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August 2008 Sales: American Honda Motor Co.

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American Honda Reports August Sales
Sept 3rd /PRNewswire/
Link to Press Release


All-new Pilot sales increase 18.6 percent; Civic Sales up by 5.3 percent

TORRANCE, Calif., Sept. 3 /PRNewswire/ -- American Honda Motor Co.,
Inc., posted August total vehicle sales of 146,855, a decline of 7.3
percent compared to record-setting August 2007 results. Year-to-date sales
of 1,083,957 represent a 1.2 percent increase on a daily-selling-rate
basis* compared to last year.

Honda Division posted August sales of 131,766, a decline of 7.1 percent
versus August 2007. Honda models showing increased sales included the
all-new Pilot, up 18.6 percent to 11,276; Civic, up 5.3 percent to 30,052;
the Civic Hybrid, up 47.7 percent to 3,105.

"Meeting the demand for fuel-efficient vehicles remains a priority,"
said Dick Colliver, executive vice president of sales for American Honda.
"In addition to the Civic and Civic Hybrid, the sales increase of the
all-new Pilot shows that fuel-efficient technologies such as our variable
cylinder management system are being well-received in Honda's light truck
segment."

Honda total car sales decreased by 4.9 percent to 78,674. Honda light
truck sales saw a decrease of 10.3 percent to 53,092.

The Acura Division posted sales of 15,089, a decrease of 8.2 percent
compared to August 2007. The MDX was Acura's top-selling model, posting
5,180 units while sales of the TL sedan increased 0.2 percent to 5,000.

*The daily selling rate is calculated with 27 days for August 2008 and
27 days for August 2007. The year-to-date daily selling rate is calculated
with 206 days for 2008 and 205 days for 2007. All percentages reflect the
daily selling rate.

For more information or downloadable high-resolution images of Honda
and Acura vehicles, please visit http://www.hondanews.com. Consumer
information is available at http://www.honda.com.



American Honda Vehicle Sales For August 2008
                                                     Month-to-Date
                                             August      August      DSR**
                                              2008        2007       % Chg.
    American Honda Total                     146,855     158,342      -7.3%
       Total Car Sales                        86,827      91,448      -5.1%
       Total Truck Sales                      60,028      66,894     -10.3%
          Honda Total Car Sales               78,674      82,688      -4.9%
          Honda Total Truck Sales             53,092      59,218     -10.3%
          Acura Total Car Sales                8,153       8,760      -6.9%
          Acura Total Truck Sales              6,936       7,676      -9.6%
    Domestic Car Sales *                      70,081      78,135     -10.3%
       Honda Division                         65,081      73,143     -11.0%
       Acura Division                          5,000       4,992       0.2%
    Domestic Truck Sales *                    50,234      48,001       4.7%
       Honda Division                         43,298      40,325       7.4%
       Acura Division                          6,936       7,676      -9.6%
    Import Car Sales                          16,746      13,313      25.8%
       Honda Division                         13,593       9,545      42.4%
       Acura Division                          3,153       3,768     -16.3%
    Import Truck Sales                         9,794      18,893     -48.2%
       Honda Division                          9,794      18,893     -48.2%
    MODEL BREAKOUTS BY DIVISION
    Honda Division Total                     131,766     141,906      -7.1%
       Fit                                     4,800       6,408     -25.1%
       Accord *                               43,613      47,360      -7.9%
         Memo:  Accord Hybrid                      2         275     -99.3%
       Civic *                                30,052      28,551       5.3%
         Memo:  Civic Hybrid                   3,105       2,102      47.7%
       S2000                                     208         369     -43.6%
       Insight                                     0           0
       FCX                                         0           0
       FCX Clarity                                 1
       Odyssey  *                             15,546      19,324     -19.6%
       Pilot *                                11,276       9,504      18.6%
       CR-V *                                 19,866      23,192     -14.3%
       Element *                               2,606       2,759      -5.5%
       Ridgeline                               3,798       4,439     -14.4%
    Acura Division Total                      15,089      16,436      -8.2%
       RSX                                         0           1
       TL *                                    5,000       4,992       0.2%
       TSX                                     2,837       3,245     -12.6%
       RL                                        316         522     -39.5%
       MDX *                                   5,180       5,816     -10.9%
       RDX  *                                  1,756       1,860      -5.6%
    Selling Days                                  27          27



Year-to-Date
                                             August       August      DSR**
                                              2008         2007       % Chg.
    American Honda Total                    1,083,957    1,066,320      1.2%
       Total Car Sales                        674,129      605,812     10.7%
       Total Truck Sales                      409,828      460,508    -11.4%
          Honda Total Car Sales               613,985      536,773     13.8%
          Honda Total Truck Sales             364,141      407,190    -11.0%
          Acura Total Car Sales                60,144       69,039    -13.3%
          Acura Total Truck Sales              45,687       53,318    -14.7%
    Domestic Car Sales *                      502,452      494,795      1.1%
       Honda Division                         469,810      454,047      3.0%
       Acura Division                          32,642       40,748    -20.3%
    Domestic Truck Sales *                    323,140      326,526     -1.5%
       Honda Division                         277,453      273,208      1.1%
       Acura Division                          45,687       53,318    -14.7%
    Import Car Sales                          171,677      111,017     53.9%
       Honda Division                         144,175       82,726     73.4%
       Acura Division                          27,502       28,291     -3.3%
    Import Truck Sales                         86,688      133,982    -35.6%
       Honda Division                          86,688      133,982    -35.6%
    MODEL BREAKOUTS BY DIVISION
    Honda Division Total                      978,126      943,963      3.1%
       Fit                                     56,853       36,520     54.9%
       Accord *                               290,857      266,848      8.5%
         Memo:  Accord Hybrid                     196        2,579    -92.4%
       Civic *                                264,138      230,203     14.2%
         Memo:  Civic Hybrid                   25,577       21,736     17.1%
       S2000                                    2,128        3,189    -33.6%
       Insight                                      0            3
       FCX                                          6           10    -40.3%
       FCX Clarity                                  3
       Odyssey  *                             101,258      113,803    -11.5%
       Pilot *                                 74,238       89,272    -17.2%
       CR-V *                                 142,096      147,454     -4.1%
       Element *                               20,690       25,562    -19.5%
       Ridgeline                               25,859       31,099    -17.3%
    Acura Division Total                      105,831      122,357    -13.9%
       RSX                                          1          294    -99.7%
       TL *                                    32,642       40,748    -20.3%
       TSX                                     23,994       23,433      1.9%
       RL                                       3,507        4,562    -23.5%
       MDX *                                   33,219       37,792    -12.5%
       RDX  *                                  12,468       15,526    -20.1%
    Selling Days                                  206          205
       * Honda and Acura vehicles are made of domestic and global sourced
         parts.
      ** Daily Selling Rate

                     Month-to-Date                 Year-to-Date
               August    August     DSR**      August      August      DSR**
                2008      2007      % Chg.      2008        2007       % Chg.

    Hybrid      3,107      2,377     30.7%      25,773      24,318      5.5%

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The drop in Fit's (12,266 last month) accounts for the drop in sales this month. Honda literally ran out of the '08 model, and the '09 just went on sale a couple days ago (not in time to make a difference for August sales).

Not surprising, but the refreshed RL didn't help sales at all.

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