When GM goes all electric, and more specifically Cadillac...
I wonder when the novelty and marketing spiel will wear off of having IQ as an identifyier of Cadillac EVs?
Ive said this before, if a company wants to normalize EVs, then companies should start to behave in every aspect of their EV endeavors as EVs being normal automotive transportation. From the looks of the EV to the naming of the EV. (some people will bitch about the usage of EVs as well, but those people are just mis-informed morons that probably hail Tucker carlson and Laura Ingrahim as good peoples)
EQx and xxxIQ and xxxx-E (as in Golf-E) and EVx (as in EV9) etc are ALL UTTER SHYTE!!!
I get the transitional naming from the ICE age to the EV age thing, but its still behaviour that is NOT normalizing EVs. Its putting the EVs in a niche situation signaling that there is an ICE option. And to convince a very very skeptical American buying public that is fed BULLSHYTE about EVs on an hourly basis, THAT kind of naming just puts the EV model jwith a shytty patronizing EV centic name behind the 8 ball...
The Escalade EV should NOT be called Escalade IQ. Firstly, "IQ" should be dropped IMMEDIATELY. Its a very infanitile way and concept of using IQ as indentifiers for representing EVs...
IQ meaning level of intelligence. EV adoption. Marry both to get a word with IQ at the end to signify EV+EV adoption=intelligence.
Its extremely childish to make such a connection. Its super cringe and it cheapens the brand.
Celestiq (the name) means NOTHING. Its going to go on a 300 000 dollar plus boutique hand made vehicle. But the name doesnt do justice for what the vehicle itself REPRESENTS for Cadillac and for GM EVs on the whole. Its not even a clever name. Maybe Majestiq would work? But NO!!!! Its a STUPID childish game to do anagrams like that. Its elementary school...
Lyriq?
Its cute and all. Its got a message behind the name. Cadillac has been sung about millions of times. But cute wears off quite quickly. Tesla's S-3-X-Y was cheeky... But the novelty has worn off... There is no more cute to that. Elon speaks and it AINT SEXY. Its more like Shut Your FAT TRAPPER Musk boy!!!
Food for thought!