And premium trimmed Ford cars, trucks and SUV's outsell Buick and GMC combined. Easily.Congrats to BMW.
Well deserved.
Titanium/Platinum as a trim does not necessarily a premium trim make. On the F150s and Explorer, yes. On the Fusion, Focus, Escape, and Edge etc, the distinction is far far less clear.Its translucent... No.. Opaque. Put a Titanium Fusion, hell put a Fusion made of titanium next to a normal Fusion, and I'd be hard pressed to tell yourself why U spent the extra coin. Buick? There is a level of cache attached to it. Ford Titanium? Not at all.I agree that the name Titanium has no cache at all but place a titanium fusion next to a base fusion and it's very obvious. I do feel like they are watering down the name "titanium". For instance, 2013 Escape titaniums pretty much came with everything including the largest wheels and engine. Get a titanium, get the big engine and wheels standard along with all sorts of other options. Jump ahead and the 19's and 2.0t are options on Titanium trimmed Escapes. I don't like that.
It's not "base v. titanium" that I have an issue with. It's "titanium/platinum/limited v. the next step down" that I have an issue with. It's the fact that you can option an SE to pretty much be a Titanium that makes it not so premium to me. And it's not about what comes standard in that trim, it's about what you can't get unless you get that trim. On the Terrain Denali, the one I consider to be the least worthy of the Denali badge, you get unique grille, wood rim steering wheel, slightly improved perf leather seats, additional chrome, additional interior ambient lighting, and unique wheels... things you can't get on an SLT at any price.
In the Fusion/Flex/Taurus/Focus/Edge, there is very little difference between a mid-level and the top level. It gets more confusing when Ford gets the trim levels out of order. At F-150, Platinum is below Limited and there is no Sport though there is a sport apperance package. On Explorer, Platinum is above both Limited and Sport. On Edge, Sport is above Titanium. On Taurus, Limited is the top non-SHO. On Focus, Titanium is kinda the middle trim with ST and RS above it. With GMC, there is no confusion. Denali is the king. The trim lines below that all keep in order as well... Base/SLE/SLT
Two of the more ridiculous Titanium trims are the Fiesta Titanium and Transit Connect Titanium. Neither of which come anywhere close to being considered premium vehicles or trim level. In the Fiesta, Titanium gets you 16s, better seats and better stereo... but you're locked out of the 1.0T which is the engine I'd want. The TC Titanium gets you second row bucket seats, 17s, and leather. Neither of these are anywhere near the level of Buick or Denali.