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Found 2 results

  1. In 2013, Infiniti made a drastic change. The Japanese luxury automaker announced that it would be scrapping its current nomenclature and going with the Q (cars) and QX (crossovers and SUVs) naming system. The move received a lot of criticism at the time. Even now, the decision to move to Q and QX causes many to wonder why. But this system of Q and QX isn't going anywhere. Infiniti CEO Roland Krüger tells Car and Driver that the company needs to do a better job with communicating the naming system. “We need to build on our heritage and explain it a bit more. The first Infiniti was called Q45, that was the start of the brand, that’s where it comes from. After that a lot of cars were developed with different naming, but what’s important for a luxury brand is that you have an aspirational hierarchy within the brand setting. Hence Q for a limousine, a sporty sedan, and QX for a crossover, with a number that clearly indicates a place within the hierarchy. But let’s say we didn’t explain it quite enough, to be frank, we need to make sure it’s fully understood,” Krüger explained. The last line of Krüger's comment is important. Even though the Q and QX nomenclature system has been around for almost three years, we still have problems remembering which model is which. Source: Car and Driver
  2. In 2013, Infiniti made a drastic change. The Japanese luxury automaker announced that it would be scrapping its current nomenclature and going with the Q (cars) and QX (crossovers and SUVs) naming system. The move received a lot of criticism at the time. Even now, the decision to move to Q and QX causes many to wonder why. But this system of Q and QX isn't going anywhere. Infiniti CEO Roland Krüger tells Car and Driver that the company needs to do a better job with communicating the naming system. “We need to build on our heritage and explain it a bit more. The first Infiniti was called Q45, that was the start of the brand, that’s where it comes from. After that a lot of cars were developed with different naming, but what’s important for a luxury brand is that you have an aspirational hierarchy within the brand setting. Hence Q for a limousine, a sporty sedan, and QX for a crossover, with a number that clearly indicates a place within the hierarchy. But let’s say we didn’t explain it quite enough, to be frank, we need to make sure it’s fully understood,” Krüger explained. The last line of Krüger's comment is important. Even though the Q and QX nomenclature system has been around for almost three years, we still have problems remembering which model is which. Source: Car and Driver View full article

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