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Found 6 results

  1. As Genesis begins to find its feet and start building out its lineup, its focus will be building up credibility as a competitor to the likes of Audi, BMW, Lexus, and Mercedes-Benz. Worrying about volume and sales expectations will not be a high priority. “It’s about establishing a brand, establishing a credible brand,” said Genesis boss Manfred Fitzgerald to CarAdvice. “We are in here definitely not to lose money, but I couldn’t tell you [about volume expectations] because it’s not our priority, because if I was thinking about that it would be something distracting and what might have caused the wrong answers to some of the questions here. So we are focused on showing our competence in design and also what we can deliver to the customer in terms of service and experience.” Currently, Genesis' lineup is comprised of the G80 midsize sedan and G90 flagship. In the coming years, the brand will launch the G70 compact sedan, two crossovers, and a GT coupe. One vehicle you will not see coming from Genesis is a supercar or a high-end performance car. “I might not be your typical marketing guy, I don’t believe in target groups, I believe in doing great models and creating great products – and hopefully there will be many people that love them and fall in love with them and that’s it. If you need a halo vehicle? That’s not our spiel.” Source: CarAdvice Pic Credit: William Maley for Cheers & Gears View full article
  2. As Genesis begins to find its feet and start building out its lineup, its focus will be building up credibility as a competitor to the likes of Audi, BMW, Lexus, and Mercedes-Benz. Worrying about volume and sales expectations will not be a high priority. “It’s about establishing a brand, establishing a credible brand,” said Genesis boss Manfred Fitzgerald to CarAdvice. “We are in here definitely not to lose money, but I couldn’t tell you [about volume expectations] because it’s not our priority, because if I was thinking about that it would be something distracting and what might have caused the wrong answers to some of the questions here. So we are focused on showing our competence in design and also what we can deliver to the customer in terms of service and experience.” Currently, Genesis' lineup is comprised of the G80 midsize sedan and G90 flagship. In the coming years, the brand will launch the G70 compact sedan, two crossovers, and a GT coupe. One vehicle you will not see coming from Genesis is a supercar or a high-end performance car. “I might not be your typical marketing guy, I don’t believe in target groups, I believe in doing great models and creating great products – and hopefully there will be many people that love them and fall in love with them and that’s it. If you need a halo vehicle? That’s not our spiel.” Source: CarAdvice Pic Credit: William Maley for Cheers & Gears
  3. Nearly four years ago, Volkswagen made the pronouncement that it wanted to be the world's largest automaker by 2018. But in light of the diesel scandal, Volkswagen is taking that dream off the table and focusing on trying to survive. Today, Volkswagen Group CEO Matthias Müller announced a new plan called Strategy 2025 that will focus on improving profit rather than volume growth. The plan will be developed over the next few months and will be shown sometime next year. “Many people outside of Volkswagen, but also some of us, did not understand that our Strategy 2018 is about much more than production numbers. A lot of things were subordinated to the desire to be ‘Faster, Higher, Larger,’ especially return on sales,” said Müller in a statement. Along with the announcement of a new plan, Müller outlined some of the key steps that will help the company get off the shaky ground it currently finds itself on. The first step is to reduce the number of models Volkswagen and its sister brands produce. Currently, the Volkswagen group produces over 300 models around the world. "We will review in detail our current portfolio of more than 300 models and examine the contribution that each one makes to our earnings," Müller said to analysts on a call this week. Another priority for Volkswagen will be giving more independence to the brands and regions to allow a "culture of openness and cooperation" to develop. Source: Automotive News (Subscription Required), Car and Driver, Volkswagen Press Release is on Page 2 Matthias Müller unveils next steps for the Volkswagen Group Support for customers top priority Volkswagen looks beyond current crisis New strategy to be unveiled in 2016 Matthias Müller, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, has announced the five key steps to realign the Group. "We have to look beyond the current situation and create the conditions for Volkswagen's successful further development", said Müller in Wolfsburg on Wednesday. He presented a five point plan that he intends to use so that Volkswagen remains one of the world's leading automobile manufacturers in the future. Müller is confident that "Volkswagen will emerge from the current situation stronger than before". He announced that the cornerstones of the Group's Strategy 2025 will be presented next year. The Volkswagen CEO explained that his top priority is to support the customers affected by the diesel issue. "Our customers are at the core of everything that our 600,000 employees worldwide do", he said. According to Müller, Volkswagen is working intensively to develop effective technical solutions. In contact with the Kraftfahrtbundesamt (KBA – German Federal Motor Transport Authority) the implementation is set to begin in January 2016. Müller's second priority is to systematically drive forward and complete the investigation into what happened. "We must uncover the truth and learn from it", he said, adding that Volkswagen is being extremely thorough in its analysis. For this purpose, audit firm Deloitte has been engaged in addition to the steps already announced. According to Müller, those responsible for what has happened must face severe consequences. Müller's third priority is to introduce new structures in the Volkswagen Group. "The key point is that Group management will be decentralized to a greater extent in the future", he said, with more independence for the brands and regions. Müller stated that the Board of Management will focus on addressing cross-brand strategies, leveraging synergies and ensuring that Group resources are used effectively. "We will review in detail our current portfolio of more than 300 models and examine the contribution that each one makes to our earnings." As his fourth priority, Müller is driving forward a realignment of the Group's culture and management behavior. He noted that the pursuit of perfection, the employees' commitment and social responsibility in the Volkswagen Group must be retained. However, he believes that changes are necessary in how Volkswagen communicates and how it handles its mistakes. "We need a culture of openness and cooperation." Müller also called on everybody at Volkswagen to display more courage, greater creativity and a more entrepreneurial spirit in their dealings with one another. The Volkswagen CEO announced that the fifth priority will be to transform the Group's Strategy 2018 into a Strategy 2025. "Many people outside of Volkswagen, but also some of us, did not understand that our Strategy 2018 is about much more than production numbers. A lot of things were subordinated to the desire to be "Faster, Higher, Larger", especially return on sales." According to Müller, the point is not to sell 100,000 more or fewer vehicles than a major competitor. Instead, the real issue is qualitative growth. Müller announced that the cornerstones of the Group's Strategy 2025 will be developed over the coming months, and that it would be unveiled mid-way through next year. View full article
  4. Nearly four years ago, Volkswagen made the pronouncement that it wanted to be the world's largest automaker by 2018. But in light of the diesel scandal, Volkswagen is taking that dream off the table and focusing on trying to survive. Today, Volkswagen Group CEO Matthias Müller announced a new plan called Strategy 2025 that will focus on improving profit rather than volume growth. The plan will be developed over the next few months and will be shown sometime next year. “Many people outside of Volkswagen, but also some of us, did not understand that our Strategy 2018 is about much more than production numbers. A lot of things were subordinated to the desire to be ‘Faster, Higher, Larger,’ especially return on sales,” said Müller in a statement. Along with the announcement of a new plan, Müller outlined some of the key steps that will help the company get off the shaky ground it currently finds itself on. The first step is to reduce the number of models Volkswagen and its sister brands produce. Currently, the Volkswagen group produces over 300 models around the world. "We will review in detail our current portfolio of more than 300 models and examine the contribution that each one makes to our earnings," Müller said to analysts on a call this week. Another priority for Volkswagen will be giving more independence to the brands and regions to allow a "culture of openness and cooperation" to develop. Source: Automotive News (Subscription Required), Car and Driver, Volkswagen Press Release is on Page 2 Matthias Müller unveils next steps for the Volkswagen Group Support for customers top priority Volkswagen looks beyond current crisis New strategy to be unveiled in 2016 Matthias Müller, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, has announced the five key steps to realign the Group. "We have to look beyond the current situation and create the conditions for Volkswagen's successful further development", said Müller in Wolfsburg on Wednesday. He presented a five point plan that he intends to use so that Volkswagen remains one of the world's leading automobile manufacturers in the future. Müller is confident that "Volkswagen will emerge from the current situation stronger than before". He announced that the cornerstones of the Group's Strategy 2025 will be presented next year. The Volkswagen CEO explained that his top priority is to support the customers affected by the diesel issue. "Our customers are at the core of everything that our 600,000 employees worldwide do", he said. According to Müller, Volkswagen is working intensively to develop effective technical solutions. In contact with the Kraftfahrtbundesamt (KBA – German Federal Motor Transport Authority) the implementation is set to begin in January 2016. Müller's second priority is to systematically drive forward and complete the investigation into what happened. "We must uncover the truth and learn from it", he said, adding that Volkswagen is being extremely thorough in its analysis. For this purpose, audit firm Deloitte has been engaged in addition to the steps already announced. According to Müller, those responsible for what has happened must face severe consequences. Müller's third priority is to introduce new structures in the Volkswagen Group. "The key point is that Group management will be decentralized to a greater extent in the future", he said, with more independence for the brands and regions. Müller stated that the Board of Management will focus on addressing cross-brand strategies, leveraging synergies and ensuring that Group resources are used effectively. "We will review in detail our current portfolio of more than 300 models and examine the contribution that each one makes to our earnings." As his fourth priority, Müller is driving forward a realignment of the Group's culture and management behavior. He noted that the pursuit of perfection, the employees' commitment and social responsibility in the Volkswagen Group must be retained. However, he believes that changes are necessary in how Volkswagen communicates and how it handles its mistakes. "We need a culture of openness and cooperation." Müller also called on everybody at Volkswagen to display more courage, greater creativity and a more entrepreneurial spirit in their dealings with one another. The Volkswagen CEO announced that the fifth priority will be to transform the Group's Strategy 2018 into a Strategy 2025. "Many people outside of Volkswagen, but also some of us, did not understand that our Strategy 2018 is about much more than production numbers. A lot of things were subordinated to the desire to be "Faster, Higher, Larger", especially return on sales." According to Müller, the point is not to sell 100,000 more or fewer vehicles than a major competitor. Instead, the real issue is qualitative growth. Müller announced that the cornerstones of the Group's Strategy 2025 will be developed over the coming months, and that it would be unveiled mid-way through next year.
  5. By William Maley Staff Writer - CheersandGears.com May 14, 2013 While Cadillac is attacking the German automakers with the compact ATS and upcoming CTS, one place you will not see the crest and shield do battle is in the volume race. "We're not going to be in every single segment that they're in," said General Motors CFO Dan Ammann to Automotive News. "In some ways, I think that not having the pressure to sell the last incremental car at whatever cost … is actually not a bad place to be right now." Now, Cadillac has a different set of circumstances than the German automakers. For one, Cadillac has a much smaller lineup and sales when compared to the Germans. Now GM has announced that Cadillac will be expanding into other markets in the coming years and to fill out the lineup with new and redesigned models by 2015. But what Ammann said about Cadillac not being apart of every segment is a bit reassuring. With the German automakers going after every segment, it could cause damage in the long run with their premium position. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster. View full article
  6. By William Maley Staff Writer - CheersandGears.com May 14, 2013 While Cadillac is attacking the German automakers with the compact ATS and upcoming CTS, one place you will not see the crest and shield do battle is in the volume race. "We're not going to be in every single segment that they're in," said General Motors CFO Dan Ammann to Automotive News. "In some ways, I think that not having the pressure to sell the last incremental car at whatever cost … is actually not a bad place to be right now." Now, Cadillac has a different set of circumstances than the German automakers. For one, Cadillac has a much smaller lineup and sales when compared to the Germans. Now GM has announced that Cadillac will be expanding into other markets in the coming years and to fill out the lineup with new and redesigned models by 2015. But what Ammann said about Cadillac not being apart of every segment is a bit reassuring. With the German automakers going after every segment, it could cause damage in the long run with their premium position. Source: Automotive News (Subscription Required) William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

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