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    Infiniti Believes Q Nomenclature Isn't A Problem, Just Need to Message It Better


    • It isn't the name, it's how we present it

    In 2013, Infiniti made a drastic change. The Japanese luxury automaker announced that it would be scrapping its current nomenclature and going with the Q (cars) and QX (crossovers and SUVs) naming system. The move received a lot of criticism at the time. Even now, the decision to move to Q and QX causes many to wonder why.

     

    But this system of Q and QX isn't going anywhere. Infiniti CEO Roland Krüger tells Car and Driver that the company needs to do a better job with communicating the naming system.

     

    “We need to build on our heritage and explain it a bit more. The first Infiniti was called Q45, that was the start of the brand, that’s where it comes from. After that a lot of cars were developed with different naming, but what’s important for a luxury brand is that you have an aspirational hierarchy within the brand setting. Hence Q for a limousine, a sporty sedan, and QX for a crossover, with a number that clearly indicates a place within the hierarchy. But let’s say we didn’t explain it quite enough, to be frank, we need to make sure it’s fully understood,” Krüger explained.

     

    The last line of Krüger's comment is important. Even though the Q and QX nomenclature system has been around for almost three years, we still have problems remembering which model is which.

     

    Source: Car and Driver

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    I have come to the point that if they want Q for cars, fine, but QX is and always will be confusing. They have NO History with QX so why not go with a better way to clearly state CUV/SUV.

     

    Why not just go with X then to designate it as a CUV/SUV or maybe XO.

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    I have come to the point that if they want Q for cars, fine, but QX is and always will be confusing. They have NO History with QX so why not go with a better way to clearly state CUV/SUV.

     

    Why not just go with X then to designate it as a CUV/SUV or maybe XO.

    I agree, well the QX doesn't confuse me but I think they could have saved the X for AWD models. Q# cars QX# awd cars and just choose a random letter to signify SUV/SUV and do the same thing. 

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    I have come to the point that if they want Q for cars, fine, but QX is and always will be confusing. They have NO History with QX so why not go with a better way to clearly state CUV/SUV.

     

    Why not just go with X then to designate it as a CUV/SUV or maybe XO.

    I agree, well the QX doesn't confuse me but I think they could have saved the X for AWD models. Q# cars QX# awd cars and just choose a random letter to signify SUV/SUV and do the same thing. 

     

    Very True, BMW uses X for their awd auto's. This goes with the idiot who decided to drop AWD on the Escalade and go with 4WD which is also used on Suburbans. Yes as in another thread I learned that 4WD on the escalade allows you to go 2WD, 4WD High, 4WD LO and 4WD Auto which is pretty much the same as AWD. Just wish Cadillac had put some thought into this as it is a superior system to the old AWD system but does more than the 4x4 system on the suburban.

     

    Infiniti should have put more thought into their naming of Auto's.

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    I feel like I'm the oddball here but I love the alphanumeric naming that MB/BMW/Audi/Cadillac are using. It does take a little learning but once you do it makes more sense to me. I think MB is probably the most confusing of them all with how many letters/numbers they use when it could all be cut down but I like the CT system Cadillac is adapting, A/S/RS that Audi uses(easily the best naming if you ask me) and Q. Smaller number, smaller car. Bigger number, bigger car. 

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    I like Cadillac's current names: ATS, CTS, XTS. They're not perfect, but the scheme rolls off the tongue, and the cars have some level of recognition now. What nobody has really mentioned is how is Cadillac going to do their V-series nomenclature in the future? CT6-V, CT5-V, CT4-V sounds clumsy as hell. Will it be VT6, VT5, etc? Will they drop "V" all together?

     

    I digress, I'm derailing sh*t. I'm not into alpha numerics in general, but changing from one to another just seems asinine to me.

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    Wait; in 2016, an automaker has to do a "better job communicating" a naming scheme which starts off with a meaningless letter, then is followed sometimes by another letter, then by a pair of meaningless numbers? This mindless product naming approach is ubiquitous at this point; communicate what?? 

     

    And oh; how cute- infiniti believes it has a heritage worthy of paying homage to!

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    Meanwhile a brand no one has ever heard of gets to sneak in and use the G name in its 90, 80 and 70 products.

     

    Yeah, it's a heaping pile of confuzzler gas, made-for-you, and you and you and you and you and me and everyone else....

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    The Infiniti names were always a bit jumbled.  I can hardly keep straight what is what in their line up.  They don't market their products well, and basically every Infiniti gets miss-mashed together because they all have a similar name with no meaning. 

     

    And as far as some aspiration stepping stone, what a joke that is.  They think the Q50 buyer aspires to buy a Q60 the next time (which is a 2 door) then buy a Q70, a big four door, and then buy a Q80 that doesn't exist so they buy a Genesis G90 instead?

     

    I think that moving up thing is a myth anyway.  If you love the 3-series, you will probably keep buying 3-series because you like the nimble handling and sportiness.  I don't know if a 3-series buyer wants a 7-series that is 2 feet longer and weighs 5,000 lbs.  

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    So the G90 is double the car of the Q45.

     

    Actually, I think the well versed reader will love to crack this whip in front of the Infinit Q70. 

     

    And in real dollars....you're probably paying less for more....

     

    That's actually a really funny turn of events. Nice - done did good there SMK!

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    I think that moving up thing is a myth anyway.  If you love the 3-series, you will probably keep buying 3-series because you like the nimble handling and sportiness.  I don't know if a 3-series buyer wants a 7-series that is 2 feet longer and weighs 5,000 lbs.

     

     

    It aint a myth. Once upon a time ago, it was relevant and true.

     

    When all car brands had their own image and each individual model had style.  Whether it be Chryco. or FoMoCo or GM.

     

    Mercury and Lincoln were created just to follow that formula.

     

    GM bought all those brands: Oldsmobile, Pontiac and created Lasalle and eventually had a hierarchy as follows.

     

    Chevrolet, Pontiac, Oldsmobile, Buick, Lasalle, Cadillac.

     

    GM did it best. They perfected the formula.

     

    Now, including GM, is just a mish mash of overlapping models with names that just confuse people. Including BMW.

     

    A 2 Series might be lower in rank that a 4 Series, but a M2 is a beast machine. So...where does that leave the base 4 Series?

    I dont have specs, but I feel as if the M2 is a beastier machine than a M4.

    What about a 4 Series GC?

    THAT has 4 doors. I thought only odd numbers were 4 doored vehicles?

    And...why is a 3 Series a 4 door only model?

    Back in the day, when I was a young pup, a 3 Series was a 2 door...

    Then they made it 4 door. And there was a M3 4 door as well...

     

    Back in the day, a BMW 318 had a 1.8 liter 4 cylinder.

    A 325, had a 2.5 liter engine. We KNEW it was an inline 6...

    Today...what is going on?

     

    A 6 Series is a 2 door...but I saw a 4 door 6 Series the other day...

     

     

    With Cadillac owners...

    They seem to be confused what really is a CTS, an ATS...what model replaced what...

    Really, that is an anecdote that happens when I talk to my clients that own recent Cadillacs.

     

    Mercedes-Benz is not without confusion either.

    Same anecdote with my clients and their Mercedes cars.

    E class, C Class, S Class is easy enough for them.

    Its when M-B has added a 3rd letter that confuses them.

    Where in the puzzle does a CLA fit in?

    A CLS?

     

    They often ask me is a CLS a S Class type vehicle because that is how its marketed, as a very high end model or is it a C Class because of the letter C in the front of the "name."

    When I tell them the CLS is a car off the E Class platform, they look at me dazed and confused and almost call me a liar because there is no letter "E" in the name...

     

    Sure, they all know they drive a Cadillac, BMW or Mercedes.

    But I feel, this alphanumeric bullsyte does not tie them down to the brand at all. Because there is no connection with the model in the first place.  They are confused to what in the hell they are driving. So how can they fall in love with the brand if they just use the model and in a few years just dump the car for another one.  And often enough, they jump ship to the other luxury car maker next door. With leasing, its easy.

     

    Its like phoking a whore.

    You phoque her for an hour in the backseat of your car and dump her at the next block.  On to the next whore.

    She is faceless. Like the cars. Nameless.

    Its cold.

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    This naming $h! is out of control. Just admit that you're lazy and jumping on the bandwagon with everyone else. Nobody's model names mean $h! anymore, not even MB's and BMW's.

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    I like Cadillac's current names: ATS, CTS, XTS. They're not perfect, but the scheme rolls off the tongue, and the cars have some level of recognition now. What nobody has really mentioned is how is Cadillac going to do their V-series nomenclature in the future? CT6-V, CT5-V, CT4-V sounds clumsy as hell. Will it be VT6, VT5, etc? Will they drop "V" all together?

     

    I digress, I'm derailing sh*t. I'm not into alpha numerics in general, but changing from one to another just seems asinine to me.

    Good point with the V Series. I think I like the VT6/VT5 style best because you nailed it, CT6-V does not flow very well at all. 

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    This naming $h! is out of control. Just admit that you're lazy and jumping on the bandwagon with everyone else. Nobody's model names mean $h! anymore, not even MB's and BMW's.

    It's true but how do you do all sorts of variations(like the Germans do) with names? For instance, Instead of a 3/4 Series they use Continental(first "name" that came to my head). So you have a Continental, Continental Coupe, Countinental xDrive, Continental Coupe xDrive, Continental Wagon, Continental Wagon xDrive, Continental Gran Turismo, Continental Gran Turismo xDrive, aaaaaaaand that could all very well just be the base engine or the top of the line twin turbo 6(excluding M). See how wordy the German cars would be had they not just used a number. Also, the numbers actually hold equity in these cars. The numbers signify a larger engine, prestige, "better" car. Everybody that drives any BMW knows a 340i is a more expensive, faster, better equipped car than a 320i. The same exact thing can be said for MB. C300 vs C450. The numbers actually have some equity to them.

     

    Just my view on it though. 

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    Wait; in 2016, an automaker has to do a "better job communicating" a naming scheme which starts off with a meaningless letter, then is followed sometimes by another letter, then by a pair of meaningless numbers? This mindless product naming approach is ubiquitous at this point; communicate what?? 

     

    And oh; how cute- infiniti believes it has a heritage worthy of paying homage to!

     

    This! I tried to allude to this but your post made it clearer.

     

    Alphanumeric names are by definition MEANINGLESS. Their meaning is determined slowly over time by a model's success and therefore recognizability. To change from one alphanumeric scheme to another with the goal of consumer clarity?! That's complete insanity! You just reset recognizability to ZERO.

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    Wait; in 2016, an automaker has to do a "better job communicating" a naming scheme which starts off with a meaningless letter, then is followed sometimes by another letter, then by a pair of meaningless numbers? This mindless product naming approach is ubiquitous at this point; communicate what?? 

     

    And oh; how cute- infiniti believes it has a heritage worthy of paying homage to!

     

    This! I tried to allude to this but your post made it clearer.

     

    Alphanumeric names are by definition MEANINGLESS. Their meaning is determined slowly over time by a model's success and therefore recognizability. To change from one alphanumeric scheme to another with the goal of consumer clarity?! That's complete insanity! You just reset recognizability to ZERO.

     

    What the difference between a "name" gaining respect over time and an alphanumeric? It isn't like a Ford "Fusion" actually has a damn thing to do with "fusion". Same thing can be said for any "named" car/truck. The only "names" that seem to have any meaning are the trucks, Tacoma, Sierra, Canyon, Colorado, Tundra, Ranger, Titan, Frontier. They're places as if saying they can go anywhere tough(not sure about the Tacoma one though). But when it comes to cars and SUVs the names are just a random word, for the most part. They all start with zero value and in a few years they ditch the name for something else anyway like the Cavalier, Cruze, whatever will be next.. Escort, Focus, then whatever will be next.. Honda and Toyota have kept their names around a long time to build some value to the names but for the most part a "name" has as much meaningless-ness as CT6 or S550. 

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    Wait; in 2016, an automaker has to do a "better job communicating" a naming scheme which starts off with a meaningless letter, then is followed sometimes by another letter, then by a pair of meaningless numbers? This mindless product naming approach is ubiquitous at this point; communicate what?? 

     

    And oh; how cute- infiniti believes it has a heritage worthy of paying homage to!

     

    This! I tried to allude to this but your post made it clearer.

     

    Alphanumeric names are by definition MEANINGLESS. Their meaning is determined slowly over time by a model's success and therefore recognizability. To change from one alphanumeric scheme to another with the goal of consumer clarity?! That's complete insanity! You just reset recognizability to ZERO.

     

    What the difference between a "name" gaining respect over time and an alphanumeric? It isn't like a Ford "Fusion" actually has a damn thing to do with "fusion". Same thing can be said for any "named" car/truck. The only "names" that seem to have any meaning are the trucks, Tacoma, Sierra, Canyon, Colorado, Tundra, Ranger, Titan, Frontier. They're places as if saying they can go anywhere tough(not sure about the Tacoma one though). But when it comes to cars and SUVs the names are just a random word, for the most part. They all start with zero value and in a few years they ditch the name for something else anyway like the Cavalier, Cruze, whatever will be next.. Escort, Focus, then whatever will be next.. Honda and Toyota have kept their names around a long time to build some value to the names but for the most part a "name" has as much meaningless-ness as CT6 or S550. 

     

     

    A name can evoke a feeling or mental association without any experience with the car, where numbers are cold and numb. "Eldorado," "Imperial," "Galaxy," they all illicit some sort of mental stimulation without even trying, that stimulation can latch onto model association very rapidly. When a brain processes extraneous information, it's thrown out of short term memory, that's basic neuroscience.

     

    It's why you wouldn't remember half the phone number shouted to you by the hottest girl you've ever seen but you'd remember her name when you told your friends the story a month later.

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    Wait; in 2016, an automaker has to do a "better job communicating" a naming scheme which starts off with a meaningless letter, then is followed sometimes by another letter, then by a pair of meaningless numbers? This mindless product naming approach is ubiquitous at this point; communicate what?? 

     

    And oh; how cute- infiniti believes it has a heritage worthy of paying homage to!

     

    This! I tried to allude to this but your post made it clearer.

     

    Alphanumeric names are by definition MEANINGLESS. Their meaning is determined slowly over time by a model's success and therefore recognizability. To change from one alphanumeric scheme to another with the goal of consumer clarity?! That's complete insanity! You just reset recognizability to ZERO.

     

    What the difference between a "name" gaining respect over time and an alphanumeric? It isn't like a Ford "Fusion" actually has a damn thing to do with "fusion". Same thing can be said for any "named" car/truck. The only "names" that seem to have any meaning are the trucks, Tacoma, Sierra, Canyon, Colorado, Tundra, Ranger, Titan, Frontier. They're places as if saying they can go anywhere tough(not sure about the Tacoma one though). But when it comes to cars and SUVs the names are just a random word, for the most part. They all start with zero value and in a few years they ditch the name for something else anyway like the Cavalier, Cruze, whatever will be next.. Escort, Focus, then whatever will be next.. Honda and Toyota have kept their names around a long time to build some value to the names but for the most part a "name" has as much meaningless-ness as CT6 or S550. 

     

     

    A name can evoke a feeling or mental association without any experience with the car, where numbers are cold and numb. "Eldorado," "Imperial," "Galaxy," they all illicit some sort of mental stimulation without even trying, that stimulation can latch onto model association very rapidly. When a brain processes extraneous information, it's thrown out of short term memory, that's basic neuroscience.

     

    It's why you wouldn't remember half the phone number shouted to you by the hottest girl you've ever seen but you'd remember her name when you told your friends the story a month later.

     

    Alright.. I see what you mean. Makes sense. I guess I just don't see ANY value in names for cars like Focus, Cruze, Fit.. They will change and mean nothing.Now for a flagship, it makes sense. But then if that is the case...where do you stop? You can't just have one name and the rest alphanumeric(lol - Cadillac). 

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    This naming $h! is out of control. Just admit that you're lazy and jumping on the bandwagon with everyone else. Nobody's model names mean $h! anymore, not even MB's and BMW's.

    It's true but how do you do all sorts of variations(like the Germans do) with names? For instance, Instead of a 3/4 Series they use Continental(first "name" that came to my head). So you have a Continental, Continental Coupe, Countinental xDrive, Continental Coupe xDrive, Continental Wagon, Continental Wagon xDrive, Continental Gran Turismo, Continental Gran Turismo xDrive, aaaaaaaand that could all very well just be the base engine or the top of the line twin turbo 6(excluding M). See how wordy the German cars would be had they not just used a number. Also, the numbers actually hold equity in these cars. The numbers signify a larger engine, prestige, "better" car. Everybody that drives any BMW knows a 340i is a more expensive, faster, better equipped car than a 320i. The same exact thing can be said for MB. C300 vs C450. The numbers actually have some equity to them.

     

    Just my view on it though. 

     

     

    Two things-

     

    First off, I see no problem with all the hypothetical Continental variants. You put the model name on one side of the deck lid, you put the variant on the other. 'Conti' on the left, 'Touring', 'Coupe', whatever on the right. Simple.

     

    As for the Germans, their names used to at least make sense for the most part. A 325i had a 2.5 liter engine. A 540i had a 4.0 engine. Now, they're a mess. They need to go back their ols naming scheme. Call a 320i a 320i, Call a 328i a 328is. Call the 335i a 330i. This $h! ain't hard. They're just making it convoluted.

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    This naming $h! is out of control. Just admit that you're lazy and jumping on the bandwagon with everyone else. Nobody's model names mean $h! anymore, not even MB's and BMW's.

    It's true but how do you do all sorts of variations(like the Germans do) with names? For instance, Instead of a 3/4 Series they use Continental(first "name" that came to my head). So you have a Continental, Continental Coupe, Countinental xDrive, Continental Coupe xDrive, Continental Wagon, Continental Wagon xDrive, Continental Gran Turismo, Continental Gran Turismo xDrive, aaaaaaaand that could all very well just be the base engine or the top of the line twin turbo 6(excluding M). See how wordy the German cars would be had they not just used a number. Also, the numbers actually hold equity in these cars. The numbers signify a larger engine, prestige, "better" car. Everybody that drives any BMW knows a 340i is a more expensive, faster, better equipped car than a 320i. The same exact thing can be said for MB. C300 vs C450. The numbers actually have some equity to them.

     

    Just my view on it though. 

     

     

    Two things-

     

    First off, I see no problem with all the hypothetical Continental variants. You put the model name on one side of the deck lid, you put the variant on the other. 'Conti' on the left, 'Touring', 'Coupe', whatever on the right. Simple.

     

    As for the Germans, their names used to at least make sense for the most part. A 325i had a 2.5 liter engine. A 540i had a 4.0 engine. Now, they're a mess. They need to go back their ols naming scheme. Call a 320i a 320i, Call a 328i a 328is. Call the 335i a 330i. This $h! ain't hard. They're just making it convoluted.

     

    Alright, I see what you mean as well. And I do agree. MB was the same.. C350 was a 3.5 C32 AMG..3.2L C55 AMG...5.5L Now a C63 AMG is a 4.0L 

     

    Looking at it like this it it waaaaay more of a mess right now. It almost seems as if they are afraid to decrease the number as if signifying a downgrade in vehicle. 

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    That's exactly what it is. "We can't call the new 328i a 320i now just because it has a 2.0 engine, people will think it's not as good!" 

    I call BS on this. Marketing has retold stories multiple different ways.

     

    So you change the power train for the 3 series and then redo ALL the 3 series at the same time to connect the numbers with the engines.

     

    I personally think both BMW and MB needs to do this as their numbering system is a mess now.

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    That's exactly what it is. "We can't call the new 328i a 320i now just because it has a 2.0 engine, people will think it's not as good!" 

    I call BS on this. Marketing has retold stories multiple different ways.

     

    So you change the power train for the 3 series and then redo ALL the 3 series at the same time to connect the numbers with the engines.

     

    I personally think both BMW and MB needs to do this as their numbering system is a mess now.

     

     

    I'm saying that is the mentality of BMW, not that it's the truth or what I think.

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      1,264
       
      1,273
       
      -1
      Total Truck
      53,313
       
      43,807
       
      21.7
       
      53,313
       
      43,807
       
      21.7
       
       
       
       
       
       
       
       
       
       
       
       
      INFINITI
      JANUARY
       
      JANUARY
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2017
       
      2016
       
      % chg
       
      2017
       
      2016
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      Infiniti Total
      11,558
       
      8,514
       
      35.8
       
      11,558
       
      8,514
       
      35.8
      Infiniti Q40
      0
       
      10
       
      -100.0
       
      0
       
      10
       
      -100.0
      Infiniti Q50
      3,206
       
      2,914
       
      10.0
       
      3,206
       
      2,914
       
      10.0
      Infiniti Q60
      732
       
      132
       
      454.5
       
      732
       
      132
       
      454.5
      Infiniti Q70
      476
       
      492
       
      -3.3
       
      476
       
      492
       
      -3.3
      Infiniti QX30
      1,158
       
      0
       
      0.0
       
      1,158
       
      0
       
      0.0
      Infiniti QX50
      1,206
       
      994
       
      21.3
       
      1,206
       
      994
       
      21.3
      Infiniti QX60
      2,189
       
      2,372
       
      -7.7
       
      2,189
       
      2,372
       
      -7.7
      Infiniti QX70
      842
       
      436
       
      93.1
       
      842
       
      436
       
      93.1
      Infiniti QX80
      1,749
       
      1,164
       
      50.3
       
      1,749
       
      1,164
       
      50.3
      Total Car
      4,414
       
      3,548
       
      24.4
       
      4,414
       
      3,548
       
      24.4
      Total Truck
      7,144
       
      4,966
       
      43.9
       
      7,144
       
      4,966
       
      43.9
       
       
       
       
       
       
       
       
       
       
       
       
      NISSAN GROUP
      JANUARY
       
      JANUARY
       
      Monthly
       
      CYTD
       
      CYTD
       
      CYTD
       
      2017
       
      2016
       
      % chg
       
      2017
       
      2016
       
      % chg
       
       
       
       
       
       
       
       
       
       
       
       
      TOTAL VEHICLE
      112,319
       
      105,734
       
      6.2
       
      112,319
       
      105,734
       
      6.2
      Total Car
      51,862
       
      56,961
       
      -9.0
       
      51,862
       
      56,961
       
      -9.0
      Total Truck
      60,457
       
      48,773
       
      24.0
       
      60,457
       
      48,773
       
      24.0
      Selling days
      24
       
      24
       
       
       
      24
       
      24
       
       
       
    • By William Maley
      Infiniti has toyed with the idea of an electric vehicle with the Emerg-e and LE concepts. But it seems they are finally going forward with this idea.
      Infiniti boss Roland Krueger tells Autocar the luxury automaker is planning to launch a new electric vehicle within the next three years. Work is already underway as Krueger revealed that he has driven an early prototype of said vehicle. Not many details were given except that the model would be using a new platform and maintain "Infiniti's values of performance and handling."
      Expect Infiniti to pull some help from Nissan with this new model.
      Source: Autocar

      View full article
    • By William Maley
      Infiniti has toyed with the idea of an electric vehicle with the Emerg-e and LE concepts. But it seems they are finally going forward with this idea.
      Infiniti boss Roland Krueger tells Autocar the luxury automaker is planning to launch a new electric vehicle within the next three years. Work is already underway as Krueger revealed that he has driven an early prototype of said vehicle. Not many details were given except that the model would be using a new platform and maintain "Infiniti's values of performance and handling."
      Expect Infiniti to pull some help from Nissan with this new model.
      Source: Autocar

      View full article
    • By William Maley
      Infiniti has toyed with the idea of an electric vehicle with the Emerg-e and LE concepts. But it seems they are finally going forward with this idea.
      Infiniti boss Roland Krueger tells Autocar the luxury automaker is planning to launch a new electric vehicle within the next three years. Work is already underway as Krueger revealed that he has driven an early prototype of said vehicle. Not many details were given except that the model would be using a new platform and maintain "Infiniti's values of performance and handling."
      Expect Infiniti to pull some help from Nissan with this new model.
      Source: Autocar
    • By William Maley
      On the spectrum of concept vehicles, we have models that are wildly out there and have no chance of going into production. Then we have models that are thinly disguised production vehicles. The Infiniti QX50 Concept falls into the latter. 
      An evolution of the QX Inspiration concept, the QX50 doesn't really differ a lot in terms of exterior design. The front end is similar to the Q60 Coupe with a large grille and chiseled bumper. The side profile shows a bit of sculpting and a creasing running underneath the window. The interior looks mostly production ready with high-quality leather, wood trim, and what looks to be a new infotainment system. 
      The QX50 Concept also features Infiniti's upcoming variable-compression 2.0L turbo-four. Bear with us as we try our best to describe how this engine work. Instead of having the pistons connected to a crankshaft, they are hooked up to a pivot arm. The arm is also connected to a second lower shaft, which is controlled by an actuator arm. The action of the variable-compression engine is the same as a gas engine - pistons move up and down when crankshaft or pivot arm turns. The trick comes with the actuator arm which can alter the angle of the pivot arm up and down. This is turn changes the engine compression. When the arm is up, you get a higher compression ratio. Move the arm down and the engine has a lower compression ratio. Infiniti says this engine offers more power and better fuel efficiency. 
      Back to the turbo 2.0L at hand. The engine is rated at 268 horsepower and 288 pound-feet.
      Like most concepts these days, the QX50 features a suite of autonomous technologies. A system comprised of lidar, radar, and cameras would monitor the road and the latest software would allow the vehicle to travel down the highway with no driver involvement.
      Source: Infiniti 
      Press Release is on Page 2
      QX50 Concept: INFINITI's vision for a next-generation mid-size premium crossover
      New QX50 Concept represents an evolution of the 2016 QX Sport Inspiration, with an original yet practical new crossover form QX50 Concept's cabin challenges conventional thinking on interior car design with elevated levels of modern craftsmanship INFINITI's latest concept lights a path to the future integration of the brand's autonomous drive support technologies Demonstrates a potential application for INFINITI's production-ready VC-Turbo variable compression ratio engine DETROIT – Making its global premiere at the 2017 North American International Auto Show in Detroit, the QX50 Concept showcases INFINITI's vision for a next-generation mid-size premium crossover.
      Demonstrating how the design of the 2016 QX Sport Inspiration, its conceptual forebear, could be adapted for a future production model, the QX50 Concept confidently articulates INFINITI's 'Powerful Elegance' design language. A 'cabin-forward' silhouette combines with muscular lines and flowing surfaces to telegraph its purpose as a dynamic and practical crossover.
      The organic forms of the 'driver-centric, passenger-minded' cabin were designed in harmony with the exterior shape. Blending progressive design with modern craftsmanship, the QX50 Concept's interior reflects INFINITI's desire to challenge conventional approaches to premium interior design.
      INFINITI's latest concept is the next step toward the company's future autonomous drive support technologies. Central to the strategy for the development of all future INFINITI autonomous drive support systems, they ensure the driver retains ultimate control over their vehicle – in keeping with INFINITI's focus on driver engagement.
      Furthermore, the QX50 Concept illustrates a potential application for INFINITI's advanced Variable Compression Turbo (VC-Turbo) engine, offering drivers a powertrain that adapts to offer both power and efficiency.
      An evolution of INFINITI's 2016 QX Sport Inspiration mid-size crossover
      The QX50 Concept shows how INFINITI could develop its future presence in the world's fastest-growing vehicle segment INFINITI seeks to explore a more emotional execution of crossover design than existing models in the class "With the unveiling of the QX Sport Inspiration at the 2016 Beijing Auto Show, we showed the future of INFINITI QX models. The new QX50 Concept evolves this concept further and shows how INFINITI could develop its future presence in what is the fastest-growing vehicle segment globally." Roland Krueger, President of INFINITI
      With the QX50 Concept, INFINITI seeks to explore a more emotional execution of crossover design, bringing a degree of elegance and artistry to a segment typified by an uninspiring, clinical aesthetic. Marrying human artistry with utility, the QX50 Concept fulfills the expectation of practicality with a spacious cabin and cargo area. Furthermore, with a design adapted for the greatest possible packaging efficiency, the QX50 Concept previews how INFINITI could adapt future vehicle designs to accommodate a compact powertrain, such as the company's VC-Turbo engine.
                     
      The QX50 Concept marks the next stage in INFINITI's continued renewal of its product range. INFINITI designs concepts with production intent, such as true-to-concept production versions of the Q30, QX30 and Q60 concepts. The creation of each of these has previewed the design and layout of the brand's next-generation models. The QX50 Concept previews the evolving signature INFINITI design elements, demonstrating how they could be adapted for a mid-sized premium crossover.
      With its ground breaking proportions, the 2003 INFINITI FX45 set the template for future crossovers to follow throughout the last decade. The world's first mid-size multi-purpose sports vehicle, the INFINITI FX is still considered a crossover design icon today. Last year's QX Sport Inspiration sought to rekindle that excitement – and in an increasingly crowded and popular market segment, the new QX50 Concept now illustrates how these design themes could be translated into a production reality.
      Exterior: an artistic execution of functional crossover design
      QX50 Concept represents the latest interpretation of INFINITI's 'Powerful Elegance' design language Its design combines taut and muscular lines with heavily profiled surfaces QX50 Concept demonstrates how the design of the 2016 QX Sport Inspiration could be adapted for future production models Influenced by the design of the INFINITI QX Sport Inspiration, the QX50 Concept expresses its crossover purpose through proportional clarity, clearly telegraphing its power and dynamic capabilities. The QX50 Concept eschews many of the familiar, 'me too' design forms and themes shared by established models in the mid-size premium crossover segment. The result is a highly original yet practical new crossover form, demonstrating how the design of INFINITI's earlier concept could be adapted for future production models.
      The QX50 Concept is the latest embodiment of INFINITI's 'Powerful Elegance' design language and is both aesthetic and functional. The exterior of the concept combines taut and muscular lines with flowing, heavily profiled surfaces. A sharp, straight character line runs from the clamshell hood and along the length of its shoulders, giving the QX50 Concept a commanding presence and extending the vehicle's visual length. A wide, muscular stance accentuates its versatile capability.
      INFINITI's signature design elements are evident on the QX50 Concept, each subtly evolved for their new application. At the front, INFINITI's double-arch grille conveys an immediate sense of power and purpose and provides a focal point for every line on the concept's body. A taller, wider and more practical vehicle than the QX Sport Inspiration, the QX50 Concept's grille adds a greater sense of presence to the front of the car. At the rear of the vehicle, the leading edge of the crescent-cut D-pillar is higher than on any current INFINITI production car, further extending the visual length of the roofline.
      The interplay of the exterior lines and surfaces is accentuated by a newly-created Forged Bronze paint finish, with three times the amount of metal flake compared with standard production paint finishes.
      In profile, the hood is shaped like the rise of a snake's head, with a pair of sharp creases extending upwards from the base of the A-pillar, then plunging down the hood, leading into the edges of the expansive 'double-arch' grille. These lines disguise the hood's relatively short length, suggesting how the appearance of a production car could be adapted for a more compact engine, such as INFINITI's VC-Turbo, applying power to the road through an intelligent all-wheel drive powertrain.
      Functionality is a necessity in the mid-sized crossover segment and is central to the QX50 Concept's design. More practical than its QX Sport Inspiration progenitor, the QX50 Concept has a 'cabin-forward' silhouette and a slightly more vertical rear hatch, both reference points for a versatile and accommodating interior. The new shape of the crescent-cut D-pillar provides clearer over-the-shoulder visibility for the driver and a better view out for rear passengers.
      Interior: Challenging conventional thinking on premium cabin design
      Concept cabin demonstrates new direction of thinking with premium materials and craftsmanship Authentic materials and artistic design execution is at the heart of the concept's carefully curated cabin Driver-centric, yet passenger-minded, the cabin places similar importance on both form and function Blending progressive design with elevated levels of modern craftsmanship, the cabin of the QX50 Concept demonstrates INFINITI's desire to challenge and reinterpret conventional thinking on premium crossover interior design and material usage.
      In the place of high-gloss woods and soft-touch plastics, the interior of the QX50 Concept features a more modern application of wood, leather and stitching. Each material is treated and applied in a way to establish new trends in the design of premium crossover interiors.
      Deliberately articulating a sense of advanced human artistry, the QX50 Concept's cabin espouses a handmade feel and is the result of two Japanese approaches to craftsmanship – 'mitate' (pronounced "mee-ta-teh") and 'shitate' ("shee-ta-teh"). 'Mitate' relates to the practice of curating and bringing together the best possible selection of materials. 'Shitate' is the desire to tailor the chosen combination of materials, bringing out the best. With fine attention to detail and finish, such an approach creates an appearance and ambience throughout the cabin greater than the sum of its parts.
      The combination of materials and the way in which they have been applied has allowed INFINITI designers to demonstrate some of the highest levels of craftsmanship ever seen in a crossover in this segment.
      The QX50 Concept is wrapped in a variety of different leathers – genuine, semi-aniline, and synthetic nubuck – for a rich variety of textures and visual depth. The eyes naturally follow each different surface as it flows around the cabin. The QX50 Concept's cabin hints at a widening range of interior finishes for INFINITI customers to choose from, including a carefully selected three-tone color scheme.
      Adopting different leathers for the interior allows INFINITI to imagine how this three-tone cabin could look. Rich, brown leather lines the upper layer of the cabin, contrasted with white leather for the lower dashboard, door trim and seats. Between the two runs a line of navy blue synthetic nubuck, which also finishes the front center console. A line of close twin stitching runs along the top of the dashboard and doors, and around the seats.
      INFINITI has applied for a patent for a new 'dot quilting' method for the leather that lines the doors and seats. Inspired by classic buttoned leather sofas, dot quilting is sewn into place at individual points. The physical characteristics of the leather produce a more informal interpretation of the diamond lozenge shape that gives classic Chesterfield lounge chairs their distinctive appearance.
      Where many expect premium vehicle interiors use high-gloss wood surfaces to create the perception of quality, the QX50 Concept is trimmed in real, open-pore ash. The wood is treated to retain its natural, and sometimes irregular, characteristics in texture and appearance. Running a hand over it, the grain of the ash is still present, providing an authentic, modern appearance and enhanced tactility.
      The natural, flowing shapes of the cabin harmonize with those of the QX50 Concept's exterior, contrasting with the technical, linear – even austere – designs of other vehicles in the segment. A blend of positive and negative surfaces adds a level of visual depth to the cabin, with a complex interplay of light and shade. The organic lines of the cabin follow a similar form to the interior of the QX Sport Inspiration, referencing how they could be progressed from the original concept to a production car.
      Both 'driver-centric' and 'passenger-minded,' the layout of the QX50 Concept's cabin is divided into distinct zones for the driver and passengers. Consistent with its conceptual predecessor, the dashboard is focused on the driver, using its form and appearance to engender a true sense of confidence at the wheel.
      The horizontal forms of the dashboard wrap around the driver and passenger, with twisting, uninterrupted character lines flowing from the center console, along the dashboard and out to the rear of the cabin. The seats feature an ergonomic hexagon motif, for a wide and welcoming appearance, and maximum back and shoulder support for occupants.
      The QX50 Concept places form on the same level as function, with utility at the heart of its remit.
      In moving the base of the A-pillar further forward than on the QX Sport Inspiration, and shortening the hood to accommodate a more compact engine, the QX50 Concept's cabin-forward design creates a longer, more spacious passenger compartment. The upright stance of the rear hatch – more vertical than its forebear – is designed to give the QX50 Concept exceptional cargo space. The Concept's cargo bay is, for instance, long enough to store a stroller, suggesting how such a vehicle could suit a young family.
      The QX50 Concept's Graphic User Interface shows how new technologies could be incorporated into future INFINITI vehicle cabins.
      The center of the dashboard features a wide touchscreen HMI (human-machine interface). As well as displaying navigation and infotainment features, the QX50 Concept's touchscreen could display to occupants the current status of other technologies in the vehicle. The dashboard could display to all occupants the status of the vehicle's various driver assist technologies, as well as how the VC-Turbo variable compression ratio engine adapts as it shifts seamlessly between offering greater fuel efficiency and performance.
      INFINITI engineers continue to develop autonomous driving support technologies
      INFINITI's future autonomous drive support technologies will allow the driver to  retain ultimate control over their vehicle Future package of technologies will take a proactive approach to driver assistance and delegate elements of driving to the car The INFINITI QX50 Concept's driver assist system is part of the company's development of autonomous driving support technologies.
      The development strategy for all future INFINITI autonomous drive support systems is that they should ensure the driver retains control over their vehicle – in keeping with INFINITI's focus on driver engagement.
      In the future, INFINITI autonomous drive support technologies will continue to make driving less stressful – such as navigating stop-start traffic on the highway or keeping track of the positions of surrounding vehicles.
      Since its inception in 1989, INFINITI has brought pioneering driver-assistive technologies to the customer. The company has been responsible for a series of world-first technologies, including Predictive Forward Collision Warning, drive-by-wire Direct Adaptive Steering® and Active Lane Control.
      The QX50 Concept's INFINITI driver assistance technologies preview the first production-ready incarnation of this package.
      With a proactive approach to safety, the QX50 Concept assists the driver in identifying and responding to other road users and potential hazards. Future technologies will draw on inputs from a network of laser scanners, radar and cameras to read the road ahead and monitor the vehicle's surroundings, allowing the car to react accordingly.
      This framework of sensors will be developed in future production models with a series of new functionalities.
      VC-Turbo – the world's first production-ready variable compression ratio engine
      QX50 Concept suggests a potential application for INFINITI's VC-Turbo engine Packaging benefits for a mid-size crossover, powered by a compact engine with high specific power and efficiency INFINITI engineers target a 27-percent improvement in fuel efficiency compared to V6 gasoline engines The INFINITI QX50 Concept demonstrates a potential production application for INFINITI's advanced new VC-Turbo engine. INFINITI has yet to confirm which of its future vehicles could benefit from its variable compression ratio engine, though a mid-sized crossover could be one of the ideal applications for the 2.0-liter VC-Turbo power unit revealed by the company in 2016.
      The QX50 Concept's packaging efficiency and spacious cabin are due in part to a compact, space-efficient engine bay design. With its proportionately shorter hood, the QX50 Concept suggests how the 2.0-liter gasoline engine could power a front-biased intelligent all-wheel drive system.
      INFINITI's production-ready 2.0-liter VC-Turbo engine represents a compelling alternative to diesel powertrains, particularly in the mid-sized premium crossover segment. The VC-Turbo engine is able to adapt its compression ratio according to driving conditions to deliver optimal levels of performance and efficiency. It challenges the notion that hybrid technology and diesel are the only powertrains capable of offering high efficiency and torque. For its application in the QX50 Concept, the human-machine interface (HMI) demonstrates to the driver and passengers how the VC-Turbo is adapting according to driving conditions. The HMI displays the engine's current status as it intelligently chooses appropriate levels of performance and high efficiency.
      With a downsized capacity and high power and torque, the 2.0-liter VC-Turbo engine boasts an impressive specific power output – higher than many competing four-cylinder turbocharged gasoline engines, and close to the performance of some V6 gasoline powertrains. In time for the engine's production debut in 2018, INFINITI engineers are targeting a 27-percent improvement in fuel efficiency over V6 gasoline engines of similar power output.

      View full article
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