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September 2008 Sales: BMW Group

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BMW Group Reports September Sales

Oct. 1 /PRNewswire/

Link to Press Release

BMW Group US sales (BMW and MINI combined) decreased 4.8 percent

year-to-date. In September sales declined 25.8 percent.

WOODCLIFF LAKE, N.J., Oct. 1 /PRNewswire/ -- The BMW Group in the U.S.

(BMW and MINI combined) reported September sales of 18,506 vehicles, a

decrease of 25.8 percent over the 24,932 vehicles sold in September 2007.

The BMW Group also reported a year-to-date sales volume of 236,327

vehicles, down 4.8 percent, compared to 248,273 vehicles in the same period

of 2007.

BMW Brand Sales

Sales of BMW brand vehicles decreased 29.5 percent in September for a

total of 14,744 compared to 20,901 reported in the same month a year ago.

Year-to-date BMW brand sales were down 9.6 percent, to 195,633 vehicles

compared to 216,337 vehicles sold in the same period in 2007.

"At BMW, we are fortunate to have set a rational plan in place for the

entire year. While our sales this month are on a level with others, in the

year to date, we are still tracking better than the overall premium

market," said Jim O'Donnell, President of BMW of North America, LLC. "New

products such as the just refreshed 3 Series with its new look and new

iDrive Control will keep us attractive in the market place. A new dimension

will be added to our range of vehicles with the introduction of the

Advanced Clean Diesels in the 3 Series and the X5, which will be available

in all 50 states. We are also getting ready for the U.S. launch of the

all-new 7 Series which comes early in the new year."

BMW Automobile Sales

BMW's automobile sales are down 35.9 percent in September to 10,552

versus 16,457 in the same month a year ago. Year-to-date sales also

decreased 9.9 percent, to 152,988 automobiles compared to 169,760 in the

same period of 2007.

BMW Sports Activity Vehicle Sales

Sales of BMW Sports Activity Vehicles decreased by 5.7 percent in

September to 4,192 vehicles over the 4,444 sold last September.

Year-to-date, sales of BMW Sports Activity Vehicles were down 8.4 percent,

to 42,645 vehicles compared to the 46,577 sold in the first nine months of

2007.

MINI Brand Sales

MINI USA reported September sales of 3,762 automobiles, down 6.7

percent from the 4,031 cars sold in September 2007. Year-to-date, the

division reported sales of 40,694 automobiles, an increase of 27.4 percent,

compared to the 31,936 cars reported in the first nine months of 2007.

"Tight inventories restricted September MINI sales, which were 269

units below prior year levels," said Jim McDowell, Vice-President of MINI

USA. "Despite high gas prices, limited credit opportunities, and concern

about the overall economy, more and more Americans are rethinking

automotive choices they have always made. We think this is the reason why

we ended the month with only a six day supply of cars in our retailers'

showrooms. In the coming month, we look forward to increased production for

our market to help replenish our dealer stocks."

Table: Sales BMW of North America, LLC, September 2008


                           Sept.       Sept.             YTD      YTD
                            2008       2007      %      2008     2007     %

    BMW brand             14,744     20,901   -29.5   195,633  216,337   -9.6
    BMW passenger cars    10,552     16,457   -35.9   152,988  169,760   -9.9
       BMW light trucks    4,192      4,444   - 5.7    42,645   46,577   -8.4
       (SAVs)
    MINI brand             3,762      4,031   - 6.7    40,694   31,936   27.4
    TOTAL Group           18,506     24,932   -25.8   236,327  248,273   -4.8
    BMW Certified Pre-Owned

Sales of BMW's Certified Pre-Owned vehicles are up 3.9 percent, to

7,707 CPO vehicles versus 7,421 vehicles reported last September.

Year-to-date, CPO sales are up 19.7 percent, to 77,144 over the 64,445

reported in the same period in 2007.

Sales BMW of North America, LLC, September 2008

                                                       YTD       YTD
                            Sept. 08  Sept. 07  %    Sept. 08  Sept. 07  %

    1 Series                    663        0           9,280        0
    3 Series                  6,303    9,519 -33.8%   88,270  106,560 -17.2%
    Z4 Roadster and
     Coupe                      337      990 -66.0%    5,009    7,537 -33.5%
    5 Series                  2,423    4,055 -40.2%   35,331   37,895  -6.8%
    6 Series                    292      808 -63.9%    5,173    6,759 -23.5%
    7 Series                    534    1,085 -50.8%    9,925   11,009  -9.8%
    BMW passenger
     cars                    10,552   16,457 -35.9%  152,988  169,760  -9.9%
    --------------           ------   ------ -----   -------  -------  ----
    X3                        1,400    2,151 -34.9%   14,620   22,258 -34.3%
    X5                        2,316    2,293   1.0%   24,663   24,319   1.4%
    X6                          476        0           3,362        0
    BMW light trucks
     (SAVs)                   4,192    4,444  -5.7%   42,645   46,577  -8.4%
    ----------------          -----    -----  ----    ------   ------  ----
    BMW brand                14,744   20,901 -29.5%  195,633  216,337  -9.6%
    ---------                ------   ------ -----   -------  -------  ----
    Cooper /S
     Hardtop                  2,721    3,407 -20.1%   27,687   25,656   7.9%
    Cooper /S
     Convertible                153      624 -75.5%    4,698    6,280 -25.2%
    Cooper /S
     Clubman                    888        0           8,309        0
    MINI brand                3,762    4,031  -6.7%   40,694   31,936  27.4%
    ----------                -----    -----  ----    ------   ------  ----
    TOTAL BMW of North
     America, LLC            18,506   24,932 -25.8%  236,327  248,273  -4.8%
    ------------------       ------   ------ -----   -------  -------  ----

BMW Group in America

BMW of North America, LLC has been present in the United States since

1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.

The BMW Group in the United States has grown to include marketing, sales,

and financial service organizations for the BMW brand of motor vehicles,

including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor

Cars; DesignworksUSA, an industrial design firm in California; a technology

office in Silicon Valley and various other operations throughout the

country. BMW Manufacturing Co., LLC in South Carolina is part of BMW

Group's global manufacturing network and is the exclusive manufacturing

plant for all Z4 models, X5 Sports Activity Vehicles and X6 Sports Activity

Coupes. The BMW Group sales organization is represented in the U.S. through

networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle

centers, 142 BMW motorcycle retailers, 82 MINI passenger car dealers, and

30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's

sales headquarters for North, Central and South America, is located in

Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the

Internet at:

http://www.bmwgroupna.com

http://www.bmwusa.com

http://www.bmwmotorcycles.com

http://www.miniusa.com

http://www.rolls-roycemotorcars.com

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