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February 2008 Sales: BMW Group

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BMW Group Reports February Sales

Link to Press Release

BMW Group (BMW and MINI combined) sales slightly behind by 1.8 percent for

the month. MINI brand sales up 44.2 percent for February.

WOODCLIFF LAKE, N.J., March 3 /PRNewswire/ -- The BMW Group in the U.S.

(BMW and MINI combined) today reported February vehicle sales of 24,190,

slightly down by 1.8 percent from the 24,642 vehicles sold in the same

month of 2007. Year-to-date, BMW Group sales are down 11.5 percent, to

41,125 vehicles versus the 46,453 sold in the first two months of 2007.

The result reflects BMW Group's expectations for the month. Upcoming

new products like the BMW 1 Series Coupe and Convertible, BMW's Sports

Activity Coupe X6, and the new twin-turbo charged Advanced Diesel engines

for the 3 Series and the X5 all arriving later this year will push sales

volumes again. MINI continues its success story in the U.S. with the launch

of its third variant - the all new MINI Clubman - which hit the showrooms

in February.

BMW Brand Sales

BMW brand sales were down 6.7 percent, to 20,775 vehicles compared to

22,274 vehicles sold during February 2007. Year-to-date, BMW reported sales

of 35,250 vehicles compared to the 42,035 reported in the same period a

year ago, a decrease of 16.1 percent.

BMW Automobile Sales

Monthly sales of BMW brand automobiles decreased 8.5 percent in

February, to 15,869 versus 17,342 in 2007. For the first two months

combined, BMW automobile sales decreased 18.1 percent to 26,922 versus

32,870 reported in the same period last year.

BMW Sports Activity Vehicles

Sales of BMW Sports Activity Vehicles were slightly down 0.5 percent

for the month, to 4,906 vehicles compared to the 4,932 reported last

February. Year-to-date, BMW SAV sales are down 9.1 percent to 8,328

vehicles from 9,165 in 2007.

MINI Brand Sales

MINI USA reported a 44.2 percent increase in February sales, to 3,415

cars compared to 2,368 cars sold in the same period a year ago. MINI USA

also reported sales of 5,875 for the first two months of 2008, an increase

of 33.0 percent over the 4,418 sold in the same period a year ago.

Table: Sales BMW of North America, LLC, February 2008

                          Feb       Feb             YTD       YTD
                          2008      2007     %      2008      2007     %

    BMW brand            20,775    22,274   -6.7   35,250    42,035  -16.1
      BMW passenger
       cars              15,869    17,342   -8.5   26,922    32,870  -18.1
      BMW light trucks
       (SAVs)             4,906     4,932   -0.5    8,328     9,165   -9.1
    MINI brand            3,415     2,368   44.2    5,875     4,418   33.0

    TOTAL Group          24,190    24,642   -1.8   41,125    46,453  -11.5

    BMW Certified Pre-Owned

    CPO sales were up 45.7 percent in February, to 8,311 over the 5,706
reported in the same month a year ago. Year-to-date, the division reported
sales of 15,624 automobiles, an increase of 39.9 percent, compared to the
11,170 vehicles reported in the first two months of 2007.

    BMW Group In America

    BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.
The BMW Group in the United States has grown to include marketing, sales,
and financial service organizations for the BMW brand of motor vehicles,
including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor
Cars; DesignworksUSA, an industrial design firm in California; a technology
office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW
Group's global manufacturing network and is the exclusive manufacturing
plant for all Z4 models and X5 Sports Activity Vehicles and the upcoming X6
Sport Activity Coupe. The BMW Group sales organization is represented in
the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports
Activity Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger
car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp.,
the BMW Group's sales headquarters for North, Central and South America, is
located in Woodcliff Lake, New Jersey.

    Information about BMW Group products is available to consumers via the
Internet at:


    Sales BMW of North America, LLC, February 2008

                                                         YTD     YTD
                                Feb 08  Feb 07    %    Feb 08  Feb 07     %

    3 Series                    8,943  11,735  -23.8%  15,787  21,934  -28.0%
    Z4 Roadster and Coupe         524     566   -7.4%     887   1,038  -14.5%
    5 Series                    4,442   3,482   27.6%   7,213   6,813    5.9%
    6 Series                      458     544  -15.8%     823   1,067  -22.9%
    7 Series                    1,502   1,015   48.0%   2,212   2,018    9.6%
    BMW passenger cars         15,869  17,342   -8.5%  26,922  32,870  -18.1%
    X3                          1,367   2,015  -32.2%   2,458   3,802  -35.3%
    X5                          3,539   2,917   21.3%   5,870   5,363    9.5%
    BMW light trucks (SAVs)     4,906   4,932   -0.5%   8,328   9,165   -9.1%
    BMW brand                  20,775  22,274   -6.7%  35,250  42,035  -16.1%
    Cooper Hardtop              2,258   1,957   15.4%   4,415   3,626   21.8%
    Cooper Convertible            454     411   10.5%     757     792   -4.4%
    Cooper Clubman                703       0             703       0
    MINI brand                  3,415   2,368   44.2%   5,875   4,418   33.0%
    TOTAL BMW of North
     America, LLC              24,190  24,642   -1.8%  41,125  46,453  -11.5%

    Journalist note: Information about the BMW Group and its products is
available to journalists on-line at the BMW Group PressClub at the
following address: http://www.press.bmwgroup.com. Broadcast quality video footage
is available via The NewsMarket at http://www.thenewsmarket.com.

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