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August 2016: Audi of America


William Maley

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Audi continues record U.S. sales streak for 68th consecutive month

September 01, 2016 | HERNDON, Virginia

  • Second-best sales month in Audi of America history
  • Q3 sets third consecutive sales record with 88 percent increase
  • Strong demand for A4 sedan in tightening car market

Audi’s August sales increased 2.5 percent to 19,264 vehicles, the brand’s 68th straight monthly sales record in the U.S.

Audi achieved its best-ever August, as well as the second-best sales month, in the brand’s U.S. history. The previous August record was set in 2015 with sales of 18,794 vehicles. Year-to-date sales have risen 3.5 percent to 134,562 vehicles sold. August 2016 sales are second only to December 2015.

Demand for Audi SUVs bolstered August sales with a 9.1 percent increase over last August and a 20 percent increase year-to-date. The Q3 posted its third consecutive sales record with 2,238 vehicles sold for the month, an 88 percent increase over August 2015. Sales of the Q7 rose 16 percent from last August to 2,347 vehicles, with an increase of 56 percent year-to-date.

Amid lagging consumer demand for cars, the A4 sedan posted a 17 percent increase to 2,965 vehicles for the month and a 12 percent increase year-to-date. The A3 model line posted 3,032 sales for August, including 346 deliveries of the A3 Sportback e-tron. The plug-in hybrid has recorded sales of 2,637 vehicles year-to-date.

“August marks the end of a successful summer selling season with key models such as the Q3 drawing more customers to the brand,” said Mark Del Rosso, Executive Vice President and Chief Operating Officer, Audi of America. “We are certain that our momentum will result in sustained growth this year.”

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

Aug '16 Actual

Aug '15 Actual

Yr/Yr % change

Aug '16 YTD  Actual

Aug '15 YTD Actual

Yr/Yr % change

A3

3,032

3,188

-4.9%

22,654

24,260

-6.6%

A4

2,965

2,541

16.7%

20,496

18,306

12.0%

A5

848

1,043

-18.7%

5,926

8,867

-33.2%

A6

1,960

2,022

-3.1%

12,110

15,359

-21.2%

A7

574

757

-24.2%

4,047

4,882

-17.1%

A8

348

441

-21.1%

2,616

3,376

-22.5%

allroad

156

202

-22.8%

1,124

1,742

-35.5%

Q5

4,419

5,051

-12.5%

31,238

31,417

-0.6%

Q7

2,347

2,016

16.4%

19,410

12,480

55.5%

Q3

2,238

1,189

88.2%

12,525

8,602

45.6%

R8

96

35

174.3%

446

439

1.6%

TT

281

309

-9.1%

1,970

333

491.6%

Total Audi Sales

19,264

18,794

2.5%

134,562

130,063

3.5%

Total CPO Sales

3,868

4,441

-12.9%

30,998

32,844

-5.6%

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