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Ford Oz boss again criticises GM Holden's South Korean model sourcing policy

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FORD Australia president Tom Gorman has again attacked GM Holden’s move to import Daewoo-sourced models.

Mr Gorman, who describes his most direct rival's move to sell cheaper South Korean-built models as ‘bottom feeding’, points to sales figures as evidence the plan is not working.

“In a year that they have a whole new product (VE Commodore) and a bunch of Daewoos to push, their (passenger market) share is down by almost a full percentage point,” he said.

When asked why he thought Holden’s small-car share had dropped off in the last year, Mr Gorman suggested the switch to South Korean models was not delivering sales results.

“I don’t really know what is going on at Holden,” Mr Gorman said.

“They have a lot of new product, I will have to say that Commodore has done a good job for them, but their market share is still down significantly and a lot of that is off the back of their small-car portfolio not doing as well as you would have thought and frankly some of their other products.”

Holden now sells a Daewoo-sourced light car (Barina), small car (Viva), mid-sized sedan (Epica) and mid-sized SUV (Captiva).

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