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    Infiniti Believes Q Nomenclature Isn't A Problem, Just Need to Message It Better


    • It isn't the name, it's how we present it

    In 2013, Infiniti made a drastic change. The Japanese luxury automaker announced that it would be scrapping its current nomenclature and going with the Q (cars) and QX (crossovers and SUVs) naming system. The move received a lot of criticism at the time. Even now, the decision to move to Q and QX causes many to wonder why.

     

    But this system of Q and QX isn't going anywhere. Infiniti CEO Roland Krüger tells Car and Driver that the company needs to do a better job with communicating the naming system.

     

    “We need to build on our heritage and explain it a bit more. The first Infiniti was called Q45, that was the start of the brand, that’s where it comes from. After that a lot of cars were developed with different naming, but what’s important for a luxury brand is that you have an aspirational hierarchy within the brand setting. Hence Q for a limousine, a sporty sedan, and QX for a crossover, with a number that clearly indicates a place within the hierarchy. But let’s say we didn’t explain it quite enough, to be frank, we need to make sure it’s fully understood,” Krüger explained.

     

    The last line of Krüger's comment is important. Even though the Q and QX nomenclature system has been around for almost three years, we still have problems remembering which model is which.

     

    Source: Car and Driver

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    I have come to the point that if they want Q for cars, fine, but QX is and always will be confusing. They have NO History with QX so why not go with a better way to clearly state CUV/SUV.

     

    Why not just go with X then to designate it as a CUV/SUV or maybe XO.

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    I have come to the point that if they want Q for cars, fine, but QX is and always will be confusing. They have NO History with QX so why not go with a better way to clearly state CUV/SUV.

     

    Why not just go with X then to designate it as a CUV/SUV or maybe XO.

    I agree, well the QX doesn't confuse me but I think they could have saved the X for AWD models. Q# cars QX# awd cars and just choose a random letter to signify SUV/SUV and do the same thing. 

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    I have come to the point that if they want Q for cars, fine, but QX is and always will be confusing. They have NO History with QX so why not go with a better way to clearly state CUV/SUV.

     

    Why not just go with X then to designate it as a CUV/SUV or maybe XO.

    I agree, well the QX doesn't confuse me but I think they could have saved the X for AWD models. Q# cars QX# awd cars and just choose a random letter to signify SUV/SUV and do the same thing. 

     

    Very True, BMW uses X for their awd auto's. This goes with the idiot who decided to drop AWD on the Escalade and go with 4WD which is also used on Suburbans. Yes as in another thread I learned that 4WD on the escalade allows you to go 2WD, 4WD High, 4WD LO and 4WD Auto which is pretty much the same as AWD. Just wish Cadillac had put some thought into this as it is a superior system to the old AWD system but does more than the 4x4 system on the suburban.

     

    Infiniti should have put more thought into their naming of Auto's.

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    I feel like I'm the oddball here but I love the alphanumeric naming that MB/BMW/Audi/Cadillac are using. It does take a little learning but once you do it makes more sense to me. I think MB is probably the most confusing of them all with how many letters/numbers they use when it could all be cut down but I like the CT system Cadillac is adapting, A/S/RS that Audi uses(easily the best naming if you ask me) and Q. Smaller number, smaller car. Bigger number, bigger car. 

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    I like Cadillac's current names: ATS, CTS, XTS. They're not perfect, but the scheme rolls off the tongue, and the cars have some level of recognition now. What nobody has really mentioned is how is Cadillac going to do their V-series nomenclature in the future? CT6-V, CT5-V, CT4-V sounds clumsy as hell. Will it be VT6, VT5, etc? Will they drop "V" all together?

     

    I digress, I'm derailing sh*t. I'm not into alpha numerics in general, but changing from one to another just seems asinine to me.

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    Wait; in 2016, an automaker has to do a "better job communicating" a naming scheme which starts off with a meaningless letter, then is followed sometimes by another letter, then by a pair of meaningless numbers? This mindless product naming approach is ubiquitous at this point; communicate what?? 

     

    And oh; how cute- infiniti believes it has a heritage worthy of paying homage to!

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    Meanwhile a brand no one has ever heard of gets to sneak in and use the G name in its 90, 80 and 70 products.

     

    Yeah, it's a heaping pile of confuzzler gas, made-for-you, and you and you and you and you and me and everyone else....

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    The Infiniti names were always a bit jumbled.  I can hardly keep straight what is what in their line up.  They don't market their products well, and basically every Infiniti gets miss-mashed together because they all have a similar name with no meaning. 

     

    And as far as some aspiration stepping stone, what a joke that is.  They think the Q50 buyer aspires to buy a Q60 the next time (which is a 2 door) then buy a Q70, a big four door, and then buy a Q80 that doesn't exist so they buy a Genesis G90 instead?

     

    I think that moving up thing is a myth anyway.  If you love the 3-series, you will probably keep buying 3-series because you like the nimble handling and sportiness.  I don't know if a 3-series buyer wants a 7-series that is 2 feet longer and weighs 5,000 lbs.  

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    So the G90 is double the car of the Q45.

     

    Actually, I think the well versed reader will love to crack this whip in front of the Infinit Q70. 

     

    And in real dollars....you're probably paying less for more....

     

    That's actually a really funny turn of events. Nice - done did good there SMK!

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    I think that moving up thing is a myth anyway.  If you love the 3-series, you will probably keep buying 3-series because you like the nimble handling and sportiness.  I don't know if a 3-series buyer wants a 7-series that is 2 feet longer and weighs 5,000 lbs.

     

     

    It aint a myth. Once upon a time ago, it was relevant and true.

     

    When all car brands had their own image and each individual model had style.  Whether it be Chryco. or FoMoCo or GM.

     

    Mercury and Lincoln were created just to follow that formula.

     

    GM bought all those brands: Oldsmobile, Pontiac and created Lasalle and eventually had a hierarchy as follows.

     

    Chevrolet, Pontiac, Oldsmobile, Buick, Lasalle, Cadillac.

     

    GM did it best. They perfected the formula.

     

    Now, including GM, is just a mish mash of overlapping models with names that just confuse people. Including BMW.

     

    A 2 Series might be lower in rank that a 4 Series, but a M2 is a beast machine. So...where does that leave the base 4 Series?

    I dont have specs, but I feel as if the M2 is a beastier machine than a M4.

    What about a 4 Series GC?

    THAT has 4 doors. I thought only odd numbers were 4 doored vehicles?

    And...why is a 3 Series a 4 door only model?

    Back in the day, when I was a young pup, a 3 Series was a 2 door...

    Then they made it 4 door. And there was a M3 4 door as well...

     

    Back in the day, a BMW 318 had a 1.8 liter 4 cylinder.

    A 325, had a 2.5 liter engine. We KNEW it was an inline 6...

    Today...what is going on?

     

    A 6 Series is a 2 door...but I saw a 4 door 6 Series the other day...

     

     

    With Cadillac owners...

    They seem to be confused what really is a CTS, an ATS...what model replaced what...

    Really, that is an anecdote that happens when I talk to my clients that own recent Cadillacs.

     

    Mercedes-Benz is not without confusion either.

    Same anecdote with my clients and their Mercedes cars.

    E class, C Class, S Class is easy enough for them.

    Its when M-B has added a 3rd letter that confuses them.

    Where in the puzzle does a CLA fit in?

    A CLS?

     

    They often ask me is a CLS a S Class type vehicle because that is how its marketed, as a very high end model or is it a C Class because of the letter C in the front of the "name."

    When I tell them the CLS is a car off the E Class platform, they look at me dazed and confused and almost call me a liar because there is no letter "E" in the name...

     

    Sure, they all know they drive a Cadillac, BMW or Mercedes.

    But I feel, this alphanumeric bullsyte does not tie them down to the brand at all. Because there is no connection with the model in the first place.  They are confused to what in the hell they are driving. So how can they fall in love with the brand if they just use the model and in a few years just dump the car for another one.  And often enough, they jump ship to the other luxury car maker next door. With leasing, its easy.

     

    Its like phoking a whore.

    You phoque her for an hour in the backseat of your car and dump her at the next block.  On to the next whore.

    She is faceless. Like the cars. Nameless.

    Its cold.

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    This naming $h! is out of control. Just admit that you're lazy and jumping on the bandwagon with everyone else. Nobody's model names mean $h! anymore, not even MB's and BMW's.

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    I like Cadillac's current names: ATS, CTS, XTS. They're not perfect, but the scheme rolls off the tongue, and the cars have some level of recognition now. What nobody has really mentioned is how is Cadillac going to do their V-series nomenclature in the future? CT6-V, CT5-V, CT4-V sounds clumsy as hell. Will it be VT6, VT5, etc? Will they drop "V" all together?

     

    I digress, I'm derailing sh*t. I'm not into alpha numerics in general, but changing from one to another just seems asinine to me.

    Good point with the V Series. I think I like the VT6/VT5 style best because you nailed it, CT6-V does not flow very well at all. 

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    This naming $h! is out of control. Just admit that you're lazy and jumping on the bandwagon with everyone else. Nobody's model names mean $h! anymore, not even MB's and BMW's.

    It's true but how do you do all sorts of variations(like the Germans do) with names? For instance, Instead of a 3/4 Series they use Continental(first "name" that came to my head). So you have a Continental, Continental Coupe, Countinental xDrive, Continental Coupe xDrive, Continental Wagon, Continental Wagon xDrive, Continental Gran Turismo, Continental Gran Turismo xDrive, aaaaaaaand that could all very well just be the base engine or the top of the line twin turbo 6(excluding M). See how wordy the German cars would be had they not just used a number. Also, the numbers actually hold equity in these cars. The numbers signify a larger engine, prestige, "better" car. Everybody that drives any BMW knows a 340i is a more expensive, faster, better equipped car than a 320i. The same exact thing can be said for MB. C300 vs C450. The numbers actually have some equity to them.

     

    Just my view on it though. 

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    Wait; in 2016, an automaker has to do a "better job communicating" a naming scheme which starts off with a meaningless letter, then is followed sometimes by another letter, then by a pair of meaningless numbers? This mindless product naming approach is ubiquitous at this point; communicate what?? 

     

    And oh; how cute- infiniti believes it has a heritage worthy of paying homage to!

     

    This! I tried to allude to this but your post made it clearer.

     

    Alphanumeric names are by definition MEANINGLESS. Their meaning is determined slowly over time by a model's success and therefore recognizability. To change from one alphanumeric scheme to another with the goal of consumer clarity?! That's complete insanity! You just reset recognizability to ZERO.

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    Wait; in 2016, an automaker has to do a "better job communicating" a naming scheme which starts off with a meaningless letter, then is followed sometimes by another letter, then by a pair of meaningless numbers? This mindless product naming approach is ubiquitous at this point; communicate what?? 

     

    And oh; how cute- infiniti believes it has a heritage worthy of paying homage to!

     

    This! I tried to allude to this but your post made it clearer.

     

    Alphanumeric names are by definition MEANINGLESS. Their meaning is determined slowly over time by a model's success and therefore recognizability. To change from one alphanumeric scheme to another with the goal of consumer clarity?! That's complete insanity! You just reset recognizability to ZERO.

     

    What the difference between a "name" gaining respect over time and an alphanumeric? It isn't like a Ford "Fusion" actually has a damn thing to do with "fusion". Same thing can be said for any "named" car/truck. The only "names" that seem to have any meaning are the trucks, Tacoma, Sierra, Canyon, Colorado, Tundra, Ranger, Titan, Frontier. They're places as if saying they can go anywhere tough(not sure about the Tacoma one though). But when it comes to cars and SUVs the names are just a random word, for the most part. They all start with zero value and in a few years they ditch the name for something else anyway like the Cavalier, Cruze, whatever will be next.. Escort, Focus, then whatever will be next.. Honda and Toyota have kept their names around a long time to build some value to the names but for the most part a "name" has as much meaningless-ness as CT6 or S550. 

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    Wait; in 2016, an automaker has to do a "better job communicating" a naming scheme which starts off with a meaningless letter, then is followed sometimes by another letter, then by a pair of meaningless numbers? This mindless product naming approach is ubiquitous at this point; communicate what?? 

     

    And oh; how cute- infiniti believes it has a heritage worthy of paying homage to!

     

    This! I tried to allude to this but your post made it clearer.

     

    Alphanumeric names are by definition MEANINGLESS. Their meaning is determined slowly over time by a model's success and therefore recognizability. To change from one alphanumeric scheme to another with the goal of consumer clarity?! That's complete insanity! You just reset recognizability to ZERO.

     

    What the difference between a "name" gaining respect over time and an alphanumeric? It isn't like a Ford "Fusion" actually has a damn thing to do with "fusion". Same thing can be said for any "named" car/truck. The only "names" that seem to have any meaning are the trucks, Tacoma, Sierra, Canyon, Colorado, Tundra, Ranger, Titan, Frontier. They're places as if saying they can go anywhere tough(not sure about the Tacoma one though). But when it comes to cars and SUVs the names are just a random word, for the most part. They all start with zero value and in a few years they ditch the name for something else anyway like the Cavalier, Cruze, whatever will be next.. Escort, Focus, then whatever will be next.. Honda and Toyota have kept their names around a long time to build some value to the names but for the most part a "name" has as much meaningless-ness as CT6 or S550. 

     

     

    A name can evoke a feeling or mental association without any experience with the car, where numbers are cold and numb. "Eldorado," "Imperial," "Galaxy," they all illicit some sort of mental stimulation without even trying, that stimulation can latch onto model association very rapidly. When a brain processes extraneous information, it's thrown out of short term memory, that's basic neuroscience.

     

    It's why you wouldn't remember half the phone number shouted to you by the hottest girl you've ever seen but you'd remember her name when you told your friends the story a month later.

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    Wait; in 2016, an automaker has to do a "better job communicating" a naming scheme which starts off with a meaningless letter, then is followed sometimes by another letter, then by a pair of meaningless numbers? This mindless product naming approach is ubiquitous at this point; communicate what?? 

     

    And oh; how cute- infiniti believes it has a heritage worthy of paying homage to!

     

    This! I tried to allude to this but your post made it clearer.

     

    Alphanumeric names are by definition MEANINGLESS. Their meaning is determined slowly over time by a model's success and therefore recognizability. To change from one alphanumeric scheme to another with the goal of consumer clarity?! That's complete insanity! You just reset recognizability to ZERO.

     

    What the difference between a "name" gaining respect over time and an alphanumeric? It isn't like a Ford "Fusion" actually has a damn thing to do with "fusion". Same thing can be said for any "named" car/truck. The only "names" that seem to have any meaning are the trucks, Tacoma, Sierra, Canyon, Colorado, Tundra, Ranger, Titan, Frontier. They're places as if saying they can go anywhere tough(not sure about the Tacoma one though). But when it comes to cars and SUVs the names are just a random word, for the most part. They all start with zero value and in a few years they ditch the name for something else anyway like the Cavalier, Cruze, whatever will be next.. Escort, Focus, then whatever will be next.. Honda and Toyota have kept their names around a long time to build some value to the names but for the most part a "name" has as much meaningless-ness as CT6 or S550. 

     

     

    A name can evoke a feeling or mental association without any experience with the car, where numbers are cold and numb. "Eldorado," "Imperial," "Galaxy," they all illicit some sort of mental stimulation without even trying, that stimulation can latch onto model association very rapidly. When a brain processes extraneous information, it's thrown out of short term memory, that's basic neuroscience.

     

    It's why you wouldn't remember half the phone number shouted to you by the hottest girl you've ever seen but you'd remember her name when you told your friends the story a month later.

     

    Alright.. I see what you mean. Makes sense. I guess I just don't see ANY value in names for cars like Focus, Cruze, Fit.. They will change and mean nothing.Now for a flagship, it makes sense. But then if that is the case...where do you stop? You can't just have one name and the rest alphanumeric(lol - Cadillac). 

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    This naming $h! is out of control. Just admit that you're lazy and jumping on the bandwagon with everyone else. Nobody's model names mean $h! anymore, not even MB's and BMW's.

    It's true but how do you do all sorts of variations(like the Germans do) with names? For instance, Instead of a 3/4 Series they use Continental(first "name" that came to my head). So you have a Continental, Continental Coupe, Countinental xDrive, Continental Coupe xDrive, Continental Wagon, Continental Wagon xDrive, Continental Gran Turismo, Continental Gran Turismo xDrive, aaaaaaaand that could all very well just be the base engine or the top of the line twin turbo 6(excluding M). See how wordy the German cars would be had they not just used a number. Also, the numbers actually hold equity in these cars. The numbers signify a larger engine, prestige, "better" car. Everybody that drives any BMW knows a 340i is a more expensive, faster, better equipped car than a 320i. The same exact thing can be said for MB. C300 vs C450. The numbers actually have some equity to them.

     

    Just my view on it though. 

     

     

    Two things-

     

    First off, I see no problem with all the hypothetical Continental variants. You put the model name on one side of the deck lid, you put the variant on the other. 'Conti' on the left, 'Touring', 'Coupe', whatever on the right. Simple.

     

    As for the Germans, their names used to at least make sense for the most part. A 325i had a 2.5 liter engine. A 540i had a 4.0 engine. Now, they're a mess. They need to go back their ols naming scheme. Call a 320i a 320i, Call a 328i a 328is. Call the 335i a 330i. This $h! ain't hard. They're just making it convoluted.

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    This naming $h! is out of control. Just admit that you're lazy and jumping on the bandwagon with everyone else. Nobody's model names mean $h! anymore, not even MB's and BMW's.

    It's true but how do you do all sorts of variations(like the Germans do) with names? For instance, Instead of a 3/4 Series they use Continental(first "name" that came to my head). So you have a Continental, Continental Coupe, Countinental xDrive, Continental Coupe xDrive, Continental Wagon, Continental Wagon xDrive, Continental Gran Turismo, Continental Gran Turismo xDrive, aaaaaaaand that could all very well just be the base engine or the top of the line twin turbo 6(excluding M). See how wordy the German cars would be had they not just used a number. Also, the numbers actually hold equity in these cars. The numbers signify a larger engine, prestige, "better" car. Everybody that drives any BMW knows a 340i is a more expensive, faster, better equipped car than a 320i. The same exact thing can be said for MB. C300 vs C450. The numbers actually have some equity to them.

     

    Just my view on it though. 

     

     

    Two things-

     

    First off, I see no problem with all the hypothetical Continental variants. You put the model name on one side of the deck lid, you put the variant on the other. 'Conti' on the left, 'Touring', 'Coupe', whatever on the right. Simple.

     

    As for the Germans, their names used to at least make sense for the most part. A 325i had a 2.5 liter engine. A 540i had a 4.0 engine. Now, they're a mess. They need to go back their ols naming scheme. Call a 320i a 320i, Call a 328i a 328is. Call the 335i a 330i. This $h! ain't hard. They're just making it convoluted.

     

    Alright, I see what you mean as well. And I do agree. MB was the same.. C350 was a 3.5 C32 AMG..3.2L C55 AMG...5.5L Now a C63 AMG is a 4.0L 

     

    Looking at it like this it it waaaaay more of a mess right now. It almost seems as if they are afraid to decrease the number as if signifying a downgrade in vehicle. 

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    That's exactly what it is. "We can't call the new 328i a 320i now just because it has a 2.0 engine, people will think it's not as good!" 

    I call BS on this. Marketing has retold stories multiple different ways.

     

    So you change the power train for the 3 series and then redo ALL the 3 series at the same time to connect the numbers with the engines.

     

    I personally think both BMW and MB needs to do this as their numbering system is a mess now.

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    That's exactly what it is. "We can't call the new 328i a 320i now just because it has a 2.0 engine, people will think it's not as good!" 

    I call BS on this. Marketing has retold stories multiple different ways.

     

    So you change the power train for the 3 series and then redo ALL the 3 series at the same time to connect the numbers with the engines.

     

    I personally think both BMW and MB needs to do this as their numbering system is a mess now.

     

     

    I'm saying that is the mentality of BMW, not that it's the truth or what I think.

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      The doors open to reveal an integrated, brushed aluminum sill step to ease ingress and egress, while vents aft of the front and rear wheels provide a further distinctive metallic accent to the design. These vents could also perform a valuable aerodynamic function, evacuating turbulent and drag-inducing air from the wheel arches.
      The QX80 Monograph's design details express INFINITI's approach to high quality, high precision car manufacturing. Notably, the QX80 Monograph's blacked-out A-pillar sits flush with the side windows and windscreen, while the pop-out door handles are also flush with the bodywork. These elements give a cleaner appearance and help to minimize drag and wind noise.
      Unmistakable INFINITI signature design elements are taken from the company's latest concept and production vehicles. QX80 Monograph features the latest incarnation of INFINITI's hallmark "human-eye" headlamps, raised high up in the front of the car, as well as slimmer, sharper rear combination lamps. The unique piano key design of the head- and tail-lamps enables individual LED elements to light up independently, providing an artistic application of the latest adaptive lighting technology.
      The new interpretation of INFINITI's double-arch grille is taller and wider, giving it a powerful new face, while a new grille mesh suggests a highly sculptural and technical form. The new mesh adds greater visual depth with a series of individual sculptures that appear linked together in a lattice. The crescent-cut D-pillar has been reshaped, its sharper and higher trailing edge enhancing the horizontal aspect of the QX80 Monograph's upper body.
      The QX80 Monograph features a frosted-effect paint finish, following positive feedback from recent INFINITI concepts completed with a similar effect. The desaturated color and satin-like surface each suggest an unusual treatment of the metal beneath, providing a textured contrast to the gloss chrome and brushed aluminum elements around the concept.
      Straight-spoke, two-tone wheels – 24 inches in diameter – are finished in chromium black with contrasting brushed copper elements. The outer edges of the wheels overlap the tires, presenting the appearance of a 26-inch wheel and low profile tires to complement the scale of the QX80 Monograph.
      "Earlier INFINITI show cars have started conversations with our customers, which gives us the chance to talk about the brand's future direction. We have listened to our customers to discover their expectations for a large SUV from INFINITI in 2017 and beyond. The QX80 Monograph illustrates how INFINITI's 'powerful elegance' design language could be used to develop our luxury SUVs in future."
      Alfonso Albaisa, Senior Vice President, Global Design
      Evolving INFINITI's presence in the luxury SUV segment
      INFINITI QX80 Monograph: a modern interpretation of luxury SUV design "The QX80 Monograph is an exploration of how we plan to take a step forward in the large SUV segment. This is an important initiative for INFINITI, as the QX80 is popular with buyers in a number of markets – particularly in North America and the Middle East."
      Francois Bancon, Vice President, Global Product Strategy, INFINITI
      The INFINITI QX80 Monograph is a forward-looking interpretation of the QX80's exterior design, offering the size, utility and luxury appeal expected of cars in this segment.
      As the brand's largest SUV, the QX80 makes an important statement for INFINITI, combining supreme space and utility with luxury and sophistication. INFINITI's full-size SUV serves as a private jet for the road; it meets the uncompromising needs of a target buyer who wants for nothing.
      "Monograph" – a focused and detailed study
      QX80 Monograph represents a focused examination of a singular theme – exterior design in the luxury SUV segment INFINITI defines a "monograph" as a detailed study into a single area of expertise. In this context, the INFINITI QX80 Monograph is a detailed examination of how the exterior design of the QX80 may evolve in the future.
      The QX80 Monograph is the first model from the brand to bear the "Monograph" nomenclature. Monograph studies explore ways INFINITI can develop specific elements of its cars. 

      View full article
    • By William Maley
      The Infiniti QX80 SUV is already a brazen SUV in terms of its looks. If the QX80 Monograph concept that debuted on the eve of the New York Auto Show is any indication, it seems that next-generation will become more brazen.
      With measurements of 16 feet long and 6.5 feet tall, the QX80 Monograph is an imposing vehicle. The girth is further accentuated by the gold paint and chrome accents. A set of 24-inch wheels feature a design that overlaps the tires, making them look larger than they really are.
      The front end is reminiscent of the QX50 Concept shown this year at Detroit with a tall and wide version of Infiniti's double-arch grille and a prominent bumper with deep chiseling. The slim headlights extend into thin light bars along the front fenders. Along the side is some sculpting for the doors and handles pop out whenever you want to get in. At the rear, thin taillights and extended exhaust outlets help underline the width of the concept.
      “The QX80 Monograph is an exploration of how we plan to take a step forward in the large SUV segment. This is an important initiative for INFINITI, as the QX80 is popular with buyers in a number of markets — particularly in North America and the Middle East,” said Francois Bancon, Infiniti Vice President of Global Product Strategy.
      Source: Infiniti
      Press Release is on Page 2


      INFINITI QX80 Monograph: a design study exploring 'upscale luxury' with commanding presence
      QX80 Monograph is the ultimate expression of futuristic luxury SUV design New design study signals INFINITI's intention to evolve its presence in the large SUV segment "Monograph" – a detailed study into a single area of expertise NEW YORK – INFINITI has unveiled the QX80 Monograph, a new design study exploring upscale luxury and signaling INFINITI's intention to further develop its standing in the large SUV segment.
      The QX80 Monograph combines luxury with a commanding presence, and demonstrates the high levels of space and utility for which the QX80 production car is renowned. It illustrates how the design of INFINITI's large SUV could evolve in future. Originating at INFINITI's design studio in Atsugi, Japan, and unveiled for the first time in New York, the QX80 Monograph is the ultimate expression of futuristic luxury SUV design.
      "The QX80 Monograph represents a detailed study into our expertise of exterior design. QX80 Monograph shows our concept of luxury and style on the road, and is an exploration into how we could enhance our future INFINITI offering in the luxury SUV segment."
      Roland Krueger, President, INFINITI
      The ultimate expression of futuristic luxury SUV design
      Hints at a forward-looking new design for INFINITI's large SUV Applies INFINITI's latest signature design cues on a new scale "The QX80 Monograph provides the opportunity to reimagine INFINITI's signature design DNA on a totally different scale. We sculpted our body pure, straight and horizontal, the muscularity both brute and sensual; part Rodin's Thinker, part Michelangelo. INFINITI 'carrozzeria' used svelte satin copper skin, set off by an ultra-powerful double arch grille with abstract structural mesh, distinctive and focused human eye signature headlamp, and iconic fender vent. Our designers continue to impress by finding new avenues for INFINITI artistry."
      Alfonso Albaisa, Senior Vice President, Global Design
      The QX80 Monograph hints at a forward-looking new design for INFINITI's flagship large SUV. The concept applies the brand's latest design language in a sculptural and artistic way, incorporating a mix of geometric and organic shapes to combine power with elegance, creating a commanding and sophisticated presence.
      The QX80 Monograph is over five meters long, almost two meters tall (including roof rails), and more than two meters wide (door mirrors folded). It appears longer thanks to defined character lines, in particular the strong, straight shoulder line that runs from the grille all the way to the rear of the car.
      The headlamps extend into thin lights that wrap around the front corners of the hood and run along the wings, for a unique light signature from the front and in profile. The light bars running along the front wings end in sculptured rear-view cameras at the leading edge of the two front doors.
      The face of the QX80 Monograph appears more powerful and purposeful, with large, functional fender vents delivering more air to the engine, flanking an aluminum chin guard. Enhancing its SUV credentials, an underbody cover runs the length of the floor, protecting the car's undersides and aiding aerodynamic performance.
      A thin strip of aluminum below the grille emphasizes the car's width and incorporates razor-sharp LED fog-lamps at each end for a modern, high-tech appearance. At the rear, defined horizontal lines highlight the car's wide and powerful aura. The appearance of the sharper, thinner tail-lamps are mirrored in the wide twin exhausts, which feature a gloss-black aerofoil in between to encourage smoother air flow off the back of the car.
      The doors open to reveal an integrated, brushed aluminum sill step to ease ingress and egress, while vents aft of the front and rear wheels provide a further distinctive metallic accent to the design. These vents could also perform a valuable aerodynamic function, evacuating turbulent and drag-inducing air from the wheel arches.
      The QX80 Monograph's design details express INFINITI's approach to high quality, high precision car manufacturing. Notably, the QX80 Monograph's blacked-out A-pillar sits flush with the side windows and windscreen, while the pop-out door handles are also flush with the bodywork. These elements give a cleaner appearance and help to minimize drag and wind noise.
      Unmistakable INFINITI signature design elements are taken from the company's latest concept and production vehicles. QX80 Monograph features the latest incarnation of INFINITI's hallmark "human-eye" headlamps, raised high up in the front of the car, as well as slimmer, sharper rear combination lamps. The unique piano key design of the head- and tail-lamps enables individual LED elements to light up independently, providing an artistic application of the latest adaptive lighting technology.
      The new interpretation of INFINITI's double-arch grille is taller and wider, giving it a powerful new face, while a new grille mesh suggests a highly sculptural and technical form. The new mesh adds greater visual depth with a series of individual sculptures that appear linked together in a lattice. The crescent-cut D-pillar has been reshaped, its sharper and higher trailing edge enhancing the horizontal aspect of the QX80 Monograph's upper body.
      The QX80 Monograph features a frosted-effect paint finish, following positive feedback from recent INFINITI concepts completed with a similar effect. The desaturated color and satin-like surface each suggest an unusual treatment of the metal beneath, providing a textured contrast to the gloss chrome and brushed aluminum elements around the concept.
      Straight-spoke, two-tone wheels – 24 inches in diameter – are finished in chromium black with contrasting brushed copper elements. The outer edges of the wheels overlap the tires, presenting the appearance of a 26-inch wheel and low profile tires to complement the scale of the QX80 Monograph.
      "Earlier INFINITI show cars have started conversations with our customers, which gives us the chance to talk about the brand's future direction. We have listened to our customers to discover their expectations for a large SUV from INFINITI in 2017 and beyond. The QX80 Monograph illustrates how INFINITI's 'powerful elegance' design language could be used to develop our luxury SUVs in future."
      Alfonso Albaisa, Senior Vice President, Global Design
      Evolving INFINITI's presence in the luxury SUV segment
      INFINITI QX80 Monograph: a modern interpretation of luxury SUV design "The QX80 Monograph is an exploration of how we plan to take a step forward in the large SUV segment. This is an important initiative for INFINITI, as the QX80 is popular with buyers in a number of markets – particularly in North America and the Middle East."
      Francois Bancon, Vice President, Global Product Strategy, INFINITI
      The INFINITI QX80 Monograph is a forward-looking interpretation of the QX80's exterior design, offering the size, utility and luxury appeal expected of cars in this segment.
      As the brand's largest SUV, the QX80 makes an important statement for INFINITI, combining supreme space and utility with luxury and sophistication. INFINITI's full-size SUV serves as a private jet for the road; it meets the uncompromising needs of a target buyer who wants for nothing.
      "Monograph" – a focused and detailed study
      QX80 Monograph represents a focused examination of a singular theme – exterior design in the luxury SUV segment INFINITI defines a "monograph" as a detailed study into a single area of expertise. In this context, the INFINITI QX80 Monograph is a detailed examination of how the exterior design of the QX80 may evolve in the future.
      The QX80 Monograph is the first model from the brand to bear the "Monograph" nomenclature. Monograph studies explore ways INFINITI can develop specific elements of its cars. 
    • By William Maley
      Nissan Group reports March 2017 U.S. sales
      NASHVILLE, Tenn. – Nissan Group today announced U.S. sales in March 2017 set an all-time record at 168,832 units, an increase of 3 percent over the prior year.
      Nissan highlights:
      Nissan Division finished March with 150,566 sales, up 1 percent and also the best month on record. Overall sales of Nissan crossovers, trucks and SUVs set an all-time record, up 26 percent. Sales of the Rogue compact crossover set a March record at 39,512, up 43 percent. Sales of the Pathfinder SUV had an all-time record month at 10,442, up 20 percent. Nissan TITAN sales climbed to 5,539, up 335 percent. Nissan Armada finished the month up 215 percent, with 3,094 sales. NISSAN DIVISION
      MARCH
       
      MARCH
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2017
       
      2016
       
      % chg
       
      2017
       
      2016
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      Nissan Division Total
      150,566
       
      149,784
       
      0.5
       
      373,330
       
      217,760
       
      71.4
      Versa
      12,336
       
      16,244
       
      -24.1
       
      31,075
       
      36,499
       
      -14.9
      Sentra
      21,960
       
      26,201
       
      -16.2
       
      51,414
       
      62,944
       
      -18.3
      Cube
      0
       
      3
       
      -100.0
       
      0
       
      13
       
      -100.0
      Altima
      28,511
       
      34,856
       
      -18.2
       
      73,985
       
      85,332
       
      -13.3
      Maxima
      6,961
       
      6,588
       
      5.7
       
      15,597
       
      16,225
       
      -3.9
      LEAF
      1,478
       
      1,246
       
      18.6
       
      3,287
       
      2,931
       
      12.1
      Juke
      1,487
       
      2,498
       
      -40.5
       
      4,088
       
      5,871
       
      -30.4
      370Z
      500
       
      576
       
      -13.2
       
      1,248
       
      1,344
       
      -7.1
      GT-R
      75
       
      66
       
      13.6
       
      195
       
      162
       
      20.4
      Total Car
      73,308
       
      88,278
       
      -17.0
       
      180,889
       
      211,321
       
      -14.4
      Frontier
      6,973
       
      8,198
       
      -14.9
       
      15,566
       
      21,395
       
      -27.2
      Titan
      5,539
       
      1,274
       
      334.8
       
      11,295
       
      3,271
       
      245.3
      Xterra
      1
       
      0
       
      N/A
       
      1
       
      28
       
      -96.4
      Pathfinder
      10,442
       
      8,713
       
      19.8
       
      26,720
       
      22,408
       
      19.2
      Armada
      3,094
       
      981
       
      215.4
       
      7,291
       
      2,848
       
      156.0
      Rogue
      39,512
       
      27,713
       
      42.6
       
      101,421
       
      69,036
       
      46.9
      Murano
      7,317
       
      8,657
       
      -15.5
       
      17,249
       
      21,618
       
      -20.2
      Quest
      620
       
      1,763
       
      -64.8
       
      3,870
       
      5,750
       
      -32.7
      NV
      1,863
       
      1,791
       
      4.0
       
      4,533
       
      4,517
       
      0.4
      NV200
      1,897
       
      2,416
       
      -21.5
       
      4,495
       
      5,352
       
      -16
      Total Truck
      77,258
       
      61,506
       
      25.6
       
      192,441
       
      156,223
       
      23.2
       
       
       
       
       
       
       
       
       
      156,223
       
       
      INFINITI
      MARCH
       
      MARCH
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2017
       
      2016
       
      % chg
       
      2017
       
      2016
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      Infiniti Total
      18,266
       
      13,775
       
      32.6
       
      43,561
       
      32,660
       
      33.4
      Infiniti Q40
      0
       
      22
       
      -100.0
       
      0
       
      48
       
      -100.0
      Infiniti Q50
      3,800
       
      5,590
       
      -32.0
       
      10,450
       
      11,868
       
      -11.9
      Infiniti Q60
      1,829
       
      105
       
      1641.9
       
      3,371
       
      409
       
      724.2
      Infiniti Q70
      1,072
       
      577
       
      85.8
       
      1,962
       
      1,563
       
      25.5
      Infiniti QX30
      2,960
       
      0
       
      0.0
       
      6,532
       
      0
       
      0.0
      Infiniti QX50
      1,724
       
      1,512
       
      14.0
       
      4,318
       
      3,902
       
      10.7
      Infiniti QX60
      3,821
       
      3,905
       
      -2.2
       
      8,668
       
      9,007
       
      -3.8
      Infiniti QX70
      1,077
       
      661
       
      62.9
       
      2,905
       
      1,809
       
      60.6
      Infiniti QX80
      1,983
       
      1,403
       
      41.3
       
      5,355
       
      4,054
       
      32.1
      Total Car
      6,701
       
      6,294
       
      6.5
       
      15,783
       
      13,888
       
      13.6
      Total Truck
      11,565
       
      7,481
       
      54.6
       
      27,778
       
      18,772
       
      48.0
       
       
       
       
       
       
       
       
       
       
       
       
      NISSAN GROUP
      MARCH
       
      MARCH
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2017
       
      2016
       
      % chg
       
      2017
       
      2016
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      TOTAL VEHICLE
      168,832
       
      163,559
       
      3.2
       
      416,891
       
      250,420
       
      66.5
      Total Car
      80,009
       
      94,572
       
      -15.4
       
      196,672
       
      225,209
       
      -12.7
      Total Truck
      88,823
       
      68,987
       
      28.8
       
      220,219
       
      174,995
       
      25.8
      Selling days
      27
       
      27
       
       
       
      75
       
      75
       
       
       
    • By cp-the-nerd
      I recently flew to the Florida Keys to get married, and our "premium sedan" rental turned out to be a 2017 Infiniti Q50 3.0T (RWD) with under 1,000 miles. At first, I was pleasantly surprised to have the sport sedan because the rental preview online was a Buick Lacrosse, but my enthusiasm faded during the 100 mile drive from Fort Lauderdale to Islamorada. I'll try to keep my impressions fairly brief and I can answer any questions in detail.

      Exterior: 7/10 - I find the Q50 completely forgettable. Infiniti has made much better looking cars, this design has some clean lines, but I think the front looks kind of melty and the rear is too generic.

      Interior Fit/Finish: 8/10 - Slick design and nice materials. Nothing mind blowing, but looked and felt appropriately luxurious.

      Comfort/NVH: 7/10 - The seats were good and highly adjustable with usable back seats, but the car had pretty bad road and wind noise. It wasn't a particularly good highway companion.

      Technology: 5/10 - Sitting in the car, you're greeted with a mess of controls and screens. There are two large screens right on top of each other in the center stack that serve separate functions, plus the gauge cluster display, all with their own controls strewn about, and none of them are intuitive. The stereo system left no lasting impression and pairing a new android phone was a pain in the ass.

      Powertrain: 8/10 - The 3.0T is the lower output version rated 300 horsepower. It made great power (albeit with noticeable turbo lag) and the 7-speed automatic was very responsive. I managed 26+ mpg on the drive pretty easily, I'd say this is par for the course. I actually think this engine is underrated to make the 400 horsepower version look better on paper. The sound at heavy/full throttle was underwhelming for an Infiniti V6, too appliance-like with practically no turbo noise.

      Steering/Handling: 4/10 - The car handled securely enough, but the EPS is simply awful. Way, way too light and completely numb with a large dead spot in the middle. I was constantly working to center the car in the lane. Sadly, I'm pretty sure this car did not have the widely panned steer-by-wire system, so I can only imagine how bad that must be.

      Brakes: 8/10 - Great pedal feel with linear response, but it was a tad touchy at the top of the pedal travel for my taste.

      Conclusion: I ended up wishing we had the Lacrosse shown on the rental website. The only major redeeming quality about this car was the powertrain, which I didn't get to play around with all that much. There's no way in hell I'd opt for this car again as a rental or recommend anyone buy one of them. Infinity needs to rediscover driving dynamics because the Q50 makes a case against investing in RWD if this is what they do with it.




    • By William Maley
      Infiniti has a habit of teasing high-performance concepts and then not doing anything with them. This trend looks to continue with the Q60 Project Black S that will be debuting next week at the Geneva Motor Show. 
      The concept is the result of a collaboration between Infiniti and the Renault Sport Formula 1 team. Starting with an Infiniti Q60 Red Sport as a base, engineers from the two groups paired the twin-turbo 3.0L V6 with an F1-style KERS (kinetic energy recover system) motor generator. Infiniti says this setup boosts horsepower about 25 percent (around 500 horsepower).
      For the exterior, Infiniti fitted a new front splitter, side skirts, and rear diffuser made from carbon fiber. There is also a large rear wing and a set of twin titanium exhaust tips.
      "INFINITI is the premium car manufacturer within the Renault-Nissan Alliance, and a technical partner to the Renault Sport Formula One Team, so it is natural that we come together to explore the possibility of bringing innovative high-performance hybrid technology to our customers. INFINITI has constantly led the way in making innovative new powertrain technology available, and we're extremely excited by the potential of Project Black S," said Roland Krueger, President of Infiniti in a statement.
      We'll have more details on this next week.
      Source: Car Magazine, Infiniti 
      Press Release is on Page 2


      Introducing Project Black S – an exploration of a new INFINITI high-performance model line
      Collaborative venture between INFINITI and the RenaultSport Formula One Team INFINITI investigating Formula One-inspired performance hybrid technology Project Black S explores the potential for an innovative new performance model line HONG KONG – Featuring Formula One-inspired technology, Project Black S is an exploration of a new INFINITI high-performance model line. Developed in collaboration with the RenaultSport Formula One Team, Project Black S will be revealed for the first time globally at a special media event on the eve of the Geneva International Motor Show.
      A radical reinterpretation of the Q60 coupe, Project Black S features a stand-out, aerodynamic design, and hints at how a unique-for-the-road performance hybrid powertrain could significantly enhance the dynamics of an INFINITI production car.
      "INFINITI is the premium car manufacturer within the Renault-Nissan Alliance, and a technical partner to the Renault Sport Formula One Team, so it is natural that we come together to explore the possibility of bringing innovative high-performance hybrid technology to our customers. INFINITI has constantly led the way in making innovative new powertrain technology available, and we're extremely excited by the potential of Project Black S."
      - Roland Krueger, President of INFINITI
      The performance hybrid powertrain being explored through Project Black S features an 'energy recovery system' (ERS) to harvest energy, deploying recovered electric power to boost power and torque. The result is instant, significant, lag-free acceleration. Inspired by the dual-hybrid system proven in Formula One, the technology does not yet exist in a current road car.
      The reveal of Project Black S in Geneva will help to gauge potential public interest in high-performance derivatives of INFINITI cars.

      View full article
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