Drew Dowdell

I don't think the target audience cares one bit. The 33 mpg will be a bigger seller to them than 0-60. Which one of those two features would "mom" care about more? The Ford and Mazda can't be equipped to the same level for the same price. On average, it costs $2,000 more for the same interior features in the those two than it does in the Buick.

This is exactly who Buick is targeting, they said so in their presentation I attended in Atlanta. They want young professionals who are looking to trade out of their "first car" Scion into something more upmarket without spending a lot of money on a Cadillac, BMW, or Benz. They want DINKs who are mpg conscious but still want some utility in their car or are tired of wheeling around one of the large crossovers. They want empty nesters who are trading out of their Traverse or Explorer because they no longer need to haul 3 kids around anymore. Buick seems really focused on these three groups for the Encore, though they'll take anyone who walks in with a check, I think Buick has very reasonable goals set by only really targeting certain customer types.

Yeah, the new skin isn't ready for daily use yet.

A tri-tone Buick Rainier with a Trailblazer front clip and a Buick badge swapped for the bowtie.

Roger, Thought you might like to see this reply from Buick.

There's no replacement for 0.9 CI of displacement.