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William Maley

February 2017: Audi of America

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Audi of America sets new February record as SUVs and sedans drive consumer demand

March 01, 2017 | HERNDON, Virginia

  • Demand for Audi SUVs rose 36 percent for the month
  • A4 sedan increased 30 percent; A3 e-tron sales up 61 percent
  • Sales of A7 rose 10 percent; A8 sales up 15 percent

Audi of America’s February sales increased 17 percent to 13,741 vehicles. Both SUVs and sedans performed well, with the Q5, Q7 SUVs and the A4 sedan leading the volume gains.

Audi achieved its best February sales in the U.S., marking the 74th straight monthly record. The previous February record was set last year with 11,718 vehicles sold. Through the first two months of 2017, Audi U.S. sales have risen 14 percent to 26,942 vehicles.

February sales were bolstered by demand for SUVs, which rose 36 percent over last February and 28 percent year-to-date. The Q5 was the volume leader with 3,294 vehicles sold, an increase of 36 percent. Sales of the Q7 rose 50 percent over last year to 2,477 vehicles. The Q3 posted 1,103 sales for the month, an increase of 12 percent.

“SUVs now make up 50 percent of our sales volume, so we are excited about the launch of the all-new Q5 this spring,” said Mark Del Rosso, chief operating officer, Audi of America. “We are optimistic that this new model will build on the success of its predecessor and attract new fans to the Audi brand.”

Sales of Audi sedan models remained strong in February, as they continued to counter an industry move away from sedans. A4 sales increased 30 percent to 2,377 vehicles. A6 sales rose 3 percent to 1,094 vehicles. The A7 recorded 471 deliveries in February, an increase of 10 percent from last year. The A8 posted 251 sales for the month, an increase of 15 percent.

A3 Sportback e-tron sales rose 61 percent to 400 vehicles, the second-best sales month for the plug-in hybrid. The A4 allroad posted a sales increase of 37 percent for the month with 170 deliveries.

AUDI US SNAPSHOT

--MTD--

--YTD--

Model Line

Feb '17 Actual

Feb '16 Actual

Yr/Yr % change

Feb '17 YTD  Actual

Feb '16 YTD Actual

Yr/Yr % change

A3

1,515

1,935

-21.7%

2,934

3,756

-21.9%

A3 e-tron

400

248

61.3%

787

575

36.9%

A4

2,377

1,827

30.1%

4,114

3,152

30.5%

A5

333

602

-44.7%

637

1,117

-43.0%

A6

1,094

1,064

2.8%

2,102

1,905

10.3%

A7

471

429

9.8%

885

861

2.8%

A8

251

218

15.1%

505

563

-10.3%

allroad

170

124

37.1%

392

273

43.6%

Q5

3,294

2,421

36.1%

6,930

5,112

35.6%

Q7

2,477

1,653

49.8%

4,888

3,989

22.5%

Q3

1,103

988

11.6%

2,284

1,890

20.8%

R8

65

9

622.2%

130

20

550.0%

TT

191

200

-4.5%

354

355

-0.3%

Total Audi Sales

13,741

11,718

17.3%

26,942

23,568

14.3%

Total CPO Sales

3,476

3,713

-6.4%

6,883

7,080

-2.8%

 

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