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We picked April 15th because President Trump’s tariffs amount to one of the largest single increases in taxes on the American People in history. The tariffs which, if fully implemented, will raise $1.4 trillion in revenue, an increase per household of $1,900 to $7,600 per year. Trump's tariff policies change daily, sometimes hourly, so as always, this information is correct for at least 15 minutes after publication. Each Tuesday we will cover how these tariffs will impact the auto industry in specific ways and review the tariff news from the past week. Prediction: Affordable Sports Cars are Dead Sports cars, coupes, and convertibles, are already suffering from low sales as the market continues its shift towards SUV. Light and nimble, and full of fun, sports cars don’t fit into the aging American populace’s lifestyle. There have been no two-seaters built in the U.S. since the Pontiac Solstice and Saturn Sky went out of production in 2010. The Mazda Miata, Nissan Z, Subaru BRZ, Toyota 86 all have 1% domestic parts content, meaning that if the car is not yet in the country, there will be an additional 25% tax added to the price. For the Mazda Miata, the lowest price of the group, that brings the base price from $29,530 to approximately $36,912, a more than $7,000 increase. Mazda only sold 8,103 Miatas in 2024, already a decline of more than 1,000 units from 2023. Adding $7,000 to the price is not going to positively affect those sales numbers. The scene is similarly bleak for the other models mentioned. The Toyota 86 / Subaru BRZ sell roughly 15,000 units a year combined, but will also see a $7,000+ price increase going forward. At roughly the same price point, Toyota sells 18,000 U.S.-built Toyota RAV-4s every 2 weeks. The Nissan Z, which struggled to grow last year, has finally gained momentum, catching up to the Miata in number, but with a $44,000 base price it could see a jump of $11,000, a tough pill to swallow for a car that is largely sold as a spare, fun car. Even the Ford Mustang with its 80% domestic parts content is not immune. Until the tariff drama started, the term “domestic content” included parts sourced from Canada and Mexico as part of the North American Free Trade Agreement. Even if all of the 80% domestic content is produced in the United States, the remaining content could see at least a $1600 increase in price. However, Ford doesn't fully break down which parts of the domestic content are actually built in Canada or Mexico, so additional costs could be imposed above the $1,600 increase. Ford Mustang sales cratered in Q4 of 2024, falling over 43% from the same quarter in 2023. For the full year 2024, Mustang sales fell 9% year over year and for the first time, the Mustang Mach-E EV crossover outsold its namesake. This happened all while the Mustang’s main competitors, the Chevrolet Camaro and Dodge Challenger, ended production and sales dwindled out. At the higher end of the market, Porsche and Lamborghini have warned that they will have to add massive price increase to their products to remain in the U.S. market. With sales already struggling for affordable sports cars, we think it is unlikely that many will survive, leaving only high-end sports cars available to consumers. View full article
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We picked April 15th because President Trump’s tariffs amount to one of the largest single increases in taxes on the American People in history. The tariffs which, if fully implemented, will raise $1.4 trillion in revenue, an increase per household of $1,900 to $7,600 per year. Trump's tariff policies change daily, sometimes hourly, so as always, this information is correct for at least 15 minutes after publication. Each Tuesday we will cover how these tariffs will impact the auto industry in specific ways and review the tariff news from the past week. Prediction: Affordable Sports Cars are Dead Sports cars, coupes, and convertibles, are already suffering from low sales as the market continues its shift towards SUV. Light and nimble, and full of fun, sports cars don’t fit into the aging American populace’s lifestyle. There have been no two-seaters built in the U.S. since the Pontiac Solstice and Saturn Sky went out of production in 2010. The Mazda Miata, Nissan Z, Subaru BRZ, Toyota 86 all have 1% domestic parts content, meaning that if the car is not yet in the country, there will be an additional 25% tax added to the price. For the Mazda Miata, the lowest price of the group, that brings the base price from $29,530 to approximately $36,912, a more than $7,000 increase. Mazda only sold 8,103 Miatas in 2024, already a decline of more than 1,000 units from 2023. Adding $7,000 to the price is not going to positively affect those sales numbers. The scene is similarly bleak for the other models mentioned. The Toyota 86 / Subaru BRZ sell roughly 15,000 units a year combined, but will also see a $7,000+ price increase going forward. At roughly the same price point, Toyota sells 18,000 U.S.-built Toyota RAV-4s every 2 weeks. The Nissan Z, which struggled to grow last year, has finally gained momentum, catching up to the Miata in number, but with a $44,000 base price it could see a jump of $11,000, a tough pill to swallow for a car that is largely sold as a spare, fun car. Even the Ford Mustang with its 80% domestic parts content is not immune. Until the tariff drama started, the term “domestic content” included parts sourced from Canada and Mexico as part of the North American Free Trade Agreement. Even if all of the 80% domestic content is produced in the United States, the remaining content could see at least a $1600 increase in price. However, Ford doesn't fully break down which parts of the domestic content are actually built in Canada or Mexico, so additional costs could be imposed above the $1,600 increase. Ford Mustang sales cratered in Q4 of 2024, falling over 43% from the same quarter in 2023. For the full year 2024, Mustang sales fell 9% year over year and for the first time, the Mustang Mach-E EV crossover outsold its namesake. This happened all while the Mustang’s main competitors, the Chevrolet Camaro and Dodge Challenger, ended production and sales dwindled out. At the higher end of the market, Porsche and Lamborghini have warned that they will have to add massive price increase to their products to remain in the U.S. market. With sales already struggling for affordable sports cars, we think it is unlikely that many will survive, leaving only high-end sports cars available to consumers. -
The 2024 Ford Mustang is possibly the last new V8 powered American car. While Ford is still moving firmly into the EV age, they are bringing out what is possibly the last new V8-powered American car with the 2024 Ford Mustang. The Mustang's primary competition, the Challenger and Camaro, are likely going electric in the next iteration, while the Charger and 300C are the only sedans left with a V8 option under $90,000, and 2023 is their final model year. The Most Powerful Naturally Aspirated Coyote V8 Ever Recognizing that, Ford has made the Mustang GT's 5.0-liter V8 more powerful than ever. Horsepower numbers weren't released as of this writing, but Ford claims that it Coyote will be the most powerful naturally aspirated V8 ever in a Mustang. And it may just be your last chance to buy a new V8 car. The Mustang Ecoboost will also be offered with an all-new 2.3-liter 4-cylinder turbocharged engine for non-GT models. Again, Ford has not yet released power figures, but expect an increase over the 330 horsepower and 350 lb-ft of torque the current unit can produce on premium gas. Both engines can be paired with a 6-speed manual or 10-speed automatic transmission regardless of the body style chosen. Both GT and Ecoboost models can be optioned with a Performance Pack that includes a front tower brace, Torsen Limited Slip Differential, and an additional optional MagneRide active suspension, wider tires and wheels, and larger Brembo brakes. Additionally, the GT Performance pack adds brake cooling ducts and an auxiliary engine oil cooler. Additional options for the GT Performance pack are available Recaro seats and active exhaust. When equipped with the manual transmission, the GT includes standard rev-matching that holds engine speed while the clutch is engaged to maintain peak torque between shifts. Drivers can now rev the engine without even being in their Mustang with a new Remote Rev feature on the keyfob. Flight Deck Interior The interior has been completely rethought with a new jet-fighter-inspired “flight deck”. The driver-oriented cockpit has two curved screen displays. Ford used video game 3D technology based on the Unreal Engine to develop the animation displays on the highly customizable 12.4-inch instrument cluster. The driver can optionally set the cluster to flow seamlessly into a 13.2-inch curved infotainment system featuring SYNC4. The new standard color theme inside is no longer the traditional light blue/light gray and has moved to a new copper theme. Settings can be adjusted by simply swiping and rotating the car on the display. Mustang EcoBoost comes standard with cloth seats with optional Micro Suede vinyl inserts. Premium models gain synth leather seats in several color options, while the GT gets leather inserts. Sync4 has Amazon Alexa built in, and is compatible with both Android Auto and Apple CarPlay. Exterior Styling and Safety The 2024 Mustang will be available in 11 color options, three available wheel sizes and 3 colors of Brembo calipers when that option is selected. The EcoBoost and GT models each get unique front clips with the GT getting larger and more aggressive grille openings and hood vents. The Convertible body style remains with a compact top that can be activated with one touch. When stowed, the top leaves enough room in the trunk for two golf bags. All Mustang models come equipped with Ford Co-Pilot365, which includes Speed Sign Recognition, Intelligent Adaptive Cruise Control with Stop and Go, Lane Centering Assist, Evasive Steer Assist, and Reverse Brake Assist. Included in the Performance Package is Active Pothole Mitigation, which continuously monitors body inputs to soften the blow of a pothole. The all-new Mustang will be built in Ford's Flat Rock Assembly in Flat Rock, Michigan, and will go on sale Summer of 2023. Check out the 2024 Ford Mustang photo gallery for every angle of the GT, EcoBoost, and convertible. View full article- 31 replies
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The 2024 Ford Mustang is possibly the last new V8 powered American car. While Ford is still moving firmly into the EV age, they are bringing out what is possibly the last new V8-powered American car with the 2024 Ford Mustang. The Mustang's primary competition, the Challenger and Camaro, are likely going electric in the next iteration, while the Charger and 300C are the only sedans left with a V8 option under $90,000, and 2023 is their final model year. The Most Powerful Naturally Aspirated Coyote V8 Ever Recognizing that, Ford has made the Mustang GT's 5.0-liter V8 more powerful than ever. Horsepower numbers weren't released as of this writing, but Ford claims that it Coyote will be the most powerful naturally aspirated V8 ever in a Mustang. And it may just be your last chance to buy a new V8 car. The Mustang Ecoboost will also be offered with an all-new 2.3-liter 4-cylinder turbocharged engine for non-GT models. Again, Ford has not yet released power figures, but expect an increase over the 330 horsepower and 350 lb-ft of torque the current unit can produce on premium gas. Both engines can be paired with a 6-speed manual or 10-speed automatic transmission regardless of the body style chosen. Both GT and Ecoboost models can be optioned with a Performance Pack that includes a front tower brace, Torsen Limited Slip Differential, and an additional optional MagneRide active suspension, wider tires and wheels, and larger Brembo brakes. Additionally, the GT Performance pack adds brake cooling ducts and an auxiliary engine oil cooler. Additional options for the GT Performance pack are available Recaro seats and active exhaust. When equipped with the manual transmission, the GT includes standard rev-matching that holds engine speed while the clutch is engaged to maintain peak torque between shifts. Drivers can now rev the engine without even being in their Mustang with a new Remote Rev feature on the keyfob. Flight Deck Interior The interior has been completely rethought with a new jet-fighter-inspired “flight deck”. The driver-oriented cockpit has two curved screen displays. Ford used video game 3D technology based on the Unreal Engine to develop the animation displays on the highly customizable 12.4-inch instrument cluster. The driver can optionally set the cluster to flow seamlessly into a 13.2-inch curved infotainment system featuring SYNC4. The new standard color theme inside is no longer the traditional light blue/light gray and has moved to a new copper theme. Settings can be adjusted by simply swiping and rotating the car on the display. Mustang EcoBoost comes standard with cloth seats with optional Micro Suede vinyl inserts. Premium models gain synth leather seats in several color options, while the GT gets leather inserts. Sync4 has Amazon Alexa built in, and is compatible with both Android Auto and Apple CarPlay. Exterior Styling and Safety The 2024 Mustang will be available in 11 color options, three available wheel sizes and 3 colors of Brembo calipers when that option is selected. The EcoBoost and GT models each get unique front clips with the GT getting larger and more aggressive grille openings and hood vents. The Convertible body style remains with a compact top that can be activated with one touch. When stowed, the top leaves enough room in the trunk for two golf bags. All Mustang models come equipped with Ford Co-Pilot365, which includes Speed Sign Recognition, Intelligent Adaptive Cruise Control with Stop and Go, Lane Centering Assist, Evasive Steer Assist, and Reverse Brake Assist. Included in the Performance Package is Active Pothole Mitigation, which continuously monitors body inputs to soften the blow of a pothole. The all-new Mustang will be built in Ford's Flat Rock Assembly in Flat Rock, Michigan, and will go on sale Summer of 2023. Check out the 2024 Ford Mustang photo gallery for every angle of the GT, EcoBoost, and convertible. -
From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
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From the album: 2024 Ford Mustang
