Are you trying to say that the Japanese manufacturers, who are more cost driven will offer them, if they were not worth it?
Again, a customer does not want to be told that he is an idiot and that the gadgets he is wanting is nothing but showing stupidity. Tell that in his face, and we can see how many sales GM gets. Why do you need cell phones, didn't the world run fine without them 20 years ago? Why do you need a 30 gig IPOD? Why do you need a phone which pinches butts on the LCD screens? Why do you need internet, didn't all the things that internet does could have been done twenty years ago. The customer has changed from NEED based to WANT based. And when they have choices you betcha that he will end up at another showroom. GM should think and act likewise, then only can they bet on getting sales in the Bu. Caddy got the concept right in the CTS, and I heard it straight from the mouth of none other than Jim Taylor. That is the attitude to have and that is why the CTS will be successful. Because they gave it 100%.
Again you are living in Walgreen world. Which Chevy dealer will tell the customer, go to Buick, they have those things? When a customer comes to a multiple car dealer offering other GM brands your case will hold. Not in an individual Chevy dealer, where he would try to sell a Chevy. If he convinces the customer that he/she does not need those gadgets then hats off to him. Most of time he will not be able to, and guess what, Honda or Toyota or Nissan will have +1 in sales.