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FCA US LLC Reports April 2016 U.S. Sales Increased 6 Percent; Best April Sales Since 2005

  • Jeep® brand sales up 17 percent; best April sales ever
  • Jeep Renegade and Jeep Compass each record best monthly sales ever
  • Ram pickup truck, Ram ProMaster and Ram ProMaster City each record their best April sales ever
  • Deliveries of the 2017 all-new Chrysler Pacifica minivan begin arriving in dealerships nationwide
May 3, 2016 , Auburn Hills, Mich. -  FCA US LLC today reported U.S. sales of 199,631 units, a 6 percent increase compared with sales in April 2015 (189,027 units), and the group’s best April sales in 11 years.

The Jeep® and Ram Truck brands each posted year-over-year sales gains in April compared with the same month a year ago. The Jeep brand’s 17 percent increase was the largest sales gain of any FCA US brand during the month.

“Consumer preference for SUVs and pickup trucks continued unabated in April and helped to propel us to our strongest April sales in 11 years,” said Reid Bigland, Senior Vice President - Sales, FCA - North America. “Both our Jeep and Ram Truck brands recorded strong year-over-year sales gains last month.”

 

Seven FCA US vehicles set records in the month of April, including the Jeep Renegade and Jeep Compass, each posting their best monthly sales ever. In addition, the Jeep Wrangler, Jeep Patriot, Ram pickup truck, Ram ProMaster and Ram ProMaster City each recorded their best April sales ever. On the brand side, the Jeep brand continues to set records with its best April sales ever.

 

FCA US finished the month of April with an 84-day supply of inventory (619,800 units). U.S. industry sales figures for April are internally projected at an estimated 17.9 million units Seasonally Adjusted Annual Rate (SAAR).

Jeep® Brand

Jeep brand sales were up 17 percent in April, the brand’s best April sales ever and its 31st-consecutive month of year-over-year sales gains. The Jeep brand has set a sales record in every month dating back to November 2013. Sales of the Jeep Renegade, the newest entry to the Jeep product lineup, were up 131 percent, its best monthly sales performance since the small SUV was launched in March 2015. The Jeep Compass was equal to the task, also turning in its best sales month ever. In addition, the Jeep Wrangler and Jeep Patriot each recorded their best April sales ever. Sales of the Jeep Grand Cherokee were up 12 percent for its best April sales in 11 years. The 2016 Jeep Grand Cherokee 75th Anniversary Edition was named “Northwest Outdoor Activity Vehicle of the Year” by automotive journalist at last month’s 22nd-annual “Mudfest” competition hosted by the Northwest Automotive Press Association (NWAPA). In addition to taking the top honor, the Grand Cherokee 75th Anniversary Edition also was named winner of the Family Utility class. The 2016 Jeep Wrangler 75th Anniversary Edition won the Extreme Capability class.

 

Ram Truck Brand

Ram Truck brand sales, which include the Ram pickup, Ram ProMaster and Ram ProMaster City, were up 12 percent in April, the brand’s best April sales since 2005. Sales of the Ram pickup truck were up 8 percent in April, the pickup’s best April sales performance ever. In addition, the Ram ProMaster and Ram ProMaster City vans each turned in their best April sales ever. The 2016 Ram Rebel was named winner in the Pickups category at NWAPA’s “Mudfest” competition in April. In addition, Popular Mechanics magazine last month recognized the 2016 Ram Truck brand product line with its Automotive Excellence Award. Compared to all other full-size pickups, the Ram 1500, 2500 and 3500 offerings had the best combination of technology, performance and value.

 

Dodge Brand

Sales of the Dodge Grand Caravan were up 116 percent in April, the minivan’s best April sales performance since 2014. The Dodge Durango posted a 17 percent year-over-year sales gain for its best April since 2005. Dodge brand sales were down 3 percent in April compared with the same month a year ago. The Dodge brand announced in April that it is simplifying the 2016 Dodge Dart model lineup with three new models packed with the features small-car customers want at a value every consumer will appreciate. The Dart SXT Sport, Dart Turbo and Dart GT Sport will comprise the Dodge Dart lineup for the remainder of the 2016 calendar year. Available Chrome, Rallye and Blacktop appearance packages give drivers the option to have an exterior style that will stand out from the crowd in the small-car segment.

 

Chrysler Brand

Sales of the Chrysler Town & Country minivan were up 82 percent in April compared with the same month a year ago. Meanwhile, the all-new 2017 Chrysler Pacifica minivans are arriving at Chrysler brand dealerships with increased excitement as the Pacifica in April made the prestigious Wards 10 Best Interiors List for 2016. With the introduction of the all-new Pacifica, FCA US adds 37 minivan firsts to its portfolio for an unprecedented total of 115 innovations in the segment. Chrysler 300 sales were up 47 percent, the full-size sedan’s best April sales since 2012. Chrysler brand sales were down 18 percent in April, compared with the same month a year ago.

 

FIAT Brand

FIAT brand sales, which include the Fiat 500, Fiat 500L and 500X, were down 19 percent in April, compared with the same month a year ago. The FIAT brand announced in April that pricing for its all-new 2017 124 Spider lineup will start at $24,995 U.S. Manufacturer’s Suggested Retail Price (MSRP), not including destination. FIAT’s all-new roadster is the lowest-priced turbocharged convertible in America. The revival of the roadster continues the expansion of the FIAT brand in North America. The 124 Spider lineup includes the Classica, $24,995; Lusso, $27,495; and Abarth, $28,195 (MSRP). The 124 Spider returns nearly 50 years after its original introduction.

 

FCA US LLC Sales Summary April 2016

             
 

Month Sales

Vol %

CYTD Sales

Vol %

Model

Curr Yr

Pr Yr

Change

Curr Yr

Pr Yr

Change

Compass

9,421

4,124

128%

29,995

18,530

62%

Patriot

10,456

9,470

10%

39,203

39,162

0%

Wrangler

19,003

18,849

1%

60,744

60,967

0%

Cherokee

17,667

19,072

-7%

67,201

67,285

0%

Grand Cherokee

18,021

16,030

12%

65,071

59,407

10%

Renegade

9,730

4,214

131%

31,681

5,157

514%

JEEP BRAND

84,298

71,759

17%

293,895

250,508

17%

200

7,591

18,850

-60%

25,564

68,002

-62%

300

5,570

3,801

47%

21,487

16,708

29%

Town & Country

9,195

5,053

82%

40,811

24,927

64%

Pacifica

487

0

New

487

0

New

CHRYSLER BRAND

22,843

27,704

-18%

88,349

109,637

-19%

Dart

4,392

8,571

-49%

21,260

33,686

-37%

Avenger

0

140

-100%

0

787

-100%

Charger

8,213

9,063

-9%

35,959

35,281

2%

Challenger

6,412

6,771

-5%

22,451

22,728

-1%

Viper

56

56

0%

194

231

-16%

Journey

4,865

8,661

-44%

31,286

32,643

-4%

Caravan

13,203

6,126

116%

46,915

23,044

104%

Durango

6,434

5,518

17%

26,019

20,017

30%

DODGE  BRAND

43,575

44,906

-3%

184,084

168,417

9%

Ram P/U

41,079

37,921

8%

154,446

139,432

11%

Cargo Van

16

182

-91%

1

2,805

-100%

ProMaster Van

2,835

1,764

61%

11,229

7,313

54%

ProMaster City

1,880

997

89%

6,431

1,720

274%

RAM BRAND

45,810

40,864

12%

172,123

151,270

14%

Alfa 4C 

60

38

58%

229

255

-10%

ALFA BRAND

60

38

58%

229

255

-10%

500

1,488

2,498

-40%

5,266

10,493

-50%

500L

463

1,258

-63%

1,730

4,301

-60%

500X

1,094

0

New

5,058

0

New

FIAT BRAND

3,045

3,756

-19%

12,054

14,794

-19%

             

TOTAL FCA US LLC

199,631

189,027

6%

750,734

694,881

8%

             

    Total Car & MPV

57,130

62,225

-8%

222,353

240,443

-8%

    Total UV's

96,691

85,938

13%

356,258

303,168

18%

    Total Truck & LCV

45,810

40,864

12%

172,123

151,270

14%

 

 

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What the hell happened that tanked the 200 and Dart so abruptly after last year? They're down 62% and 37% respectively year over year, that's insane! The 200 in particular isn't bad at all, and for a year it was a runaway sales success for an FCA midsize car. I just can't imagine what clicked in buyers' minds that pushed people away in droves.

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