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July 22nd, 2022, at 9am General Motors Cadillac Division will reveal in its entirety the CELESTIQ. Cadillac has been teasing images of this ultra luxury hand built of global sourced parts auto as the ultimate standard of the world. Erin Crossley, design director for the Cadillac CELESTIQ state the following: “Every CELESTIQ will be instantly identifiable as one of a kind, giving each client a personal connection to Cadillac’s newest flagship,” “With Cadillac reimagining the future of American luxury, we are entering an era of limitless possibilities and the future of design.” The goal by Cadillac is that the creative collaboration of each hand built CELESTIQ will evoke a personal connection with every Cadillac customer. Here we get to see one version of what a Totally Customizable American Luxury sedan is.   Cadillac used to be the Standard of the World with a very customized experience in the way their autos were built for each owner. This hand-built luxury sedan is expected to show this again that GM is focusing on the ultra-quality of luxury. Cadillac has had many hits and misses and as one example, was very late to the performance luxury sedan segment with their V edition of cars and even later to the party for their V edition of SUV/CUVs. This begs a very big question. Can GM Cadillac Division deliver?