranger To Begin at $25,395

    Ford has launched the configurator for the 2019 Ranger today and we got our first look at pricing. It will begin at $25,395 for the XL extended-cab model with 2WD - price includes $1,095 destination charge. Pricing for the rest of the lineup is as followed, $27,615 - XL SuperCrew 2WD $29,035 - XLT SuperCab 2WD $29,555 - XL SuperCab 4WD $31,210 - XLT SuperCrew 2WD $31,775 - XL SuperCrew 4WD $33,035 - XLT SuperCab 4WD $33,305 - Lariat SuperCab 2WD $35,210 - XLT SuperCrew 4WD $35,480 - Lariat SuperCrew 2WD $37,305 - Lariat SuperCab 4WD $39,480 - Lariat SuperCrew 4WD There are a number of options on offer such as appearance packages, spray-in bed liner, and 8-inch touchscreen with Sync3. Go crazy on the options, and you can have a Ranger that will cost you over $45,000. All Rangers come with a 2.3L EcoBoost four-cylinder paired up with a ten-speed automatic. Compared to other models in the class, the Ranger has the highest base price. The Nissan Frontier is the cheapest at $19,965, followed by the Chevrolet Colorado ($21,590), GMC Canyon ($22,095), and Toyota Tacoma ($24,740). It still will be awhile before you can drive a Ranger off the dealer's lot as it will launch early next year. Source: Ford
  6. Back in March, Ford held an event for journalists which outlined the company's plans for 24 months. One of the vehicles that was teased was a small, purpose-built SUV that would be positioned for "people who love getting away and spending time outdoors with their families and friends.". Some new details about this model has come to light. During an investor conference in New York, Ford's executive vice president of product development and purchasing, Hau Thai-Tang revealed that the new SUV would use the underpinnings of the next-generation Focus. Thai-Tang also said the model will feature “offroad positioning and imagery” and have a premium price. A source tells Reuters that the design of the new model will echo the original Bronco from the sixties. It could arrive next year as a 2020 model. Source: Reuters View full article
  7. William Maley

    Ford To Cut Platforms Down To Just Five

    The One Ford plan brought in by former CEO Alan Mulally helped the automaker weather through some very tough times. A key part of this plan was cutting back on the number of architectures used around the world - from 30 to nine. But Ford is planning to go further with reducing them. Last week, Ford's head of product development and purchasing, Hau Thai-Tang revealed the company will be reducing the number of platforms to just five. "This is not saying One Ford was wrong. This is building on the strategy of One Ford and evolving from it," said Thai-Tang at the 2018 J.P. Morgan Auto Conference in New York. The move to five platforms will help save costs: According to Thai-Tang, 70 percent of a vehicle's value can be managed through modular platforms. It will also improve the efficiency of Ford's suppliers. The five platforms are as followed: RWD/AWD Body-on-Frame FWD/AWD Unibody RWD/AWD Unibody Commercial Van Unibody Electric Vehicle Unibody Source: Automotive News (Subscription Required)
  8. William Maley

    Ford Baby Bronco Will Use Focus Underpinnings

    Back in March, Ford held an event for journalists which outlined the company's plans for 24 months. One of the vehicles that was teased was a small, purpose-built SUV that would be positioned for "people who love getting away and spending time outdoors with their families and friends.". Some new details about this model has come to light. During an investor conference in New York, Ford's executive vice president of product development and purchasing, Hau Thai-Tang revealed that the new SUV would use the underpinnings of the next-generation Focus. Thai-Tang also said the model will feature “offroad positioning and imagery” and have a premium price. A source tells Reuters that the design of the new model will echo the original Bronco from the sixties. It could arrive next year as a 2020 model. Source: Reuters
  9. Ford has a new midsize crossover, but it will only be sold in China. Meet the Territory which will slot in between the EcoSport and Kuga (Escape to us). The model was developed with its joint-venture partner, Jiangling Motors Corp. The exterior looks very similar to the EcoSport subcompact crossover, albeit with a more aggressive bumper and smaller grille. Where the Territory stands out is the interior. The design is quite simple with Mustang-inspired toggle controls and stitching on various trim pieces. Power will come from either a regular gas engine, hybrid, or plug-in hybrid powertrain. Optional features include an infotainment system with Mandarin voice-command and Ford’s Co-Pilot360 suite of active driver assists. The Territory has a tough job as it will play a key part in Ford's plan to stem losses in sales. In the first half of 2018, the company reported sales in China had dropped 25 percent. This resulted in a $483 million loss in the second quarter (before taxes). Ford blamed an aging lineup as the reason to the sales decline. To solve this Ford is planning 50 new or redesigned vehicles that will launch in China beginning now and running through 2025 - beginning with the redesigned Focus and new Territory. The Territory goes on sale early next year. Source: Automotive News (Subscription Required), Roadshow View full article
  10. William Maley

    Ford Territory is A Chinese-Only Crossover

    Ford has a new midsize crossover, but it will only be sold in China. Meet the Territory which will slot in between the EcoSport and Kuga (Escape to us). The model was developed with its joint-venture partner, Jiangling Motors Corp. The exterior looks very similar to the EcoSport subcompact crossover, albeit with a more aggressive bumper and smaller grille. Where the Territory stands out is the interior. The design is quite simple with Mustang-inspired toggle controls and stitching on various trim pieces. Power will come from either a regular gas engine, hybrid, or plug-in hybrid powertrain. Optional features include an infotainment system with Mandarin voice-command and Ford’s Co-Pilot360 suite of active driver assists. The Territory has a tough job as it will play a key part in Ford's plan to stem losses in sales. In the first half of 2018, the company reported sales in China had dropped 25 percent. This resulted in a $483 million loss in the second quarter (before taxes). Ford blamed an aging lineup as the reason to the sales decline. To solve this Ford is planning 50 new or redesigned vehicles that will launch in China beginning now and running through 2025 - beginning with the redesigned Focus and new Territory. The Territory goes on sale early next year. Source: Automotive News (Subscription Required), Roadshow
  11. Ford is making their high-line F-150 Limited a bit more special for the 2019 model year by dropping in the 3.5L EcoBoost V6 from the Raptor. The high-output version of the 3.5 makes 450 horsepower and 510 pound-feet of torque. This makes the F-150 Limited the most powerful light-duty pickup on sale - outgunning the 6.2L V8 found in the Chevrolet Silverado and GMC Sierra 1500. The only visual clue to the high-performance motor under the hood is the dual exhaust pipes out back. Other changes for the 2019 Limited include a new two-tone leather option and a massaging function for the front seats. No word on pricing, but the F-150 Limited goes on sale later in year. Source: Ford 2019 F-150 Limited Gains High-Output EcoBoost V6 Making It The Most Powerful, Advanced And Luxurious F-150 Ever Powerful: Thanks to the addition of a high-output 3.5-liter EcoBoost® V6 engine, the 2019 Ford F-150 Limited is the most powerful light-duty pickup in America Advanced: New F-150 Limited offers a showcase of Ford technologies ranging from optional Pro Trailer Backup Assist™ to standard 360-degree camera system; FordPass™ Connect 4G LTE modem provides Wi-Fi access for up to 10 devices Luxurious: Updated interior incorporating new Camel Back two-tone color also includes heated, ventilated and massaging leather front seats, genuine ash swirl wood trim, premium aluminum-wrapped bezels and tasteful detailing to create a luxurious cabin DEARBORN, Mich., July 26, 2018 – For Ford pickup fans who love Raptor power but want a more upscale package, America’s truck leader is delivering with the new 2019 F-150 Limited. “F-150 Limited customers create their own success. The truck is their reward,” said Todd Eckert, Ford truck group marketing manager. “They wanted more power, so we combined Raptor’s engine with Limited’s business-class features to deliver Baja fierceness, boardroom style and the grit to tackle tough jobs.” Rated at 450 horsepower and 510 lb.-ft. of torque, the new Ford F-150 Limited leads the competition, offering more power than any light-duty pickup on the road. F-150 Limited sports a new dual exhaust system with exhaust tips smoothly integrated into new rear bumper cutouts. Only the best In addition to improved performance, F-150 Limited’s refined cabin delivers an elegant, purposeful interior that is also Built Ford Tough. Customers are treated to a luxurious cabin that features the best of the best in terms of Ford craftsmanship, material quality and head-turning design. “It was important for us to get this interior just right as we continue to raise the bar for premium pickup trucks,” said Aileen Barraza, Ford color and materials manager. “The materials we chose to incorporate are authentic, distinctive and durable.” Luxurious materials used throughout include a Miko® suede headliner and leather-topped instrument panel and door panels. “The gradated ash swirl trim is like something you see in a fine instrument,” said Barraza. “Each piece is hand-finished, and a halo around the edges with a heavily polished center really brings out the natural beauty of this wood.” New Camel Back two-tone leather is soft to the touch and multicontour front seats feature Active Motion® for lumbar support and a soothing massage to help reduce lower back and leg fatigue. A heated steering wheel and heated and ventilated captain’s chairs provide additional comfort in the front. Each new F-150 Limited includes a laser-etched plaque on the center console armrest bearing its serial number. Every aspect of the truck’s interior has been scrutinized down to the smallest detail – even the holes in the microperforated leather are enlarged to improve cooling performance. Signature design elements include raised Limited lettering on the hood, polished aluminum 22-inch wheels, unique satin-finish grille and tailgate applique, and satin-finish window trim and door handles. Standard power-deployable running boards, remote start, tailgate release and a twin-panel moonroof helps make the new F-150 Limited a premium choice. Technology to enhance F-150 Limited customers expect purposeful technology in a premium pickup truck. An integrated trailer brake controller is standard, as is a 360-degree camera with split-view display with dynamic hitch assist to simplify the hitching process. Class-exclusive Pro Trailer Backup Assist™ is optional to make maneuvering easier by letting drivers rotate a knob to control its direction, with the truck automatically steering to follow the course selected. F-150 Limited’s driver-assist technology works to reduce daily stress. Standard adaptive cruise control with stop-and-go functionality allows drivers to set a cruising speed, and then uses radar and camera technology to monitor traffic ahead to maintain a set distance between vehicles – even following one down to a complete stop. Standard Pre-Collision Assist with Automatic Emergency Braking helps drivers avoid or mitigate collisions with other vehicles and pedestrians. Active park assist to aid in parallel parking, plus a Lane-Keeping System that provides alerts and assistance with lane drift are standard as well. F-150 Limited features SYNC® 3 with AppLink™, Apple CarPlay™ and Android Auto™ compatibility, and a FordPass™ Connect 4G LTE modem that provides Wi-Fi access for up to 10 devices. Audiophiles will appreciate the standard B&O PLAY™ audio system by HARMAN. Ford offers a light-duty pickup for every truck customer – from the work-ready Ford F-150 XL to the top-of-the-line Ford F-150 Limited. Look for the 2019 F-150 Limited, the most powerful, advanced and luxurious F-150 ever in dealer showrooms later this year. View full article
  12. Ford truck lineup will be growing by one with the introduction of the Ranger early next year. But a new report from Automobile says there's another truck in the cards, one that is smaller than the Ranger. Ford is working on a replacement for the Brazilian market Courier subcompact pickup truck, last sold in the 2013 model year. The model is expected to move from an old Fiesta platform to the platform underpinning the new Focus. This has caught the eye of Ford's product planners in the U.S. and there are plans to possibly bring it here by 2022. Production is expected to take place in Ford's Cuautitlan, Mexico plant. Currently home to the Fiesta, the plant will switch over to producing a new Focus-based crossover sometime in 2020, followed by the new truck. The elephant in the room deals with the NAFTA negotiations. Currently, trucks built in Mexico aren't subject to the 25 percent 'Chicken Tax'. But who knows what could change in next year or so considering not much progress has been in the talks. Source: Automobile View full article
  13. Ford truck lineup will be growing by one with the introduction of the Ranger early next year. But a new report from Automobile says there's another truck in the cards, one that is smaller than the Ranger. Ford is working on a replacement for the Brazilian market Courier subcompact pickup truck, last sold in the 2013 model year. The model is expected to move from an old Fiesta platform to the platform underpinning the new Focus. This has caught the eye of Ford's product planners in the U.S. and there are plans to possibly bring it here by 2022. Production is expected to take place in Ford's Cuautitlan, Mexico plant. Currently home to the Fiesta, the plant will switch over to producing a new Focus-based crossover sometime in 2020, followed by the new truck. The elephant in the room deals with the NAFTA negotiations. Currently, trucks built in Mexico aren't subject to the 25 percent 'Chicken Tax'. But who knows what could change in next year or so considering not much progress has been in the talks. Source: Automobile
  14. Ford is making their high-line F-150 Limited a bit more special for the 2019 model year by dropping in the 3.5L EcoBoost V6 from the Raptor. The high-output version of the 3.5 makes 450 horsepower and 510 pound-feet of torque. This makes the F-150 Limited the most powerful light-duty pickup on sale - outgunning the 6.2L V8 found in the Chevrolet Silverado and GMC Sierra 1500. The only visual clue to the high-performance motor under the hood is the dual exhaust pipes out back. Other changes for the 2019 Limited include a new two-tone leather option and a massaging function for the front seats. No word on pricing, but the F-150 Limited goes on sale later in year. Source: Ford 2019 F-150 Limited Gains High-Output EcoBoost V6 Making It The Most Powerful, Advanced And Luxurious F-150 Ever Powerful: Thanks to the addition of a high-output 3.5-liter EcoBoost® V6 engine, the 2019 Ford F-150 Limited is the most powerful light-duty pickup in America Advanced: New F-150 Limited offers a showcase of Ford technologies ranging from optional Pro Trailer Backup Assist™ to standard 360-degree camera system; FordPass™ Connect 4G LTE modem provides Wi-Fi access for up to 10 devices Luxurious: Updated interior incorporating new Camel Back two-tone color also includes heated, ventilated and massaging leather front seats, genuine ash swirl wood trim, premium aluminum-wrapped bezels and tasteful detailing to create a luxurious cabin DEARBORN, Mich., July 26, 2018 – For Ford pickup fans who love Raptor power but want a more upscale package, America’s truck leader is delivering with the new 2019 F-150 Limited. “F-150 Limited customers create their own success. The truck is their reward,” said Todd Eckert, Ford truck group marketing manager. “They wanted more power, so we combined Raptor’s engine with Limited’s business-class features to deliver Baja fierceness, boardroom style and the grit to tackle tough jobs.” Rated at 450 horsepower and 510 lb.-ft. of torque, the new Ford F-150 Limited leads the competition, offering more power than any light-duty pickup on the road. F-150 Limited sports a new dual exhaust system with exhaust tips smoothly integrated into new rear bumper cutouts. Only the best In addition to improved performance, F-150 Limited’s refined cabin delivers an elegant, purposeful interior that is also Built Ford Tough. Customers are treated to a luxurious cabin that features the best of the best in terms of Ford craftsmanship, material quality and head-turning design. “It was important for us to get this interior just right as we continue to raise the bar for premium pickup trucks,” said Aileen Barraza, Ford color and materials manager. “The materials we chose to incorporate are authentic, distinctive and durable.” Luxurious materials used throughout include a Miko® suede headliner and leather-topped instrument panel and door panels. “The gradated ash swirl trim is like something you see in a fine instrument,” said Barraza. “Each piece is hand-finished, and a halo around the edges with a heavily polished center really brings out the natural beauty of this wood.” New Camel Back two-tone leather is soft to the touch and multicontour front seats feature Active Motion® for lumbar support and a soothing massage to help reduce lower back and leg fatigue. A heated steering wheel and heated and ventilated captain’s chairs provide additional comfort in the front. Each new F-150 Limited includes a laser-etched plaque on the center console armrest bearing its serial number. Every aspect of the truck’s interior has been scrutinized down to the smallest detail – even the holes in the microperforated leather are enlarged to improve cooling performance. Signature design elements include raised Limited lettering on the hood, polished aluminum 22-inch wheels, unique satin-finish grille and tailgate applique, and satin-finish window trim and door handles. Standard power-deployable running boards, remote start, tailgate release and a twin-panel moonroof helps make the new F-150 Limited a premium choice. Technology to enhance F-150 Limited customers expect purposeful technology in a premium pickup truck. An integrated trailer brake controller is standard, as is a 360-degree camera with split-view display with dynamic hitch assist to simplify the hitching process. Class-exclusive Pro Trailer Backup Assist™ is optional to make maneuvering easier by letting drivers rotate a knob to control its direction, with the truck automatically steering to follow the course selected. F-150 Limited’s driver-assist technology works to reduce daily stress. Standard adaptive cruise control with stop-and-go functionality allows drivers to set a cruising speed, and then uses radar and camera technology to monitor traffic ahead to maintain a set distance between vehicles – even following one down to a complete stop. Standard Pre-Collision Assist with Automatic Emergency Braking helps drivers avoid or mitigate collisions with other vehicles and pedestrians. Active park assist to aid in parallel parking, plus a Lane-Keeping System that provides alerts and assistance with lane drift are standard as well. F-150 Limited features SYNC® 3 with AppLink™, Apple CarPlay™ and Android Auto™ compatibility, and a FordPass™ Connect 4G LTE modem that provides Wi-Fi access for up to 10 devices. Audiophiles will appreciate the standard B&O PLAY™ audio system by HARMAN. Ford offers a light-duty pickup for every truck customer – from the work-ready Ford F-150 XL to the top-of-the-line Ford F-150 Limited. Look for the 2019 F-150 Limited, the most powerful, advanced and luxurious F-150 ever in dealer showrooms later this year.
  15. Ford has announced a new subsidiary that will be tasked with the development of autonomous vehicles. Called Ford Autonomous Vehicles LLC, the group will be overseeing all parts of the company's autonomous plans including the integration of self-driving technologies, research, AV transportation-as-a-service network development, and business strategy. Ford is also planning to spend $4 billion in investments through 2023. "Ford has made tremendous progress across the self driving value chain — from technology development to business model innovation to user experience. Now is the right time to consolidate our autonomous driving platform into one team to best position the business for the opportunities ahead," said Ford CEO Jim Hackett in a statement. The first big task for the new LLC is fulfilling Ford's promise of launching a new self-driving commercial vehicle in 2021. Ford will be putting the new subsidiary at the company's new campus in Detroit. Sherif Marakby, Ford's vice president of autonomous vehicles and electrification will become CEO of the group. Source: The Detroit News, Ford Ford Creates ‘Ford Autonomous Vehicles LLC’; Strengthens Global Organization To Accelerate Progress, Improve Fitness Ford creates Ford Autonomous Vehicles LLC, which will encompass all aspects of its self-driving vehicle business operations, to accelerate its AV business and capitalize on market opportunities As it accelerates the integration and application of technology across its industrial system, Ford is realigning its Information Technology and global order to delivery teams under its Global Operations organization Ford is embedding a deeper product-line focus across the company. The effort is anchored in human-centered design with product teams putting even greater emphasis on customer insights and market opportunities to deliver the products people love across global markets DEARBORN, Mich., July 24, 2018 – Ford Motor Company today announced it has created Ford Autonomous Vehicles LLC, a new organization charged with accelerating its AV business to capitalize on market opportunities. The company also detailed key organizational changes designed to improve its operational fitness and drive profitable growth. The company is organizing its self-driving business into Ford Autonomous Vehicles LLC, which will include Ford’s self-driving systems integration, autonomous vehicle research and advanced engineering, AV transportation-as-a-service network development, user experience, business strategy and business development teams. The new LLC, which is structured to take on third party investment, will be primarily based at Ford’s Corktown campus in Detroit and will hold Ford’s ownership stake in Argo AI, the company’s Pittsburgh-based partner for self-driving system development. Ford expects to invest $4 billion in its AV efforts through 2023, including its $1 billion investment in Argo AI. Sherif Marakby, currently Ford vice president, Autonomous Vehicles and Electrification, is appointed CEO of Ford Autonomous Vehicles LLC reporting to a board of directors chaired by Marcy Klevorn, Ford’s executive vice president and president, Mobility. The closer alignment of the self-driving platform and the mobility solutions teams will allow faster development of businesses that can thrive in the pre- and post-autonomous vehicle worlds. “Ford has made tremendous progress across the self driving value chain – from technology development to business model innovation to user experience,” said Jim Hackett, president and CEO, Ford Motor Company. “Now is the right time to consolidate our autonomous driving platform into one team to best position the business for the opportunities ahead.” With Marakby’s move, Ted Cannis, global director, electrification, will lead Ford’s Team Edison, the team responsible for developing and bringing to market next-generation electric vehicles. Team Edison will continue to report to Jim Farley, executive vice president and president, Global Markets. Ford’s electric vehicle strategy includes rethinking the ownership experience, including making charging an effortless experience at home and on the road, as well as offering full-vehicle over-the-air software updates to enhance capability and features. In addition, Ford is reorganizing its Global Operations division led by Executive Vice President Joe Hinrichs to include Information Technology as well as the company’s global order-to-delivery system, integrating the teams, technologies and processes from both across Ford’s production system. As a result, Jeff Lemmer, vice president and CIO, will report to Hinrichs. This realignment will help the company accelerate the integration and application of technology across its industrial system to further streamline manufacturing, speed vehicle delivery times, reduce inventories and improve capital efficiency. “The evolution of computing power and IT have helped bring great products to customers – from cars to tablets,” Hackett said. “We can now harness this technology to unlock a new world of vehicle personalization, supply chain choreography and inventory leanness that rivals any industrial model in the world – and Joe’s challenge is to help us redesign this system to do just that – while better serving customers and dealers and improving our overall fitness.” Hau Thai-Tang, executive vice president, Product Development and Purchasing, will now report directly to Hackett. The move ensures these critical functions have an even stronger voice as the company creates a winning portfolio of products. Under Thai-Tang, Ford is moving to flexible vehicle architectures and more common parts across models, cutting new product development time – from sketch to dealer showroom – by 20 percent. This is helping Ford achieve its commitment to deliver nearly $7 billion of engineering efficiencies. The company intends to have the most efficient Product Development organization among full-line automakers within five years. Ford’s five flexible vehicle architectures – body-on-frame, front-wheel-drive unibody, rear-wheel-drive unibody, commercial van unibody and BEV – are paired with module “families” that address the power pack, electrical pack and vehicle configurations. Seventy percent of each vehicle’s engineering will be driven from this new architecture approach, with 30 percent of content – including grilles, hoods, doors and more – customized for each vehicle. All organization changes announced today are effective Aug. 1. Additionally, Ford is embedding a deeper product-line focus across the company. Led by Jim Farley, the effort is anchored on human-centered design with product-line teams putting greater emphasis on customer insights and market opportunities to deliver more consumer driven products and services. This customer-focused product-line approach builds on the success already seen throughout Ford with the F-Series team in North America, the Ranger team in Asia Pacific and the Commercial Vehicle team in Europe. By 2020, Ford will offer North America’s freshest lineup among all full-line automakers, with its average showroom age dropping from 5.7 to 3.3 years as it replaces three-quarters of its lineup and adds four new trucks and SUVs. Ford has similarly aggressive product refresh plans in other regions, including Europe and Asia. “We’re looking at every part of our business, making it more fit and ensuring that every action we take is driven by what will serve our customers in a way that supports our fitness and performance goals,” Hackett said.
  16. Ford has announced a new subsidiary that will be tasked with the development of autonomous vehicles. Called Ford Autonomous Vehicles LLC, the group will be overseeing all parts of the company's autonomous plans including the integration of self-driving technologies, research, AV transportation-as-a-service network development, and business strategy. Ford is also planning to spend $4 billion in investments through 2023. "Ford has made tremendous progress across the self driving value chain — from technology development to business model innovation to user experience. Now is the right time to consolidate our autonomous driving platform into one team to best position the business for the opportunities ahead," said Ford CEO Jim Hackett in a statement. The first big task for the new LLC is fulfilling Ford's promise of launching a new self-driving commercial vehicle in 2021. Ford will be putting the new subsidiary at the company's new campus in Detroit. Sherif Marakby, Ford's vice president of autonomous vehicles and electrification will become CEO of the group. Source: The Detroit News, Ford Ford Creates ‘Ford Autonomous Vehicles LLC’; Strengthens Global Organization To Accelerate Progress, Improve Fitness Ford creates Ford Autonomous Vehicles LLC, which will encompass all aspects of its self-driving vehicle business operations, to accelerate its AV business and capitalize on market opportunities As it accelerates the integration and application of technology across its industrial system, Ford is realigning its Information Technology and global order to delivery teams under its Global Operations organization Ford is embedding a deeper product-line focus across the company. The effort is anchored in human-centered design with product teams putting even greater emphasis on customer insights and market opportunities to deliver the products people love across global markets DEARBORN, Mich., July 24, 2018 – Ford Motor Company today announced it has created Ford Autonomous Vehicles LLC, a new organization charged with accelerating its AV business to capitalize on market opportunities. The company also detailed key organizational changes designed to improve its operational fitness and drive profitable growth. The company is organizing its self-driving business into Ford Autonomous Vehicles LLC, which will include Ford’s self-driving systems integration, autonomous vehicle research and advanced engineering, AV transportation-as-a-service network development, user experience, business strategy and business development teams. The new LLC, which is structured to take on third party investment, will be primarily based at Ford’s Corktown campus in Detroit and will hold Ford’s ownership stake in Argo AI, the company’s Pittsburgh-based partner for self-driving system development. Ford expects to invest $4 billion in its AV efforts through 2023, including its $1 billion investment in Argo AI. Sherif Marakby, currently Ford vice president, Autonomous Vehicles and Electrification, is appointed CEO of Ford Autonomous Vehicles LLC reporting to a board of directors chaired by Marcy Klevorn, Ford’s executive vice president and president, Mobility. The closer alignment of the self-driving platform and the mobility solutions teams will allow faster development of businesses that can thrive in the pre- and post-autonomous vehicle worlds. “Ford has made tremendous progress across the self driving value chain – from technology development to business model innovation to user experience,” said Jim Hackett, president and CEO, Ford Motor Company. “Now is the right time to consolidate our autonomous driving platform into one team to best position the business for the opportunities ahead.” With Marakby’s move, Ted Cannis, global director, electrification, will lead Ford’s Team Edison, the team responsible for developing and bringing to market next-generation electric vehicles. Team Edison will continue to report to Jim Farley, executive vice president and president, Global Markets. Ford’s electric vehicle strategy includes rethinking the ownership experience, including making charging an effortless experience at home and on the road, as well as offering full-vehicle over-the-air software updates to enhance capability and features. In addition, Ford is reorganizing its Global Operations division led by Executive Vice President Joe Hinrichs to include Information Technology as well as the company’s global order-to-delivery system, integrating the teams, technologies and processes from both across Ford’s production system. As a result, Jeff Lemmer, vice president and CIO, will report to Hinrichs. This realignment will help the company accelerate the integration and application of technology across its industrial system to further streamline manufacturing, speed vehicle delivery times, reduce inventories and improve capital efficiency. “The evolution of computing power and IT have helped bring great products to customers – from cars to tablets,” Hackett said. “We can now harness this technology to unlock a new world of vehicle personalization, supply chain choreography and inventory leanness that rivals any industrial model in the world – and Joe’s challenge is to help us redesign this system to do just that – while better serving customers and dealers and improving our overall fitness.” Hau Thai-Tang, executive vice president, Product Development and Purchasing, will now report directly to Hackett. The move ensures these critical functions have an even stronger voice as the company creates a winning portfolio of products. Under Thai-Tang, Ford is moving to flexible vehicle architectures and more common parts across models, cutting new product development time – from sketch to dealer showroom – by 20 percent. This is helping Ford achieve its commitment to deliver nearly $7 billion of engineering efficiencies. The company intends to have the most efficient Product Development organization among full-line automakers within five years. Ford’s five flexible vehicle architectures – body-on-frame, front-wheel-drive unibody, rear-wheel-drive unibody, commercial van unibody and BEV – are paired with module “families” that address the power pack, electrical pack and vehicle configurations. Seventy percent of each vehicle’s engineering will be driven from this new architecture approach, with 30 percent of content – including grilles, hoods, doors and more – customized for each vehicle. All organization changes announced today are effective Aug. 1. Additionally, Ford is embedding a deeper product-line focus across the company. Led by Jim Farley, the effort is anchored on human-centered design with product-line teams putting greater emphasis on customer insights and market opportunities to deliver more consumer driven products and services. This customer-focused product-line approach builds on the success already seen throughout Ford with the F-Series team in North America, the Ranger team in Asia Pacific and the Commercial Vehicle team in Europe. By 2020, Ford will offer North America’s freshest lineup among all full-line automakers, with its average showroom age dropping from 5.7 to 3.3 years as it replaces three-quarters of its lineup and adds four new trucks and SUVs. Ford has similarly aggressive product refresh plans in other regions, including Europe and Asia. “We’re looking at every part of our business, making it more fit and ensuring that every action we take is driven by what will serve our customers in a way that supports our fitness and performance goals,” Hackett said. View full article
  17. Ford's original plan for the GT was to build the model for two years, with 250 units being built each year. Then Ford extended the production run to four years and expanded the total number of vehicles built to 1,000. So how is Ford doing on their production targets for the GT? According to Motor Authority, they haven't gone as planned. This information was first brought to light by a GT message board claiming Ford didn't reach their 250 unit goal for 2017. Motor Authority reached out to Ford and a spokesman confirmed that only 137 GTs were built last year. Why the delay? "This is a hand-built supercar, which we are committed to deliver flawlessly. We built into our process an extended ramp-up due to several factors such as global homologation testing and supplier constraints," the spokesman said in a statement. Multimatic, the company that is building the GT for Ford explained they "hadn't built cars on this scale before" and it them some time to meet its goal of building one car per work day. The company only reached this goal in the middle of last year. Issues with suppliers and minor issues also played a role. Multimatic did say that everything is on schedule for the full run of 250 vehicles for 2018. At the current pace, this would only mean Ford would produce 888 Its, 112 units short from their original goal. The Ford spokesman said they are sticking with their goal of 1,000 vehicles. This likely means Ford will extend production one more year to meet it. Source: Motor Authority View full article
  18. Ford's original plan for the GT was to build the model for two years, with 250 units being built each year. Then Ford extended the production run to four years and expanded the total number of vehicles built to 1,000. So how is Ford doing on their production targets for the GT? According to Motor Authority, they haven't gone as planned. This information was first brought to light by a GT message board claiming Ford didn't reach their 250 unit goal for 2017. Motor Authority reached out to Ford and a spokesman confirmed that only 137 GTs were built last year. Why the delay? "This is a hand-built supercar, which we are committed to deliver flawlessly. We built into our process an extended ramp-up due to several factors such as global homologation testing and supplier constraints," the spokesman said in a statement. Multimatic, the company that is building the GT for Ford explained they "hadn't built cars on this scale before" and it them some time to meet its goal of building one car per work day. The company only reached this goal in the middle of last year. Issues with suppliers and minor issues also played a role. Multimatic did say that everything is on schedule for the full run of 250 vehicles for 2018. At the current pace, this would only mean Ford would produce 888 Its, 112 units short from their original goal. The Ford spokesman said they are sticking with their goal of 1,000 vehicles. This likely means Ford will extend production one more year to meet it. Source: Motor Authority
  19. The Ford Fusion will be going away in due course as part of the company's plan to put more focus on utility vehicles and trucks. But that doesn't mean the Fusion name will heading to the trash bin. Bloomberg has learned from sources that Ford is planning to move the Fusion name to a new wagon that will compete with the Subaru Outback. The new model will also use the same mechanical underpinnings as the current Fusion - leading us to believe that it will be some version of the Mondeo wagon sold in Europe. Ford spokesman Mike Levine declined to comment on the new model, but did say the Fusion name would continue "because of its awareness, positive imagery and value with consumers.” Ford needs a way to keep their current sedan buyers returning their showroom after the Fusion sedan drops out. Analysis done by Kelly Blue Book revealed the less than half of Fusion owners are loyal to the brand. KBB also found that the Honda CR-V and Toyota RAV4 were the most popular SUV models that Fusion owners would consider. “Ford has a hard time moving people from their cars to SUVs,” said Michelle Krebs, a senior analyst with Autotrader. Source: Bloomberg (Subscription Required) View full article
  20. Ford's latest ST model, the 2019 Edge ST will be arriving at dealers later this summer with a base price of $43,350 (including destination). According to CarsDirect, the ST is $1,585 more expensive than the Edge Sport it replaces. But you're getting more car for the money. To begin, the Edge ST has a 2.7L EcoBoost V6 producing 335 horsepower and 380 pound-feet of torque. The Sport's 2.7L EcoBoost only produced 315 hp and 350 lb-ft. There's also a new eight-speed automatic with rev-matching, retuned suspension, and a more aggressive body kit. An optional Performance Brake Package that brings forth larger brake rotors and red calipers will add $2,695 to the base price. But as CarsDirect notes, you'll need to add Equipment Group 401A to get the brake package. 401A includes a number of comfort and convenience features such as heated and ventilated front seats; 180-degree camera, hands-free liftgate, navigation, and Ford's CoPilot+ suite of driver aids for an additional $5,585. Source: CarsDirect View full article
  21. The Ford Fusion will be going away in due course as part of the company's plan to put more focus on utility vehicles and trucks. But that doesn't mean the Fusion name will heading to the trash bin. Bloomberg has learned from sources that Ford is planning to move the Fusion name to a new wagon that will compete with the Subaru Outback. The new model will also use the same mechanical underpinnings as the current Fusion - leading us to believe that it will be some version of the Mondeo wagon sold in Europe. Ford spokesman Mike Levine declined to comment on the new model, but did say the Fusion name would continue "because of its awareness, positive imagery and value with consumers.” Ford needs a way to keep their current sedan buyers returning their showroom after the Fusion sedan drops out. Analysis done by Kelly Blue Book revealed the less than half of Fusion owners are loyal to the brand. KBB also found that the Honda CR-V and Toyota RAV4 were the most popular SUV models that Fusion owners would consider. “Ford has a hard time moving people from their cars to SUVs,” said Michelle Krebs, a senior analyst with Autotrader. Source: Bloomberg (Subscription Required)
  22. William Maley

    2019 Ford Edge ST To Begin At $43,350

    Ford's latest ST model, the 2019 Edge ST will be arriving at dealers later this summer with a base price of $43,350 (including destination). According to CarsDirect, the ST is $1,585 more expensive than the Edge Sport it replaces. But you're getting more car for the money. To begin, the Edge ST has a 2.7L EcoBoost V6 producing 335 horsepower and 380 pound-feet of torque. The Sport's 2.7L EcoBoost only produced 315 hp and 350 lb-ft. There's also a new eight-speed automatic with rev-matching, retuned suspension, and a more aggressive body kit. An optional Performance Brake Package that brings forth larger brake rotors and red calipers will add $2,695 to the base price. But as CarsDirect notes, you'll need to add Equipment Group 401A to get the brake package. 401A includes a number of comfort and convenience features such as heated and ventilated front seats; 180-degree camera, hands-free liftgate, navigation, and Ford's CoPilot+ suite of driver aids for an additional $5,585. Source: CarsDirect
  23. The Ford Fiesta ST has been a favorite of many as it offers impressive performance that won't drain your bank account. But for some people, they just want the look of the ST. Ford will soon have a model for those folks. CarsDirect got their hands on Ford's ordering guide for 2019 which lists a new trim for the 2019 Fiesta known as ST Line. This model will feature the same aggressive bodywork as seen on the ST - large mesh grille, high-mounted rear spoiler, and dual chrome-tipped exhaust. It will ride on smaller 16-inch wheels (the regular ST has 17-inch wheels). Inside, the ST Line will come equipped with bucket seats with "sport embossed bolsters"; manual A/C, six-speaker stereo, and a four-way driver's seat. Power comes from a 1.6L four-cylinder engine, not the 1.6L EcoBoost. Power figures are not listed, but we're guessing this is the same 1.6L found in most Fiestas which produces 120 horsepower and 112 pound-feet. A five-speed manual is standard, while the six-speed PowerShift automatic is available as an option. The ST's suspension tuning will not come to the ST Line. As for price, the 2019 Fiesta ST Line will set you back $18,500 with an $875 destination charge. Compared to the Fiesta ST, the ST Line is $3,715 cheaper. Source: CarsDirect View full article
  24. The Ford Fiesta ST has been a favorite of many as it offers impressive performance that won't drain your bank account. But for some people, they just want the look of the ST. Ford will soon have a model for those folks. CarsDirect got their hands on Ford's ordering guide for 2019 which lists a new trim for the 2019 Fiesta known as ST Line. This model will feature the same aggressive bodywork as seen on the ST - large mesh grille, high-mounted rear spoiler, and dual chrome-tipped exhaust. It will ride on smaller 16-inch wheels (the regular ST has 17-inch wheels). Inside, the ST Line will come equipped with bucket seats with "sport embossed bolsters"; manual A/C, six-speaker stereo, and a four-way driver's seat. Power comes from a 1.6L four-cylinder engine, not the 1.6L EcoBoost. Power figures are not listed, but we're guessing this is the same 1.6L found in most Fiestas which produces 120 horsepower and 112 pound-feet. A five-speed manual is standard, while the six-speed PowerShift automatic is available as an option. The ST's suspension tuning will not come to the ST Line. As for price, the 2019 Fiesta ST Line will set you back $18,500 with an $875 destination charge. Compared to the Fiesta ST, the ST Line is $3,715 cheaper. Source: CarsDirect
  25. https://www.wsj.com/articles/elon-musk-races-to-exit-teslas-production-hell-1530149814 https://www.detroitnews.com/story/business/autos/2018/06/28/elon-musk-calls-ford-morgue-ford-fires-back/741328002/ Seems Elon Musk is up to his habit of deflecting attention on Tesla's lack of profit, inability to deliver 5000 Model 3s a week and has to rely on calling for "like a morgue according to the news. Seems lots of finger pointing by Musk and yet Ford, GM and others have shown the media how they turn out a 1000 auto's a day on their production lines. Ford recently brought the media into one of their plants to show off how they build 1000 trucks / SUVs a day on the assembly line. Something Tesla has not been able to reproduce. https://www.detroitnews.com/story/business/autos/ford/2018/02/12/ford-boosts-navigator-expedition-production/110331592/

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