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William Maley

July 2015: BMW Group U.S.

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BMW Group U.S. Reports July 2015 Sales

  • BMW brand up 2.1 percent
  • MINI brand sales down 10.7 percent

Woodcliff Lake, NJ – August 3, 2015… Sales of BMW brand vehicles increased 2.1 percent in July for a total of 26,970 compared to 26,409 vehicles sold in July, 2014.

 

“July kept the momentum going that we’ve seen throughout the year, producing another strong result for BMW and clearly showing the trend toward our luxury Sports Activity Vehicles”, said Ludwig Willisch, President and CEO, BMW of North America.  “Now we’re looking forward to the new model introductions of the months ahead including the new 7 Series, the new X1, and the refreshed 3 Series.”

 

In July, notable vehicle sales included the BMW 2 Series which increased 61.1 percent to 1,028 vehicles, the BMW X3 which increased 49.5 percent to 2,340 vehicles and the BMW X5 which increased 123.6 percent to 6,011 vehicles.

 

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported July sales of 32,161 vehicles, a decrease of 0.2 percent from the 32,220 vehicles sold in the same month a year ago.

 

MINI Brand Sales

For July, MINI USA reports 5,191 automobiles sold, a decrease of 10.7 percent from the 5,811 sold in the same month a year ago.

 

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The X5 and 5-series have totally flip flopped their sales volume from last year to this year.

 

6-series sales are a joke, and why does a 6-series cost more than a 7-series, and I bet half those 6-series had 4 doors on them.  If the 6-series was just like a 190 inch long 2-door 5-series for the same money as a 535i, I bet they'd have halfway decent sales volume from it.

 

I think all those Mini's that sell under 300 units a month should be canned also.  Your car better be $100,000 if it is selling 300 units a month.  I bet the Rolls Royce Phantom Coupe outsells the Mini Coupe, and it is $500,000.

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