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October 2008 Sales: American Honda Motor Co.

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American Honda Reports October Sales

Nov. 3 /PRNewswire/

Link to Press Release

Honda Fit sets monthly record; Acura TL sales up 22.2 percent

TORRANCE, Calif., Nov. 3 /PRNewswire/ -- American Honda Motor Co.,

Inc., posted October sales of 85,864, a decline of 28.0 percent based on

the daily selling rate*, compared to record October 2007 results. American

Honda year-to-date sales of 1,266,447 represent a 3.6 percent decrease.

Honda Division posted October sales of 75,756, a decline of 28.4

percent versus October 2007. The Fit achieved an October record of 6,478,

up 28.1 percent in its second month available as a completely redesigned

2009 model.

The Acura Division posted sales of 10,108, a decrease of 24.5 percent

compared to October 2007. The TL, with sales of 4,340, increased 22.2

percent in its first full month available as a completely redesigned 2009

model. Acura total car sales are up 2.0 percent.

* The daily selling rate (DSR) is calculated with 27 days for October

2008, versus 26 days for October 2007. Year-to-date, the DSR is calculated

with 257 days for 2008, versus 256 days for 2007. All percentages reflect

DSR.

For more information about Honda vehicles, please visit http://www.honda.com.

For media inquiries, please go to http://www.hondanews.com.

For more information about Acura vehicles, please visit http://www.acura.com.

For media inquiries, please go to http://www.acuranews.com.

                   American Honda Vehicle Sales For October 2008

                                          Month-to-Date
                                     October   October   DSR**
                                       2008      2007   % Chg.

    American Honda Total              85,864   114,799  -28.0%
       Total Car Sales                51,400    66,015  -25.0%
       Total Truck Sales              34,464    48,784  -32.0%
          Honda Total Car Sales       44,944    59,921  -27.8%
          Honda Total Truck Sales     30,812    41,992  -29.3%
          Acura Total Car Sales        6,456     6,094    2.0%
          Acura Total Truck Sales      3,652     6,792  -48.2%
    Domestic Car Sales *              39,803    50,402  -24.0%
       Honda Division                 35,463    46,981  -27.3%
       Acura Division                  4,340     3,421   22.2%
    Domestic Truck Sales *            29,986    34,752  -16.9%
       Honda Division                 26,334    27,960   -9.3%
       Acura Division                  3,652     6,792  -48.2%
    Import Car Sales                  11,597    15,613  -28.5%
       Honda Division                  9,481    12,940  -29.4%
       Acura Division                  2,116     2,673  -23.8%
    Import Truck Sales                 4,478    14,032  -69.3%
       Honda Division                  4,478    14,032  -69.3%

    MODEL BREAKOUTS BY DIVISION
    Honda Division Total              75,756   101,913  -28.4%
        Fit                            6,478     4,868   28.1%
       Accord *                       19,783    30,936  -38.4%
         Memo:  Accord Hybrid              1       243  -99.6%
       Civic *                        18,582    23,809  -24.8%
         Memo:  Civic Hybrid           1,621     2,286  -31.7%
       S2000                             100       308  -68.7%
       Insight                             0         0
       FCX                                 0         0
       FCX Clarity                         1
       Odyssey  *                      9,208    14,451  -38.6%
       Pilot *                         4,980     5,920  -19.0%
       CR-V *                         13,169    16,780  -24.4%
       Element *                       1,361     2,269  -42.2%
       Ridgeline                       2,094     2,572  -21.6%
    Acura Division Total              10,108    12,886  -24.5%
       RSX                                 0         0
       TL *                            4,340     3,421   22.2%
       TSX                             1,844     2,308  -23.1%
       RL                                272       365  -28.2%
       MDX *                           3,005     4,855  -40.4%
       RDX  *                            647     1,937  -67.8%
    Selling Days                          27        26

                                           Year-to-Date
                                    October   October   DSR**
                                      2008      2007    % Chg.

    American Honda Total           1,266,447 1,308,319   -3.6%
       Total Car Sales               781,560   743,794    4.7%
       Total Truck Sales             484,887   564,525  -14.4%
          Honda Total Car Sales      709,540   661,405    6.9%
          Honda Total Truck Sales    430,971   497,302  -13.7%
          Acura Total Car Sales       72,020    82,389  -12.9%
          Acura Total Truck Sales     53,916    67,223  -20.1%
    Domestic Car Sales *             585,021   603,212   -3.4%
       Honda Division                545,022   554,719   -2.1%
       Acura Division                 39,999    48,493  -17.8%
    Domestic Truck Sales *           386,842   401,792   -4.1%
       Honda Division                332,926   334,569   -0.9%
       Acura Division                 53,916    67,223  -20.1%
    Import Car Sales                 196,539   140,582   39.3%
       Honda Division                164,518   106,686   53.6%
       Acura Division                 32,021    33,896   -5.9%
    Import Truck Sales                98,045   162,733  -40.0%
       Honda Division                 98,045   162,733  -40.0%

    MODEL BREAKOUTS BY DIVISION
    Honda Division Total           1,140,511 1,158,707   -2.0%
        Fit                           69,846    45,953   51.4%
       Accord *                      333,011   332,815   -0.3%
         Memo:  Accord Hybrid            197     3,051  -93.6%
       Civic *                       304,297   278,764    8.7%
         Memo:  Civic Hybrid          29,218    26,114   11.5%
       S2000                           2,376     3,860  -38.7%
       Insight                             0         3
       FCX                                 6        10  -40.2%
       FCX Clarity                         4
       Odyssey  *                    121,249   144,718  -16.5%
       Pilot *                        84,410   101,383  -17.1%
       CR-V *                        171,193   184,003   -7.3%
       Element *                      23,790    30,234  -21.6%
       Ridgeline                      30,329    36,964  -18.3%
    Acura Division Total             125,936   149,612  -16.2%
       RSX                                 1       295  -99.7%
       TL *                           39,999    48,493  -17.8%
       TSX                            27,982    28,315   -1.6%
       RL                              4,038     5,284  -23.9%
       MDX *                          39,893    47,809  -16.9%
       RDX  *                         14,023    19,414  -28.0%
    Selling Days                         257       256

    *  Honda and Acura vehicles are made of domestic and global sourced
       parts.
    ** Daily Selling Rate



                   Month-to-Date               Year-to-Date
               October  October  DSR**    October  October  DSR**
                 2008    2007   % Chg.      2008    2007    % Chg.

    Hybrid      1,622   2,529  -38.2%      29,415  29,168    0.5%

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