Skip to content

🚗 Your People Are Here. Get In.

The internet is full of car content. This is the community.

Cheers & Gears has been bringing enthusiasts together since 2001. Join the conversation, show off your garage, and find your people.

Nobody does stunts like Chrysler

Featured Replies

If dropping a giant SUV from a helicopter were easy, everyone would be doing it.

Chrysler's Jeep brand cooked up a plan to dangle a Commander SUV from 1,200 feet above its Chelsea proving grounds and then release it -- counting on four parachutes to ease its landing. At the same time, seven skydivers would drop from another helicopter, then pile into the SUV and drive over to a phalanx of media.

The photo op was designed to announce Jeep's involvement with Operation Gratitude, a nonprofit effort to encourage Americans to send cards and packages to overseas soldiers. But one trial run went awry when a chute didn't open and the Commander suffered a hard landing and a cracked windshield.

So Wednesday, when the Commander fell during the press event and one chute ripped, Chrysler PR folks held their breath. This time, though, it lost only a side mirror upon landing. Otherwise, the stunt was a crashing success.


If you've got it, flaunt it

Source: http://www.detnews.com/2005/business/0509/25/B02-326018.htm
:rolleyes: Oldsmobile did this for the introduction of the then-new Ninety-Eight sedan back in the early '90s. Big deal.
Wow, news to me. Bites tongue before uttering a BOF vs. Unibody joke. :D

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.

Guest
Reply to this topic...

Latest News

Who's Online (See full list)

  • There are no registered users currently online

Account

Navigation

Search

Search

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.