Skoda

They did state in your own articles that the decline started prior to 2025. So yes, tariffs are a big part of the issue right now, but it did start with the decline of Gen Z'ers drinking less as a whole and less whiskey, too.  "American whiskey sales dropped 1.8% in 2024 to $5.2 billion, according to industry data. The problem has been made worse by younger drinkers, particularly those in Gen Z who are abandoning traditional high-proof bourbon in favor of ready-to-drink canned cocktails and lighter alcoholic beverages like hard seltzers. Social media platforms, especially TikTok, have accelerated this trend by promoting sweeter, lower-alcohol drinks as fashionable alternatives to whiskey. These viral trends have fundamentally changed how young adults view alcohol consumption, dealing a significant blow to bourbon’s cultural appeal. Alcohol use among young Americans has declined sharply over the past two decades, with the share of adults under 35 who drink falling from 72% in the early 2000s to 62% today." "Binge drinking and underage drinking have dropped significantly, with Gen Z consuming 20% less alcohol per capita than Millennials did at the same age. Experts attribute the shift to growing health awareness, changing social norms, the rise of alcohol alternatives and economic or cultural forces shaping how younger generations view drinking."

I love her videos. 

Everything is going to s#!T in this country, even the feed at C and G (Sarcasm) Probably taking Maverick off the table for a new vehicle, although I would love to own one. At this point, paying cash for an older Jeep XJ or something almost is more appealing than anything new.

He was an amazing guy! Thank you.  Trump is making the next century the Chinese century. its inevitable at this point.  Chinese EV's are everywhere.  Worse, people will not invest in a country that is unstable.  It's not just Canada. And I have switched from drinking American micro brew beers to imported wine when I eat out. Not supporting American business when our country acts like this.  This YANK is buying Canadian over American every chance I get. 

The point is that going forward, Ford EVs: 1. This is a new way of assembling vehicles. The new production line is now a production tree with three branches that converge into one. 2. Ford has cut a lot of weight out of the platform. 4,000 fewer feet of wiring harness, 25% less fastener. Lower weight will mean more range with less battery. 3. LFP cells that are built in the US without cobalt or nickle. 4. Faster production, while overall production time will drop 15%, the assembly process will drop 40%. Ford will use some of that savings to in-source some component production. 5. 52,000 sq/ft expansion of Louisville facility. 6. Ford claims lower total cost to own than buying a 3-year old Model-Y. (I'd like to read the fine print on this one) 7. The way the components are assembled is now significantly more ergonomic, less twisting and bending for assembly workers. There was an audible gasp from someone in the crowd of assembly workers at the press event when the presenter said "You will never need to put a dash cluster through a door opening ever again". 8. The platform will allow many kinds of body styles including crossovers, sedans, and sport cars. The debut vehicle will arrive in 2027 as a mid-size truck.   Something that Tesla did with #1, #2 , and  #4 on that list a decade ago.  Something that GM is doing with #8 on that list with the Ultium platform as it was once called.   Something that Ford should have done from the very beginning when they came out with the Mach-E.  Tesla and SandY Monroe were tooting that for the Model 3.  I guess FoMoCo had to get the Mach-E out as fast as possible then though.   Dont get me wrong, I fully agree with your post 100%.  I was about to say better late than never, but I think with this Presidential administration, Ford will probably not survive Trump's presidency.  Nor Stellantis in the US.  And Im very iffy if GM survives too if the current tariff situation on Canadian steel and aluminium stays on.  Sad to say.