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GM @ SEMA: Buick Enclave Urban CEO Ed.

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Buick Enclave Urban CEO Edition
For release: Oct. 30, 2007, 12:01 a.m. EDT

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From a tenacious player on the basketball court to a respected automotive stylist off, nine-year NBA veteran Jerome Williams puts the same resolve into vehicle customization as he did on the hardwood. Williams and his company, Automotive Street Style, have teamed up with Buick to create a vehicle that appeals to today’s urban influencers. The result is a luxury crossover that Williams has dubbed the “Buick Enclave Urban CEO Edition.” It was revealed at the 2007 Specialty Equipment Market Association Show in Las Vegas.

“Buick is all about style, elegance, luxury and refinement. Those attributes are perfectly represented in Enclave. With the Buick Enclave Urban CEO Edition, our goal was to accentuate those qualities while creating a vehicle that befits an urban CEO,” said Jerome “Junk Yard Dog” Williams. The Buick Urban CEO Edition represents the first vehicle collaboration between the NBA veteran and General Motors.

The 2008 Buick Enclave lends itself to high-end customization by delivering high-fashion design, luxurious interior comfort and a smooth, quiet ride.
“Buick’s resurgence is apparent in its current vehicles: LaCrosse, Lucerne and Enclave; it’s a brand with a historically strong appeal in the urban market. Our Buick Enclave Urban CEO Edition takes Enclave’s already stellar level of luxury and style and raises it another level. It’s a slam dunk for urban CEOs, athletes and even soccer moms,” Williams said.

Outside, the Buick Enclave Urban CEO Edition is draped in a rich White Opal paint for a clean, monochromatic appearance. Up front, the grille features a floating Buick emblem. In back, the bumper has been streamlined for a more aerodynamic appearance. This special-edition Enclave rides on 24-inch custom Giovanna Canelli chrome wheels outfitted with matching-size Pirelli tires.

Inside, Buick Enclave Urban CEO Edition lets CEOs work and entertain in luxurious comfort and style. For influencers on the go, productivity is enhanced with a wireless Internet connection, the result of a satellite dish embedded into the vehicle’s roof. Its integration enables Enclave to retain its aerodynamic shape without impeding interior roominess. The wireless connection allows passengers to surf the information highway while traveling on the asphalt ribbon.
Inside, the Buick Enclave CEO Edition treats all passengers like heads of corporations. Each of the four rear passengers can choose his or her entertainment medium: DVD, Blu-ray disc, programs downloaded from the Internet, or Internet connection. The video is played on four, 10-inch widescreen monitors integrated into the headrest bolsters of the front and middle-row seats. The sound is piped through four four-channel digital headphones; it can also be played through the vehicle’s sound system – for those rare occasions when all agree on what to view. Buick Enclave CEO Edition doesn’t exclude the front passenger; a seven-inch widescreen monitor is incorporated into the back of the visor.

All passengers – including the driver – are rewarded with sumptuous Dark Chocolate leather for an ultra-luxurious experience. To further accentuate the limo-like ride of this vehicle, white LED accent lights are integrated into the A- and B-pillars.

• Satellite dish embedded in roof
• White Opal paint
• Monochromatic appearance
• “Floating” Buick emblem in grille
• Streamlined rear bumper
• Pirelli tires: P274/35R24
• Giovanna Canelli Custom Wheels: 24- x 10-inch front and rear

• Full-length center console
• Suede-like Dark Chocolate seat covers and door panels
• LED accent lighting in A- and B-pillars

• Icon Tech video equipment with four, 10-inch VGA/LCD monitors
• Four, four-source digital headphones

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This confirms to me that the Enclave should have the black plastic painted body color, or at least optional.

The wheel/brake combo looks funny.

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Absolutely LOVE the satin trim that replaced the chrome!


The wheels look WAY too 'feminine' for a vehicle this size.


Why the hell would someone paint over the front bumper like that when it could have a gorgeous satin grille piece to match the rest of the trim.

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When you have wheels that big or with that much open area in them, you NEED to have brakes to match/fill up the area. It looks cheesy/worthless otherwise.

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