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Volvo caused a stir on Monday when it announced that it would begin setting a 112-mph top speed on all of its vehicles starting with the 2020 model year. The goal of the limit is to strive toward Volvo's Vision 2020 Plan to eliminate fatalities or serious injury in all Volvo new vehicles. That release made no mention of Volvo's Polestar brand. CNET Roadshow interviewed Polestar CEO Thomas Ingenlath who said "We obviously will not do that, and it is a nice brand differentiator". Polestar is considered a performance brand, but he thinks that talking maximum speed is missing the point with regard electric cars. Most of the focus on EVs tends to be around the 0-60 performance rather than max speed. As Polestar is still a Volvo at heart, it will benefit from Volvo's safety know-how, but it won't pursue a safety image like Volvo has. Polestar unveiled the Polestar 2 electric car at the Geneva Auto Show this week. Read more below. Related: View full article

Polestar, a sub-brand of Volvo, is taking direct aim at the Tesla Model 3 with its just unveiled Polestar 2. Polestar says it will be the first EV to compete directly against the Model 3 in the marketplace. The MSRP of the Polestar 2 is listed at 39,900€ or about $45,395 at today's exchange rate. Polestar will start with a Launch Edition model at 59,900€ ($68,150) will be the lead off model for the first 12 months of production. The Polestar is a dual-motor 5-door fastback with a 78kWh battery that allows for a 310 mile range on the European cycle, or 275 miles when rated by the US EPA. Built on Volvo's Compact Modular Architecture, the battery is built into the floor of the chassis to increase structural rigidity and reduces noise. The dual-motor all-wheel drive setup in the Polestar 2 produces 408 hp and 487 lb-ft of torque and launches the car to 62 mph in under 5 seconds. Charging time was not released, but Polestar is partnering with the largest public charging networks to provide a hassle free charging experience. Charging point locations are accessible through a phone app or the in-car electronics. Drivers' phone can also act as a key. Thought into progressive design is shown inside and out. Pixel LED headlights and proximity lighting show a unique welcome sequence. The new Polestar logo is projected onto the panoramic sunroof. The interior is constructed entirely out of vegan materials. Production of Polestar 2 starts early next year in China. The Polestar 2 will only be available for order online. Initially, Polestar 2 will only be offered in China, U.S., Canada, Belgium, Germany, Netherlands, Norway, Sweden, and UK. Polestar Press Release on Page 2 Polestar reveals new Polestar 2 Polestar has taken the next step in its development as the electric performance brand with the reveal of the new Polestar 2. Polestar 2 is the new all-electric fastback that brings electric performance cars to a broader and increasingly progressive audience. It offers avant-garde design and a unique customer experience in the premium compact electric segment. Polestar 2 is the first electric car to compete in the marketplace around the Tesla Model 3, with the range starting at a guide price of 39,900 euros. For the first 12 months of production, guide price of the launch edition is 59,900 euros1. “Polestar 2 is our first fully electric car and first volume model. Everything about it has been designed and engineered with passion and dedication. As an electric performance brand, and through the forthcoming launch of a portfolio of fully electric cars, Polestar is determined to address the world’s air quality challenges. Polestar delivers electric performance cars that are great to own and drive,” says Thomas Ingenlath, Chief Executive Officer of Polestar. Polestar 2 is a premium five-door fastback with two electric motors and a 78 kWh battery capacity2 that will enable a targeted range of 500 km3, based on Volvo Car Group’s adaptable Compact Modular Architecture platform (CMA). The 27-module battery pack is integrated into the floor and contributes to the rigidity of the chassis as well as improves the car’s noise, vibration and harshness (NVH) levels – road noise has been reduced by 3.7 dB compared to a traditional chassis. Polestar will answer the important question of charging Polestar 2 with a smart, convenient and extensive approach. With a connected digital solution available both in-car and on mobile devices, Polestar is setting up strategic collaborations to give Polestar 2 owners easy and hassle-free access to the world’s largest public charging networks. For Polestar, performance underlies the entire driving experience. The all-wheel drive electric powertrain in Polestar 2 produces 300 kW (408 hp) and 660 Nm (487 lb-ft). This translates to a 0-100 km/h acceleration time of less than 5 seconds. The standard dynamic chassis can be enhanced by the Performance Pack that improves driving dynamics with Öhlins dampers, Brembo brakes and unique 20-inch forged wheels. Polestar’s signature gold seat belts, brake callipers and valve caps complete the performance visuals. Highlighting the technology spearhead role that Polestar plays within the Volvo Car Group, Polestar 2 is one of the first cars in the world to embed an infotainment system powered by Android. The Android backbone provides a solid and adaptable digital environment for apps and vehicle functions to coexist, and brings embedded Google services to a car for the first time – including the Google Assistant, Google Maps with support for electric vehicles and the Google Play Store5. Natural voice control and a new 11-inch touch screen display bring the new interface to life. Phone-as-Key technology enables car sharing and a more integrated ownership experience, as well as Polestar’s connected services such as pick-up and delivery. It also allows Polestar 2 to sense the driver upon approach. Smart features like enlarged graphics in the instrument cluster allow the driver to easily see the charging status and range before entering the car. Polestar 2 can also predetermine the driver’s next move to create a seamless experience with a prepared cabin and quick start sequence. Maximilian Missoni, head of Design at Polestar, comments: “We decided to bring something different to the segment. Our avant-garde design has evolved from Polestar 1 into an edgier, bolder statement. We have also designed a standard vegan interior with progressive textiles that will appeal to the forward-thinking audience who will subscribe to Polestar 2.” Design-led features include Pixel LED headlights4 and proximity lighting which enable a unique welcome sequence, Polestar’s now-signature frameless side mirrors and the unique illuminated Polestar logo, which is reflected onto the car’s panoramic glass roof. In common with all Polestar cars, Polestar 2 will only be available for ordering online. The guide purchase price for the launch version of Polestar 2 is 59,900 euros1 with subscription pricing to follow at a later date. Pre-orders are open at polestar.com. Production of Polestar 2 begins in early 2020 in China for global markets in both left- and right-hand drive. Polestar 2 will make its first public appearance at the 2019 Geneva International Motor Show in March, and then embark on a global roadshow in Europe, North America and China throughout 2019. Polestar 2 will also be available in a network of soon-to-be-opened Polestar Spaces that will provide physical viewing and test drive opportunities. Initial launch markets include China, the United States, Canada, Belgium, Germany, the Netherlands, Norway, Sweden and the UK. Other markets are under consideration for future expansion. View full article

Polestar has revealed new details as to how it plans on selling their vehicles in the U.S. As we have previously reported, Polestar will be using an online system for customers to do research, configure, and order their vehicle. They'll also have the choice of either purchasing a vehicle outright or doing a subscription model where insurance and maintenance is covered in the payment. But as Thomas Ingenlath, CEO of Polestar admits in a statement, "many people want to physically see a car before ordering." That's where Polestar Spaces come into play. These will be franchised by dealers and allow customers to check out the cars and learn more from product information specialists - not working on commission. The spaces will also handle servicing of the vehicles, although customers won't need to drop their vehicles off. Using a smartphone app, customers will be able to schedule a pickup for servicing. Once completed, Polestar will drop the vehicle back off. According to Car and Driver, Polestar will open their first space in New York City in late 2019 or early 2020. Nine more spaces will follow: Atlanta, Boston, Chicago, Dallas or Houston, Los Angeles, Miami, San Francisco, Seattle, and Washington, D.C. Source: Car and Driver, Polestar Polestar – the new electric performance brand and a new approach to car ownership for US customers As a new entrant into the electrified automotive industry, Polestar has confirmed its positioning and innovative go-to-market strategy in the important North American car market. As a start-up electric car brand owned by Volvo Car Group, Polestar will offer electric performance cars with a modern, fully digital customer experience. “Launching an entirely new car brand gives us the opportunity to assess what customers enjoy about car ownership, and what they are less keen on,” says Thomas Ingenlath, Chief Executive Officer at Polestar. “As an electric performance brand, we want to maximize our customer’s enjoyment of driving. Polestars will be great looking cars with avant-garde design that are full of modern technology and great to drive. “We also want to remove the hassle from traditional car ownership. The customer will be able to research, configure and order their car online. They can choose our innovative subscription model that enables them to have all their motoring costs covered by one single monthly payment. “We also know that many people want to physically see a car before ordering, so our customers will be able to meet the brand in a franchised Polestar Space. In a town center location, they’ll interact with non-commissioned product experts who are totally focused on enhancing their brand experience and giving them the information they want and need. They will also have pick-up and delivery servicing, meaning that their days of standing in line at service reception are over.” “Polestar is a global brand from day one, operating in the world’s most important car markets – Europe, China and North America. We will therefore be opening Polestar Spaces in major US cities as demand requires them. We are also developing a new Polestar North America organization to meet the demands of this important market,” concludes Thomas Ingenlath. Polestar’s momentum has been building following its launch as the new electric performance brand. The company’s first car, Polestar 1, was revealed in October 2017 as a 600 hp Electric Performance Hybrid, but with the longest pure electric range of any hybrid in the world. The Polestar 1 will start production in mid-2019 at the new Polestar Production Centre, which is nearing completion. The first full year of production has already sold out, with 200 cars currently destined for North American customers. The brand’s second car, Polestar 2, will be the company’s first full battery electric vehicle and is designed to compete with Tesla Model 3. The Polestar 2 will be revealed early in 2019, with production starting a year later. View full article

Polestar is beginning to drop hints on their next model, the 2 which is expected to debut sometime next year. Autocar spoke with Polestar COO Jonathan Goodman at this weekend's Goodwood Festival of Speed. Goodman said the Polestar 2 will be the brand's entry level model and compete directly with the Tesla Model 3. "That will represent the lower ‘bookend’ of our showroom range and, for now, it should give us as much access to the volume end of the EV market as we need," said Goodman. Autocar says the 2's design will closely follow the 40.2 concept shown a couple years back. The report also says that the 2 will have up to 400 horsepower and a max range of 350 miles. Pricing is expected to begin around £30,000 (about $39,690). Goodman also talked about the possible dangers of designing electric vehicles to look futuristic or quirky considering how much the global market for these vehicles is expected to grow. “The global electric car market was worth four million units in 2017, but it’s quite widely expected to be worth 29m units by 2025. EV owners will come from all walks of life. So it’s a mistake to assume that, because the cars are electric, you have to make them quirky or futuristic," explained Goodman. "Other brands may be doing that, but if we’re looking at a market worth 30m cars within seven years, it isn’t going to be niche, it’s going to be mainstream. So you just design a great-looking car – not one with a big blue flash down the side.” Source: Autocar View full article

While Polestar isn't expected to begin production on their first model, the 600 horsepower Polestar 1 coupe until 2019, they will soon be opening the order books for certain markets. Today, Polestar announced the launch markets for the 1 coupe. They include, United States China Germany The Netherlands Sweden The company explained the reason for picking these markets first was due in part to the level of interest expressed by possible buyers in those countries. Since October, buyers have been able to register their interest via the Polestar site. The plan is to change these over to orders when Polestar opens the order books early next year. These markets will be the first to also get Polestar "Spaces," basically a showroom for the 1 and future models. Polestar will be selling the 1 through a subscription similar to Volvo's Care by Volvo program where you pay a monthly fee that includes the vehicle, maintenance, insurance and other services. Polestar is considering letting buyers purchase the car outright, given they have the cash. Source: Polestar Press Release is on Page 2 Polestar announces initial launch markets for Polestar 1 as the new subscription model resonates with global customers Polestar, the new Electric Performance brand of Volvo Cars, has announced the initial launch markets for its first car, the Polestar 1. This follows Polestar’s successful brand launch in October that’s seen customers line up for the new Polestar 1 subscription, and expressions of interest in the Polestar 1 already outnumber early production slots, instantly affirming the car with performance and electric car aficionados alike. The initial launch markets where Polestar will open a Polestar Space – an environment where customers can physically interact with the brand - will be the U.S.A., China, Germany, Sweden, Norway, and the Netherlands. These Polestar Spaces are expected to be opened in the middle of 2019 and the countries have been selected, in part, due to the initial customer demand in those markets. More countries will be introduced across the world and confirmed at a later date. During the brand’s launch day in October, one customer per minute was registering their interest in being one of the first to receive the Polestar 1 using an all-new subscription model. Expressions of interest are made through www.polestar.com and these will be converted to vehicle orders when the formal order books for the Polestar 1 open in early 2018. The Polestar 1 and all future Polestar cars will be offered using the new subscription model. The no-deposit, all-inclusive monthly payment delivers hassle-free usage and covers insurance, depreciation, collection and delivery for inclusive servicing, and various on-demand benefits as-and-when required. The Polestar 1, the first car with the Polestar logo on the bonnet, is a 2+2 Grand Touring Coupé with a 600hp Electric Performance Hybrid powertrain yet with the ability to travel 150kms on pure electric power alone - the longest range on electric power of any hybrid in the world. Production of the Polestar 1 will start in mid-2019 in the new state-of-the-art, purpose-built Polestar Production Centre in Chengdu, China, where construction has already started. View full article

When Polestar announced their first model, the 1, they said it would be available through a subscription for either two or three years. But it seems that you might be able to buy one outright if you have the cash. "I think it would be very difficult to me to turn around to a customer who walks in with a 'hundred-and-x thousand dollars' and says, 'I want to buy one.' I think I'm not particularly convinced that I'll be turning them away and saying, 'Absolutely not, sir or madam. You have to have it on subscription.' I think subscription is going to be a key part of it," said Jonathan Goodman, chief operating officer of Polestar to Roadshow. "I can't see us being a hundred-percent subscription, but that'll be the main offer we go through. If someone wants to buy a car, we need to look at the possibility of doing that, as well." If one was to buy a Polestar 1, how much would they be looking at? A statement from World Media Wire (marketing agency working with Polestar) said, "The target retail price of the Polestar 1, if purchased outright, is 1.3M SEK (130k Euro)." So we're looking at a price tag of $153,000. Source: Roadshow View full article

It was just a few months ago that Volvo announced their in-house performance arm, Polestar would be spun off to become a standalone brand. It would focus on building high-performance electric vehicles, though as we reported in the rumorpile back in the summer, their first model would be a plug-in hybrid coupe. That rumor was right on the money as the brand unveiled the Polestar 1 at an event in Shanghai. The Polestar 1 looks to be the production model of the Volvo Concept Coupe shown a few years back. The front end is very reminiscent of recent Volvo models with a concave grille and Thor's Hammer headlights. The rear end echoes the Concept Coupe with C-Shaped taillights and short trunk lid. With an overall length of 177.2-inches, the Polestar 1 is about six inches shorter than the BMW 4-Series Coupe. Inside the coupe, it is again like Volvo's 90 Series models with a large touchscreen, steering wheel, and even the crystal gearshift. With all of this similarity to other Volvo models, you can't help but wonder if there is anything original to the Polestar 1. The brand says 50 percent of the coupe's parts are specific to the P1. It begins with the body where the majority of panels are made out of carbon fiber, saving 506 pounds, The hybrid powertrain is comprised of a 2.0L Drive-E engine driving the front axle and two electric motors on the rear axle. Total output is rated at 600 horsepower and 738 pound-feet of torque. Polestar says when the 1 is put into its 'Pure' mode (EV mode), it can travel up to 93 miles. Quick note, when the Polestar 1 is in pure mode, the electric motors offer a total output of 218 horsepower. A 34-kWh provides the electric juice. No information was given on 0-60 mph, top speed, or recharging time. The suspension features the Öhlins’ Continuously Controlled Electronic Suspension (CESi). This system monitors the road and driver inputs, adjust damping within 2 milliseconds to deliver optimal handling. CESi also allows for driver-selected modes, though details on this are being kept under wraps. Bringing the Polestar 1 to a stop are a set of Akebono brakes with six-piston calipers and large 15.7-inch discs. “The Polestar 1 is a Performance Electric Hybrid, but with the longest pure electric range of any hybrid car in the world, we consider it an electric car with support from an internal combustion engine. All future cars from Polestar will be Electric Performance Vehicles but the Polestar 1 bridges today’s technology with the future, offering the perfect drivetrain for a Grand Touring Coupé that's likely to be used over longer distances as well as shorter, faster, enjoyable journeys,” said Polestar CEO Thomas Ingenlath. Polestar 1 will be built a new assembly plant in Chengdu, China that will be finished in mid-2018. Production of the coupe will follow a year later. Polestar plans on build 500 1s every year that you can through a new online-only ordering process. You cannot buy one outright however. A buyer will have to choose either a two or three-year subscription. But that subscription includes insurance and maintence. The order books for the Polestar 1 are open right now. Polestar also announced two forthcoming models called the 2 and 3. Both models will be full electric vehicles. Polestar 2 will be a midsize sedan that will compete with the Tesla Model 3, and the Polestar 3 will be an SUV. Production of the Polestar 2 will begin towards the end of 2019. No date was given as to when production of the Polestar 3 would start. Source: Polestar Press Release is on Page 2 Polestar unveils its first car – the Polestar 1 – and reveals its vision to be the new electric performance brand Polestar, Volvo Car Group’s performance brand, has today revealed its future as a new standalone electric performance brand. Polestar has confirmed the company’s first three models, a new purpose-built production facility in China and a new,customer-focussed route to market with all-inclusive subscription-based services that will set a new industry benchmark for performance car buyers. The company’s first car, Polestar 1, will start production in mid-2019. As an Electric Performance Hybrid, the car can travel up to 150km on pure electric power alone - the longest full electric range of any hybrid car on the market. In combination with its four-cylinder Volvo Drive-E engine, the Polestar 1 delivers 600hp and 1,000Nm of torque, placing the car firmly within the performance car segment. Polestar will act as a technology spearhead for the Volvo Car Group, bringing new technology and performance attributes to market. At the same time, Polestar will benefit from technological and engineering synergies within Volvo Cars and significant economies of scale as a result. These synergies will allow Polestar to accelerate the design, development and building of its electrified performance cars. Thomas Ingenlath, Chief Executive Officer of Polestar said; “Polestar 1 is the first car to carry the Polestar on the bonnet. A beautiful GT with amazing technology packed into it - a great start for our new Polestar brand. All future cars from Polestar will feature a fully electric drivetrain, delivering on our brand vision of being the new standalone electric performance brand". Pure, Progressive, Performance - a portfolio of Polestar models The first car from Polestar, named Polestar 1, will form a halo for the future Polestar brand. The Polestar 1 is a two-door, 2+2 seater Grand Tourer Coupé with an ‘Electric Performance Hybrid’ drivetrain. A maximum of 500 cars per year will be built. All cars will be offered on a subscription basis, with customers benefitting from the convenience of a single, all-inclusive payment that can be topped up by additional on-demand services if required. Showcasing Polestar’s technology spearhead role, the Polestar 1 is based upon Volvo’s Scalable Platform Architecture (SPA) but approximately 50% is new and bespoke, created by Polestar’s engineers. Polestar 1 measures 4.5m in length compared with the 5.15m of the S90. This involved removing 320mm from the wheelbase and another 200mm in the rear to create the car’s powerful, sporty proportions. A further example of the technology spearhead role is an all-new double electric motor system driving both rear wheels, connected together by planetary gears. Producing 218hp, plus the support of an Integrated Starter Generator, the Polestar 1 in Pure mode, is a rear wheel drive Electric performance car with up to 150km of range. This distance ensures that many customers will only ever use the car in full electric mode. For those needing increased range, or wanting to exploit the full performance attributes of the Polestar 1, the double electric rear motors combine with a Volvo Drive-E two-litre four-cylinder petrol engine, powering the front wheels. In Power mode, the Polestar 1 delivers a total of 600hp and 1,000Nm of torque. Thomas Ingenlath, Chief Executive Officer of Polestar, continued; “The Polestar 1 is a Performance Electric Hybrid, but with the longest pure electric range of any hybrid car in the world, we consider it an electric car with support from an internal combustion engine. All future cars from Polestar will be Electric Performance Vehicles but the Polestar 1 bridges today’s technology with the future, offering the perfect drivetrain for a Grand Touring Coupé that's likely to be used over longer distances as well as shorter, faster, enjoyable journeys”. When the driver enters the first corner in their Polestar 1, the car further differentiates itself from its electric car competitors. This is what Polestar defines as Progressive Performance. Polestar’s experience of fitting Öhlins suspension to all its previous performance road cars has been harnessed, with Polestar 1 fitted with a state-of-the-art chassis, including the all-new Öhlins Continuously Controlled Electronic Suspension (CESi) - the world’s first car to be fitted with this advanced chassis technology. Each Öhlins shock absorber is fitted with a new electronic valve, installed for the first time on any road car in conjunction with Öhlins shock absorbers. The valve constantly monitors the driver inputs and road surface conditions, reacting in two milliseconds, to immediately change the ride characteristics to the prevailing demands. For the first time on an Öhlins suspension, the driver can also make changes to the suspension settings within the car, constantly able to tailor the chassis damping and ride quality to their own requirements. Complementing the suspension technology is a powerful braking system to provide the driver with total confidence in all driving situations. Manufactured by Akebono, the 6-piston brake callipers and 400-millimetre discs provide maximum stopping capability. Weight distribution of 48F:52R also ensures the car delivers class-leading handling. The Polestar 1 also brings other new technologies to the market for the Group. Thanks to the double electric rear axle’s planetary gears, torque vectoring features for the first time, separating the power from each of the electric rear motors to drive the car through corners, rather than convention traction control systems that brake the inner rear wheel, slowing the car in bends. As another first for the Group, the major body parts of the Polestar 1 are made from carbon fibre. This lightweight material, more commonly found in supercars, gives the car three significant advantages. Firstly a substantial body weight reduction of 230kg by building in lighter Carbon Fibre. Secondly, an increase in torsional stiffness of 45%, from 22Nmm-2 to 32Nmm-2. And additionally, a lower centre of gravity. Reducing the weight of the upper body panels by using lightweight Carbon Fibre lowers the centre of gravity for the Polestar 1 and results in better handling, performance and drivability on an open and flowing road. “Most electric cars are fast - that’s a product of the attributes of an electric motor. However, for Polestar, performance is far more holistic than just straight-line speed. It’s about acceleration, of course, but it’s also about cornering, braking, suspension control, chassis feedback and steering feel. This is what Polestar calls Progressive Performance,” said Thomas Ingenlath. Polestar 2 and Polestar 3 to follow. All future Polestar cars will feature a fully electric powertrain. Polestar 2 will start production later in 2019 and will be the first battery electric vehicle (BEV) from the Volvo Car Group. Polestar 2 will be a mid-sized fully-electric car that will join the competition around the Tesla Model 3. Polestar 2 is currently in the engineering phase and will start production before the end of 2019, delivering higher volumes than Polestar 1. Polestar 3 is in the finishing stages of design and will be a larger SUV-style BEV, creating a modern expression of electric performance and driving dynamics, and sitting between Polestar 1 and Polestar 2 in terms of volume and pricing. “Being part of the Volvo Car Group enables Polestar to design, develop and engineer our cars using the processes of a well-established car company but at the same time, enables us to experiment with new technology in lower volume cars outside the mainstream segments. This pace of development means as we announce the future of the company, we can also already confirm that a portfolio of three Polestar cars will be on sale within the next four year timescale,” continued Thomas Ingenlath. A contemporary approach for modern performance customers. Polestar brings a fresh approach to taking vehicles to market, removing all the hassle and allowing the customer to focus on what’s important: the driving experience. At the heart of the Polestar customer offer is a monthly subscription payment. This all-inclusive, no deposit, flat monthly payment ensures that the customer need never concern themselves with the inconvenience or cost of depreciation, insurance and maintenance and all Polestars will be offered on this basis. The subscription also includes pick-up and delivery servicing where Polestar contacts the customer to arrange a convenient time for scheduled maintenance. It will also consists of a number of car rental days and access to a range of concierge services. Polestar also recognises that its customers can’t always plan their future motoring requirements. For this reason, Polestar on-demand services are available. Simply ordered online or through a Polestar app and added to the one monthly invoice, further reducing the “hassle” traditionally associated with car usage. As an example, a customer needs the short-term use of a roof box for a forthcoming skiing holiday. At a time and location specified by the owner, Polestar will supply, fit and subsequently remove the roof box, just adding a small incremental usage charge to their monthly invoice. Polestar offers extended concierge services, tailored to the requirements of the most demanding customers. Included is services such as the extended use of a larger Volvo car domestically and internationally for when the driver needs additional load capacity during long family holidays, for example. Other features include the ability to book a car wash and valet at a time and location convenient to the customer. Polestar’s own Phone-as-Key technology is the main enabler of its concierge services. Using an easy-to-use app on Apple or Android devices, the driver can gain access to the car without using a key if required. More importantly, the app allows the owner to virtually pass a key to a third-party concierge or driver to facilitate the collection of the car to re-charge it, service it and more, without the owner ever leaving their home or office. The subscription will be for a fixed term of two or three years. At the end of the contract, the customer simply returns the car, or Polestar collects it and delivers their next Polestar experience. Polestar will then refurbish the vehicle and prepare it for a secondary subscription as a high-quality pre-owned Polestar car. “Our vision is that the Polestar subscription model and services that we will offer will define the Polestar brand as much as our cars will. Services that exceed the needs, desires and expectations of the premium performance car customer are at the heart of Polestar, removing the inconvenience of ownership and allowing customers to purely concentrate on the pleasure of driving a Polestar car,” said Jonathan Goodman, Chief Operating Officer of Polestar. Access Polestar wherever, whenever and however. Polestar makes the entire user experience as convenient and effortless as possible, catering to the customer’s desired choice of interaction channel (digital or physical). All features, from test drives, subscription offers and on demand services are ordered online. The customer never needs to visit a Polestar environment if they don’t want to. Polestar also recognises that as a new entrant into the electrified automotive segment, customers still want to physically engage with the brand. The digital approach will therefore be complemented by the creation of a network of stand-alone retail Spaces around the world. These Spaces will be staffed by Product experts who can assist in demonstrating and explaining the Polestar car’s content and carrying out test drives should the customer wish to do so. Polestar facilities will not be located within an existing Volvo retailer showroom. The target date for the opening of the first Polestar Space is Q1-2019, followed by a ramp up as volumes grow. Polestar’s customers will have the confidence of knowing all aftersales servicing work will be carried out by selected Volvo retailers, giving the Polestar customer the peace of mind that their car will be looked after by a fully trained and professional network, but without the need for the customer to ever visit the Volvo retailer thanks to pick up and delivery servicing The order books for the new Polestar 1 open on 17 October 2017, with Polestar able to take expressions of interest from prospective customers immediately. Polestar Production Centre Polestar cars will be built in China. To facilitate this, Volvo Cars has formed a joint venture with two companies within its parent company, Zhejiang Geely Holding. This JV is capitalised with 5B RMB (640M Euro) of equity to support Polestar’s development. Polestar remains a subsidiary of Volvo Car Group and will be fully consolidated into Volvo Car Group. The new Polestar 1 will be built in a state-of-the-art, purpose-built Polestar Production Centre in Chengdu, China. Currently under construction and due for completion in mid-2018, the new Polestar Production Centre has been carefully created together with international award-winning architects, Snöhetta from Norway. The new Polestar Production Centre will also house one of the first Polestar Spaces, with a customer test track constructed within the campus to enable potential customers to evaluate the car to extremes not possible on public roads. When complete, the new Polestar Production Centre will be the most environmentally-responsible car factory in China, and one of the most efficient in the world, with a target of Gold status in the globally-recognised LEED ratings (Leadership in Energy and Environmental Design). “Our new Polestar Production Centre is no ordinary car factory,” said Jonathan Goodman, Chief Operating Officer of Polestar. “It is designed for the low volume production of Polestar 1 but is also being designed to cater for the larger volumes of the future. The Production Centre has also been designed to act as a strong representation of our brand as well as a state-of-the-art production facility”. View full article

Almost a month ago, Volvo made the announcement that it will be spinning off Polestar into its own automaker focusing on high-performance electric vehicles. At the time, plans on products would be announced this fall. But Autocar has learned from a source about one of those projects. The first model is expected to be a coupe, sporting a plug-in hybrid powertrain with 600 horsepower. While the original announcement said the new brand would focus on electric vehicles, sources at Volvo and Polestar say the brand will also focus on high-performance plug-in hybrid powertrains. As we have reported previously, Polestar will share “technological and engineering” efforts with Volvo. This likely means Polestar's new models will use Volvo's modular platforms. Autocar says the coupe could debut this fall at the Frankfurt Motor Show. Source: Autocar View full article

Volvo's performance arm, Polestar will be spun off into its own separate brand that will focus on high-performance electric vehicles. The announcement made today confirms a rumorpile report from last week about Polestar working on a lineup of high-performance electric vehicles. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments,” said Håkan Samuelsson, president and chief executive of Volvo Cars. The brand will share “technological and engineering” efforts with Volvo. Polestar will continue to offer upgrades for Volvo cars, under the new Polestar Engineered label. Plans for future products will be announced sometime in the fall. Source: Volvo Press Release is on Page 2 Polestar announces new management team to develop electrified performance brand for Volvo Cars Volvo Cars, the premium car maker, has announced that Polestar, its performance car arm, is to become a new separately-branded electrified global high performance car company, marking the latest stage in Volvo’s ongoing transformation. In order to drive the development of the brand, Volvo Cars also announced today that Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at Polestar. Mr Ingenlath has been the inspiration behind Volvo’s award winning design renaissance in recent years. “Thomas heading up the Polestar organisation shows our commitment to establishing a truly differentiated stand-alone brand within the Volvo Car Group,” said Håkan Samuelsson, president and chief executive of Volvo Cars. Mr Ingenlath will be joined at Polestar by Jonathan Goodman, who will become Chief Operating Officer. Mr Goodman moves from his position as Senior Vice President Corporate Communication at Volvo Cars. “With 25 years of commercial experience in the automotive industry, Jonathan is ideally placed to provide operational experience alongside Thomas’s vision, building on the experienced management team that will drive the Polestar brand forwards” said Mr Samuelsson. “Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.” Volvo Cars acquired 100 per cent of Polestar Performance in July 2015, having worked together in motorsport since 1996. In the future, Polestar will offer Polestar branded cars that will no longer carry a Volvo logo, as well as optimisation packages for Volvo’s range of cars under the Polestar Engineered brand. Polestar will enjoy specific technological and engineering synergies with Volvo Cars and benefit from significant economies of scale as a result of its connection to Volvo. These synergies will allow it to design, develop and build world beating electrified high performance cars. Mr Ingenlath said: “I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we have throughout the Polestar team. The next chapter in Polestar’s history is just beginning.” Polestar will make further announcements about its products, industrialization and commercial plans in the autumn. View full article

Polestar is best known for building fast Volvos, but they could strike out on their own with building performance electric vehicles. Auto Express has learned that Polestar will use Volvo's SPA Scalable Product Architecture) and CMA (Compact Modular Architecture) platforms for their new vehicles. The first one, which is expected to be shown sometime this year will use SPA. According to a source, Geely (parent company of Volvo and Polestar) wants to create a line-up of brands that could rival the likes the of Volkswagen Group. Polestar is being positioned as the performance brand and Geely wants them to expand their lineup along the lines of AMG - building bespoke models along with high-performance models. Volvo will hold down the premium segment, while Lynk & Co and Geely will cover the mainstream. There also Geely purchasing a majority stake into Lotus (who knows where it will fit into this possible hierarchy if approved). Source: Auto Express View full article

For its third year, the roadgoing S60 Polestar gets a heart transplant. It’s now powered by an uprated version of Volvo’s Drive­E four­cylinder engine instead of the 3.0­liter inline six­cylinder, while an Aisin eight­speed replaces the former six­speed automatic transmission. Whereas the turbocharged six­cylinder was rated at 345 horsepower at 5250 rpm, the four is both supercharged and turbocharged and extracts 362 horsepower from a mere 2.0 liters of displacement. This engine is rated at 302 horsepower in the S60 and 316 horsepower in the XC90. Read more at: http://www.caranddriver.com/reviews/2017-volvo-s60-polestar-first-drive-review The GIST: Well they now have a twin-charged four-cylinder delivering more powa, and torque. It's faster. Is it a sign of the times - where the full force of displacement taxes in worldwide markets force automakers to downsize in order to market performance vehicles that are largely the same across the world? It seems like it's an absolute certainty that is is the way things are going to go moving forward. China is starting to show it's effects on world-wide cars. Even Bentley probably only made the V8 model just to reduce the taxes that much more on their cars.... I'm reminded/haunted by how BMW said we'll only go away from the inline six until it is no longer feasible....

Earlier this week saw a big announcement from Volvo. The Swedish automaker has purchased a part of Polestar Performance - the company behind some of the hottest Volvos in recent years. The deal will have Volvo taking in Polestar Performance division and the Polestar trademarks. The racing arm of Polestar was not included in the deal and will go with a new name. Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars," said Håkan Samuelsson, president and chief executive of Volvo Cars in a statement. The two companies have been working together since 1996 - racing in a variety of series from Swedish Touring Cars to V8 Supercars. The past few years have seen the two work on production models with a bit more oomph. Volvo says in their statement that more S60 and V60 Polestar models will be built in the coming year (750 to 1,000-1,500 models). Also, Polestar is beginning to work on building performance-oriented hybrid models. Source: Volvo Press Release is on Page 2 Volvo Cars buys 100 per cent of Polestar Volvo Cars, the premium car maker, has acquired 100 per cent of Polestar, the Swedish high performance car company, including the Polestar brand. Polestar will now be used as the model name for special high performance Volvos. Polestar will also in future utilise Volvo’s twin engine electrification technology to develop next generation performance cars. Volvo is the largest manufacturer of plug in hybrid cars in Europe and leader in advanced vehicle electrification technology. Volvo currently develops and manufactures some of the most powerful, most environmentally-friendly hybrid engines in the automotive industry. Volvo and Polestar share a long history. They have been working in motor sport since 1996 and in recent years signed a cooperation agreement to jointly develop Polestar versions of Volvo cars that combine a comfortable Volvo driving experience with a very high level of power and handling. “Driving a Volvo Polestar is a special experience. We have decided to bring this experience to more Volvo drivers, placing the full resources of Volvo behind the development of Polestar as the model name for our high performance cars,” said Håkan Samuelsson, president and chief executive of Volvo Cars. In 2015, Volvo expects to sell 750 Polestar versions of the V60 wagon and S60 sedan globally. Polestar sales are forecast to increase to between 1,000 and 1,500 cars a year in the medium term under Volvo’s ownership. The Polestar brand is already firmly established internationally through the sale of Polestar-branded Volvos. Volvo will also benefit from the sale of aftermarket Polestar performance optimisation kits for existing Volvos. No financial details of the deal have been disclosed. Existing Polestar Performance employees will become Volvo employees. The Polestar racing team will remain under the control of Christian Dahl, the former owner of Polestar, and will be renamed. The Polestar brand will continue to work alongside Christian Dahl. “We are extremely satisfied with the way the performance business with Volvo has developed. But we are a racing team first and foremost. This is an opportunity to return our full attention to our core business – to develop and race Volvo cars,” said Christian Dahl. View full article

When you think of Volvo, the images of boxy sedans and wagons that are very safe come to mind. Performance and something to lust over isn't something that you would equate with the brand at all. Until now. At the Chicago Auto Show today, Volvo introduced the S60 and V60 Polestar which turn up the performance wick. Under the hood, Volvo's tuning partner Polestar has modified the turbocharged 3.0L inline-six with a new turbocharger, intercooler, and engine management software. Those changes increase power to 345 horsepower and 369 pound-feet of torque from the standard 325 horsepower and 354 pound-feet of torque. A six-speed automatic transmission paired with a Polestar-developed Haldex all-wheel-drive system gets all of that power to the ground. 60 MPH comes in 4.7 seconds. Under the skin, the S60 and V60 Polestar come with much stiffer springs and a set of uprated Ohlins shocks. Larger brakes (14.6 inches up front and 11.8 inches for the back) sit behind a set of twenty-inch wheels. The exterior of the S60 and V60 Polestar get unique front and rear splitters, along with a rear spoiler and diffuser to improve aerodynamics. Volvo says there will only be 120 S60 and V60 Polestars available in the U.S. beginning this June. No word on pricing at the moment. Our Take: Volvo does the impossible with the S60 and V60 Polestar; they create Swedish Lust. Source: Volvo William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.comor you can follow him on twitter at @realmudmonster. Press Release is on Page 2 The Volvo V60 And S60 Polestar Bring Race-Tested Innovation To Real-World Driving Quickest factory Volvos ever make U.S. debut at 2014 Chicago Auto Show Special press conference being held today at 11:30am CT during the 2014 Chicago Auto Show V60 sports wagon and S60 sedan models will be available in two colors 345 hp / 369 lbs.-ft T6 power plant, matched with fully tuned suspension Coming to U.S. showrooms this summer ROCKLEIGH, N.J. (Feb. 6, 2014) – The Volvo wagon is most definitely back in the U.S., and together with performance and tuning partner Polestar, 2014 also welcomes the quickest factory Volvos to date: The V60 and S60 Polestar. Only 120 of the ultra-limited edition sportswagon and sedan will be available in the U.S. With a host of upgrades, from the chassis all the way through to the exterior, the latest from the Volvo and Polestar partnership represent the best automotive experience that Sweden has to offer. Both models will be on display in the U.S. for the very first time at a special press conference being held today at 11:30am (Central Time) during the 2014 Chicago Auto Show. “We are proud to present the V60 and S60 Polestar models. Both have been developed for those who share our passion at Polestar: That driving really matters and that a true driver’s car should enable you to enjoy driving all year, on all roads and in all weather conditions. These are driver’s cars for real life,” said Christian Dahl, CEO of Polestar. “It is very satisfying to see how Polestar has been able to combine this level of driving performance in their interpretation of the S60 and new V60, while upholding Volvo’s original service program, class-leading safety features and certified fuel and emission ratings. Customers buying these cars will get the best from both Polestar and Volvo,” said Alain Visser, senior vice president marketing, sales and customer service at Volvo Cars. Performance For The Real World Built around the standard V60 and S60, the Polestar editions combine the safety and comfort customers expect from Volvo with numerous adjustments and updates to numerous facets of the vehicles. The result is a wagon and sedan that are at home on any road in any condition, and that will undoubtedly enhance the everyday driving experience. Starting with the chassis, upgrades include a more rigid structure overall, with new springs that are 80 percent stiffer than those available on the S60 R-Design. High-performance Öhlins shock absorbers and 20-inch Polestar-exclusive wheels round out the customized handling package. For greater stopping power, Polestar has included 14.6-inch ventilated front discs matched with six-piston Brembo calipers, and 11.8 inch ventilated discs at the rear. The exterior of the V60 and S60 Polestar – available in Black Sapphire or Rebel Blue – carry a number of aerodynamic elements borne directly out of Volvo’s and Polestar’s wind tunnel testing. New front and rear splitters increase overall down force and allow for more streamlined airflow, as do the new rear spoiler and diffuser. Under the hood, the V60 and S60 Polestar feature Volvo’s venerated turbocharged T6 six cylinder engine, complete with an all-new, twin-scroll turbo as well as a new intercooler. Tweaks to the engine management software have also been made, and the 2.5-inch stainless steel exhaust with 3.5-inch tips, finish out the package. All told, the T6 produces 345 hp (SAE) at 5700 rpm, and 369 lbs.-feet of torque available at 2800 rpm. A six-speed automatic gearbox with a new paddle shift system and Polestar-developed, Haldex four-wheel drive system put the power to the road to carry the V60 and S60 Polestar to 60 mph from a standstill in just 4.7 seconds. Inside, upgraded seats, steering wheel, and other items throughout the cabin have been treated with new materials and Polestar-specific colors for an even more engaging feel for the driver and passengers. The new Volvo V60 and S60 Polestar will be available at select U.S. dealers beginning in June 2014, with pricing to be announced in the coming months. To learn more and to find a dealer, please visit www.nextpolestar.com andhttp://www.volvocars.com/us/top/about/default/pages/default.aspx. Technical Specifications Performance 0-60 mph 4.7 sec 0-120 mph 16.3 sec 50-75 mph 4.7 sec Top speed 155 mph – Electronically limited Chassis Polestar Öhlins shock absorber system Polestar bespoke rims, 20x8 inch ET53 with 245/35R20 tires Engine 6-cylinder inline T6 engine, 2953 cc 345 hp (SAE) @ 5700 rpm 369 lbs.-feet @ 2800-4750 rpm Max 6500 rpm New twin-scroll Borg Warner turbo New intercooler Polestar 2.5 inch stainless full-flow exhaust system with twin 3.5 inch tail pipes Weight S60 Polestar: 3528 lb V60 Polestar: 3790 lb Transmission AWF21 automatic gearbox with paddle shift system Polestar transmission calibration for faster gearshifts, launch control and curve-hold functionality Polestar Haldex calibration for more rear torque dynamic distribution Polestar calibrated stability control system Brakes Front: Polestar/Brembo 6 piston brake calipers 14.6 inch (371x32 mm) ventilated and floating Brembo discs Rear: 11.8 inch (302x22 mm) ventilated disc View full article