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August 2008 Sales: Audi of America

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Audi Reports August Sales
Sept 3rd /PRNewswire/
Link to Press Release

- Audi reports tough month-over-month comparison; A4 selldown depletes
- Audi A6 sales up year over year, record A5 sales
- Year to date, Audi sales outpace industry trends
- CPO sales up again

HERNDON, Va., Sept. 3 /PRNewswire/ -- Audi of America announced today
auto sales for the month of August totaling 6,406, a decrease of 16% from
last year's figures. Despite strong economic headwinds, Audi new vehicle
sales in the U.S. are down just 3.7% year-to-date. Audi Certified Pre-Owned
(CPO) sales continued to grow with another record-setting month; compared
with last year's August figures, CPO sales rose to 2,841 units, up 20.8%.

"We have a strong portfolio of all-new models which has helped sustain
interest in Audi and drive showroom traffic through this otherwise tough
period," said Johan de Nysschen, executive vice president, Audi of America.
"Our Audi dealers were so successful in selling down our 2008 model year
A4s that our inventory came up a bit short to satisfy consumer demand. The
all-new 2009 model year A4 vehicles are arriving now. Based on sold orders
and consumer interest through our website and at local dealer launch
events, we expect strong demand for this segment-leading sedan, and
excellent sales for September."

The Audi 2009 A4 models are arriving in dealer showrooms now and are
all-new. Based on government data and independent test results, the 2009 A4
2.0T leads its key competitors in fuel economy and 0-to-60 miles per hour

Nationwide, several Audi models sold well. The Audi A6 model line sales
increased significantly, up 88.4% over last August. Dealers recorded a
record sales month for the all-new A5 due to improved availability, with
718 units sold. In addition, dealers in key markets noted strong sales,
including the greater Atlanta and Los Angeles metropolitan areas and the
Pacific Southwest region.

Audi continues to impress industry analysts and other third-party
industry watchers. J.D. Power and Associates, the respected industry
organization that measures, among other things, quality within the auto
industry, recently noted that Audi posted the greatest ranking improvement
in initial quality during the 2008 J.D. Power Initial Quality Survey. The
Audi Q7, A3, A4 and A6 have also been recognized by the Insurance Institute
for Highway Safety (IIHS) as Top Safety Picks in 2008, earning Audi the
most Top Safety Pick designations for 2008 models of any luxury automaker
this year.


Audi of America and its 272 dealers offer a full line of German-engineered
luxury vehicles. The Audi line up is one of the freshest in the industry with
23 models, including 12 models launched during model years 2008 and 2009.
Audi is among the most successful brands globally. Last year AUDI AG recorded
its 12th consecutive record year for sales and profit growth. Visit or for more information regarding Audi
vehicles and business issues.

AUDI US SNAPSHOT                             -----YEAR TO DATE-----
                       Aug-08   Aug-07  Yr/Yr % Aug-08    Aug-07   Yr/Yr %
                       actual   actual  change   YTD       YTD      change
                                                actual    actual

    A3                   432      428    0.9%    3,447     4,369   -21.1%
    A4/S4/RS 4         2,136    3,675  -41.9%   28,906    28,880     0.1%
    A5/S5                718      n/a     n/a    3,472       n/a      n/a
    A6/S6              1,520      807   88.4%    8,173     7,636     7.0%
    A8/S8                274      324  -15.4%    1,907     2,443   -21.9%
    TT                   341      562  -39.3%    3,166     2,672    18.5%
    R8                    83      n/a     n/a      448       n/a      n/a
    Audi Q7              902    1,824  -50.5%    8,714    14,458   -39.7%
    Total Audi Sales   6,406    7,620  -15.9%   58,233    60,458    -3.7%


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