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Nov. 2006 Sales: Subaru of America

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Nov. 2006 Sales: Subaru of America

CHERRY HILL, N.J., Dec. 1, 2006 -- Subaru of America, Inc. November sales jumped nine percent over the same period last year totaling 15,800 units for the month. The Subaru Legacy, Forester and Impreza all posted double digit gains. Subaru total sales are up two percent year-to-date from the previous year.

Subaru sales were boosted in November when the Insurance Institute for Highway Safety awarded the Subaru Legacy, Forester, and Tribeca Top Safety Pick designations for their crash protection in front, side and rear impacts tests.

“We saw an increase in both dealer and web traffic after the IIHS announcement,” said Tim Colbeck, Vice President, Sales, Subaru of America, Inc. “Subaru received the most IIHS Top Safety Picks of any brand and because safety is so important to our customers, the market responded positively to this news.”

The Subaru Legacy was up 19 percent posting 6,550 units in November, with Subaru Outback posting 4,531 units of that model line total. Subaru Forester posted 4,215 units up 13 percent from the same period last year. Subaru sold 1,202 units of the Tribeca mid-size SUV during the month of November, while Baja posted 413 units. Subaru Impreza continues its banner year recording 3,420 units, a 27 percent increase over the previous November.

"The full line up of All-Wheel Drive Subaru vehicles continues to be recognized for their uncompromising safety, outstanding reliability and exhilarating driving performance," said Colbeck. "Subaru is on track to set its fourth consecutive all-time sales record this year."

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[source: Subaru of America]

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