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  1. About two years ago at the SEMA show, Chevrolet showed off a collection of vehicles with a concept trim package known as Red Line. The vehicles featured a number of trim pieces finished in black and red to give off a sinister look. The reaction to these concepts was positive, causing Chevrolet to investigate whether or not to bring this into production. This morning, Chevrolet revealed the Redline special edition. This brings a set of black wheels with red hash marks, blacked-out grilles, black Bowtie badges, and black nameplates with red outlines. Chevrolet mentions that each model in the Redline lineup will have their own exclusive touches. For example, the Silverado and Colorado will get red tow hooks. Chevrolet will offer eight Redline special edition models. Aside from the Silverado and Colorado, Redline will be available on, Cruze LT (sedan and hatchback) Malibu LT Camaro LT/SS (coupe and convertible) Trax LT Equinox LT Traverse Premier Chevrolet says you can order the Silverado Redline right now. Other models will be available later this year. Source: Chevrolet Press Release is on Page 2 REDLINE TAKES CHEVROLET DESIGN TO THE NEXT LEVEL Broadest cross-portfolio special edition offers customized vehicles right from the factory CHICAGO – Today, Chevrolet announced the introduction of the Redline special edition series at the Chicago Auto Show. Available on nine Chevrolet cars, trucks and crossovers, Redline is the broadest cross-portfolio special edition ever offered by the brand. Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas. Inspired by a strong positive reception from customers and the success of special editions across the portfolio, Chevrolet expanded Redline across nine vehicles in the car, truck and crossover segments: Cruze LT (sedan and hatchback) Malibu LT Camaro LT/SS (coupe and convertible) Trax LT Equinox LT Traverse Premier Colorado LT Silverado Double Cab LT Z71, Crew Cab LTZ Z71 “Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.” All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos. From there, vehicles feature design elements tailored to the preferences of those specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports. “Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.” Silverado Redlines are the first available for purchase; orders can be placed at Chevrolet dealerships now. Availability will be cadenced, and all Redline vehicles will be available for purchase by the end of 2017 calendar year.
  2. About two years ago at the SEMA show, Chevrolet showed off a collection of vehicles with a concept trim package known as Red Line. The vehicles featured a number of trim pieces finished in black and red to give off a sinister look. The reaction to these concepts was positive, causing Chevrolet to investigate whether or not to bring this into production. This morning, Chevrolet revealed the Redline special edition. This brings a set of black wheels with red hash marks, blacked-out grilles, black Bowtie badges, and black nameplates with red outlines. Chevrolet mentions that each model in the Redline lineup will have their own exclusive touches. For example, the Silverado and Colorado will get red tow hooks. Chevrolet will offer eight Redline special edition models. Aside from the Silverado and Colorado, Redline will be available on, Cruze LT (sedan and hatchback) Malibu LT Camaro LT/SS (coupe and convertible) Trax LT Equinox LT Traverse Premier Chevrolet says you can order the Silverado Redline right now. Other models will be available later this year. Source: Chevrolet Press Release is on Page 2 REDLINE TAKES CHEVROLET DESIGN TO THE NEXT LEVEL Broadest cross-portfolio special edition offers customized vehicles right from the factory CHICAGO – Today, Chevrolet announced the introduction of the Redline special edition series at the Chicago Auto Show. Available on nine Chevrolet cars, trucks and crossovers, Redline is the broadest cross-portfolio special edition ever offered by the brand. Redline made its debut in concept form at the 2015 SEMA Show in Las Vegas. Inspired by a strong positive reception from customers and the success of special editions across the portfolio, Chevrolet expanded Redline across nine vehicles in the car, truck and crossover segments: Cruze LT (sedan and hatchback) Malibu LT Camaro LT/SS (coupe and convertible) Trax LT Equinox LT Traverse Premier Colorado LT Silverado Double Cab LT Z71, Crew Cab LTZ Z71 “Redline is another example of Chevrolet bringing SEMA concepts to showrooms,” said Brian Sweeney, U.S. vice president of Chevrolet. “The SEMA show has proven to be a great way to identify customization trends in the industry, and quickly apply those trends to our most popular Chevrolet models. Based on the strong interest Redline attracted at the show, we believe they will be very popular with customers looking for standout cars, trucks, and crossovers.” All Redline vehicles are equipped with black wheels featuring distinct red hash marks, black nameplates with a red outline, blacked-out grilles and black Chevrolet bowtie logos. From there, vehicles feature design elements tailored to the preferences of those specific customers. For example, the Silverado and Colorado Redlines feature red tow hooks, while Camaro Redline features unique black hash marks above the wheels, a design cue taken from Chevy’s long heritage in motorsports. “Our special edition lineup has been popular with customers and dealers, alike” said Sweeney. “Since the introduction of special editions on vehicles the like Silverado and Camaro, vehicle average transaction prices have increased, time to turn has decreased, and conquest rates have risen, which has contributed to making Chevrolet the fastest-growing brand in the industry two years in a row.” Silverado Redlines are the first available for purchase; orders can be placed at Chevrolet dealerships now. Availability will be cadenced, and all Redline vehicles will be available for purchase by the end of 2017 calendar year. View full article

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