• Sign in to follow this  
    Followers 0

    2017 Cadillac ATS Drops 2.5 Four, Adds More Features


    • Cadillac hopes to reverse the ATS sales slump with more features!

    Cadillac hoped the ATS would make a real impact in the compact luxury class. Instead, the model has lagged behind competitors and its market share has been in constant decline since 2013. Automotive News says one of the key reasons comes down to the ATS' resale value falling at a steady rate. This is turn makes it harder and expensive for the brand to offer a competitive lease, something needed if you want to make it in the marketplace.

     

    To try and fix this, Cadillac has made a number of changes for the 2017 model. The big one is the base 2.5 four-cylinder being dropped and the turbo 2.0L taking its place. Cadillac is also adding a bit more equipment such as a Bose audio system, 8-inch touchscreen with CUE, and a backup camera. These changes bump the ATS' base price to $35,590 (about $1,500 more than the 2016 model). But in turn, the higher trim levels for the ATS will see price cuts ranging from $650 to $1,100.

     

    "We want to emphasize the 2.0-liter turbo and the car's features while attacking the market on the product side, rather than using increased incentives," said Cadillac's global product planning director, Hampden Tener.

     

    Will it be enough? Only future sales figures will be able to answer this question.

     

    Source: Automotive News (Subscription Required)

    0


    Sign in to follow this  
    Followers 0


    User Feedback


    There are no comments to display.



    Your content will need to be approved by a moderator

    Guest
    You are commenting as a guest. If you have an account, please sign in.
    Add a comment...

    ×   You have pasted content with formatting.   Remove formatting

      Only 75 emoticons maximum are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor