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October 2008 Sales: BMW Group

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BMW Group Reports October Sales
Nov. 3 /PRNewswire/
Link to Press Release


BMW Group US sales (BMW and MINI combined) down 5.0 percent in October


WOODCLIFF LAKE, N.J., Nov. 3 /PRNewswire/ -- The BMW Group in the U.S.
(BMW and MINI combined) reported October sales of 25,475 vehicles, a
decrease of 5.0 percent over the 26,821 vehicles sold in October 2007. The
BMW Group also reported a year-to-date sales volume of 261,802 vehicles,
down 4.8 percent, compared to 275,094 vehicles in the same period of 2007.

BMW Brand Sales

Sales of BMW brand vehicles decreased 13.9 percent in October for a
total of 20,203 compared to 23,451 reported in the same month a year ago.
Year-to-date BMW brand sales were down 10.0 percent, to 215,836 vehicles
compared to 239,788 vehicles sold in the same period in 2007.

"October sales show there is still life in the market, but it will take
some hard work to achieve results," said Jim O'Donnell, President of BMW of
North America, LLC. "At BMW, our attractive APR financing rates and BMW's
four year or 50,000 miles free maintenance program have been well received
by customers. We believe these are major reasons why the year-to-date sales
continue to track better than the overall premium market."

BMW Automobile Sales

BMW's automobile sales are down 15.1 percent in October to 16,195
versus 19,084 in the same month a year ago. Year-to-date sales also
decreased 10.4 percent, to 169,183 automobiles compared to 188,844 in the
same period of 2007.

BMW Sports Activity Vehicle Sales

Sales of BMW Sports Activity Vehicles decreased by 8.2 percent in
October to 4,008 vehicles over the 4,367 sold last October. Year-to-date,
sales of BMW Sports Activity Vehicles were down 8.4 percent, to 46,653
vehicles compared to the 50,944 sold in the first ten months of 2007.

MINI Brand Sales

MINI USA reported October sales of 5,272 automobiles, up 56.4 percent
from the 3,370 cars sold in October 2007. Year-to-date, the division
reported sales of 45,966 automobiles, an increase of 30.2 percent, compared
to the 35,306 cars reported in the first ten months of 2007.

"We are looking at MINI's continued sales success as a barometer of
changing consumer habits," said Jim McDowell, Vice-President of MINI USA.
"The frenzy of a couple of months ago of dumping large vehicles has abated,
but our persistent and ongoing demand seems to be saying small is the new
big."

    Table: Sales BMW of North America, LLC, October 2008

                      Oct.       Oct.       %      YTD       YTD       %
                      2008       2007              2008      2007
    BMW brand       20,203     23,451   -13.9   215,836   239,788  -10.0
     BMW passenger
      cars          16,195     19,084   -15.1   169,183   188,844  -10.4
     BMW light
      trucks         4,008      4,367    -8.2    46,653    50,944   -8.4
      (SAVs)
    MINI brand       5,272      3,370    56.4    45,966    35,306   30.2
    TOTAL Group     25,475     26,821    -5.0   261,802   275,094   -4.8




BMW Certified Pre-Owned

Sales of BMW's Certified Pre-Owned vehicles are down 0.8 percent, to
7,937 CPO vehicles versus 7,998 vehicles reported last October.
Year-to-date, CPO sales are up 17.4 percent, to 85,081 over the 72,443
reported in the same period in 2007.


    Sales BMW of North America, LLC, October 2008

                       Oct. 08 Oct. 07   %    YTD Oct. 08 YTD Oct. 07   %
    1 Series             1,173       0   N/A       10,453           0   N/A
    3 Series             9,059  11,410 -20.6%      97,329     117,970 -17.5%
    Z4 Roadster and
     Coupe                 455     866 -47.5%       5,464       8,403 -35.0%
    5 Series             3,958   4,943 -19.9%      39,289      42,838  -8.3%
    6 Series               454     663 -31.5%       5,627       7,422 -24.2%
    7 Series             1,096   1,202  -8.8%      11,021      12,211  -9.7%
    BMW passenger cars  16,195  19,084 -15.1%     169,183     188,844 -10.4%
    X3                   1,294   1,631 -20.7%      15,914      23,889 -33.4%
    X5                   2,358   2,736 -13.8%      27,021      27,055  -0.1%
    X6                     356       0   N/A        3,718           0   N/A
    BMW light trucks
     (SAVs)              4,008   4,367  -8.2%      46,653      50,944  -8.4%
    BMW brand           20,203  23,451 -13.9%     215,836     239,788 -10.0%
    Cooper /S Hardtop    3,539   2,844  24.4%      31,226      28,500   9.6%
    Cooper /S
     Convertible            62     526 -88.2%       4,760       6,806 -30.1%
    Cooper /S Clubman    1,671       0   N/A        9,980           0   N/A
    MINI brand           5,272   3,370  56.4%      45,966      35,306  30.2%
    TOTAL BMW of North
     America, LLC       25,475  26,821  -5.0%     261,802     275,094  -4.8%




BMW Group in America

BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.
The BMW Group in the United States has grown to include marketing, sales,
and financial service organizations for the BMW brand of motor vehicles,
including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor
Cars; DesignworksUSA, an industrial design firm in California; a technology
office in Silicon Valley and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is part of BMW
Group's global manufacturing network and is the exclusive manufacturing
plant for all Z4 models, X5 Sports Activity Vehicles and X6 Sports Activity
Coupes. The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle
centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and
30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group's
sales headquarters for North, Central and South America, is located in
Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the
Internet at:

http://www.bmwgroupna.com
http://www.bmwusa.com
http://www.bmwmotorcycles.com
http://www.miniusa.com
http://www.rolls-roycemotorcars.com
Journalist note: Information about the BMW Group and its products is
available to journalists on-line at the BMW Group PressClub at the
following address: http://www.press.bmwgroup.com. Broadcast quality video footage
is available via The NewsMarket at http://www.thenewsmarket.com.

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