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July 2008 Sales: Subaru of America

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Subaru July 2008 Sales Up

Aug. 1 /PRNewswire/

Link to Press Release

CHERRY HILL, N.J., Aug. 1 /PRNewswire/ -- Subaru of America, Inc. today

reported July sales of 16,271 total units -- a 5% increase over the same

month in 2007. The company posted total Year-to-Date sales of 110,366

units, a 5% gain over YTD July 2007 (105,592 units).

The Subaru Impreza posted its best July on record, and for the third

straight month the 2009 Subaru Forester continued its strong sales launch,

up an impressive 51 percent over the same period last year.

"Subaru is positioned well for the current automotive climate," said

Tim Colbeck, vice president of sales for Subaru of America. "Our products

give a great combination of economy and capability that has allowed us to

grow our market share every month this year, and we now have our highest

market share ever. Demand is high for Forester as consumers look for a

capable, more efficient alternative to bigger SUVs, and the Impreza line

continues to set records."

"Subaru products represent the best all-around package in the auto

industry and provide smart alternatives to traditional truck based SUVs,"

said Thomas J. Doll, executive vice president for Subaru of America. "In

addition, the Subaru Outback, Forester and Tribeca models offer the

customer all of the utility of an SUV, but with the fuel economy of a

passenger car. Under the current market situation, Subaru products are in

demand because of their AWD capability, utility, outstanding fuel economy,

top safety pick designations by the IIHS, high resale values, significantly

lower cost of ownership, and the fact that all Subaru products are built in

environmentally friendly zero-landfill production plants in the U.S. and

Japan," Doll added.

For a complete sales chart and additional information about Subaru of

America, Inc. and Subaru vehicles, visit our media website at

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy

Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company

markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts

and accessories through a network of nearly 600 dealers across the United

States. Subaru makes the best-selling All-Wheel Drive car sold in America

based on R.L. Polk & Co. new vehicle retail registration statistics

calendar year-end 2007. In addition, Subaru boasts the most fuel efficient

line-up of all-wheel drive products sold in the market today based on

Environmental Protection Agency (EPA) fuel economy standards. All Subaru

products are manufactured in zero-landfill production plants and Subaru of

Indiana Automotive Inc. is the only U.S. automobile production plant to be

designated a backyard wildlife Habitat by the National Wildlife Federation.

For additional information visit

Model                                 2008 July       % v 2007

    Total Impreza                           4,430           +19%

    Total Legacy                            1,748            -9%

    Total Outback                           3,746           -15%
    (incl. Legacy Wagon)

    Total Forester                          5,559           +51%

    Total Tribeca                             788           -53%

    Total                                  16,271            +5%


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forester might be killing the CRV which would be justice served IMHO. forester hits a big target with women and all that.


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