I hope this is a change that will take place across the model lines! Get rid of the alphanumeric designations for Pontiac and Cadillac. I don't think the name changes have helped GM. It takes more money to advertise an unfamiliar model. HOW SWEET IT IS! I hope GM doesn't change their mind and go back to Lacrosse!!

When the Japanese have a dud, they don't change the name..they change the styling or other attributes about the car. Don't expect Altima, Accord, Camry, Civic or Corolla to change names anytime soon.

Maybe Cavalier and Grand Am needed a name change. But the other models? Nah.

Is the Cobalt selling any better than the Cav? Colorado selling any better than the S 10? G6 selling any better than the Grand Am? Lacrosee in 2007 outselling the 97 Century?Regal? Dittos to DTS. The name that really upset me was the removal of the LeSabre..America's best selling name.

Ford has returned Taurus and Sable. Send the petitions to GM to bring back old names that elicit emotion and pride. Make the 2009 Lucerne become the LESABRE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

GM need to take care of its core base. They are making some nice vehicles today but advertising is a real problem in a crowded market! Old names evoke emotion. REGAL! YES!!!

I agree with you about the Pontiac, Buick, and Cadillac nameplates needing to make a return. But, the S-10 name needed changing to fit within the rest of the Chevy truck line (Silverado, Avalanche, Tahoe, etc). GMC should have kept "Sonoma" instead of renaming it "Canyon"; it doesn't fit in with the other GMC names (Sierra, Yukon, Denali, etc). And the Sonoma name had a good following since the name appeared in 1991; there was no bad baggage attached like Grand Am, Cavalier, Sunfire, etc had.