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February 2008 Sales: Audi of America

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Audi of America Reports Late February Sales Rise in Advance of Spring Season

Link to Press Release

TT Sales Growth Indicates Durable Demand for 'Shockingly Delightful' Design

AUBURN HILLS, Mich., March 3 /PRNewswire/ -- Audi of America, Inc.

announced today sales for the month of February totaling 6,152, a decrease

of 6.9% from last year's figures. Audi Certified Pre-Owned (CPO) sales

continued their record-setting trend; compared with last year's February

figures, CPO sales came to 3,021 units, an increase of 57%.

The combination of cold weather and cold economic reports slowed

customer purchases in the early days of the month, but dealers reported

increased traffic as the month progressed. Growing TT sales -- an increase

of 52.8% vehicles sold over last year's figures -- and record-breaking CPO

sales indicate that consumers looking for strong, "shockingly delightful"

design have Audi on their minds.

"In spite of February's slow start, customers are, in fact, shopping. I

believe that American auto buyers are looking for stand-out design and

quality engineering -- they're ready for spring and are ready to purchase.

I look forward to taking the momentum of the last week into March," said

Johan de Nysschen, Executive Vice President, Audi of America.

To date, Audi has sold 12,570 vehicles in 2008, a 3.4% decrease over

the previous year; CPO sales for 2008 total 5,613, an increase of 48% over


About Audi of America

Audi of America, Inc. offers a line of luxury vehicles that include the

Audi A3 sport compact; the sporty A4 sedan, Avant and Cabriolet models; the

high performance S4 sedan, Avant and Cabriolet models; the high-revving RS

4 sports sedan and Cabriolet; the all new S5 Coupe with 354 hp; the

design-leading A6 sedan and Avant; the V-10 powered high performance S6

sedan; the Audi Q7 performance SUV; the new all-aluminum Audi A8 and A8L;

the new S8 with V10 power; the all-new 2008 TT Coupe and Roadster models;

and the all-new, all-aluminum R8, one of the most exclusive mid-engine

sports cars in the world. For more information, please visit


AUDI US                                        -----YEAR TO DATE-----
                           Feb-08  Feb-07   Yr/Yr    Feb-08   Feb-07   Yr/Yr
                           Actual  Actual   %        YTD      YTD      %
                                            change   actual   actual   change
    A3                        397     504  -21.2 %     708      813   -12.9 %
    A4/S4/RS 4              2,428   2,461   -1.3 %   5,046    5,326    -5.3 %
    A4/S4 Cabriolet           347     543  -36.1 %     643      913   -29.6 %
    A5/S5                     384     n/a     n/a      726      n/a      n/a
    A6/S6                     847     893   -5.2 %   1,830    1,794     2.0 %
    A8/S8                     231     262  -11.8 %     503      570   -11.8 %
    TT                        326     199   63.8 %     652      209   212.0 %
    R8                         62     n/a     n/a      123      n/a      n/a
    Audi Q7                 1,130   1,747  -35.3 %   2,339    3,383   -30.9 %
    Total                   6,152   6,609   -6.9 %  12,570   13,008    -3.4 %

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