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William Maley

April 2016: American Honda Motor Co.

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American Honda Sets New April Sales Record: Honda Division Posts Best Ever April Sales

 
May 3, 2016 - TORRANCE, Calif.
  • American Honda sedan and light truck sales push April sales up 14.4 percent to new record
  • Honda Division posts best ever April with strong car and truck sales
  • Acura Division marks April increase on record sales of RDX
American Honda Motor Co., Inc. today reported a new April sales record of 148,829 Honda and Acura vehicles, an increase of 14.4 percent for the month. Year to date American Honda sales reached 506,532, up 9.2 percent. The Honda Division set a new monthly record with 132,623 units sold in April, an increase of 15.1 percent compared to April 2015 with year to date sales up 10.5 percent. Acura Division sales totaled 16,206, an increase of 9 percent in April with year to date sales reaching 54,081.
 
Honda
With strong and balanced demand across the lineup, Honda broke several records in April including posting best ever April sales results and setting a new light truck record. Honda cars also notched healthy gains with record sales of the all-new Civic along with strong Accord sales.
  • Civic continues to dominate the compact car segment with sixth consecutive month-over-month sales increases, up 24.5 percent to a new April record of 35,331.
  • Accord maintained strong demand as April sales totaled 31,526. The model experienced a 15.7 percent increase compared to April 2015 sales.
  • Honda light truck sales set a new April record of 60,372 units. Odyssey minivan sales totaled 13,047 sales in April, an increase of 17.6 percent, while Pilot boasted sales of 11,370, despite tight inventories.
"The strong cadence of new Honda cars and light trucks coming to market is clearly resonating with customers," said Jeff Conrad, senior vice president and general manager of the Honda Division. "With the all-new Ridgeline truck coming to market this summer, we will add another segment to our lineup and further accelerate our strong sales momentum in 2016." 
 
Acura
Acura strengthened its position in the luxury vehicle segment as the brand experienced strong sedan and record light truck sales in April. The Acura light truck lineup posted its best April sales on record sales of the RDX luxury SUV. Acura sedans racked up sales of over 5,500 units on the strength of the ILX gateway sedan and TLX performance luxury sedan.
  • The RDX continues to show month-over-month sales increases, leading all Acura models in April and setting a new all-time monthly sales record of 5,905 units, an increase of 48.7 percent in April.
  • The ILX gateway sports sedan continues to catch the attention of Millennial buyers as April sales totaled 1,633 for the month. The ILX has captured a higher rate of under 35 year old buyers than any other vehicle in the entry-luxury sedan segment since 2010.
"Acura performance sedans and SUVs continue to gain momentum and market share in their segments," said Jon Ikeda, vice president and general manager of the Acura division. "Our lineup will further strengthen this summer when the restyled and reengineered MDX hits Acura dealerships."
 

 

American Honda Vehicle Sales for April 2016

 
   

Month-to-Date

Year-to-Date

 
   

April 2016

April 2015

DSR** % 
Change

MoM % 
Change

April 2016

April 2015

DSR** % 
Change

YoY % 
Change

 
 

American Honda Total

148,829

130,068

10.2%

14.4%

506,532

464,011

8.1%

9.2%

 
 

Total Car Sales

77,819

68,491

9.4%

13.6%

267,919

237,085

11.9%

13.0%

 
 

Total Truck Sales

71,010

61,577

11.0%

15.3%

238,613

226,926

4.1%

5.2%

 
 

Honda

Total Car Sales

72,251

62,559

11.2%

15.5%

248,644

217,289

13.3%

14.4%

 
 

Honda

Total Truck Sales

60,372

52,635

10.5%

14.7%

203,807

192,204

5.0%

6.0%

 
 

Acura

Total Car Sales

5,568

5,932

-9.6%

-6.1%

19,275

19,796

-3.6%

-2.6%

 
 

Acura

Total Truck Sales

10,638

8,942

14.6%

19.0%

34,806

34,722

-0.7%

0.2%

 
 

Total Domestic Car Sales

72,508

67,882

2.9%

6.8%

251,485

234,555

6.2%

7.2%

 
     

Honda Division

67,096

62,148

4.0%

8.0%

232,699

215,519

6.9%

8.0%

 
     

Acura Division

5,412

5,734

-9.1%

-5.6%

18,786

19,036

-2.3%

-1.3%

 
 

Total Domestic Truck Sales

71,010

61,577

11.0%

15.3%

238,613

226,921

4.1%

5.2%

 
     

Honda Division

60,372

52,635

10.5%

14.7%

203,807

192,199

5.0%

6.0%

 
     

Acura Division

10,638

8,942

14.6%

19.0%

34,806

34,722

-0.7%

0.2%

 
 

Total Import Car Sales

5,311

609

739.8%

772.1%

16,434

2,530

543.2%

549.6%

 
     

Honda Division

5,155

411

1,107.8%

1,154.3%

15,945

1,770

792.0%

800.8%

 
     

Acura Division

156

198

-24.1%

-21.2%

489

760

-36.3%

-35.7%

 
 

Total Import Truck Sales

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
     

Honda Division

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
     

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

   MODEL BREAKOUT BY DIVISION

 

Honda Division Total

132,623

115,194

10.9%

15.1%

452,451

409,493

9.4%

10.5%

 
     

* ACCORD

31,526

27,251

11.4%

15.7%

108,599

95,896

12.1%

13.2%

 
     

* CIVIC

35,331

28,380

19.9%

24.5%

122,634

95,102

27.7%

28.9%

 
     

  CR-Z

253

216

12.8%

17.1%

736

842

-13.4%

-12.6%

 
     

* FIT

5,132

6,529

-24.3%

-21.4%

16,645

24,623

-33.1%

-32.4%

 
     

  INSIGHT

9

183

-95.3%

-95.1%

30

826

-96.4%

-96.4%

 
     

  CROSSTOUR

72

826

-91.6%

-91.3%

638

2,872

-78.0%

-77.8%

 
     

* CR-V

28,913

29,452

-5.5%

-1.8%

100,101

102,579

-3.4%

-2.4%

 
     

  HR-V

6,969

0

0.0%

0.0%

22,484

0

0.0%

0.0%

 
     

  ODYSSEY

13,047

11,092

13.3%

17.6%

40,486

38,180

5.0%

6.0%

 
     

  PILOT

11,370

11,222

-2.4%

1.3%

40,096

48,103

-17.5%

-16.6%

 
     

  RIDGELINE

1

43

-97.8%

-97.7%

2

470

-99.6%

-99.6%

 
     

***

Memo: Accord FHEV

29

1,118

-97.5%

-97.4%

219

3,703

-94.1%

-94.1%

 
       

Memo: Accord PHEV

0

5

-100.0%

-100.0%

0

50

-100.0%

-100.0%

 
       

Memo: Civic Hybrid

92

386

-77.0%

-76.2%

562

1,415

-60.7%

-60.3%

 
       

Memo: Fit EV

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%

 
 

Acura Division Total

16,206

14,874

4.9%

9.0%

54,081

54,518

-1.8%

-0.8%

 
     

  ILX

1,633

1,631

-3.6%

0.1%

5,920

5,136

14.1%

15.3%

 
     

  RLX / RL

156

194

-22.6%

-19.6%

487

737

-34.6%

-33.9%

 
     

  TL

0

10

-100.0%

-100.0%

0

66

-100.0%

-100.0%

 
     

  TLX

3,779

4,093

-11.1%

-7.7%

12,866

13,834

-7.9%

-7.0%

 
     

  TSX

0

4

-100.0%

-100.0%

2

23

-91.4%

-91.3%

 
     

  MDX

4,733

4,970

-8.3%

-4.8%

16,689

19,407

-14.8%

-14.0%

 
     

  RDX

5,905

3,972

43.2%

48.7%

18,117

15,314

17.1%

18.3%

 
     

  ZDX

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%

 
     

***

Memo: ILX Hybrid

1

2

-51.9%

-50.0%

1

14

-92.9%

-92.9%

 
       

Memo: RLX Hybrid

19

15

22.0%

26.7%

68

68

-1.0%

0.0%

 
       

Memo: TSX Wagon

0

1

-100.0%

-100.0%

0

2

-100.0%

-100.0%

 
 

Selling Days

27

26

   

102

101

     
 

  **** Hybrid

403

1,925

-79.8%

-79.1%

1,616

6,918

-76.9%

-76.6%

 
     
 

*    Honda and Acura vehicles are made of domestic & global sourced parts

 
 

**   Daily Selling Rate

 
 

***  Memo line items are included in the respective model total

 
 

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid

 

 

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      1. MSRP (Manufacturer's Suggested Retail Price) excluding tax, license, registration, $995 destination charge and options. Dealer prices may vary. 
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      5. Based on 2019 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors. 
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    • By William Maley
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      Standard Safety and Driver-Assistive Technology  
      All 2019 MDX trims will come standard with the AcuraWatch™ suite of advanced safety and driver-assistive technologies, including Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Lane Keeping Assist (LKAS), Adaptive Cruise Control (ACC) with Low-Speed Follow, and Road Departure Mitigation (RDM) with Lane Departure Warning (LDW).
      In addition to AcuraWatch technology, all MDX's boast a comprehensive array of active and passive safety features, including Acura's Advance Compatibility Engineering™ (ACE™) body structure, advanced front, side, and side-curtain airbags, front pre-tensioning seatbelts, 4-channel anti-lock brakes with Electronic Brake Distribution, Vehicle Stability Assist™ (VSA®) with traction control, and Tire Pressure Monitoring System.
      2019 MDX Pricing and EPA Fuel Economy Ratings

      Trim MSRP6
      MSRP6 
      Including $995 Destination Charge
      EPA MPG Rating
      (city/highway/combined)5
      MDX (FWD)
      $44,300
      $45,295
      20/27/23
      MDX (FWD) with Technology Package
      $49,300
      $50,295
      20/27/23
      MDX (FWD) with Technology & Entertainment Packages
      $51,300
      $52,295
      20/27/23
      MDX (FWD) with Advance Package
      $56,050
      $57,045
      20/27/23
      MDX (FWD) with Advance & Entertainment Packages
      $58,050
      $59,045
      20/27/23
      MDX (SH-AWD)
      $46,300
      $47,295
      19/26/22
      MDX (SH-AWD) with Technology Package
      $51,300
      $52,295
      19/26/22
      MDX (SH-AWD) with Technology & Entertainment Packages
      $53,300
      $54,295
      19/26/22
      MDX A-Spec (SH-AWD)
      $54,800
      $55,795
      19/25/21
      MDX (SH-AWD) with Advance Package
      $58,050
      $59,045
      19/26/22
      MDX (SH-AWD) with Advance & Entertainment Packages
      $60,050
      $61,045
      19/26/22
      MDX Sport Hybrid
      TBA


      1. MSRP (Manufacturer's Suggested Retail Price) excluding tax, license, registration, $995 destination charge and options. Dealer prices may vary. 
      2. Based on Autodata total sales of all luxury three-row SUVs 1980 to 2018CYTD June.
      3. Based on Autodata total sales for all three-row models in the Mid Premium CUV segment.
      4. Based on Urban Science retail sales for all three-row models in the Premium Upper Mid-size CUV segment 2018CYTD May.
      5. Based on 2019 EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary depending on how you drive and maintain your vehicle, driving conditions and other factors. 
      6. MSRP (Manufacturer's Suggested Retail Price) excluding tax, license, registration, $995 destination charge and options. Dealer prices may vary.
    • By William Maley
      BMW Group U.S. Reports June 2018 Sales.
      BMW Group sales increase 0.5 percent in June 2018. BMW brand sales increase 1.5 percent. MINI brand sales decrease 6 percent. BMW Group electrified vehicle sales accounted for 7 percent of total U.S. sales in June 2018. Woodcliff Lake, NJ – July 3, 2018… Sales of BMW Group vehicles (BMW and MINI brands combined) in the U.S. increased 0.5 percent in June 2018 compared to the same month last year.  Year to date, BMW Group sales total 176,022 vehicles, an increase of 2.8 percent over the 171,291 vehicles sold in the first six months of 2017. 
      “The first half of 2018 turned out stronger than many expected with June marking the eighth straight month of sales gains for BMW,” said Bernhard Kuhnt, President and CEO, BMW of North America.  “We are especially excited about the second half of the year as the new BMW X4 is now making its way into the market and the new, fourth-generation BMW X5 is about to begin production at our U.S. plant in Spartanburg, South Carolina. The BMW X models continue to be a great success story, accounting for 53% of our U.S. sales in June with even better results ahead.” 
      BMW Brand Sales
      Sales of BMW brand vehicles increased 1.5 percent in June 2018 for a total of 29,407 compared to 28,962 vehicles sold in June 2017. Year-to-date, the BMW brand is up 2.9 percent on sales of 153,386 vehicles compared to 149,086 sold in the first six months of 2017.
      BMW’s lineup of Sports Activity Vehicles accounted for 53 percent of BMW brand sales in June 2018.  Most notably, the first-ever BMW X2 had its best sales month since its March launch (2,150 vehicles), sales of the BMW X5 remained strong (4,355 vehicles) and the BMW X3 had its biggest sales month of 2018 (5,366 vehicles, up 50.5 percent over June 2017).
      MINI Brand Sales
      For June, MINI USA reported 4,146 vehicles sold, a decrease of 6 percent from the 4,410 sold in the same month a year ago.  MINI sales in June were led by the MINI Countryman (1,471 vehicles).  Year to date, MINI sales remain up 1.9 percent. 
      BMW Group Electrified Vehicle Sales
      BMW Group in the U.S. (BMW and MINI combined) sales of electric and plug-in hybrid electric vehicles totaled 2,253 in June 2018, an increase of 20.2 percent from the 1,874 sold in the same month a year ago.  BMW Group electrified vehicles accounted for 7 percent of U.S. sales in June 2018.
      BMW Group currently offers seven electrified models in the U.S., including the BMW i3, BMW i8, BMW 330e, BMW 530e, BMW 740e, BMW X5 xDrive 40e and MINI Countryman plug-in-hybrid electric vehicle.

    • By William Maley
      Mazda Reports June Sales Results
      Mazda CX-3 Posts Best-Ever Sales IRVINE, Calif. (July 3, 2018) – Mazda North American Operations (MNAO) today reported total June U.S. sales of 26,893 vehicles, representing an increase of 20.4 percent versus June of last year. Year-to-date (YTD) sales through June are up 14.2 percent versus last year, with 163,924 vehicles sold. With 27 selling days in June 2018, versus 26 the year prior, the company posted an increase of 15.9 percent on a Daily Selling Rate (DSR) basis.
      Key June sales notes:
      Mazda CX-3 posted top sales, with 2,332 vehicles sold in June, marking an increase of 92.3 percent YOY. This increase was led by the launch of the new 2019 CX-3. Sales of Mazda CX-3 are up 24.8 percent YTD. Mazda CX-5, Mazda’s award-winning crossover SUV, posted its best-ever June sales of 12,710 vehicles, marking an increase of 33.1 percent YOY. Sales of the Mazda CX-5 are up 1 percent YTD. Mazda’s seven-passenger crossover SUV, Mazda CX-9, had a near-record month for June, finishing up 40.1 percent YOY, with 2,381 vehicles sold. Sales of the Mazda CX-9 are up 19.9 percent YTD. Mazda6 posted sales increase of 35.8 percent year-over-year (YOY), with 3,204 vehicles sold in the month of June. Every model in the CX-line posted sales gains in the month of June. Total sales of the CX-line, including the CX-3, CX-5 and CX-9, were up 34.6 percent over June of last year, with 17,423 vehicles sold. Mazda reported 4,604 Certified Pre-Owned (CPO) vehicles sold in June, marking an increase of 18.4 percent YOY.
    • By William Maley
      Nissan Group reports June 2018 U.S. sales
      NASHVILLE, Tenn. – Nissan Group today announced total U.S. sales for June 2018 of 145,096 units, an increase of 1 percent compared to the previous year. This marks a June record.
      Nissan highlights:
      Nissan Division sales set a June record at 134,398 units, an increase of 3 percent Combined sales of Nissan crossovers, trucks and SUVs set a June record, up 12 percent. Nissan Rogue crossover set a June record with sales of 37,004 units, up 8 percent. Murano crossover sales increased 59 percent to 8,806 units, setting a June record. Armada SUV sales rose 129 percent to 5,434 units. It was Armada's best-ever month. NV200 sales set a June record with sales of 1,717 units, up 2 percent. NISSAN DIVISION
      JUNE
      JUNE
      Monthly
      CYTD
      CYTD
      CYTD
       
      2018
      2017
      % chg
      2018
      2017
      % chg
      Nissan Division Total
      134,398
      131,057
      2.5
      708,525
      740,545
      -4.3
      Versa
      7,745
      8,155
      -5.0
      45,684
      56,558
      -19.2
      Sentra
      20,572
      22,534
      -8.7
      115,676
      112,574
      2.8
      Altima
      26,956
      28,042
      -3.9
      123,792
      146,284
      -15.4
      Maxima
      4,504
      4,410
      2.1
      24,052
      31,519
      -23.7
      LEAF
      1,367
      1,506
      -9.2
      6,659
      7,248
      -8.1
      Juke
      41
      893
      -95.4
      652
      7,245
      -91.0
      370Z
      363
      405
      -10.4
      1,949
      2,489
      -21.7
      GT-R
      60
      62
      -3.2
      304
      373
      -18.5
      Total Car
      61,608
      66,007
      -6.7
      318,768
      364,290
      -12.5
      Kicks
      563
      0
       
      563
      0
       
      Frontier
      6,856
      8,144
      -15.8
      41,701
      37,813
      10.3
      Titan
      4,121
      4,199
      -1.9
      23,294
      24,464
      -4.8
      Xterra
      0
      0
      n/a
      0
      1
      -100.0
      Pathfinder
      6,736
      6,578
      2.4
      33,702
      45,467
      -25.9
      Armada
      5,434
      2,370
      129.3
      18,445
      14,155
      30.3
      Rogue
      37,004
      34,349
      7.7
      215,202
      195,689
      10.0
      Murano
      8,806
      5,534
      59.1
      38,800
      34,696
      11.8
      Quest
      0
      502
      -100.0
      2
      4,921
      -100.0
      NV
      1,553
      1,688
      -8.0
      8,248
      9,447
      -12.7
      NV200
      1,717
      1,686
      1.8
      9,800
      9,602
      2.1
      Total Truck
      72,790
      65,050
      11.9
      389,757
      376,255
      3.6
       
      INFINITI
      JUNE
      JUNE
      Monthly
      CYTD
      CYTD
      CYTD
       
      2018
      2017
      % chg
      2018
      2017
      % chg
      Infiniti Total
      10,698
      12,271
      -12.8
      72,170
      79,143
      -8.8
      Infiniti Q50
      2,631
      3,224
      -18.4
      19,157
      19,603
      -2.3
      Infiniti Q60
      591
      851
      -30.6
      4,692
      5,938
      -21.0
      Infiniti Q70
      364
      419
      -13.1
      2,517
      3,283
      -23.3
      Infiniti QX30
      656
      726
      -9.6
      4,814
      9,393
      -48.7
      Infiniti QX50
      1,710
      1,210
      41.3
      9,066
      7,955
      14.0
      Infiniti QX60
      3,382
      3,358
      0.7
      22,176
      18,279
      21.3
      Infiniti QX70
      65
      678
      -90.4
      806
      4,772
      -83.1
      Infiniti QX80
      1,299
      1,805
      -28.0
      8,942
      9,920
      -9.9
      Total Car
      3,586
      4,494
      -20.2
      26,366
      28,824
      -8.5
      Total Truck
      7,112
      7,777
      -8.6
      45,804
      50,319
      -9.0
       
      NISSAN GROUP
      JUNE
      JUNE
      Monthly
      CYTD
      CYTD
      CYTD
       
      2018
      2017
      % chg
      2018
      2017
      % chg
      TOTAL VEHICLE
      145,096
      143,328
      1.2
      780,695
      819,688
      -4.8
      Total Car
      65,194
      70,501
      -7.5
      345,134
      393,114
      -12.2
      Total Truck
      79,902
      72,827
      9.7
      435,561
      426,574
      2.1
      Selling days
      27
      26
       
      154
      152
       
       
      # # #
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