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With Honda's cancellation of its own planned EV product lineup, the 0 Series Saloon, 0 Series SUV, and Acura RSX, Sony Honda Mobility has announced the cancellation of their first and second models under the Afeela brand. The Afeela concepts were unveiled at the 2023 Consumer Electronics Show to much fanfare, however, expected high pricing amid a global electric vehicle pullback rendered the Afeela brand unviable. The Afeela 1 sedan entered production late last year based on Honda's 0 Series EV architecture, at Honda's assembly plant in East Liberty, Ohio. It is unclear how many Afeela units have been produced. Honda said "The underlying assumptions of [Sony Honda Mobility's] business operations such as the utilization of certain technologies and assets planned to be provided by Honda were fundamentally altered." Sony and Honda will review the business direction of the partnership. Sony Honda Mobility was established in 2022 as a way to blend the electronics and automotive expertise of the two iconic Japanese brands. Related: CES 2023: Sony and Honda Unveil their Joint EV Car Brand and Prototype - Afeela 2023 Afeela Concept - Gallery View full article -
Sony Honda Mobility Joint Venture in Question Amid Honda Cancellations
Drew Dowdell posted an article in Honda
With Honda's cancellation of its own planned EV product lineup, the 0 Series Saloon, 0 Series SUV, and Acura RSX, Sony Honda Mobility has announced the cancellation of their first and second models under the Afeela brand. The Afeela concepts were unveiled at the 2023 Consumer Electronics Show to much fanfare, however, expected high pricing amid a global electric vehicle pullback rendered the Afeela brand unviable. The Afeela 1 sedan entered production late last year based on Honda's 0 Series EV architecture, at Honda's assembly plant in East Liberty, Ohio. It is unclear how many Afeela units have been produced. Honda said "The underlying assumptions of [Sony Honda Mobility's] business operations such as the utilization of certain technologies and assets planned to be provided by Honda were fundamentally altered." Sony and Honda will review the business direction of the partnership. Sony Honda Mobility was established in 2022 as a way to blend the electronics and automotive expertise of the two iconic Japanese brands. Related: CES 2023: Sony and Honda Unveil their Joint EV Car Brand and Prototype - Afeela 2023 Afeela Concept - Gallery -
If you've played a video game, most likely you used a controller. With the introduction of BMW's iDrive 9 infotainment system at the 2024 Consumer Electronics Show (CES), things are going to change. Customers will be able to do the same later in the year. Customers can play video games in BMW models with the AirConsole app introduced earlier this year. Users can download games and use their smartphone as a controller. This is only possible when the car is stationary. BMW's iDrive 9 will be able to play video games with full-size controllers from PlayStation and Xbox This in-car gaming will be accessible through the ConnectedDrive Store along with other third-party apps. These are possible due to the Android-based software integrated into iDrive9. Customers do have to pay for the BMW Digital Premium option. If a new model is sold without the controller feature, BMW will send the update out via over-the-air (OTA) update. BMW showcased its iX RC car parking itself within certain parameters and situations. Valeo, a mobility-focused tech company, said drivers could leave their vehicles at a designated drop-off location and the car will both search for an open spot and return when summoned. This Level 4 autonomous system can be controlled with a remote control. A pair of augmented-reality glasses called "XREAL Air 2", provides the driver and passengers with information supplemented by BMW's displays. A demonstration for the AR glassed showcased Las Vegas and showed points of interest (POI), navigation, and entertainment features. BMW's iDrive 9 showcases a myriad of new technology and features but isn't their first augmented-reality system. They previewed this technology in 2015 with the Mini Augmented Vision project. It seems that BMW is heading head-first into gaming, augmented reality, and remote-control valet parking. View full article -
If you've played a video game, most likely you used a controller. With the introduction of BMW's iDrive 9 infotainment system at the 2024 Consumer Electronics Show (CES), things are going to change. Customers will be able to do the same later in the year. Customers can play video games in BMW models with the AirConsole app introduced earlier this year. Users can download games and use their smartphone as a controller. This is only possible when the car is stationary. BMW's iDrive 9 will be able to play video games with full-size controllers from PlayStation and Xbox This in-car gaming will be accessible through the ConnectedDrive Store along with other third-party apps. These are possible due to the Android-based software integrated into iDrive9. Customers do have to pay for the BMW Digital Premium option. If a new model is sold without the controller feature, BMW will send the update out via over-the-air (OTA) update. BMW showcased its iX RC car parking itself within certain parameters and situations. Valeo, a mobility-focused tech company, said drivers could leave their vehicles at a designated drop-off location and the car will both search for an open spot and return when summoned. This Level 4 autonomous system can be controlled with a remote control. A pair of augmented-reality glasses called "XREAL Air 2", provides the driver and passengers with information supplemented by BMW's displays. A demonstration for the AR glassed showcased Las Vegas and showed points of interest (POI), navigation, and entertainment features. BMW's iDrive 9 showcases a myriad of new technology and features but isn't their first augmented-reality system. They previewed this technology in 2015 with the Mini Augmented Vision project. It seems that BMW is heading head-first into gaming, augmented reality, and remote-control valet parking. -
From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
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From the album: 2023 Afeela Concept
