Jump to content
  • Greetings Guest!

    CheersandGears.com was founded in 2001 and is one of the oldest continuously operating automotive forums out there.  Come see why we have users who visit nearly every day for the past 16+ years. Signup is fast and free, or you can opt for a premium subscription to view the site ad-free.

Sign in to follow this  

Chrysler hires new VP and Chief Marketing Officer

Recommended Posts

AUBURN HILLS, Michigan — Privately held Chrysler LLC has wooed a top executive from Toyota's Lexus Division to head its global marketing and advertising.

Deborah Wahl Meyer was named vice president and chief marketing officer at Chrysler, where she will be responsible for the Chrysler, Dodge and Jeep brands while providing strategic direction for the company's global marketing activities.

Meyer, 44, had spent the past six years at Toyota Motor Sales, most recently as marketing vice president of Lexus Division. Before that, she held a variety of positions in marketing and brand strategy at Ford Motor Company, including Lincoln Mercury marketing communications manager and Ford de Brasil brand manager.

A Detroit native, Meyer received a bachelor's degree in economics from Wellesley College and an MBA from the University of Pennsylvania's Wharton School. She began her career at Chase Manhattan Bank in New York.

In 2005, Meyer was named one of the "100 Leading Women in the North American Automotive Industry" by Automotive News.

What this means to you: New CEO Bob Nardelli has hired his first "car guy" — from Toyota, no less — to oversee global marketing. Smart move.

Inside Line

Share this post

Link to post
Share on other sites

Maybe Cerberus is really serious about turning Chrysler around. Now, please give this poor woman some new, exciting, awesome products to market. Let's get Chrysler LLC up and rolling in the right direction!

Edited by cire

Share this post

Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Who's Online   1 Member, 0 Anonymous, 10 Guests (See full list)

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets



Important Information

We have placed cookies on your device to help make this website better. You can adjust your cookie settings, otherwise we'll assume you're okay to continue.