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February 2016: Kia Motors America


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KIA MOTORS AMERICA POSTS TENTH CONSECUTIVE MONTHLY SALES RECORD

Double Digit Gains for Five Models Push Year-To-Date Sales up 6.9 Percent

IRVINE, Calif., March 1, 2016 – Kia Motors America (KMA) today announced best-ever February sales of 49,737 vehicles, a 13 percent increase over the same period last year. The brand’s tenth consecutive monthly sales record was led by the Soul and Optima, with 11,842 and 9,630 units sold, respectively.

“With our Super Bowl ad, Presidents’ Day Sales Event and prominent role in the NBA All-Star Game, February was a huge month for Kia as we extended our monthly record streak to double digits,” said Michael Sprague, chief operating officer and EVP, KMA. “Positive economic indicators, low gas prices and mild weather nationwide also drove consumers into Kia showrooms at a record pace, where they discovered the ‘New Kia’s’ line-up of world-class products.”

 

 

 

MONTH OF FEBRUARY

YEAR-TO-DATE

Model

2016

2015

2016

2015

Rio

1,461

1,943

2,891

3,515

Forte

8,187

5,549

13,516

11,971

Optima

9,630

11,584

18,043

20,978

Cadenza

585

640

959

1,023

K900

83

62

151

181

Sportage

5,860

3,407

10,663

6,461

Sorento

8,101

8,518

14,796

16,061

Sedona

3,988

2,362

5,990

4,032

Soul

11,842

9,965

21,033

18,107

Total

49,737

44,030

88,042

82,329

 

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