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William Maley

April 2016: American Honda Motor Co.

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American Honda Sets New April Sales Record: Honda Division Posts Best Ever April Sales

 
May 3, 2016 - TORRANCE, Calif.
  • American Honda sedan and light truck sales push April sales up 14.4 percent to new record
  • Honda Division posts best ever April with strong car and truck sales
  • Acura Division marks April increase on record sales of RDX
American Honda Motor Co., Inc. today reported a new April sales record of 148,829 Honda and Acura vehicles, an increase of 14.4 percent for the month. Year to date American Honda sales reached 506,532, up 9.2 percent. The Honda Division set a new monthly record with 132,623 units sold in April, an increase of 15.1 percent compared to April 2015 with year to date sales up 10.5 percent. Acura Division sales totaled 16,206, an increase of 9 percent in April with year to date sales reaching 54,081.
 
Honda
With strong and balanced demand across the lineup, Honda broke several records in April including posting best ever April sales results and setting a new light truck record. Honda cars also notched healthy gains with record sales of the all-new Civic along with strong Accord sales.
  • Civic continues to dominate the compact car segment with sixth consecutive month-over-month sales increases, up 24.5 percent to a new April record of 35,331.
  • Accord maintained strong demand as April sales totaled 31,526. The model experienced a 15.7 percent increase compared to April 2015 sales.
  • Honda light truck sales set a new April record of 60,372 units. Odyssey minivan sales totaled 13,047 sales in April, an increase of 17.6 percent, while Pilot boasted sales of 11,370, despite tight inventories.
"The strong cadence of new Honda cars and light trucks coming to market is clearly resonating with customers," said Jeff Conrad, senior vice president and general manager of the Honda Division. "With the all-new Ridgeline truck coming to market this summer, we will add another segment to our lineup and further accelerate our strong sales momentum in 2016." 
 
Acura
Acura strengthened its position in the luxury vehicle segment as the brand experienced strong sedan and record light truck sales in April. The Acura light truck lineup posted its best April sales on record sales of the RDX luxury SUV. Acura sedans racked up sales of over 5,500 units on the strength of the ILX gateway sedan and TLX performance luxury sedan.
  • The RDX continues to show month-over-month sales increases, leading all Acura models in April and setting a new all-time monthly sales record of 5,905 units, an increase of 48.7 percent in April.
  • The ILX gateway sports sedan continues to catch the attention of Millennial buyers as April sales totaled 1,633 for the month. The ILX has captured a higher rate of under 35 year old buyers than any other vehicle in the entry-luxury sedan segment since 2010.
"Acura performance sedans and SUVs continue to gain momentum and market share in their segments," said Jon Ikeda, vice president and general manager of the Acura division. "Our lineup will further strengthen this summer when the restyled and reengineered MDX hits Acura dealerships."
 

 

American Honda Vehicle Sales for April 2016

 
   

Month-to-Date

Year-to-Date

 
   

April 2016

April 2015

DSR** % 
Change

MoM % 
Change

April 2016

April 2015

DSR** % 
Change

YoY % 
Change

 
 

American Honda Total

148,829

130,068

10.2%

14.4%

506,532

464,011

8.1%

9.2%

 
 

Total Car Sales

77,819

68,491

9.4%

13.6%

267,919

237,085

11.9%

13.0%

 
 

Total Truck Sales

71,010

61,577

11.0%

15.3%

238,613

226,926

4.1%

5.2%

 
 

Honda

Total Car Sales

72,251

62,559

11.2%

15.5%

248,644

217,289

13.3%

14.4%

 
 

Honda

Total Truck Sales

60,372

52,635

10.5%

14.7%

203,807

192,204

5.0%

6.0%

 
 

Acura

Total Car Sales

5,568

5,932

-9.6%

-6.1%

19,275

19,796

-3.6%

-2.6%

 
 

Acura

Total Truck Sales

10,638

8,942

14.6%

19.0%

34,806

34,722

-0.7%

0.2%

 
 

Total Domestic Car Sales

72,508

67,882

2.9%

6.8%

251,485

234,555

6.2%

7.2%

 
     

Honda Division

67,096

62,148

4.0%

8.0%

232,699

215,519

6.9%

8.0%

 
     

Acura Division

5,412

5,734

-9.1%

-5.6%

18,786

19,036

-2.3%

-1.3%

 
 

Total Domestic Truck Sales

71,010

61,577

11.0%

15.3%

238,613

226,921

4.1%

5.2%

 
     

Honda Division

60,372

52,635

10.5%

14.7%

203,807

192,199

5.0%

6.0%

 
     

Acura Division

10,638

8,942

14.6%

19.0%

34,806

34,722

-0.7%

0.2%

 
 

Total Import Car Sales

5,311

609

739.8%

772.1%

16,434

2,530

543.2%

549.6%

 
     

Honda Division

5,155

411

1,107.8%

1,154.3%

15,945

1,770

792.0%

800.8%

 
     

Acura Division

156

198

-24.1%

-21.2%

489

760

-36.3%

-35.7%

 
 

Total Import Truck Sales

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
     

Honda Division

0

0

0.0%

0.0%

0

5

-100.0%

-100.0%

 
     

Acura Division

0

0

0.0%

0.0%

0

0

0.0%

0.0%

 

   MODEL BREAKOUT BY DIVISION

 

Honda Division Total

132,623

115,194

10.9%

15.1%

452,451

409,493

9.4%

10.5%

 
     

* ACCORD

31,526

27,251

11.4%

15.7%

108,599

95,896

12.1%

13.2%

 
     

* CIVIC

35,331

28,380

19.9%

24.5%

122,634

95,102

27.7%

28.9%

 
     

  CR-Z

253

216

12.8%

17.1%

736

842

-13.4%

-12.6%

 
     

* FIT

5,132

6,529

-24.3%

-21.4%

16,645

24,623

-33.1%

-32.4%

 
     

  INSIGHT

9

183

-95.3%

-95.1%

30

826

-96.4%

-96.4%

 
     

  CROSSTOUR

72

826

-91.6%

-91.3%

638

2,872

-78.0%

-77.8%

 
     

* CR-V

28,913

29,452

-5.5%

-1.8%

100,101

102,579

-3.4%

-2.4%

 
     

  HR-V

6,969

0

0.0%

0.0%

22,484

0

0.0%

0.0%

 
     

  ODYSSEY

13,047

11,092

13.3%

17.6%

40,486

38,180

5.0%

6.0%

 
     

  PILOT

11,370

11,222

-2.4%

1.3%

40,096

48,103

-17.5%

-16.6%

 
     

  RIDGELINE

1

43

-97.8%

-97.7%

2

470

-99.6%

-99.6%

 
     

***

Memo: Accord FHEV

29

1,118

-97.5%

-97.4%

219

3,703

-94.1%

-94.1%

 
       

Memo: Accord PHEV

0

5

-100.0%

-100.0%

0

50

-100.0%

-100.0%

 
       

Memo: Civic Hybrid

92

386

-77.0%

-76.2%

562

1,415

-60.7%

-60.3%

 
       

Memo: Fit EV

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%

 
 

Acura Division Total

16,206

14,874

4.9%

9.0%

54,081

54,518

-1.8%

-0.8%

 
     

  ILX

1,633

1,631

-3.6%

0.1%

5,920

5,136

14.1%

15.3%

 
     

  RLX / RL

156

194

-22.6%

-19.6%

487

737

-34.6%

-33.9%

 
     

  TL

0

10

-100.0%

-100.0%

0

66

-100.0%

-100.0%

 
     

  TLX

3,779

4,093

-11.1%

-7.7%

12,866

13,834

-7.9%

-7.0%

 
     

  TSX

0

4

-100.0%

-100.0%

2

23

-91.4%

-91.3%

 
     

  MDX

4,733

4,970

-8.3%

-4.8%

16,689

19,407

-14.8%

-14.0%

 
     

  RDX

5,905

3,972

43.2%

48.7%

18,117

15,314

17.1%

18.3%

 
     

  ZDX

0

0

0.0%

0.0%

0

1

-100.0%

-100.0%

 
     

***

Memo: ILX Hybrid

1

2

-51.9%

-50.0%

1

14

-92.9%

-92.9%

 
       

Memo: RLX Hybrid

19

15

22.0%

26.7%

68

68

-1.0%

0.0%

 
       

Memo: TSX Wagon

0

1

-100.0%

-100.0%

0

2

-100.0%

-100.0%

 
 

Selling Days

27

26

   

102

101

     
 

  **** Hybrid

403

1,925

-79.8%

-79.1%

1,616

6,918

-76.9%

-76.6%

 
     
 

*    Honda and Acura vehicles are made of domestic & global sourced parts

 
 

**   Daily Selling Rate

 
 

***  Memo line items are included in the respective model total

 
 

**** Hybrid includes FHEV, PHEV, CR-Z, Civic Hybrid, Insight, ILX Hybrid, RLX Hybrid and RLX Sport Hybrid

 

 

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      6,123
      6,179
      Sedona
      1,042
      1,538
      1,042
      1,538
      Total
      35,628
      35,626
      35,628
      35,626
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