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  1. It has been some time since we last reported on PSA Group's plan to re-enter the U.S. When we last checked in, Peugeot was chosen as the brand to be entering the U.S. by 2023 and rumors were swirling about a possible merger between PSA Group and FCA. A lot has changed since then as the two automakers begin to finalize plans for a merger, and the COVID-19 pandemic has no end in sight in the U.S. What does that mean for Peugeot's return to the U.S.? "My role is to grow the PSA business in North America, growing our mobility capability and preparing for the launch of Peugeot." said Larry Dom
  2. It has been some time since we last reported on PSA Group's plan to re-enter the U.S. When we last checked in, Peugeot was chosen as the brand to be entering the U.S. by 2023 and rumors were swirling about a possible merger between PSA Group and FCA. A lot has changed since then as the two automakers begin to finalize plans for a merger, and the COVID-19 pandemic has no end in sight in the U.S. What does that mean for Peugeot's return to the U.S.? "My role is to grow the PSA business in North America, growing our mobility capability and preparing for the launch of Peugeot." said Larry Dom
  3. In a discussion about their pending merger, Fiat Chrysler revealed that the combined company's future vehicles in the small to mid-size range will be built on two of PSA's platforms. The reasoning behind it is that PSA's platforms are more modern than FCA's which first debuted in 2003. They are also capable of a wider range of propulsion methods like electrification that are harder to incorporate into the aging platform that FCA is using. The smaller of the two platforms, PSA's CMP, launched last year is found under the Peugeot 208, 2008, DS 3 Crossback and the new Opel Corsa. The lar
  4. In a discussion about their pending merger, Fiat Chrysler revealed that the combined company's future vehicles in the small to mid-size range will be built on two of PSA's platforms. The reasoning behind it is that PSA's platforms are more modern than FCA's which first debuted in 2003. They are also capable of a wider range of propulsion methods like electrification that are harder to incorporate into the aging platform that FCA is using. The smaller of the two platforms, PSA's CMP, launched last year is found under the Peugeot 208, 2008, DS 3 Crossback and the new Opel Corsa. The lar
  5. According to a report in the Wall Street Journal, Fiat Chrysler Automobiles and PSA are in merger talks. This after the failed merger negotiations last spring between FCA and Renault. The merger is reportedly an all-share merger of equals with PSA CEO Carlos Tavares at the helm as CEO and FCA Chairman John Elkann retaining his position in the new company. The "talks are fluid" and the paper reported that "no guarantee that any final agreement will be reached". FCA had previously turned down a merger offer from PSA back in March. PSA is still digesting their acquisition of Opel f
  6. According to a report in the Wall Street Journal, Fiat Chrysler Automobiles and PSA are in merger talks. This after the failed merger negotiations last spring between FCA and Renault. The merger is reportedly an all-share merger of equals with PSA CEO Carlos Tavares at the helm as CEO and FCA Chairman John Elkann retaining his position in the new company. The "talks are fluid" and the paper reported that "no guarantee that any final agreement will be reached". FCA had previously turned down a merger offer from PSA back in March. PSA is still digesting their acquisition of Opel f
  7. PSA Group is starting to sound a bit desperate for a merger these days. First they bought GM's Opel Unit for $1.54b, later demanding a roughly 50% refund due to issues stemming from extra rosy sales forecasts and emissions regulations trouble. PSA has quickly turned around the Opel unit into a profit center instead of the loss-maker it was under GM control. More recently, Peugeot was seen to be dancing with FCA only to be rebuffed when it came to light that any merger between the two companies would come in the form of PSA stock. Now PSA Group CEO Carlos Tavares says that he would
  8. We previously had reported that Peugeot was planning on returning to the U.S. by 2026. After having been turned down by FCA for an offer of a merger, The Wall Street Journal is reporting that Peugeot is accelerating its plans for a US return to happen in 3 to 4 years, that means as soon as 2022. One advantage they have is their recent acquisition of Opel from General Motors. Through that acquisition, Peugeot gained a number of engineers who have experience designing vehicles for the U.S. market. According to PSA CEO Carlos Tavares, anything Peugeot currently builds is up for consideratio
  9. PSA Group is starting to sound a bit desperate for a merger these days. First they bought GM's Opel Unit for $1.54b, later demanding a roughly 50% refund due to issues stemming from extra rosy sales forecasts and emissions regulations trouble. PSA has quickly turned around the Opel unit into a profit center instead of the loss-maker it was under GM control. More recently, Peugeot was seen to be dancing with FCA only to be rebuffed when it came to light that any merger between the two companies would come in the form of PSA stock. Now PSA Group CEO Carlos Tavares says that he would
  10. We previously had reported that Peugeot was planning on returning to the U.S. by 2026. After having been turned down by FCA for an offer of a merger, The Wall Street Journal is reporting that Peugeot is accelerating its plans for a US return to happen in 3 to 4 years, that means as soon as 2022. One advantage they have is their recent acquisition of Opel from General Motors. Through that acquisition, Peugeot gained a number of engineers who have experience designing vehicles for the U.S. market. According to PSA CEO Carlos Tavares, anything Peugeot currently builds is up for consideratio
  11. The reaction Peugeot’s return to the U.S. Market a couple weeks back falls into three categories. OMG! We're getting exciting French cars again Why is another automaker coming to the U.S.? Split between 1 and 2 I should say that I fall into camp three at the moment. Previously, I was in number one when the rumors began to swirl around about PSA Group - parent company of Peugeot, Citroen, DS, Opel, and Vauxhall - making a possible return in late 2014. The dreams about possibly seeing a small number of Citroen and DS vehicles running around the U.S. sparked some joy. Pe
  12. The reaction Peugeot’s return to the U.S. Market a couple weeks back falls into three categories. OMG! We're getting exciting French cars again Why is another automaker coming to the U.S.? Split between 1 and 2 I should say that I fall into camp three at the moment. Previously, I was in number one when the rumors began to swirl around about PSA Group - parent company of Peugeot, Citroen, DS, Opel, and Vauxhall - making a possible return in late 2014. The dreams about possibly seeing a small number of Citroen and DS vehicles running around the U.S. sparked some joy. Pe
  13. PSA has been mulling a return to the United states since at least 2014. We reported in March of 2016 that DS was the most likely brand to mark the return of the French automaker to these shores. Now, PSA has made the announcement that Peugeot has been the brand selected, beating out Citroën, DS, and the recently acquired Opel brand. Peugeot left the U.S. market in 1991 after selling only 4,292 vehicles the year prior. PSA will start in 15 U.S. states and 4 Canadian provinces that have a higher rate of import vehicle sales. The vehicles would be sourced from both Europe and Ch
  14. PSA has been mulling a return to the United states since at least 2014. We reported in March of 2016 that DS was the most likely brand to mark the return of the French automaker to these shores. Now, PSA has made the announcement that Peugeot has been the brand selected, beating out Citroën, DS, and the recently acquired Opel brand. Peugeot left the U.S. market in 1991 after selling only 4,292 vehicles the year prior. PSA will start in 15 U.S. states and 4 Canadian provinces that have a higher rate of import vehicle sales. The vehicles would be sourced from both Europe and Ch
  15. Ever since PSA Group announced that it would be making a return the U.S. as part of a 10-year plan, there has been a large amount of speculation as to which brand would be sold. Would it be Citroen, DS, Peugeot, or the recently acquired Opel/Vauxhall? “We’ve chosen a brand, but it’s too early to talk about it,” said Larry Dominique, president and CEO of PSA North America to Car and Driver. PSA Group is still in the first phase of its plan with the Free2Move mobility aggregation platform (shows various ways of getting around such as bikes and electric vehicles) in Seattle. Somewhat wo
  16. Ever since PSA Group announced that it would be making a return the U.S. as part of a 10-year plan, there has been a large amount of speculation as to which brand would be sold. Would it be Citroen, DS, Peugeot, or the recently acquired Opel/Vauxhall? “We’ve chosen a brand, but it’s too early to talk about it,” said Larry Dominique, president and CEO of PSA North America to Car and Driver. PSA Group is still in the first phase of its plan with the Free2Move mobility aggregation platform (shows various ways of getting around such as bikes and electric vehicles) in Seattle. Somewhat wo
  17. As PSA Group - parent company of Citroen, DS, and Peugeot - gradually makes moves into possibly selling vehicles into the U.S., they are taking the next step by engineering their next-generation vehicles to meet U.S. regulations. "That means that from three years down the road we'll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations," said PSA Group CEO Carlos Tavares to Automotive News. Tavares also said PSA has decided which of three brands will be the first appeared in the U.S., but it isn't ready to announce which one.
  18. As PSA Group - parent company of Citroen, DS, and Peugeot - gradually makes moves into possibly selling vehicles into the U.S., they are taking the next step by engineering their next-generation vehicles to meet U.S. regulations. "That means that from three years down the road we'll be able to push the button, if we decide to do so, in terms of product compliance vis-a-vis the U.S. regulations," said PSA Group CEO Carlos Tavares to Automotive News. Tavares also said PSA has decided which of three brands will be the first appeared in the U.S., but it isn't ready to announce which one.
  19. While the primary focus at PSA Group for the past few months has been purchase of Opel and Vauxhall from General Motors, there has been another project that has been going in the shadows, the return of the French automaker to the U.S. Speaking at the CAR Management Briefing Seminars this week in Traverse City, MI, the CEO of the recently established PSA North America Larry Dominique gave a status update. Back in April, PSA made their first foray into North America with the launch of car-sharing service TravelCar in Los Angeles and San Francisco. The next step is the launch of the Fre
  20. While the primary focus at PSA Group for the past few months has been purchase of Opel and Vauxhall from General Motors, there has been another project that has been going in the shadows, the return of the French automaker to the U.S. Speaking at the CAR Management Briefing Seminars this week in Traverse City, MI, the CEO of the recently established PSA North America Larry Dominique gave a status update. Back in April, PSA made their first foray into North America with the launch of car-sharing service TravelCar in Los Angeles and San Francisco. The next step is the launch of the Fre
  21. PSA Group is slowing making end roads into U.S. as part of their 10-year plan. We have already reported on their carsharing service, TravelCar that will be launching in select markets this month. Now, the French automaker has taken the next step by announcing former Nissan and TrueCar executive Larry Dominique as a Senior Vice President of PSA North America. Automotive News reports Dominique's role will first deal with the car-sharing aspects before starting to make progress on one or all of the brands in the U.S. “This is a market that, as a full-line automaker, you need to be part
  22. PSA Group is slowing making end roads into U.S. as part of their 10-year plan. We have already reported on their carsharing service, TravelCar that will be launching in select markets this month. Now, the French automaker has taken the next step by announcing former Nissan and TrueCar executive Larry Dominique as a Senior Vice President of PSA North America. Automotive News reports Dominique's role will first deal with the car-sharing aspects before starting to make progress on one or all of the brands in the U.S. “This is a market that, as a full-line automaker, you need to be part
  23. It has been hinted at and rumored for a few years. But today, PSA Peugeot Citroën announced they would be making a return to the U.S. During a presentation for analysts and investors at PSA's headquarters in Paris, CEO Carlos Tavares unveiled a ten-year plan that could result in the launch of Citroën, DS, and Peugeot vehicles to the U.S. The plan would be split up into three steps. Step one: Enter the U.S. as a mobility operator from 2017, possibly with Bollore,” said Tavares. Bollore is a French company that builds batteries and compact EVs that are mainly used by a French car-sharing s
  24. It has been hinted at and rumored for a few years. But today, PSA Peugeot Citroën announced they would be making a return to the U.S. During a presentation for analysts and investors at PSA's headquarters in Paris, CEO Carlos Tavares unveiled a ten-year plan that could result in the launch of Citroën, DS, and Peugeot vehicles to the U.S. The plan would be split up into three steps. Step one: Enter the U.S. as a mobility operator from 2017, possibly with Bollore,” said Tavares. Bollore is a French company that builds batteries and compact EVs that are mainly used by a French car-sharing s
  25. It was only a few years ago that French automaker PSA Peugeot Citroën was on life support due to massive losses and poor sales. But thanks to an infusion of cash from Chinese automaker Dongfeng and the French government, the company was able to right the ship. The past couple of years has seen PSA Peugeot Citroën emerge as a healthy and profitable automaker. Now the company is looking at expanding into new markets, including the U.S. According to Automobilwoche, officials at PSA say the U.S. and Iran are under consideration as the first markets for expansion. "Our Back in the Race rest

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