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September 2008 Sales: Audi of America

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Audi Reports September Sales

Oct. 1 /PRNewswire/
Link to Press Release



- Audi year-over-year sales decline in challenging market
- Launch of all-new A4 drives additional interest, sales
- R8 sales up; A5 posts second consecutive record month
- de Nysschen expects Audi to maintain strong market share


HERNDON, Va., Oct. 1 /PRNewswire/ -- Audi of America announced today
auto sales for the month of September totaling 7,584, a decrease of 5.4%
from last year's figures. Audi new vehicle sales fell 3.9% year-to-date as
the company faces stronger economic headwinds. Audi Certified Pre-Owned
(CPO) sales decreased by 10.6% compared to last year's September figures,
although sales continued to grow year-over-year at 31.0%.

"The all-new Audi 2009 A4 arrived this month to critical praise and
high consumer interest in its segment-leading fuel economy, design and
performance. Demand for the new A4 boosted our overall sales by more than
one thousand units over August's figures. In addition, increased sales of
our A5 and R8 models point to the continued strength of Audi's portfolio of
all-new, progressive luxury autos," said Johan de Nysschen, executive vice
president, Audi of America. "We believe that Audi will maintain its strong
luxury market share despite consumer concerns about the economy, and we
expect to see momentum around the new A4 continue to build well into the
fall season."

The arrival of the all-new Audi 2009 A4 models in dealer showrooms
boosted consumer interest in the brand throughout the month in spite of the
model's late-September release. Based on government data and independent
test results, the 2009 A4 2.0T leads its key competitors in fuel economy
and 0-to-60 miles per hour acceleration.

Audi posted increased nationwide sales of its A5 model; dealers
recorded a second month of record sales for the all-new A5 due to improved
availability, with 719 units sold. Sales of the R8, Audi's premier example
of its progressive German engineering, rose by 9% compared to September of
last year.

Audi continues to impress industry analysts and other third-party
industry watchers. J.D. Power and Associates, the respected industry
organization that measures, among other things, quality within the auto
industry, recently noted that Audi posted the greatest ranking improvement
in initial quality during the 2008 J.D. Power Initial Quality Survey. The
Audi Q7, A3, A4 and A6 have also been recognized by the Insurance Institute
for Highway Safety (IIHS) as Top Safety Picks in 2008, earning Audi the
most Top Safety Pick designations for 2008 models of any luxury automaker
this year.

ABOUT AUDI

Audi of America and its 270 dealers offer a full line of
German-engineered luxury vehicles. The Audi line up is one of the freshest
in the industry with 23 models, including 12 models launched during model
years 2008 and 2009. Audi is among the most successful brands globally.
Last year AUDI AG recorded its 12th consecutive record year for sales and
profit growth. Visit http://www.audiusa.com or http://www.audiusanews.com
for more information regarding Audi vehicles and business issues.



AUDI US SNAPSHOT                               -----YEAR TO DATE-----
                    Sep-08   Sep-07   Yr/Yr %    Sep-08    Sep-07     Yr/Yr %
                    actual   actual   change       YTD       YTD      change
                                                 actual    actual
    A3                 287      462   -37.9 %     3,734     4,831     -22.7 %
    A4/S4/RS 4       3,495    3,936   -11.2 %    32,401    32,816      -1.3 %
    A5/S5              719      115   525.2 %     4,191       115    3544.3 %
    A6/S6            1,090    1,126    -3.2 %     9,263     8,762       5.7 %
    A8/S8              261      311   -16.1 %     2,168     2,754     -21.3 %
    TT                 266      412   -35.4 %     3,432     3,084      11.3 %
    R8                  73       67     9.0 %       521        67     677.6 %
    Audi Q7          1,393    1,591   -12.4 %    10,107    16,049     -37.0 %
    Total Audi
    Sales            7,584    8,020    -5.4 %    65,817    68,478      -3.9 %

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- Audi year-over-year sales decline in challenging market

- Launch of all-new A4 drives additional interest, sales

- R8 sales up; A5 posts second consecutive record month

- de Nysschen expects Audi to maintain strong market share

Who wrote this? Seriously.

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