July 5, 2007
Welcome to C&G’s Registry Rundown, a monthly (at least it’s supposed to be...) Feature Article rife with information and speculation. Here, yours truly will be reporting on the goings on within the records of the United States Patent and Trademark Office, bringing you the newest trademark applications made by auto manufacturers. Newly filed applications, ones published for opposition, finalized/fully registered and killed trademarks will all be covered.
Here’s a quick explanation of each level of trademark registry, from the least to most likely to be seen used on a production product or concept car:
Dead: This is the official USPTO term for a trademark that will not go through (or any further through) the registration process. Trademarks can die because an automaker gives up and/or just decides not to use it or because the trademark is opposed by another party. It is unlikely these will see use on any final product.
Filed: These are applications that have just been filed with the USPTO and have otherwise not been published for opposition (the next step in the registry process). Most filed trademarks stay at this level and are sometimes made just so other companies cannot use them. What this means is just because an automaker has filed a trademark does not mean they will necessarily use it.
Published for Opposition: This is the next step in the registry process in which the applicant makes the trademark available for other companies to object to or, oppose. There is a published of opposition date given (the date I’ll be providing). If no one opposes within 30 days or opposition of the trademark fails, the application goes to the final stage of the registration process. Publishing an application for opposition speaks well to an applicant’s intent of using the name or symbol.
Registered: Applications/names here have been finalized and approved for a manufacturer to do with as they will. These are the trademarks you will most likely see publicly used.
This month I’ll be doing a spring rewind for the things I missed in previous months along with the new entries for the current month.
There’s only one filing for what would’ve been part of the RR for April and that’s the Ford E-100 (3/22). Maybe changing the name of the European Ford Transit being bought stateside?
DaimlerChrysler (back when it still was DaimlerChrysler) filed Eco-Start (5/11) with the PTO. Must be something to make starting the engine of their coming hybrid cars sound more “green”.
Ford seems to have a whole bunch of “Grabber” (5/8) stuff in the works since they filed that name for a numerous amount of vehicle accessories.
Honda seems interested in bringing one of their overseas offerings to America: the HR-V (5/1). The HR-V is the name of a now discontinued mini-SUV sold in Japan. It has now been replaced by the Crossroad which you may recall as being the Autoblog mystery vehicle spotted in America some months back.
Toyota, continuing their tradition of using European-style names as possible future vehicle names has filed Vaquero (6/25) which is Spanish for ‘Cowboy”. All I have to say is if Toyota ever comes out with a truck with a name that means “cowboy” attached to it, they will officially be trying way too hard.
Lincoln, Lincoln, I’ve been thinking: what the hell have you been drinking? What the f*** guys, MKTouring (6/21)? Out your ears are your brains pouring?
Korean automaker Hyundai is apparently going to take some versatile steps with its Entourage minivan with the seating nomenclature “Flexclass” (6/19) in the files.
Three guesses who is considering naming one of their future vehicles “Liberator” (6/28). Oh, Chrysler...you and your lust for testosterone-filled, macho-sounding, hyper-patriotic names.
The whole of spring was a complete dud for this section.
BMW had the only two publishings for opposition for the past four months. The first was F3 (6/19). The “F” prefix denotes BMW’s upcoming series of luxury people-carriers (think Mercedes R-Class). The second PO is “Reperfection”, which if I had to guess, is a tagline for CPO BMWs. Totally lacking obnoxiousness, isn’t it?
As it turns out, the automakers didn’t become any less lazy than they were four months ago when it comes to this section. Nothing new to report.
Looking back, it doesn’t seem like we missed much, Nevertheless, I’ll do my damnedest to make time to bring you the next installment of the Registry Rundown in a timely manner.
Thanks for reading.