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October 2008 Sales: Daimler AG

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Daimler AG Reports October Sales

Nov. 3 /PRNewswire-FirstCall/

Link to Press Release

-- Total 17,232 of Units of Mercedes-Benz Cars Division Sold in U.S.

-- Mercedes-Benz USA Records October Sales of 14,996

-- smart USA Records 2,236 Sales in October

NEW YORK, Nov. 3 /PRNewswire-FirstCall/ -- Daimler AG (stock exchange

abbreviaton DAI) today reported sales for the Mercedes-Benz Cars division

(Mercedes-Benz and smart combined) of 17,232 units in the U.S. for October

2008. All sales figures in this release are on an unadjusted basis unless

otherwise noted.

Mercedes-Benz USA reported October sales of 14,996 vehicles, bringing

the company's year-to-date volume to 192,294, a 5.3 percent decrease over

the year-to-date record set last year.

Sales for the smart fortwo remain strong with deliveries totaling 2,236

for the month of October. This brings the year-to-date total to an

incredible 20,392 units in less than ten months of being offered in the

U.S. market. smart USA delivered its 20,000th smart fortwo in Dallas, Texas

on October 30, 2008. The smart fortwo continues to be an attractive vehicle

solution for American consumers in our value-oriented, environmentally

responsible society. The smart fortwo offers a powerful combination of

outstanding fuel efficiency, innovative safety, environmental friendliness

and low cost of ownership. There are currently 73 smart centers open in 35


Detailed vehicle sales information for MBUSA will be announced later

today in a separate press release issued by Mercedes-Benz USA.

            Mercedes-Benz Cars Division in the U.S. Sales Summary Through
                                    October 2008
                     Month Sales         %         Sales CYTD           %
                   Curr Yr    Pr Yr    Change    Curr Yr    Pr Yr     Change
                   -------    -----    ------    -------    -----     ------
     USA           14,996    22,820    -34.3     192,294   203,085     -5.3
    smart USA       2,236       n/a*     n/a*     20,392       n/a*     n/a*

     USA / smart
     USA combined  17,232    22,820*   -24.5*    212,686   203,085*     4.7*

    * smart sales in the U.S. started in mid January 2008
    Further information on Daimler is available on the internet at

About Daimler

Daimler AG, Stuttgart, with its businesses Mercedes-Benz Cars, Daimler

Trucks, Daimler Financial Services, Mercedes-Benz Vans and Daimler Buses,

is a globally leading producer of premium passenger cars and the largest

manufacturer of commercial vehicles in the world. The Daimler Financial

Services division has a broad offering of financial services, including

vehicle financing, leasing, insurance and fleet management.

Daimler sells its products in nearly all the countries of the world and

has production facilities on five continents. The company's founders,

Gottlieb Daimler and Carl Benz, continued to make automotive history

following their invention of the automobile in 1886. As an automotive

pioneer, Daimler and its employees willingly accept an obligation to act

responsibly towards society and the environment and to shape the future of

safe and sustainable mobility with groundbreaking technologies and

high-quality products. The current brand portfolio includes the world's

most valuable automobile brand, Mercedes-Benz, as well as smart, AMG,

Maybach, Freightliner, Sterling, Western Star, Mitsubishi Fuso, Setra,

Orion and Thomas Built Buses. The company is listed on the stock exchanges

in Frankfurt, New York and Stuttgart (stock exchange abbreviation DAI). In

2007, the Group sold 2.1 million vehicles and employed a workforce of over

270,000 people; revenue totaled euro 99.4 billion and EBIT amounted to euro

8.7 billion. Daimler is an automotive Group with a commitment to

excellence, and aims to achieve sustainable growth and industry-leading



MBUSA Reports October New Car Sales

Nov. 3 /PRNewswire-FirstCall/

Link to Press Release

MONTVALE, N.J., Nov. 3 /PRNewswire/ -- Mercedes-Benz USA (MBUSA)

reported October sales of 14,996 vehicles, bringing the company's

year-to-date volume to 192,294, a 5.3 percent decrease over the

year-to-date record set last year.

Sales highlights for Mercedes-Benz USA include a 7.1 percent increase

in M-Class SUV sales for the month. 3,150 M-Class vehicles were sold

compared to 2,942 M-Class vehicles in October 2007. For the year-to-date,

the popularity of the M-Class line of SUVs continued momentum with a 6.5

percent increase in sales (28,648 units vs. 26,902 units). Year-to-date

sales of the volume-leading C-Class also grew. 61,959 C-Class models were

sold so far in 2008, compared to the 49,882 units in the same period last

year, marking a 24.2 percent increase.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO)

program, MBUSA sold 4,807 vehicles in October, an increase of 21.1 percent

over October 2007. This brings its certified pre-owned sales to 52,753

units year-to-date, a 22 percent jump over the same period last year

(43,224 units). This marks a record-breaking year for MBCPO sales, as MBUSA

has sold more vehicles to date in 2008 than it sold in all of 2007 (50,929


Mercedes-Benz USA, headquartered in Montvale, New Jersey, is

responsible for the sales, marketing and service of all Mercedes-Benz

products in the United States. For over forty years, MBUSA has prided

itself on its commitment to the customer by providing superior quality

luxury vehicles coupled with outstanding customer support. More information

on MBUSA and its products can be found at

                                 MERCEDES-BENZ USA
                                Sales - October 2008

    Model       October '08 October '07 Monthly %  YTD 2008 YTD 2007 Yearly %
    -----       ----------- ----------- ---------  -------- -------- --------
    C-CLASS           4,594       7,646     -39.9%   61,959   49,882     24.2%
    E-CLASS           2,098       4,176     -49.8%   32,848   38,360    -14.4%
    S-CLASS           1,208       2,100     -42.5%   15,715   21,601    -27.2%
    CL-CLASS            223         318     -29.9%    2,399    2,990    -19.8%
    SL-CLASS            276         319     -13.5%    5,012    5,106     -1.8%
    CLK-CLASS           737       1,133     -35.0%    9,129   12,761    -28.5%
    SLK-CLASS           228         322     -29.2%    4,394    6,389    -31.2%
    CLS-CLASS           189         551     -65.7%    4,982    6,563    -24.1%
    R-CLASS             378         688     -45.1%    6,881   10,605    -35.1%
    M-CLASS           3,150       2,942       7.1%   28,648   26,902      6.5%
    GL-CLASS          1,856       2,523     -26.4%   19,616   21,021     -6.7%
    G-CLASS              59         102     -42.2%      711      905    -21.4%
    -----------      ------      ------     -----   -------  -------     ----
    GRAND TOTAL      14,996      22,820     -34.3%  192,294  203,085     -5.3%
    -----------      ------      ------     -----   -------  -------     ----

SOURCE Mercedes-Benz USA


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