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Tariff Tuesday is the day where we cover how President Trump's tariffs, if fully enacted, will impact the auto industry, increase costs, and limit consumer choice. We started this series on April 15, Tax Day for those in the United States, because Trump's tariffs amount to one of the largest single increases in taxes on the American People. The tariffs which, if fully implemented, will raise $1.4 trillion in revenue, an increase per household of $1,900 to $7,600 per year. Last week we discussed Buick's Tough Spot - Killing it in China, Killed in the U.S. and one of our readers brought up an excellent point: Big Trouble in Little Crossovers The little crossover segment is one of the hottest and most competitive segments in the industry. So much so that even before tariffs, a few models were already driven from the market without replacements. The Fiat 500X, Jeep Renegade, Nissan Rogue Sport, and Ford EcoSport were all models competing in this segment in the U.S. that just couldn't quite make it and were canceled after a single generation, though the Jeep Renegade lives on in other markets. The commentator above is right. With few exceptions, nearly all of the little crossovers available in the US are imported. Because there is a lot of fuzziness in the size of vehicles in this class, for this list we will generally be looking at the smallest crossovers a particular brand offers. We are also including vehicles regardless of price as the tariff impact in this size class appears to transcend price. Where Are Small Crossovers Built? Acura ADX - Mexico Alfa Romeo Tonale - Italy Audi Q3 - Hungary Audi Q4 eTron - Germany Audi has indicated they may move production of some models to the U.S., likely through partnership with parent company Volkswagen and their production facility in Tennessee. Audi has paused all imports of their vehicles to the U.S. due to the tariffs and is holding vehicles already in the U.S. at ports. BMW X2 - Germany BMW X3 - United States Buick Envista - South Korea Buick Encore GX - South Korea Buick Envision - China Cadillac XT4 - United States (model canceled) Cadillac Optiq - Mexico Chevrolet Trax - South Korea Chevrolet TrailBlazer - South Korea Chevrolet Equinox - Canada Chevrolet Equinox EV - Mexico Dodge Hornet - Italy Ford Bronco Sport - Mexico Ford Maverick - Mexico Ford Escape - United States Genesis GV60 EV - South Korea Genesis GV70 - South Korea GMC Terrain - Mexico Honda HR-V - Mexico Honda CR-V - United States Hyundai Venue - South Korea Hyundai Kona - South Korea Hyundai Ioniq 5 - United States as of 2025 model year to take advantage of EV Tax Credit eligibility from the Biden Inflation Reduction Act. Eligibility for the tax credit is still in limbo. Hyundai Tuscan - United States Infiniti QX50/QX55 - Mexico Infiniti has announced they have suspended all new orders of these models in the U.S. due to Trump's tariffs. The models remain in production for other markets. Jeep Compass - Mexico. Kia Soul - South Korea Kia Seltos - South Korea Kia Niro - South Korea Kia Sportage - United States Kia EV6 (exc. GT) - United States as of 2025 model year to take advantage of EV Tax Credit eligibility from the Biden Inflation Reduction Act. Kia EV6 GT - South Korea Range Rover Evoque - United Kingdom Discovery Sport - United Kingdom Lexus UX - Japan Lexus NX - Canada Lexus RZ - Japan Lincoln Corsair - Mexico Lincoln Nautilus - China Maserati Grecale - Italy Mazda CX-30 - Mexico Mazda CX-5 - Japan Mazda CX-50 - United States The Mazda CX-50 is produced in the United States, and until the tariffs, was exported to the Canadian market. Mazda has since shuffled production and will now supply the Canadian market from Japan. Mercedes-Benz GLA - Germany Mercedes-Benz GLB - Mexico Mercedes-Benz EQB - Hungary Mercedes-Benz GLC - Germany Mini, Mitsubishi, Porsche - Austria, Japan, and Germany respectively Nissan Kicks - Mexico Nissan Rogue - United States Polestar 2 - China Polestar 3 - United States Rivian R2 - United States (not in production yet) Rivian R3/R3X - United States (not in production yet) Subaru Crosstrek - Japan and starting in 2024 United States for select trims Subaru Forrester - Japan Tesla Model-Y - United States Toyota Corolla Cross - United States Toyota RAV-4 - United States and Canada Volkswagen Taos - Mexico Volkswagen Tiguan - Mexico Volkswagen ID.4 - United States Volvo EX30 - China Volvo EX40 - Belgium Volvo XC40 - Belgium Volvo C40 - Belgium The Impact on Consumers Of this list of 70-ish small crossovers, only eleven models plus some versions of a twelfth are assembled in the United States. For the sixteen that are assembled in Canada or Mexico, they may possibly qualify for reduced or exempted tariffs if they can prove compliance with the USMCA. However, meeting the USMCA regulations is an arduous process for a product with as many components as a vehicle. A vehicle with a significant amount of components produced outside of the USMCA zone will likely fail to qualify for a tariff exemption. For example, a vehicle assembled in Canada may lose its tariff exemption if the steel used in its construction was purchased from China or the stamping took place outside of the USMCA zone. It's a complex process for manufacturers to calculate, and some, such as Audi and Infiniti are simply opting to stop shipments for now. It's likely that EVs built in Canada or Mexico that currently qualify for the tax credit from Biden's Inflation Reduction Act will also qualify for a USMCA exemption. Some manufacturers are hit harder than others. Ford's recent smash hits, the Bronco Sport and Maverick truck are both built in Mexico and represent a significant portion of Ford's recent sales. Dodge, already struggling to move the Hornet crossover, will face significant price increases as it is not able to be exempted from tariffs via the USMCA. Toyota will gain an unusual prices advantage here with the RAV-4 and Corolla Cross being built in the United States, but can also afford to not discount prices much as demand will be higher. All of the burden of Trump's tariffs trickles down to the consumer eventually. Consumers will either pay higher taxes on imported vehicles, pay higher prices for manufacturers to comply with the USMCA, or lose choices and supply with lost model availability driving up the costs of the remaining options on the market. For one of the most competitive segments of the auto industry, this signals a time of turmoil with consumers taking the brunt of it. View full article
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- auto tariffs
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Tariff Tuesday is the day where we cover how President Trump's tariffs, if fully enacted, will impact the auto industry, increase costs, and limit consumer choice. We started this series on April 15, Tax Day for those in the United States, because Trump's tariffs amount to one of the largest single increases in taxes on the American People. The tariffs which, if fully implemented, will raise $1.4 trillion in revenue, an increase per household of $1,900 to $7,600 per year. Last week we discussed Buick's Tough Spot - Killing it in China, Killed in the U.S. and one of our readers brought up an excellent point: Big Trouble in Little Crossovers The little crossover segment is one of the hottest and most competitive segments in the industry. So much so that even before tariffs, a few models were already driven from the market without replacements. The Fiat 500X, Jeep Renegade, Nissan Rogue Sport, and Ford EcoSport were all models competing in this segment in the U.S. that just couldn't quite make it and were canceled after a single generation, though the Jeep Renegade lives on in other markets. The commentator above is right. With few exceptions, nearly all of the little crossovers available in the US are imported. Because there is a lot of fuzziness in the size of vehicles in this class, for this list we will generally be looking at the smallest crossovers a particular brand offers. We are also including vehicles regardless of price as the tariff impact in this size class appears to transcend price. Where Are Small Crossovers Built? Acura ADX - Mexico Alfa Romeo Tonale - Italy Audi Q3 - Hungary Audi Q4 eTron - Germany Audi has indicated they may move production of some models to the U.S., likely through partnership with parent company Volkswagen and their production facility in Tennessee. Audi has paused all imports of their vehicles to the U.S. due to the tariffs and is holding vehicles already in the U.S. at ports. BMW X2 - Germany BMW X3 - United States Buick Envista - South Korea Buick Encore GX - South Korea Buick Envision - China Cadillac XT4 - United States (model canceled) Cadillac Optiq - Mexico Chevrolet Trax - South Korea Chevrolet TrailBlazer - South Korea Chevrolet Equinox - Canada Chevrolet Equinox EV - Mexico Dodge Hornet - Italy Ford Bronco Sport - Mexico Ford Maverick - Mexico Ford Escape - United States Genesis GV60 EV - South Korea Genesis GV70 - South Korea GMC Terrain - Mexico Honda HR-V - Mexico Honda CR-V - United States Hyundai Venue - South Korea Hyundai Kona - South Korea Hyundai Ioniq 5 - United States as of 2025 model year to take advantage of EV Tax Credit eligibility from the Biden Inflation Reduction Act. Eligibility for the tax credit is still in limbo. Hyundai Tuscan - United States Infiniti QX50/QX55 - Mexico Infiniti has announced they have suspended all new orders of these models in the U.S. due to Trump's tariffs. The models remain in production for other markets. Jeep Compass - Mexico. Kia Soul - South Korea Kia Seltos - South Korea Kia Niro - South Korea Kia Sportage - United States Kia EV6 (exc. GT) - United States as of 2025 model year to take advantage of EV Tax Credit eligibility from the Biden Inflation Reduction Act. Kia EV6 GT - South Korea Range Rover Evoque - United Kingdom Discovery Sport - United Kingdom Lexus UX - Japan Lexus NX - Canada Lexus RZ - Japan Lincoln Corsair - Mexico Lincoln Nautilus - China Maserati Grecale - Italy Mazda CX-30 - Mexico Mazda CX-5 - Japan Mazda CX-50 - United States The Mazda CX-50 is produced in the United States, and until the tariffs, was exported to the Canadian market. Mazda has since shuffled production and will now supply the Canadian market from Japan. Mercedes-Benz GLA - Germany Mercedes-Benz GLB - Mexico Mercedes-Benz EQB - Hungary Mercedes-Benz GLC - Germany Mini, Mitsubishi, Porsche - Austria, Japan, and Germany respectively Nissan Kicks - Mexico Nissan Rogue - United States Polestar 2 - China Polestar 3 - United States Rivian R2 - United States (not in production yet) Rivian R3/R3X - United States (not in production yet) Subaru Crosstrek - Japan and starting in 2024 United States for select trims Subaru Forrester - Japan Tesla Model-Y - United States Toyota Corolla Cross - United States Toyota RAV-4 - United States and Canada Volkswagen Taos - Mexico Volkswagen Tiguan - Mexico Volkswagen ID.4 - United States Volvo EX30 - China Volvo EX40 - Belgium Volvo XC40 - Belgium Volvo C40 - Belgium The Impact on Consumers Of this list of 70-ish small crossovers, only eleven models plus some versions of a twelfth are assembled in the United States. For the sixteen that are assembled in Canada or Mexico, they may possibly qualify for reduced or exempted tariffs if they can prove compliance with the USMCA. However, meeting the USMCA regulations is an arduous process for a product with as many components as a vehicle. A vehicle with a significant amount of components produced outside of the USMCA zone will likely fail to qualify for a tariff exemption. For example, a vehicle assembled in Canada may lose its tariff exemption if the steel used in its construction was purchased from China or the stamping took place outside of the USMCA zone. It's a complex process for manufacturers to calculate, and some, such as Audi and Infiniti are simply opting to stop shipments for now. It's likely that EVs built in Canada or Mexico that currently qualify for the tax credit from Biden's Inflation Reduction Act will also qualify for a USMCA exemption. Some manufacturers are hit harder than others. Ford's recent smash hits, the Bronco Sport and Maverick truck are both built in Mexico and represent a significant portion of Ford's recent sales. Dodge, already struggling to move the Hornet crossover, will face significant price increases as it is not able to be exempted from tariffs via the USMCA. Toyota will gain an unusual prices advantage here with the RAV-4 and Corolla Cross being built in the United States, but can also afford to not discount prices much as demand will be higher. All of the burden of Trump's tariffs trickles down to the consumer eventually. Consumers will either pay higher taxes on imported vehicles, pay higher prices for manufacturers to comply with the USMCA, or lose choices and supply with lost model availability driving up the costs of the remaining options on the market. For one of the most competitive segments of the auto industry, this signals a time of turmoil with consumers taking the brunt of it.- 21 comments
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- auto tariffs
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Tariff Tuesday - Buick Killing it in China; Killed in the U.S.
Drew Dowdell posted an article in Opinion
Last week, April 15th, Tax Day for those of us in the U.S., we started a new series called Tariff Tuesday. President Trump's tariffs amount to one of the largest single increases in taxes on the American People in history. The tariffs which, if fully implemented, will raise $1.4 trillion in revenue, an increase per household of $1,900 to $7,600 per year. Trump's tariff policies change daily, sometimes hourly, so as always, this information is correct for at least 15 minutes after publication. Each week we document the effects the tariff have or could have on the U.S. automotive industry. Last week we made the case that under Trump's tariff policies, affordable sports cars are dead. Prediction: Buick — Killed in the U.S. While Killing It in China Buick is in a bit of a pickle. The number of models they field in the U.S. has dwindled down to just four. In spite of the decrease in offerings, the brand has shown growth in recent years with a significant jump of 39% in the first quarter of 2025. It seems as though Americans were catching on to Buick's new offerings. Buick specializes in inexpensive but premium-feeling small and medium-sized crossovers with just the U.S.-built Enclave filling the large crossover spot. However, Buick's best sellers all come from overseas. The Sales Numbers Tell the Story The Encore GX is Buick's best seller with 58,239 units sold in 2024. The second runner up is the Buick Envista at 51,316 units. These two models account for more than 50% of all Buick sales in the U.S. Both models are built in South Korea. The Buick Envision is their third best seller (47,340) and accounts for about a third of all sales. It is built in China. The Enclave is their most expensive model. It is built in the US. 2024 sales numbers are distorted (26,400) as it was a model change-over year, but they have typically moved around 40,000 units a year. What 25% Tariffs Do to Buick's Prices The South Korean built Encore GX and Envista would face 25% tariffs, adding at least $6,000 - $7,000 to the base price of the vehicles. This pushes the roughly $24,000 Envista and $26,000 Encore GX base prices to between $29,750 to $32,500 respectively. The same currently goes for the Chinese-built Envision. While Trump has raised tariffs on most Chinese imports over 100%, vehicles and vehicle parts from China are under an exemption that keeps the tariff at "only" 25%. The base price of the Envision is $36,500 and with the tariff would likely go over $45,000. While these imported Buick models are excellent values at their current prices and Buick routinely tops the reliability charts, such significant price increases push these models into territory they where not intended to compete in. At nearly $30,000, a base Buick Envista would have to compete with the much larger, more capable, and just as nice U.S.-built Honda CR-V. Meanwhile, Buick Is Thriving in China Across the Pacific, Buick is doing well in China. They have eleven models on sale today with six more coming on a new EV/PHEV/EREV platform showcased with the Buick Electra GS Concept. Buick and GM are making major inroads in the hot EV market their with 40% increases in EV/PHEV market share. They are also showcasing LFP batteries with faster charging technology than is currently available in the U.S. Buick China is so confident in their new platform, they are launching an entire sub-brand called Electra that will feature these six new models. Could GM Shutter Buick in the U.S.? We don't see how Buick can maintain its momentum in the US with massive price increases on its three most popular models that comprise most of their sales. Barclays estimates that GM will cease all imports from South Korea and China, totaling roughly 450,000 vehicles over multiple brands due to tariffs. Rather than on-shoring production, GM may just chose to shutter the brand in the U.S. entirely and let it live on solely in China. While Buick is no longer a major selling brand in the US, ending it removes choice and competition for American consumers. That increased cost and loss of choice are tied directly to the Trump tariffs. Buick isn't the only brand feeling the squeeze — as we explored in our next Tariff Tuesday, the entire small crossover segment faces big trouble since nearly all of them are imported.- 39 comments
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- 1
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- auto tariffs
- buick
- (and 8 more)
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Last week, April 15th, Tax Day for those of us in the U.S., we started a new series called Tariff Tuesday. President Trump's tariffs amount to one of the largest single increases in taxes on the American People in history. The tariffs which, if fully implemented, will raise $1.4 trillion in revenue, an increase per household of $1,900 to $7,600 per year. Trump's tariff policies change daily, sometimes hourly, so as always, this information is correct for at least 15 minutes after publication. Each week we document the effects the tariff have or could have on the U.S. automotive industry. Last week we made the case that under Trump's tariff policies, affordable sports cars are dead. Prediction: Buick — Killed in the U.S. While Killing It in China Buick is in a bit of a pickle. The number of models they field in the U.S. has dwindled down to just four. In spite of the decrease in offerings, the brand has shown growth in recent years with a significant jump of 39% in the first quarter of 2025. It seems as though Americans were catching on to Buick's new offerings. Buick specializes in inexpensive but premium-feeling small and medium-sized crossovers with just the U.S.-built Enclave filling the large crossover spot. However, Buick's best sellers all come from overseas. The Sales Numbers Tell the Story The Encore GX is Buick's best seller with 58,239 units sold in 2024. The second runner up is the Buick Envista at 51,316 units. These two models account for more than 50% of all Buick sales in the U.S. Both models are built in South Korea. The Buick Envision is their third best seller (47,340) and accounts for about a third of all sales. It is built in China. The Enclave is their most expensive model. It is built in the US. 2024 sales numbers are distorted (26,400) as it was a model change-over year, but they have typically moved around 40,000 units a year. What 25% Tariffs Do to Buick's Prices The South Korean built Encore GX and Envista would face 25% tariffs, adding at least $6,000 - $7,000 to the base price of the vehicles. This pushes the roughly $24,000 Envista and $26,000 Encore GX base prices to between $29,750 to $32,500 respectively. The same currently goes for the Chinese-built Envision. While Trump has raised tariffs on most Chinese imports over 100%, vehicles and vehicle parts from China are under an exemption that keeps the tariff at "only" 25%. The base price of the Envision is $36,500 and with the tariff would likely go over $45,000. While these imported Buick models are excellent values at their current prices and Buick routinely tops the reliability charts, such significant price increases push these models into territory they where not intended to compete in. At nearly $30,000, a base Buick Envista would have to compete with the much larger, more capable, and just as nice U.S.-built Honda CR-V. Meanwhile, Buick Is Thriving in China Across the Pacific, Buick is doing well in China. They have eleven models on sale today with six more coming on a new EV/PHEV/EREV platform showcased with the Buick Electra GS Concept. Buick and GM are making major inroads in the hot EV market their with 40% increases in EV/PHEV market share. They are also showcasing LFP batteries with faster charging technology than is currently available in the U.S. Buick China is so confident in their new platform, they are launching an entire sub-brand called Electra that will feature these six new models. Could GM Shutter Buick in the U.S.? We don't see how Buick can maintain its momentum in the US with massive price increases on its three most popular models that comprise most of their sales. Barclays estimates that GM will cease all imports from South Korea and China, totaling roughly 450,000 vehicles over multiple brands due to tariffs. Rather than on-shoring production, GM may just chose to shutter the brand in the U.S. entirely and let it live on solely in China. While Buick is no longer a major selling brand in the US, ending it removes choice and competition for American consumers. That increased cost and loss of choice are tied directly to the Trump tariffs. Buick isn't the only brand feeling the squeeze — as we explored in our next Tariff Tuesday, the entire small crossover segment faces big trouble since nearly all of them are imported. View full article
- 39 replies
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- 1
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- auto tariffs
- buick
- (and 8 more)
