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New CEO considering going Pure EV to take on Tesla and Polestar!


David

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According to an interview done by Steve Fowler at Auto Express UK, Thierry Bollore the new CEO of Jaguar Land Rover is considering taking Jaguar pure EV to be a Tesla / Polestar competitor and would start with the new Baby Jaguar concept they built. This is a Tesla 3 sized luxury 4 door sedan.

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This comes after so many stories about the Flagship XJ EV being postponed as they focus on ICE auto's. Jaguar has confirmed that due to the success of their i-Pace CUV, they are moving forward with delivery of the XJ EV in 2021.

Castle Bromwich will be home to all electric auto's that they make including the Road biased Range Rover EV. This comes after sales of the Jaguar XE dropped 28% in 2019. As such, the board with new CEO leadership feels it needs to aggressively move to an all new replacement of the XE with this all electric baby Jaguar.

Jaguar management is also closely watching Polestar and especially their Polestar 2 EV. 

The all new MLA EV platform would allow replacements of the E-Pace and F-Pace to be a priority once the XE and XJ are launched.

Jaguar according to the story is on pace to launch plug-in hybrids of the E & F Pace that will get a facelift along with a move to a Hybrid as a stop gap measure till they are replaced with EVs.

There are also talks of a smaller electric Jaguar as Jaguar has signed letters of agreement to work with BMW on a electric version of the BMW 1 & 2 series that will go electric and this would bring in a much smaller footprint Jaguar below the XE and i-Pace.

A big question is that the F-Type sports car while being considered a must by some executives on the Board could fall to the history bin as it only sold 6,000 in the last financial year globally making it the second worst performing auto in their portfolio behind the XJ which will come out next year in the dramatic clean sheet design.

https://www.autoexpress.co.uk/jaguar/353006/new-baby-electric-jaguar-take-tesla-model-3

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