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September 2008 Sales: Mazda NA Operations

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Mazda Reports September 2008 Sales

Oct. 1 /PRNewswire/

Link to Press Release

IRVINE, Calif., Oct. 1 /PRNewswire/ -- Mazda North American Operations

(MNAO) today reported September 2008 sales of 16,169 vehicles, down 35.6

percent over last September. Year-to-date, Mazda has sold 215,408 vehicles,

down 5.7 percent.

The all-new 2009 MAZDA6, which arrived at dealerships across the

country in September, is off to a great start and exceeded sales objectives

for the month. The new MAZDA6 features a larger body than the outgoing car,

as well as more powerful -- and more fuel efficient -- engine choices.

The right-for-the-market MAZDA5 multi-activity vehicle posted a 26.8

percent increase versus last September, with 1,080 sales. Year-to-date the

MAZDA5 is up a remarkable 42.0 percent.

Mazda Motor de Mexico (MMdM) celebrated its best-ever September with

sales of 1,780 vehicles, up 29 percent versus last year. On a year-to-date

basis, MMdM reported 13,305 total sales, accounting for a 33 percent

increase versus last year. Mazda Canada Inc. (MCI) reported September sales

of 6,762 units, down a slight 4.2 percent.

Headquartered in Irvine, Calif., Mazda North American Operations

oversees the sales, marketing, parts and customer service support of Mazda

vehicles in the United States, Canada, Mexico and Puerto Rico through

nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc.,

located in Ontario; in Mexico by Mazda Motor de Mexico in Mexico City; and

in Puerto Rico by Mazda de Puerto Rico in San Juan.

Mazda North American Operations - September 2008

                     Month-To-Date                  Year-To-Date
          September September  %     % MTD  September September   %     % YTD
              2008    2007   Change    DSR      2008    2007    Change    DSR

    Mazda3   6,029  10,629  (43.3)%  (62.7)%  90,256  95,336   (5.3)%   (5.6)%
    Mazda5   1,080     852    26.8%    27.2%  15,717  11,065    42.0%    29.6%
    Mazda6   3,694   3,842   (3.9)%     4.0%  42,237  44,028   (4.1)%   (4.2)%
    MX-5
     Miata     608   1,000  (39.2)%  (51.8)%   9,991   2,716  (21.4)%  (27.3)%
    RX-8       274     403  (32.0)%  (35.8)%   2,865   4,820  (40.6)%  (68.2)%
    CX-7     1,811   3,610  (49.8)%  (84.0)%  23,058  32,005  (28.0)%  (38.8)%
    CX-9     2,108   2,766  (23.8)%  (21.1)%  20,469  16,486    24.2%    19.5%
    Tribute    477   1,821  (73.8)% (252.4)%   9,727   9,584     1.5%     1.5%
    B-Series
     Truck      88     172  (48.8)%  (80.4)%   1,088   2,235  (51.3)% (105.4)%
    MPV          -       3 (100.0)%      N/A       -     125 (100.0)%      N/A

    Total Vehicles

    CARS    11,685  16,726  (30.1)%  (32.1)% 161,066 167,965   (4.1)%   (4.3)%
    TRUCKS   4,484   8,372  (46.4)%  (72.3)%  54,342  60,435  (10.1)%  (11.2)%

    TOTAL   16,169  25,098  (35.6)%  (43.3)% 215,408 228,400   (5.7)%   (6.0)%


    MEMO:

    IMPORT
     CAR     7,991  12,884  (38.0)%          118,829 123,937   (4.1)%
    IMPORT
     TRUCK   3,919   6,379  (38.6)%           43,527  48,616  (10.5)%

    IMPORT
     TOTAL  11,910  19,263  (38.2)%          162,356 172,553   (5.9)%

    DOMESTIC
     CAR     3,694   3,842   (3.9)%           42,237  44,028   (4.1)%
    DOMESTIC
     TRUCK     565   1,993  (71.7)%           10,815  11,819   (8.5)%
    DOMESTIC
     TOTALS  4,259   5,835  (27.0)%           53,052  55,847   (5.0)%
    Selling
     Days       24      26                       233     233

    Note:  MPV is a discontinued vehicle.

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i see the rep the CX-7 has as a gas hog with cheap interior is indeed reflected in its sales. i wonder how long until its a fleet whore.

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