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Showing content with the highest reputation on 07/06/2021 in Articles
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June 29th 2021 Lincoln released online via their YouTube channel the work of their latest push for luxury and the creative boundaries in transportation design. The goal was to challenge 4 teams of the ArtCenter College students in Southern California to tell a meaningful story of the future of luxury transportation. The four teams were built with each team having a team of students from the following disciplines: Film Enterainment Illustrators Animators The mission for each team was to envision a Lincoln vehicle of 2040 and beyond, but the world in which those vehicles would live, even the lives of the people who would drive them. Lincoln asked just not for great looking vehicles, but a great narrative, rich storytelling and understand the ecosystem in which the concept vehicle would live. Each team was guided by the Lincoln promise of Quiet Flight. The goal of creating ultimate sanctuary for human transportation while conforming to the company's CASE acronym of Connected, Autonomous, Shared, and Electric. To ensure diversity of ideas, each team was assigned a vehicle type to be represented as follows - a two passenger, a four passenger, a four passenger with elevated ride height and a six passenger vehicle. The executive team at Lincoln was awe struck and inspired by the presentations of Quiet Flight DNA. To quote the Lincoln press release: Collectively, the four concepts embody a wide range of futuristic, luxurious Lincoln vehicles. From a monitor on the ArtCenter College of Design campus in Pasadena, to dozens of other monitors across the country, the animated stories came to life. The Lincoln Glider sedan, taking cues from classic Zephyr and Continental models, is the inspiration for a short film, “Now You Drive,” which opens with Dominic in the driver’s seat of a futuristic two-seater. The 36-year-old Lincoln designer heads into the city to pick up his father, Dolan, who is paralyzed. After storing his dad’s wheelchair in a dedicated slot in the car, Dominic says, “Dad, now you drive.” As the vehicle’s gas and brake pedals disappear into the firewall, Dolan marvels at a car smart enough to take over some of the driving duties for him – allowing him to get behind the wheel again for the first time in years. In “Anniversary,” a four-passenger Lincoln vehicle leverages its digital technology to enable its passengers to connect the present and the past. In celebration of their 30th wedding anniversary, Julianne and Greg set out to revisit some favorite spots from their youth. As they reminisce about the moments that bind them and re-explore the path of their relationship, their Lincoln sedan is able to access digital images of the past and display their fond memories on the dashboard. The future of the family SUV is envisioned in “Amongst the Stars,” with tech advances that give passengers access to features such as touch-screen windows. As astronaut Claire Boron prepares to take her first steps in space, she recalls her first close experience with the stars on a family trip to White Sands National Park. Riding in a four-seat Lincoln, she gazes through the windows and moonroof and first tastes the excitement that has come to shape her life as an explorer of the unknown. The film “Ensemble” imagines next-level autonomous driving, putting a group of musical artists in the cabin of a six-passenger luxury cruiser that more closely resembles a well-appointed living room. Ahead of their opening show, the six musicians find sanctuary as they glide through a bustling, fast-paced city in a self-driving vehicle that enables them to luxuriate in peace and comfort as they get ready to perform. While the four teams delivered on the assigned challenge, they also delivered so much more by also presenting images of what they see even normal driving BEVs should be like on the inside and out. The students believe electric auto's will allow the passion of flowing designs to return in ways that have never been thought of in the last couple of decades. Lincoln continues to strive forward as a top tier luxury auto company in the US and now with the top sales satisfaction. Lincoln Earns Top Spot in J.D. Power Sales Satisfaction Index Study for 2020 | Lincoln Media Center 2020 U.S. Sales Satisfaction Index (SSI) Study | J.D. Power (jdpower.com) ArtCenter College of Design Students Imagine Lincoln Quiet Flight in 2040; Push Creative Boundaries in Transportation Design | Lincoln Media Center1 point
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In the summer of 2019 the British Columbia province of Canada shocked the rest of Canada and many countries by stating that all new car and light truck ICE auto sales would be banned beginning January 1st 2040. They then stated that 10% of all new auto sales had to be electric by 2025 and had at the time a $57 million Canadian incentive program to encourage people to buy BEVs. The Canadian province of Quebec then in November 2020 joined the British Columbia province in banning all new ICE car and light truck sales starting January 1st 2035. Premier Francois Legault told reporters this was necessary to ensure they hit their target of a 37.5% reduction in greenhouse gases by 2030 compared to 1990 levels and over all clean air plan for reducing health issues for the citizens. Quebec being the second most populous province behind British Columbia has joined the California initiative to move everyone to BEVs. This has not come without push back from the Canadian Vehicle Manufacturers Association which has criticized these provinces with the following statement: “Consumers need more support to buy new (zero-emission vehicles) ZEVs, not bans on internal combustion vehicles.” At the time Prime Minister Justin Trudeau promised sweeping measures to fight climate change, boost economic growth which included making zero-emission auto's more affordable to the Canadian citizen and investment in a country wide charging infrastructure. Yet due to the Pandemic, the current focus was on emergency aid to help businesses and people get through the pandemic. Now that Canada is daily increasing their vaccinated rate for Covid19, the Canadian government had moved onto long range business and with that we get the June 29th 2021 announcement that Canada will ban the sale of fuel-burning new cars and light-duty trucks beginning January 1st 2035. This will help Canada reach their commitment to the Paris accord of reaching net-zero emissions across the country by 2050. Canada is committed to aligning with zero-emission vehicles sales targets with the most ambitious North American Jurisdictions as stated by the Environment Minister Jonathan Wilkinson. This supports following the lead by California that has moved to ban new car and light-duty truck sales beginning January 1st 2035 even while the United States has not yet set a fixed date for this. Canada did state that they will work with the United States to harmonize fuel efficiency regulations by investing in consumer rebates, charging stations, business tax breaks and industry transition costs per Environment Minister Jonathan Wilkinson. Canada also stated that they cannot reach their targets in emission reductions without the ban on ICE cars, SUVs, and Trucks especially as the SUV/Truck segment is the fastest growing segment of new auto sales as BEVs only make up 3.5% of new auto sales at this time. Ford has committed to helping Canada change by stating that all Ford Edge and Lincoln Nautilus ICE production for North America will end by December 31st 2023 with BEVs production worth at least $2 billion will start beginning of 2024. The Oakville, Ontario plant will produce five new electric vehicles under Unifor Union workers. This joins Fords union work force commitment to manufacture BEVs across North America that covered at the time the US and Mexico and now Canada becomes part of that equation. With the end of ICE production, Unifor union workers at the Windsor, Ontario plant that builds ICE engines was worried, but have since have commitment to change over the electric motor production ensuring the 3,000 Ford workers will continue to work and retire with a pension per Fords commitment. This shows the growing Ford commitment to a BEV future globally as in February 2021 Ford had gone ALL-IN on EVs for Europe with their $1 billion transformation of the Cologne Germany auto production site to change over to production of BEVs and plug-in hybrids only by mid-2026 with all-electric only by 2030. Ford is backing up the transition to a zero-emission future both in Canada, Europe and the greater North America by ensuring jobs as they transition plants. Currently the Van Dyke Transmission plant is now in conversion and renamed to the Van Dyke Electric Powertrain Center in support of the F-150 Lightning retaining the 225 jobs there much in concert with the preservation of jobs in Canada. Ford has stated that the Van Dyke will produce a new eMotor every 75 seconds as full production begins this summer 2021 and will lay the ground work for the same performance of work at the Windsor, Ontario plant and other plants globally. Canada sees a bright future for electric auto production and cleaner air with reduced CO2 emissions in the near future. Canada to ban sale of new fuel-powered cars and light trucks from 2035 | Reuters Quebec to ban sale of new gasoline-powered cars from 2035 | Reuters British Columbia Bans Sale of Gas-powered Cars by 2040 | (ens-newswire.com) Ford Canada to Build Electric Cars, The Canadian Business Journal (cbj.ca) Ford Europe Goes All-In On EVs On Road To Sustainable Profitability; Cologne Site Begins $1 Billion Transformation | Ford Media Center Van Dyke Plant’s Name Change Aligns with Expanded Production Line, Ford’s Commitment to Electrification | Ford Media Center1 point
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