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Auto Dealership Websites, Winning your Purchase

G. David Felt

By G. David Felt
in Opinion

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Auto Dealership Websites - Do you expect these functions?  

1 member has voted

  1. 1. When buying an auto, I expect the following functions from the dealerships website.

    • Payment Calculator
      0
    • Credit Application
      0
    • Carfax
      0
    • Inventory Search
      0
    • Test Drive Scheduler
      0
    • All of the Above
      1

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G. David Felt Grand Master

G. David Felt

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Auto Dealership Websites, Winning your Purchase

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According to a Cox Automotive survey, 83% of auto consumers prefer at least one online function from a dealerships website and 85% are more likely to buy from a dealership that allows website users to digitally buy a vehicle even if they do not currently opt to complete the whole purchase online.

The importance of the website today compared to the early 90's when people might be more likely to balk at spending money on a website with features like this is making a drastic change in how consumers shop.

How do you feel about shopping for an auto via the dealerships website?

Wards Story

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