Lets be fair to the Ridgline and say it is too early to tell what the segment is going to do and if or when it will recover. The whole truck segment is currently emploding. All of GM's SUV's were down 50%, Explorer was down 2/3. There is an over all decline in the segment. Is this a blip on the charts or sustained market shift? Of course the Ridgline will be affected. Will it be catastrophic. Early indications are it may not be.
But lets look again at what it did for October. Sales were up. Sustainable, probably not given the larger market. So Honda has stated they will align production with demand.
This whole thread has been stupid, petty and childish and lead by narrow, biased view of the market.
All of these "it is not a truck" biased opinion were said as the CRV's, RAV 4 were entering the market 10 years ago. You know what, that is where the market is heading. The Japanese were ahead of the curve then and they still are. The Ridgline is another case of Honda creating and filling a new niche in the market.
Big deal Honda put 1000 bucks on the Ridgline. How much was GM and Ford putting on all of their vehicles. What about their engineering, marketing costs? Give me a break.
In todays market, for a vehicle priced at $30,000 selling 40 - 60k is great volume. And they are hitting their target. Honda Oct sales were just about even last month. That can not be said about GM and F.