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William Maley

Chrysler News: About 5% of Chrysler Dealers Will Sell The Viper

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William Maley

Staff Writer - CheersandGears.com

September 22, 2012

Back in July, SRT CEO Ralph Gilles told Automotive News that around 15 to 20% of the 2,300 Chrysler dealers (about 340 to 460) would be able to sell the Viper. Now, that amount has shrunk.

According to USA Today, the amount of dealers that will be able to sell the Viper is now around 5% (100 to 150 dealers). That number comes from Ralph Gilles.

All 2,300 Chrysler dealers are being sent a letter outlining what will need to happen for them to sell the Viper.

The No. 1 requirement "Is first of all, to have the fire, the passion. That's the unofficial requirement -- that you have a love affair with the cars and you just love fast cars," Gilles said.

If you happened to be one of the dealers picked to sell Viper, be prepared to shell out $20,000 as a one time fee. For an extra $5,000, any Chrysler dealer can purchase an agreement for tools, equipment, training, signs and, most importantly, preferential ordering and additional allocation of SRT vehicles.

Source: USA Today, Automotive News (Subscription Required)

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.


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Very Smart, Build a specialty that allows those few dealerships to have that extra Jewel in their crown. I think Chevy should do this with the Corvette ZR1. Any 100,000K auto should be a special program as it deserves special recognition.

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