Lincoln took the wraps off the re-imagined 2025 Lincoln Aviator today. The Aviator re-joined the Lincoln lineup in 2019 after a 14-year absence.

The exterior of the Aviator has received a mild, but handsome freshening, bringing the look, especially in the grille, in line with the upcoming 2025 Lincoln Nautilus.

New available lighting packages use light strips to welcome the owner via a light sequence called Lincoln Embrace as they approach, reversing the sequence as the vehicle is powered off.  The Illumination Package, now standard on the Reserve and Black Label trims includes an illuminated Lincoln Star, adaptive pixel LED headlamps, speed-dependent lighting, adaptive bending lighting, and dynamic signature lighting with LED daytime running lamps.

Two new wheel designs may be chosen. Standard are 20-inch bright machined aluminum wheels with Magnetic-painted pockets, while 2-inch Ebony Black bright machined aluminum wheels with gloss-black painted pockets and center caps are available. Additional wheel personalization is available with the Jet Package, available on each trim with unique designs.

Inside, a reinterpreted version of the popular Black Onyx design theme is now called Lincoln Black Label Invitation and intrigues occupants with handwritten calligraphy and the feel of a crafted black paper invitation. Continuing from last year is the also-popular Lincoln Black Label Flight theme, combining a Luggage Tan and Ebony with a dark engine turn appliqués to inspire memories of early flight instrument panels.

The available 28-speaker Revel Ultima 3D Audio System will continue to envelop each occupant in multidimensional sound while they relax in the available 30-way Perfect Position Front Seats.

New standard features on all 2025 Aviators include:

• BlueCruise hands-free highway driving for four years
• All-New Lincoln Digital Experience
• Lincoln Connected Service for one year
• Lincoln Co-Pilot 360 2.1
• Auto Air Refresh
• Panoramic Vista Roof
• Power, heated steering wheel
• Heated and ventilated front seats
• Wireless phone charging
• Phone as a Key
• Adaptive Suspension
• Class III Trailer Package

The new Lincoln Digital Experience infotainment system with Google Assistant and Alex built-in offers a voice-first experience for drivers and passengers alike.  The new system can adjust cabin climate, send texts, tune to a specific radio station, and more, just with voice commands.

The sole powertrain offered in the 2025 Lincoln Aviator is the 3.0-liter twin-turbocharged V6, delivering 400 horsepower and 415 lb-ft of torque, the plug-in hybrid Grant Touring was dropped. Lincoln's Air Glide Suspension is available for an even smoother and more comfortable experience. Based on the same rear-wheel drive architecture as the 2025 Ford Explorer, the Aviator is also available with Intelligent Four-Wheel drive.

Pricing starts at $58,495, a $5,155 increase over last year's model.

Lincoln unveiled an all-new Nautilus for the 2024 model year today. Unlike the prior model, which ended production last year, there is no Ford counterpart, giving Lincoln its first model in decades without a direct counterpart from a lesser brand.  Lincoln has reimagined the interior to maximize space and comfort for its occupants.

The 2024 Nautilus bathes its occupants in luxury. A new console-style dash features "The Lincoln Embrace", an animation that starts at the center of the display and extends out, flowing into the door panels. The screen is the largest in its class and extends the entire width of the vehicle.  This allows Nautilus drivers to create their own sanctuary with personalized information to help keep eyes on the road.  When stationary, Nautilus orchestrates the available Lincoln Rejuvenate experience, a curation of visual, audio, and physical sensations that allow driver and passenger to recharge. As part of Lincoln Rejuvenate or as a standalone option, three curated scents will be available, – Mystic Forest, an earthy blend with woody, rich notes of patchouli; Ozonic Azure, a crisp blend of aromatic patchouli and traces of bright violet and Violet Cashmere, exotic white florals and trusted violet that are crisp and refined as fresh linen. Three levels of scent are available and controlled through the information system. Android Auto, Apple CarPlay, and Alexa are all standard, allowing the user control of music, calendar, route planning, and home automation.

Available only in all-wheel drive, the Nautilus offers two powertrain choices. The base engine is a 2.0-liter 4-cylinder mated to an 8-speed automatic with a targeted output of 250 horsepower and 275 lb.-ft. of torque. Lincoln has lightened the components of the all-wheel drive system to improve fuel economy. Additionally, Lincoln will offer a hybrid model using the same gas engine but paired via a CVT with a 100-kw (about 134 hp) electric drive unit. The total system horsepower will be approximately 310 hp.

The chassis is managed by an active suspension with a suite of sensors that monitor motion and movement to provide an effortless gliding drive. Lincoln will also offer an updated BlueCruise 1.2, Lincoln's hands-free driving system for highway travel.

Nautilus will be available in four exterior colors, Red Carpet, Diamond Red, Chroma Caviar and Blue Panther, with new interior themes. Black Onyx and Medium Light Space Gray is the core theme available on most models. Smoked Truffle is a warm, neutral theme. Black Onyx and Allura Blue is limited to Reserve models and highlights the Lincoln brand. The Jet Appearance Package, which is available on all trims, includes two-tone paint, available high gloss-black 22-inch wheels, an exclusive interior environment, and anodized black exterior elements. The package offers a sleeker and more dynamic look – another way for clients to personalize their Nautilus. The exclusive Black Onyx Sport interior features a Copper Code aluminum applique, enhanced by Dusted Copper accent stitching throughout.

Lincoln's ultimate Black-Label trim gets two bespoke options. Chalet is a popular option in other Lincoln Black-Label models, and debuting on Nautilus is a new Redwood theme. Redwood mimics the warmth and beauty of the redwood forest with a tree-inspired motif.

From rich textures to immersive audio, Nautilus will offer the award-winning available Revel Ultima 3D Audio System which features 28 speakers that envelop each occupant in rich, precise, and multidimensional sound. Paired with the available 24-Way Perfect Position Driver and Passenger Seats, the Nautilus creates a concert-like experience on the road.

The 2024 Lincoln Nautilus will arrive in North America in early 2024, but ordering for the Nautilus is available now at Lincoln.com.

To quote Jim Farley, CEO, Ford Motor Company:

“This is a shining example of what happens when we combine Lincoln luxury with flexible electrical architecture to create unimaginable experiences for customers,” “We can truly revolutionize how people engage with the brand and scale it across an exciting lineup of products that catapult Lincoln into the digital, connected age.”

• Global debut of Lincoln Star Concept evolves Quiet Flight DNA and showcases a captivating, dynamic new face – revealing the brand’s vision for connected, electrified vehicles
• Connected technologies and a next-generation Lincoln Intelligence System deliver unique, rejuvenating moments inside the cabin, with three moods that create a sanctuary using scent, sight and sound
• More than half of Lincoln’s global volume is expected to be all-electric vehicles by mid-decade; the brand will deliver three new fully electric vehicles by 2025, adding a fourth by 2026

Inside and out, the Lincoln Star concept introduces new design language, with Lincoln’s core tenets of beauty, human, gliding and sanctuary on full display. These tenets will help guide Lincoln’s future design, and by mid-decade, Lincoln plans to deliver three new fully electric vehicles, meaning that more than half of its global volume will be zero emissions vehicles, and it will add a fourth by the end of 2026.

As Lincoln moves toward an electric future, it is equally focused on keeping its current portfolio fresh and introducing new clients to the brand. Lincoln reported its best annual global sales in 21 years, up 7% over 2021, and plans to build on its momentum with the recent launches of the all-new Zephyr in China and the new Navigator in North America.

“As Lincoln enters the next chapter in our transition to a zero-emissions future, the Lincoln Star Concept will lead the way for our portfolio of fully electric vehicles,” said Joy Falotico, president, Lincoln. “It is an excellent example of how we are redefining luxury for the next generation as we work to transform the vehicle into a third space – a true place of sanctuary – for our clients.”

Lincoln has been allowed to clean sheet the future of BEVs for the luxury line and the Star is where the imagination was let loose to create a guiding star for the future of Lincoln both on and off road.

Maximizing ease of storage with one of the largest Frunks while providing a relaxing and large interior using an open access that has been a hallmark of the Continental of the past.

To quote the press release:

A guiding star for Lincoln

Both on and off the road, thoughtful design details, connected experiences and clever solutions create the ultimate sanctuary for clients in the Lincoln Star Concept, while delivering a more modern aesthetic and intelligent, intuitive features. ‘

“Electrification is removing many traditional vehicle design constraints, allowing us to reimagine what a vehicle can be,” said Anthony Lo, chief design officer, Ford Motor Company. “The Lincoln Star is a study of experiences and themes that push the boundaries of Lincoln design – and it’s just the start.”

In a nod to the evolved design language of Lincoln, the silhouette is sleek and dynamic, and is expanded to create a striking effect. Whether stationary or in motion, the concept uses design, light, displays, scents and sounds to create an immersive experience for clients. Intelligent technology that enhances comfort, productivity and entertainment is deployed throughout to bring the romance of travel back in a uniquely Lincoln way.

Designers worked to create harmony throughout by using light in a modern new way. Illuminated crystallines, plus backlit doors, seats and exterior features elevate the architectural space to create the ultimate sanctuary. The new Lincoln star on the fascia lights up like a jewel – greeting clients upon approach while giving new meaning to the Lincoln Embrace welcome sequence.

The company’s rear- and all-wheel-drive flexible battery electric architecture and next-generation Lincoln Intelligence System enable the new design thinking and connected experiences the Star Concept offers. The flexible architecture means engineers and designers could reimagine the additional interior space in new and exciting ways to create a unique Lincoln experience.

The new Lincoln Intelligence System takes the definition of “digital assistant” to a new dimension, enabling experiences such as connected vehicle-to-vehicle and infrastructure capabilities, as well as next-generation leading driver-assist features such as Help Me See and Park for Me.

Interiors can make or break a luxury auto and Lincoln looked to the past for inspiration while looking to the future on what todays 21st century customer would be expecting and has delivered on a spacious interior.

The interior has also been designed for those that want to use hands free self-driving or at least have a relaxing space to converse with others no matter where one would find themselves on or off road. 

Even the need for a comfortable supportive reclining position was thought of.

Lincoln has the following to say about this new take on the interior:

A reimagined sanctuary

Both in design and color composition, the interior is uniquely partitioned into first- and second-row areas. The entire cabin experience in the first and second row is premium, with extra-spacious wraparound seating, reclined lounge posture, individual lounge leg rests and curated storage for devices and slippers, controls for rejuvenation moods and a luxurious glass beverage chiller integrated between the back seats.

The feeling of spaciousness is enhanced with 3D-printed metal latticework on the A-pillar along the windshield and the D-pillar at the back window of the Lincoln Star Concept – visible from the inside out. These transparent pillars, along with a full skylight with digital shade, invites natural light in to enhance the open, airy feel of the space.

A coast-to-coast curved horizontal display creates a digital panorama in which content flows seamlessly into an integrated center control screen, then into the second-row screen, creating a unique experience for all passengers. New materials such as leather and chrome alternatives and several unique finishes – work in harmony to create a modern, luxurious experience.

Three rejuvenation moods join a new Lincoln Embrace sequence harmonizing audio, scenting and lighting throughout the cabin. A symphonic orchestration with crisp, high-resolution animations on the displays creates an immersive digital sanctuary. Whether stuck in traffic or just enjoying a few quiet moments after work, the rejuvenation moods provide a true sanctuary in a third space:

• Coastal Morning uses gentle, oceanic sounds, a fragrance of sea mist and the soft, warm glow of the sun with dynamic lighting throughout to replicate a stroll on the beach at sunrise
• Mindful Vitality is meant to reenergize the senses, with invigorating, upbeat audio, dynamic abstract artwork, soft, glowing lighting and a flowery fragrance throughout
• Evening Chill mirrors dusk using a calming night soundtrack coordinated with night sky video and an evergreen fragrance

The three moods are built around the body’s natural circadian rhythm of morning, day and evening. With the help of connected technology, the moods will offer content updates and ways for clients to personalize their settings into the future.

Using the area no longer occupied by a gas engine, a front trunk allows for ample storage, expanding the feeling of spaciousness inside. With electro-chromatic glass that changes from transparent to opaque, the front trunk is instantly recognizable, allowing light in when the vehicle is in motion and darkening to hide stored valuables when parked. Under the front trunk, illuminated first-row floors flow uninterrupted into the interior, creating an airy, open cabin.

A wing-shaped floating instrument panel, inspired by aircraft ailerons, emphasizes horizontal balance and equilibrium, while Lincoln one-touch pedal allows for effortless operation. The interior also features Lincoln Attaché, a digital briefcase concept with a hidden compartment in the rear coach door that not only provides safe storage of tablets and laptops, but does double duty as a charge pad for devices and can seamlessly detect incoming wireless content for clients. Finally, a reimagined rear cargo space features a lounge mode that transforms into a cozy, indulgent outdoor seat to bring the destination closer.

“The Lincoln Star Concept has been a true labor of love for our team and provides us with a platform to share and test our experiences and design philosophy with clients as we evolve our Quiet Flight DNA,” said Kemal Curic, global design director, Lincoln. “Signifying transcendence through both space and time, the concept creates a sense of peace and serenity within an electric experience and previews what is to come from Lincoln.”

Coastal Morning

Evening Chill

Mindful Vitality

The Lincoln Star is an AWD concept that is showing what American Luxury in the 21st Century looks like and can be. As such, they have not stated if the Star is to be a SUV, CUV or Car. In looking at the next two videos, one could go as far as saying this is a return to comfort in the form of an American Station Wagon re-imaged in the 21st century.

   

As Lincoln moves toward an electric future, it is equally focused on keeping its current portfolio fresh and introducing new clients to the brand. Lincoln reported its best annual global sales in 21 years, up 7% over 2021, and plans to build on its momentum with the recent launches of the all-new Zephyr in China and the new Navigator in North America.

“As Lincoln enters the next chapter in our transition to a zero-emissions future, the Lincoln Star Concept will lead the way for our portfolio of fully electric vehicles,” said Joy Falotico, president, Lincoln. “It is an excellent example of how we are redefining luxury for the next generation as we work to transform the vehicle into a third space – a true place of sanctuary – for our clients.”

Lincoln is the luxury automotive brand of Ford Motor Company, committed to creating compelling vehicles with an exceptional ownership experience to match. For more information about Lincoln, please visit media.lincoln.com or www.lincoln.com.

Global Debut of Lincoln Star Concept Sets the Stage for Introduction of Three New Fully Electric Vehicles from Lincoln by 2025 | Lincoln Media Center

Lincoln starts off 1922 by celebrating its 100th anniversary. A century of Lincoln Luxury as it prepares for an exciting electric future. Lincoln per their press release has stated that Lincoln pioneered innovations such as center-opening coach doors, electric gauges, keyless entry and symphonic chimes as they pushed the boundaries of elegant automotive design, introducing products and services that have defined the iconic American Luxury brand it has become today.

February 4th, 1922, Henry Ford with encouragement from his wife Clara and his son Edsel Ford, purchased the Lincoln Motor Company from distinguished inventory and automotive engineer Henry Leland for $8 million dollars. This transaction set in motion the creation of this iconic American Luxury brand.

In 1936 Lincoln introduced the Zephyr, the brands first mid-priced vehicle that featured a streamlined design and an "alligator"-type hood. Lincoln has pioneered multiple new features and innovations and continues to introduce advancements today. Here is a notable moment in Lincolns history:

• 1955: Lincoln introduces the Mark II to showrooms
• 1961: Lincoln debuts coach doors on its Continental
• 1977: Integrated visor-mounted garage door opener debuts on Lincoln Versailles
• 1980: Speedometer, fuel gauge, message centers go electric, keyless entry is introduced
• 1987: Front-wheel drive debuts
• 1994: Memory recall for seat and mirror positioning introduced via a remote transmitter
• 2010: Lincoln launches its first hybrid electric vehicle – the MKZ Hybrid
• 2017: Lincoln reveals the Navigator concept, transforming the future of the flagship SUV with an all-new design and innovative features including 30-Way Perfect Position Seats
• 2018: Lincoln celebrates the 80th anniversary of the Continental and debuts the special edition Continental Coach Door
• 2018-19: Symphonic chimes recorded by Detroit Symphony Orchestra; Lincoln launches all-new Lincoln Aviator and Corsair SUVs
• 2021: Lincoln introduces the first locally produced sedan for the China market at Auto Guangzhou, the all-new Lincoln Zephyr, advancing the brand’s design language

Lincoln is focused on forward-looking innovations, while maintaining its core values in keeping the brand's products fresh and desirable. Lincoln has seen success in China with localized production of vehicles such as the Corsair with its first full-year sales exceeding 50,000 units in 2021. Lincoln has moved forward with their first locally produced sedan, the all-new Zephyr where they secured 3,100 pre-orders at the introduction of the car at Auto Guangshou. The Zephyr is the launch of introducing American Luxury to a new, younger generation of clients in China.

Lincoln is laser-focused on advancing its Quiet Flight DNA into an electrified and connected future with a full portfolio of connected and electrified vehicles globally by 2030.

Lincoln is kicking off a yearlong series of global events connecting the past and the present to an exciting future in years to come. Lincoln retailers globally will be hosting events with clients and local communities throughout the 2022 year. Lincoln says to watch their social channels for updates and special peeks into the next chapter of the Lincoln brand. One can never forget their past of where they started in the journey to where they are today and the future they will become. Starting from the 1923 Lincoln Model L Touring Car, to the 1936 Lincoln Zephyr, 1941 Lincoln Continental and the 1956 Continental Mark II. A large history of Lincoln can be viewed at their media center.

Multimedia | Lincoln Media Center

In 2022, Lincoln is now producing locally in China the All-New Zephyr reimagines design and technology to meet the discerning expectations and aspirations of China's Generation Z, ushering in a new era for the brand centered around Intelligent Mobility.

Per Mao Jingbo, president, Lincoln China, “The Lincoln Zephyr is a true masterpiece that brings together the expertise of our global team in California and the exceptional talent of our local team in China. Every detail from the inside out is crafted based on a deep understanding of our, young Chinese clients, and I am confident that the Lincoln Zephyr fully features intelligent experiences of the future.”

Centered on the tenets of Beauty, Gliding, Human and Sanctuary, while also expressing strong, contemporary aesthetic that signals the future face of Lincoln design. For China, this is considered a Mid-Large-sized sedan as it rides on a 114" wheelbase or 2,900mm. This flowing sedan features a Gen Z inspired intelligent digital cockpit; a relaxing sanctuary made with lightweight design elements. Nearly all buttons in the console are equipped with a smart, natural surface, an innovative, digital design detail that speaks to the evolving customers need for a quiet, human-centric solution.

This Intelligent Technological interior starts with a 12.3-inch digital cluster with a 27-inch coast-to-coast touchscreen dash. A stunning visual impact, this touchscreen dash is configured to support an array of multi-touch gestures and customizable displays, enabling customers to choose between full or split-screen views.

Lincoln says this is inspired by the cosmos and a calming night sky, the full-width coast-to-coast screen brings Lincoln Constellation HMI to life. This Lincoln Zephyr's phase-4 SYNC+ is exclusive for Chinese customers, enabling over-the-air capability to continuously update Zephyr. The Lincoln Zephyr will debut the advanced Lincoln Co-Pilot 360 2.0 system and Lincoln ActiveGlide to help enable L2+ Driving Assist capability.

Lincoln Zephyr comes with what is called a Sense of Ceremony. This is a tailored luxury experience with an elevated sense of ceremony for customers. The new Embrace and Farewell signature feature illuminate the Lincoln Star first and gently lights up the headlamp as owners approach their Zephyr. This is followed by Lincoln's largest ever Welcome Mat that illuminates the ground.

The interior system offers four relaxing modes, digital scents, and 128-color interior ambient lighting options combined to enhance the customers feeling of exclusivity and personalization. 

The Lincoln Zephyr offers another unique feature in "The Future Letter". After the initial customization of the full-width coast-to-coast dash screen, customers can schedule content to appear on the screen at designated moments giving a customized connection to the world around them.

This all-new Zephyr will launch with a standard 2.0-liter gas powertrain with 8-speed transmission for Q1 of 2022. Additional options will be announced as they are released.

All-New Lincoln Zephyr Debuts at Auto Guangzhou 2021 Highlighting Lincoln’s Future Design and Connected Features | Lincoln Media Center

Lincoln Celebrates a Century of Elegance and Innovation, Looks Ahead to a Connected, Electrified Future | Lincoln Media Center

June 29th 2021 Lincoln released online via their YouTube channel the work of their latest push for luxury and the creative boundaries in transportation design. The goal was to challenge 4 teams of the ArtCenter College students in Southern California to tell a meaningful story of the future of luxury transportation.

The four teams were built with each team having a team of students from the following disciplines:

• Film
• Enterainment
• Illustrators
• Animators

The mission for each team was to envision a Lincoln vehicle of 2040 and beyond, but the world in which those vehicles would live, even the lives of the people who would drive them. Lincoln asked  just not for great looking vehicles, but a great narrative, rich storytelling and understand the ecosystem in which the concept vehicle would live.

Each team was guided by the Lincoln promise of Quiet Flight. The goal of creating ultimate sanctuary for human transportation while conforming to the company's CASE acronym of Connected, Autonomous, Shared, and Electric.

To ensure diversity of ideas, each team was assigned a vehicle type to be represented as follows - a two passenger, a four passenger, a four passenger with elevated ride height and a six passenger vehicle.

The executive team at Lincoln was awe struck and inspired by the presentations of Quiet Flight DNA.

To quote the Lincoln press release:

Collectively, the four concepts embody a wide range of futuristic, luxurious Lincoln vehicles. From a monitor on the ArtCenter College of Design campus in Pasadena, to dozens of other monitors across the country, the animated stories came to life.

• The Lincoln Glider sedan, taking cues from classic Zephyr and Continental models, is the inspiration for a short film, “Now You Drive,” which opens with Dominic in the driver’s seat of a futuristic two-seater. The 36-year-old Lincoln designer heads into the city to pick up his father, Dolan, who is paralyzed. After storing his dad’s wheelchair in a dedicated slot in the car, Dominic says, “Dad, now you drive.” As the vehicle’s gas and brake pedals disappear into the firewall, Dolan marvels at a car smart enough to take over some of the driving duties for him – allowing him to get behind the wheel again for the first time in years.
• In “Anniversary,” a four-passenger Lincoln vehicle leverages its digital technology to enable its passengers to connect the present and the past. In celebration of their 30th wedding anniversary, Julianne and Greg set out to revisit some favorite spots from their youth. As they reminisce about the moments that bind them and re-explore the path of their relationship, their Lincoln sedan is able to access digital images of the past and display their fond memories on the dashboard.
• The future of the family SUV is envisioned in “Amongst the Stars,” with tech advances that give passengers access to features such as touch-screen windows. As astronaut Claire Boron prepares to take her first steps in space, she recalls her first close experience with the stars on a family trip to White Sands National Park. Riding in a four-seat Lincoln, she gazes through the windows and moonroof and first tastes the excitement that has come to shape her life as an explorer of the unknown.
• The film “Ensemble” imagines next-level autonomous driving, putting a group of musical artists in the cabin of a six-passenger luxury cruiser that more closely resembles a well-appointed living room. Ahead of their opening show, the six musicians find sanctuary as they glide through a bustling, fast-paced city in a self-driving vehicle that enables them to luxuriate in peace and comfort as they get ready to perform.

While the four teams delivered on the assigned challenge, they also delivered so much more by also presenting images of what they see even normal driving BEVs should be like on the inside and out. The students believe electric auto's will allow the passion of flowing designs to return in ways that have never been thought of in the last couple of decades.

Lincoln continues to strive forward as a top tier luxury auto company in the US and now with the top sales satisfaction.

Lincoln Earns Top Spot in J.D. Power Sales Satisfaction Index Study for 2020 | Lincoln Media Center

2020 U.S. Sales Satisfaction Index (SSI) Study | J.D. Power (jdpower.com)

ArtCenter College of Design Students Imagine Lincoln Quiet Flight in 2040; Push Creative Boundaries in Transportation Design | Lincoln Media Center

Mid-decade Lincoln expects half of all global production to be zero-emission vehicles with the goal to be 100%BEV globally by 2030. This is part of Ford Motor Companies plan to invest $30 billion in electrification by 2025. gm just upped their investment to $35 billion, time for Ford to up theirs?

Per Joy Falotico, President of Lincoln, "Electrification will take Quiet Flight to a new level with the smooth, exhilarating take-off feel and serene quietness our clients expect from a Lincoln." 

The company will move forward with all-new RWD and AWD battery electric flexible architecture that will enable Lincoln to deliver four new distinct BEVs. The first electric Lincoln will join the existing plug-in hybrid Aviator and Corsair SUVs in 2022 and is the start to be an all-electric brand by 2030.

To quote the Lincoln president, "Our clients deserve the very best from Lincoln. Our world-class vehicles, effortless services and advanced connected technology will allow us to create an always-on relationship with them and help transform the Lincoln brand for the future." The Lincoln Way app will be one way they will deliver an enhanced suite of connected services that will become the norm of the electrified future.

Quiet Flight DNA is the brand's evolving signature design and drive experience with maximized luxury comfort for all. Spacious interiors that create the ultimate expression of Lincoln sanctuary, a rejuvenating space with clever storage solutions, minimalistic panels, expansive panoramic vista roof to enhance the natural light in an airy open feel.

Lincoln is proud to off their coast-to-coast display that offers a sweeping view of the horizon, Lincoln's new digital design language. CONSTELLATION includes exclusive themes showcasing the night sky allowing clients to choose the theme that best reflects their current mood.

The Lincoln Enhanced Platform will feature over-the-air software updates quarterly keeping your navigation system on the cutting edge and in sync with your Apple or Android device via the SYNC 4-enabled system. Lincoln offers the Lincoln ActiveGlide for hands-free highway driving using advanced camera, radar and driver monitoring technologies.

“The space that surrounds you has an immense effect on your overall mood,” said Kemal Curic, design director, Lincoln. “Crafting a space that goes beyond the traditional – a serene sanctuary that elevates the senses and impacts a client’s mood every single day – reveals that as designers, we contribute so much more to the overall experience than just creating vehicles that look good.”

Highest sales satisfaction among luxury brands was recently bestowed on Lincoln by J.D. Power and Associates. The dealer network is key to delivering an effortless, connected experience for our Lincoln Clients. Today one third of Lincoln purchases are completed oinline through the Lincoln remote sales platform. Lincoln is continuing to integrate a complete digital experience online while backing it up with their global dealerships providing the ultimate in client services.

To Quote:

“Technology allows us to enhance the traditional transaction and make the ownership experience for our clients as convenient and effortless as possible,” said Michael Sprague, North America director, Lincoln. “Meeting clients on their terms is important today, and will be even more so in a digital, connected future.”

In North America, a focus on the top 130 luxury markets, Lincoln is growing their Lincoln-exclusive Vitrine dealerships. Simplifying the buying process, this experience moves away from the traditional transaction space to a modern experience centered around the client.

To date, 28 all-new Vitrin facilities, including Lincolns first boutique established in Arizona have opened across the country with another 50 in process.

Look for an upcoming reveal of the first of many Lincoln BEVs.

Lincoln Accelerates Brand Transformation; Plans to Deliver a Full Portfolio of Connected and Electrified Vehicles by 2030 | Lincoln Media Center

The first product to come from Ford's investment into startup automaker Rivian will likely be a Lincoln SUV due to arrive sometime in 2022.  The vehicle will be all-wheel drive and compete against Rivian's own R1S which is priced at $72,500.  The models will share Rivian's skateboard platform, a design that combines the motors, batteries, controls and suspension into a single unit that the body can be built around.  

The Rivian R1S is a three-row EV crossover with a range of up to 410 miles and will be built in Normal Illinois at a former Mitsubishi plant. It is expected to go into production sometime in 2021.

There will also be a compact Lincoln EV crossover coming for 2021 that could be built on the same platform that the Ford Mustang Mach-E rides on. 

EV sales have been tepid so far in the US, but Lincoln is banking on the EVs to be bigger sellers in the Chinese market. 

Ford is preparing to launch a pair of mid-size crossover electric vehicles according to sources. One Ford and one Lincoln are code named CDX746 and CDX747 are similar in size to the Ford Edge and Lincoln Nautilus and both will be 2023 models.  The vehicles were originally destined for Ford's plant in Cuautitlan, Mexico but have been moved to Flatrock Assembly in Michigan just south of Detroit.   Flatrock Assembly is where the Ford Mustang and Lincoln Continental are currently built. 

These two EVs are slated for about 65,000 units annually and because of the move to Flatrock, essentially spell the end for the slow selling Lincoln Continental.... at least in the US.  It is possible that Lincoln could continue building the Continental in China and import it to the U.S., however tariff concerns which killed the Ford Focus Active from being imported from China could also filter over onto the Continental.

The new Lincoln Aviator will be introducing an Adaptive Suspension with Road Preview that uses the forward camera to sense potholes in the road and adjusts the suspension to minimize the impact felt in the cabin.   The system uses 12 sensors to monitor vehicle conditions like vehicle motion, body movement, steering input, acceleration, and braking. The sensors read at 500 times per second and can make adjustments 100 times per second, this totals out to 23,000 inputs per second of data. The system can operate each wheel independently. Lincoln developed the entire system in-house.

Additionally, in a nod to the air sprung Lincolns of the past, there will be an available Air Glide Suspension which replaces the coil springs with guided air springs, enabling the Aviator to ride at several ride heights.  Over 70 mph, the Aviator lowers to Aero height for the best in efficiency and performance.  

The Lincoln Aviator arrives in dealerships summer of 2019.

Lincoln is giving the Navigator a few styling updates along with some new tech for the 2020 model year.  For those who dislike huge amounts of chrome, the Navigator will now be offered in a Monochromatic package available on the Reserve series. The Monochromatic package will be available in three colors, Pristine White, Ceramic Pearl, and Infinite Black and reflect the minimalist trend in interior décor. 

On the technology side of things, Lincoln's Phone As A Key technology becomes standard.  This technology will first arrive on the Lincoln Aviator this summer. Using the Lincoln Way app, the technology allows drivers to lock/unlock the doors, open the liftgate, start and drive their cars all without the use of a standard keyfob.  Power runningboards are now standard, as are heated and ventilated front seats and a wireless charging pad for certain mobile phones.

The largest tech add is Lincoln Co-Pilot360 which includes, auto high-beam headlamps, blind spot detection, lane-keeping system with driver alert, pre-collision assist with automatic emergency braking, dynamic brake support, forward collision warning, pedestrian detection, and rear-view camera washer. 

Lincoln says that 66 percent of Navigator buyers are coming from other brands and when customers pick Navigator, they overwhelmingly choose Reserve or Black Label series at a rate of about 90 percent.  The 2020 Navigator will arrive in dealerships in November 2019. 

Lincoln says that their SUV sales are at an 18-year high. 

Back in June we reported that the Lincoln MKC would be changing its name to Corsair. While previously used as an Edsel name, Corsair fits in with Lincoln's nautical naming theme for some of their SUVs, Corsair being a small sailing vessel.  Now, this week TTAC has uncovered a NHTSA document showing the engine lineup for the coming small crossover and it includes a plug-in hybrid variant. 

The plug-in hybrid will be a 2.5 liter 4-cylinder likely borrowed from the Fusion S. In that application it makes 175 hp and 175 lb-ft of torque. There is no word on driving range yet, but one thing that is for sure is that the PHEV version is only available in all-wheel drive. Two other powertrains will be available but they are the 2.0T and 2.3T carried over from the existing car. 

When will the Corsair arrive? That's anyone's guess, but our guess is that like its bigger brothers the Lincoln Nautilus, and Lincoln Aviator, it will be unveiled at the LA Auto Show this coming November. 

If you were hoping to get your hands on the upcoming Lincoln Continental Coach Door Edition, then we have some bad news for you. Lincoln announced this morning that all 80 models planned for this year have been sold. Unlike most special models where you have to go through a unique ordering process, buyers could walk into any Lincoln dealer and place an order. Lincoln will notify the lucky 80 approved customers next month, with deliveries to begin this summer.

"Response from customers has been extremely positive, with interest exceeding the planned production for the limited-edition run," the company said in a statement.

Lincoln is planning a second run of Continental Coach Door models for the 2020 model year. More information will come out at a later date.

Source: Lincoln

The upcoming Lincoln Aviator will be offering a very potent plug-in hybrid powertrain offering 450 horsepower and a whopping 600 pound-feet of torque. But what will Lincoln call this Aviator model? Most competitors use something like E-Hybrid, PHEV, or a 'e' to the end of the model. According to Automotive News, Lincoln will be using the Grand Touring (GT) to designate electrified variants.

"Quite simply, it came down to, what does it do? And what it does is that it makes the vehicle more exciting to drive. It's the purest definition of Grand Touring," said Robert Parker, Lincoln's marketing chief.

Lincoln went through various names, "including variations of the letter E," in internal discussions and focus groups before landing on Grand Touring.

"Consumers may have liked the word but didn't know what it meant. If I have to go spend money to describe to customers what a new word means, I've taken money away from promoting Aviator," explained Parker.

"You can talk yourself into these letters and conventions, but when you go out into the consumer space, they're very confused. EcoBoost wasn't new; direct-injection technology was around in the late '80s, but nobody seemed to find the magic until EcoBoost."

We'll see if this works out for Lincoln when the Aviator begins hitting dealers next summer.

Source: Automotive News (Subscription Required)

Ford has been banking on China to help revive sales of Lincoln and made plans to start building models in late 2019. But the on-going trade war between the U.S. and China has caused the company to reconsider their plans.

“What we want to do is accelerate that. We will look for opportunities, but it’s a big undertaking and I think it won’t be a significant change in our plans,” said Joy Falotico, head of Lincoln and Ford’s chief marketing officer to Bloomberg.

Currently, Lincoln doesn't have any local production in China. Instead, the brand has been importing vehicles from the U.S. which has meant getting hit with a 40 percent tariff by the Chinese government. This has caused sales of Lincoln vehicles to slow to a crawl. Last year, Lincoln sales rose 66 percent in China. But in October, sales are up just 3 percent.

Ford is trying to move the timing of Lincoln production to sometime before late 2019. According to Falotico, moving the timing slightly would be a big help. The first model that would be part of this plan is the recently introduced Aviator.

Also under consideration is Lincoln plans to export some Chinese-built models to the U.S. Falotico said the brand would likely build the same models in both countries.

Source: Bloomberg (Subscription Required)

Lincoln launched a pilot program for its own subscription service through Ford's Canvas earlier this year in the Los Angeles and the San Francisco areas. Unlike other programs that offer new vehicles, Lincoln's program offered off-lease vehicles that ranged from 2015 to 2017 model years. This allowed Lincoln to offer lower prices than competitors - prices ranged from $500 to $950 plus variable pricing on the amount of miles per month. Perhaps unsurprisingly, Lincoln's subscription service isn't doing so hot.

“I’ve been surprised how few people are genuinely interested in that type of ownership. If you had asked me a year ago, I would have said this is the next big thing. A lot of people are struggling to make the math work,” said Lincoln’s director of marketing, sales and service, Robert Parker.

Parker explained that most of the customers who signed up needed a vehicle for a short time like searching for a new vehicle or needing something to get them around while their car was in the shop. 

“The amount of people coming out after one or two months is very high. It’s just kind of an interim process,” said Parker.

Lincoln is going to be making some changes to their program, although it is unclear what those might be. Parker threw out the suggestion of involving Lincoln dealers in the service, along with expanding vehicle ability.

Source: Automotive News (Subscription Required)

While the Lincoln MKT will depart from consumer showrooms when the Aviator launches next year, it will be sticking around for some time to serve those in the livery market.

Robert Parker, Lincoln's marketing manager tells Automotive News that the MKT has become a favorite for livery services and funeral homes and they want to keep around for a just a bit longer.

"MKT can fill that role profitably for the company and will for the time being. We don't think it negatively impacts the brand," said Parker.

"It has a place. Just like a long snapper on a football team. Nobody knows their name, or cares, but if he screws up a snap, it's a bad day."

Why not have the Aviator take on that role? According to Parker, the brand doesn't want the new Aviator on rental lots which could be detrimental to their growing cache.

Consumers have completely forgotten about the MKT. Through August, Lincoln has only moved 1,653 MKTs, a 22 percent drop when compared to the same time last year.

Source: Automotive News (Subscription Required)

Lincoln is slowly rising back up with products such as the Navigator, the 2019 Nautilus, and the upcoming Aviator. This has given the brand confidence and is asking dealers in the top 30 U.S. luxury markets to split away from Ford and build stand-alone stores.

"Customers expect the environment to be equal to the product. They want to buy a luxury product in a luxury environment," said Robert Parker, Lincoln's director of marketing, sales, and service.

Executives point out that the stand-alone stores regularly outsell Ford-Lincoln dealers and are responsive for most of the sales gains in recent years.

About 150 dealers are located in the 30 markets that Lincoln says account for 70 percent of the industry's luxury sales. Already, about half of the dealers have either started construction or finished standalone. Lincoln wants the remaining dealers to do the same and is offering some incentives; help finding land for their new store, large bonuses for each vehicle, and allow them to sell the high-end Black Label models. Dealers can say no to this, but executives believe most will make the switch.

"This is the time for us to leverage this opportunity with the world-class products and continue to evolve and step up our client experience," said Greg Wood, Lincoln's sales and service manager.

Source: Automotive News (Subscription Required)

Unlike the Ford Fusion which will end production in 2020, the fate of the Lincoln MKZ is very unclear. Will it go away? Will it become something else? What we do know is that MKZ will be kicking around for a couple more years.

CarsDirect has gone through the order guide for the 2019 MKZ and pulled out some interesting tidbits. The first is the removal of the Black Label trim. Aside from exclusive interior appointments, Black Label also gave owners "membership privileges" such as 4-year maintenance plan, and getting special access to events and restaurants. This is likely an effort to reduce complexity of the MKZ lineup - now comprised of MKZ (base), Reserve I, and Reserve II.

If you desire the 3.0L biturbo V6, you'll need to jump up to the top-line Reserve II. Previously, you could order this engine on mid-level models. Depending on whether you opt for front or all-wheel drive, the V6 produces either 350 or 400 horsepower. 

Like many Ford models, the 2019 MKZ will get the Co-Pilot360 suite of active driver assists as standard. This includes automatic emergency braking with pedestrian detection, adaptive cruise control with stop & go capability, blind spot monitoring, lane departure warning, lane-keeping assist, and automatic high beams.

Pricing will now range from $36,990 for the base model and climb to $51,740 for the Reserve II with AWD.

Source: CarsDirect

Lincoln has been slowing transitioning their nomenclature system from three letter (MK_) to actual names - MKX to Nautilus for example. The next-generation MKC, due in 2020 as a 2021 model will see its name change to Corsair.

Automotive News reports the name was announced last month to Ford and Lincoln dealers at a conference held in Orlando according to those who attended the meeting. Corsair, the name of a pirate ship and a World War II fighter plane first came to light last year when Ford filed a trademark on. The name was last used on a badge engineered model between Ford and Nissan for Australia.

Sources at Ford said the name isn't final and could change before the model goes into production.

Dealers at the meeting were also shown the next-generation Ford Escape, Explorer, Mach 1 EV crossover, and the Lincoln Continental with suicide doors.

Source: Automotive News (Subscription Required)

Ever since Ford announced that it would cutting most of their passenger car lineup, questions arose as to what would happen to the subsequent Lincoln models. The Contiental and MKZ share platforms with Ford models that will be cut - Fusion and Taurus.

Thankfully, we have gotten an answer to this. A Lincoln spokesperson told Automobile Magazine they are "committed" to both the Contiental and MKZ. No other information was provided.

But there arises the question as to how long Lincoln is "committed" to both models. The MKZ has seen sales decline from 34,009 in 2014 (the year it was redesigned) to 27,387 units last year. The Continental hasn't been faring any better with only 12,012 units sold in 2017. The Cadillac XTS outsold it by 4,263 units.

As we reported last month in the rumorpile, plans for a next-generation Continental have been canned.

Source: Automobile Magazine

Lincoln only established itself in China back in 2015, but it is proving to be quite successful. Last year, Lincoln sold 54,124 models in the country. But the brand has big ambitions and believes it could sell more models in the world's largest auto market if they started building models there.

According to Reuters, Lincoln is planning on building up five new vehicles in China by 2022. Officially, Ford has announced a new crossover for the Chinese market in 2019. But sources tell the news service that the automaker is planning on building the upcoming Aviator in China by late 2019 or early 2020. This will be followed by the successors to the MKC and MKZ, and the Nautilus 2021. Wrapping up Lincoln's China production plans is a small, coupe-like crossover expected in 2022.

“Our localization plans to support the China market are on track and will serve to further drive Lincoln’s growth in China. Beyond that, it would be premature to discuss our future product and production plans or timing,” said Lincoln spokeswoman Angie Kozleski when reached for comment.

Moving production to China would help Lincoln immensely. Currently, Ford imports Lincoln models from the U.S. to China. This means they get hit with a 25 percent tariff and aren't able to compete with the likes of Cadillac and the Germans. Even if China does reduce the tariff on imported vehicles - something Chinese President Xi Jinping promised earlier this week, it might not make a big enough difference for Lincoln to close the gap.

“As long as Lincolns are not manufactured in China, the brand’s sales will no doubt suffer continuously,” said Zhu Kongyuan, Secretary General of the China Auto Dealers Chamber of Commerce.

Not helping matters is the war of words between the U.S. and China, and the possibility of a trade war on the horizon.

Source: Reuters

The Lincoln Continental isn't doing so well. So far in 2018, sales of the model have dropped 30 percent. As we reported earlier this month, there is talk that the Continental could be going away once its lifecycle is completed. But the brand isn't giving up on their flagship sedan just yet.

During the 2018 National Automobile Dealers Association show yesterday, Lincoln showed its dealers a photo of the Continental with rear-hinged (aka suicide) doors and disclosed plans to build it. The move is part of an effort by Lincoln to show commitment to its car lineup. No timeframe or additional details were given. A number of Lincoln dealers who were at the meeting revealed this news under the condition of anonymity to Automotive News.

A Lincoln spokeswoman declined to comment on the suicide doors.

Suicide doors are not new nor unique to Lincoln. Before World War II, a number of brands equipped various models with this type of door. The 1961 Lincoln Continental would feature this type of door, helping make this version of the Continental one of the brand's most iconic models.

Source: Automotive News (Subscription Required)

The grim reaper appears to circling around the Lincoln Continental if a new report is to believed. 

Ford Authority has learned from sources familar with Lincoln's future product plans that the Continental will be end after this current-generation. No reason was given as to why the Continental could be shown the door. If we were to hazard a guess, it might be due to low sales number.  Throughout its 18 months of being on sale, Lincoln has only moved 18,846 Continentals.

• 2016 (Sept to Dec): 5,261
• 2017: 12,012
• 2018 (so far): 1,573

The Continental is doing much better than the Lexus GS (1,009 models) and Acura RLX (285 models) so far this year. But it pales in comparison to the Cadillac XTS (3,163 vehicles, most going to fleets). The 2018 sales figures become more disheartening when you take into account that Lincoln spent close to a billion dollars to launch the Continental.

The Truth About Cars also notes that other models that use Continental's platform, CD4 don't have a bright future. As we reported previously in the rumorpile, the Ford Fusion will not be built in North America after 2020. Plans for a redesigned Fusion have also been canned. We wouldn't be surprised if this carries over to the sister MKZ model.

Ford has been working on a new CD6 platform that reportedly can be configured for front-, rear-, and all-wheel drive. A source tells The Truth About Cars that this platform would have underpinned the next-generation Continental, MKZ, Ford Fusion, and Mustang under CEO Mark Fields. With a new CEO, those plans have changed as the only models that will use CD6 are the next-generation Explorer and sister Lincoln model.

Source: Ford Authority, The Truth About Cars

Lincoln could be one of the next automakers to announce plans for electrifying their lineup. Reuters has learned from sources that Lincoln is planning to offer hybrid versions of all of their models beginning in 2022. One source said that the brand is also considering one or more electric-only models. This is a key to Lincoln's future in China where the country will be requiring automakers to sell a certain percentage of EVs.

Plans for Lincoln's electrification could happen as early as October 2nd, where Ford CEO Jim Hackett will update investors on the automaker's strategy. Sources said Lincoln has been working on this before Hackett became CEO.

A Ford spokesman declined to comment.

We already know that Ford is working on a hybrid variant of the Navigator and a plug-in version of the MKC that are expected to launch in 2019.

Source: Reuters

Ford has big ambitions for Lincoln in the Chinese marketplace. CEO Mark Fields has said that China could eclipse the U.S. as the biggest market for the luxury brand. During the first year of selling vehicles in the country, Lincoln moved over 11,000 vehicles. According to Fields, this is the fastest start for a luxury-auto brand there “in recent history.”

“It’s different in the U.S. than in China. In China, our heritage plays very strong. Our favorable opinion in China is actually ahead of Lexus and on the factor of prestige, we’re actually ahead of Audi,” said Kumar Galhotra, head of Lincoln.

Ford wants to take the next step and possibly start building Lincolns in China. Bloomberg has learned from sources that the blue oval is in talks with its partner in China, Changan Automobile Group. The possible location is in Chongqing and would serve the Chinese market, along with acting as an Asian export base. One source says production could begin as early as 2018, but another says it could be 2020 or later as these discussions are still in the preliminary phase.

“There’s no detailed plan at the moment” on producing the Lincoln brand in China, said Zhu Huarong, president of Chongqing Changan Automobile Co. on the sidelines of a fourm earlier this week.

Source: Bloomberg

Pricing for the 2017 Lincoln Continental has been announced and it will begin at $45,485 with destination. This will net you the Premiere front-wheel drive with a 3.7L V6 with 300 horsepower. Standard equipment for the Premiere includes leather, 10-way power front seats, 10-speaker audio system, HID headlights, 18-inch wheels, and remote start. All-wheel drive will add $2,000 to the base price.

Here is how the remainder of the 2017 Continental lineup breaks down:

• Select: Have the choice of the 3.7L V6 or 2.7L twin-turbo V6 producing 335 horsepower. Features such as hands-free powered trunk lid, soft-closing doors, 19-inch wheels, and premium leather upholstery. Select prices range from $48,440 for the 3.7 V6 front-wheel drive model to $52,690 for the 2.7 twin-turbo V6 all-wheel drive.
• Reserve: Adds the twin-turbo 3.0L V6 with 400 horsepower and all-wheel drive as a powertrain option. 24-way power front seats with ventilation, tri-zone climate control, and power rear sunshade. $54,840 gets you into the 3.7L V6 front-wheel drive Reserve. To get the 3.0L twin-turbo V6 engine, be prepared to drop $60,105.
• Black Label: The top of the line trim comes with 20-inch wheels, LED headlights, Revel audio system, and the choice of three different “Designer Themes,” that brings their own color schemes. Black Label also gives the owner access to various “privileges,” such as concierge service at the dealer, remote delivery of the vehicle within 30 Miles of select dealers, complimentary car washes, complimentary annual detailing services, and the Culinary Collection - a 'curated' list of restaurants in the U.S. that will provide an “at-your-service” experience. The collection gives the owner one complimentary dinner for two at one of the restaurants on the list. Pricing starts at $63,840 for the 2.7 twin-turbo V6 front-wheel drive model and climbs to $69,105 for the 3.0L twin-turbo V6.
  

When compared to its closest competitor, the Cadillac CT6, the Continental undercuts by $9,005.

Source: Automobile Magazine, Automotive News (Subscription Required)

The Lincoln Continental is turning out to be very popular with potential buyers. Automotive News reports that Lincoln has a list of 40,000 people who are interested buying the Continental.

“People are asking a lot of questions about the car. This is the most buzz I’ve seen in a long, long time,” said Dan Marks, chairman of the Lincoln National Dealer Council.

The list in question is the Continental “hand raiser” list, comprising of consumers who have provided contact information to follow-up once more information is provided. According to Matt VanDyke, director of global Lincoln, this list is longer than the one for the MKX crossover. But trying to get interested consumers into buyers is going to be a difficult task. One that could make or break the Continental.

Source: Automotive News (Subscription Required)

With a updated MKZ and a new Continental readying for its debut, it seems Lincoln is on the right track. But what does the future hold for them? Those who were hoping for a return of Mark coupe series will be somewhat disappointed.

"We've said we need to cover the core segments first. Luxury coupes and sports cars are not the first place we need to go," said Matt VanDyke, director of global Lincoln to Automotive News.

That means focusing on their current lineup and making improvements. One of those improvements is updating its look. The 2017 MKZ is one of the first models to see this update with a new rectangular grille first shown on the Continental concept. Along with this, Lincoln is trying its best to separate itself from Ford. One of those is the MKZ not having the EcoBoost name on its turbocharged engines.

"If it is critical to the customer experience, we would change it," said Lincoln President Kumar Galhotra.

Lincoln is also readying two new products - not counting the Continental - that will be arriving by 2020. The luxury automaker is keeping quiet as to what those models will be. Sources tell Automotive News that one of new model will be a large crossover to slot between the midsize MKX and large Navigator SUV.

But a key point many Lincoln executives are quick to point that the luxury brand still has a long way to go in relevance. While sales are on the increase and early signs are pointing to some sort of relevancy in the market, Lincoln is still an unknown player in the luxury marketplace.

"The products are there," said Dave Sullivan, an analyst with AutoPacific. "But I don't think they're hitting the targets they need to hit in the competitive world. I don't think anyone was expecting that yet, though. It's a 10- to 15-year plan."

Source: Automotive News (Subscription Required)

When the Lincoln Continental begins production sometime next year, it won't be at Chicago Assembly plant where the current MKS is built. Ford announced this week that it will be phasing out the MKS in 2016. This announcement came at a event where the company was promoting the increase of Ford Explorer output at Ford’s Chicago plant.

“Chicago Assembly Plant is vital to our global manufacturing footprint and will continue to manufacture the Ford Taurus, Ford Explorer and Police Interceptor vehicles even after we phase out production of the MKS in 2016. We will continue to match production to demand,” the company said in a statement.

Automotive News says this statement echoes a comment made by Ford's President of the Americas, Joe Hinrichs earlier in the week.

“When the Continental comes out next year, the Lincoln fades away.But once it fades away, we’re going to use that capacity to make more Explorers,” said Hinrichs to the Chicagoland Chamber of Commerce.

So where will the Continental be built? Industry sources say the Continental could be produced at Ford's Flat Rock, MI plant where the Fusion is built. The Continental uses a longer version of the Fusion's platform, so building it at Flat Rock makes sense.

A Ford spokesman decline to comment on the Contiental's production plan, saying the location would be revealed closer to the vehicle's launch next year.

Source: Automotive News (Subscription Required)

What's in store for the Lincoln MKT? If a report from The Truth About Cars has any idea, it looks like it could be going to a normal crossover shape.

A source tells TTAC that engineers are working on a project Known internally as ‘Aviator’. This project will be using the next-generation Ford Explorer as a base. No report as to what platform this will use, but some believe its the upcoming D6 platform which will allow for front, rear, and all-wheel drive configurations. The source goes onto say that there will not be a next-generation Ford Flex.

“We do not comment on speculation. MKT continues to be present in our lineup, with a new model in 2015. By 2020, we expect to expand the segments that we participate in by adding two new nameplates to the Lincoln brand. We have not provided any indications about the products or their names," said Lincoln spokesman Stéphane Cesareo in a comment to TTAC.

Source: The Truth About Cars

One of the biggest issues with Lincoln deals with their nomenclature. The MK-insert letter naming system has brought confusion buyers and people who cover the industry. Saying you own a MKZ for example either meant no one understood what you said or had people wondering if that was the sedan or a crossover. But Automotive News says that common sense has possibly returned to Lincoln and that actual names is in the cards.

“I get it. I know MKX and C and Z and T. I’ve studied them very well. I know them well, but we also understand the issue. It’s, frankly, where the auto industry -- the premium industry -- has gone, if you look at all the nameplates. But another way Lincoln could distinguish itself is to leverage its heritage. So I’ll leave it at that,” said Joe Hinrichs, Ford Motor Co.’s president of the Americas.

“Without divulging the future. We’re very excited about the Continental name and the attention it’s gotten.”

A lot of this talk sparked when Lincoln pulled the covers off the Continental Concept and became a big hit.

Source: Automotive News (Subscription Required)

A few weeks after Lincoln revealed the Continental Concept at the New York Auto Show, spy photographers have caught a Continental test mule running around Dearborn.

Lincoln has gone record saying that the production model of the Continental will look largely to the concept, and judging from the spy shots, it seems Lincoln is sticking with that. Comparing the spy shots to shots of the concept show both share similar proportions and a number of key design elements such as the large grille.

Power is rumored to be the 3.0L EcoBoost V6 found in the concept. As for what will underpin the Continental, speculation has it being a stretched version of the CD4 platform - what underpins the Ford Fusion and Lincoln MKZ. It's unknown at this time whether the Continental will offer front and all-wheel drive, or just all-wheel drive.

Source: Car & Driver

For many years, Lincoln has been known as the brand that sells glorified Fords. But according to Reuters, that could be changing in the near future.

Mark Fields, the blue oval's new chairman is is going ahead multiyear, multibillion-dollar overhaul of Lincoln that will include a new premium vehicle platform. Ford's board and executive chairman Bill Ford have given the go ahead in this plan.

"It's really important for us to have a relevant and vibrant luxury brand. You need to make the investment and build this brand over time," said Fields.

Sources tell Reuters that the new platform, named D6, will be able to be configured in front, rear, and all-wheel drive. This platform will underpin a number of new sedans and crossovers when it goes into production in 2019.

In the meantime, Lincoln will be updating its current lineup. First up will be the MKX crossover in the spring, followed by the MKS sedan in 2016.

Source: Reuters

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

The 1998 Lincoln Navigator created the full size luxury SUV segment, but the Navigator has lost the spotlight since then. Lincoln hopes to get it back with the redesigned 2015 Navigator. Lincoln took the wraps off the next version of the Navigator today.

One thing the Navigator has never been is subtle and that trait carries over with the 2015 model. Up front is a brash interpretation of Lincoln's split grille design sporting 5 chunky, horizontal bars in each grille portal. The light cluster carry LED accent lighting while the headlights are the more traditional HID type. The power tailgate sports a full width LED tail light design, that some have suggested is reminiscent of the 2014 Dodge Durango, but is actually just the same theme seen on the coming 2015 Lincoln MKC crossover, flipped upside down.

As with the current model, the 2015 Navigator will be offered in both standard length and extended length models.

The 2015 Lincoln Navigator is a fresh look on a vehicle that has been fading in its segment in spite of arguably being the segment's founder. It faces stiff competition from an all new 2015 Cadillac Escalade, the excellent Mercedes GL-Class, and a soon to be seen Audi Q7. In its favor, 70% of Lincoln Navigator buyers return to buy a new one.

Do you think this new 2015 Navigator has the direction to take on these market foes? Sound off below.

Drew Dowdell is Managing Editor of CheersandGears.com and can be reached at Drew.Dowdell@CheersandGears.com or on twitter as @cheersngears.

Source: Lincoln News

William Maley

Staff Writer - CheersandGears.com

September 6, 2013

Lincoln has been having a rough year so far and Ford wants to help out. The way they are doing is causing an uproar with their dealers.

According to Bloomberg, Ford has implemented a bonus program for Lincoln dealers in certain markets that is known as stair-step incentives. Stair-step incentives work by giving higher bonus once a dealer sells a certain number of vehicles. For example, if you sell ten models, you will get a $500 bonus per model. Sell an additional ten models and the bonus increases to $1,000. Hence the stair-step.

“There are some inherently unfair aspects of stair-step programs. They’re confusing to the market, they’re not necessarily good for customer satisfaction, and when you see a burst of sales at the end of a stair-step program, there’s always a payback. Right after that, the sales dip,” said Don Chalmers, owner of Ford and Lincoln dealerships near Santa Fe and Albuquerque, New Mexico.

Confusingly, Ford is sending mixed messages on this matter. Ken Czubay, Ford’s vice president of U.S. marketing, sales and service said Ford doesn't use stair-step incentives. Meanwhile, Ford's sales analyst Erich Merkle said the company is using the incentives for “selective legacy vehicles”. In this case, the “selective legacy vehicles” are the MKS, MKT, and MKX.

Source: Bloomberg

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

William Maley

Staff Writer - CheersandGears.com

August 29, 2013

Sometimes you have to admit the truth, even if its harsh. Case in point; Ford’s design chief J Mays recently told The Detroit News that Lincoln is 'not true luxury'.

“No, we’re not true luxury. We’re in an investment stage with Lincoln. We’ve probably got a 10-year investment to make,” Mays said.

Its easy to see Mays' point. Most of Lincoln's lineup are tarted-up Ford products. The first real product that shows Lincoln is trying to change its ways is the new MKZ. The model has some features such as a panoramic sunroof and push-button transmission that are unique to Lincoln. Mays explained that Lincoln has a “whole list of things” it will implement in future cars.

“Every brand needs to have a DNA and a unique selling point and things in the vehicle that make you think, ‘That’s that particular brand.’”

Source: The Detroit News

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

By William Maley

Staff Writer - CheersandGears.com

May 1, 2013

After four months of delays due to extensive quality checks, Lincoln dealers are finally getting MKZs. Jim Farley, Ford's executive vice president of global marketing, sales, service and Lincoln told reporters yesterday dealers are now stocked with MKZs.

"Although we're encouraged, we're far from victory," Farley said.

Farley also indicated that the brand anticipates selling more than 4,000 MKZs in April. This is coming from indications big gains in important markets like California which saw increase in market share for Lincoln.

Source: The Detroit News

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

By William Maley

Staff Writer - CheersandGears.com

March 24, 2013

More MKZs are coming! That's what in essence Ford's president of the Americas, Joe Hinrichs said last Thursday after a supplier event at Ford's Dearborn campus.

"We expect to have a rather large amount of vehicles in the delivery process … in the last 10 days of the month," Hinrichs said.

Hinrichs explained that Lincoln MKZs aren't being shipped no longer being shipped from Ford's Hermosillo, Mexico plant, to another plant in Flat Rock for additional inspection and repairs. The reason for the additional inspection and repairs is due to Ford's recent track record of new vehicles not having a smooth introduction (see the Escape and Fusion as examples).

When asked about problems Lincoln were addressing with the MKZ, Hinrichs didn't go into detail.

"I don't want to blame the supply base. We've had our own internal issues as well."

Even with the delay, Hinrichs said Lincoln has minimized the number of customers going to another brand by offering extended leases until MKZs reach dealers.

We're not quite how many customers Lincoln has kept since sales in last two months have dropped by 25%, mostly in part of the small number of MKZs on dealer lots.

Source: The Detroit News

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

By William Maley

Staff Writer - CheersandGears.com

March 11, 2013

When Lincoln pulled the plug on the Town Car, livery companies cried. For them it was the perfect vehicle since it offered the right amount of and bulletproof reliability that is needed for this line of work. Lincoln is offering Livery companies the MKT Town Car which offers more space than the outgoing Town Car, but it doesn't seem many liveries are picking one up. Because of this, automakers like Cadillac and even Toyota are courting livery companies to their sedans.

Realizing that not all livery companies want a MKT in their fleet, Lincoln announced they would be making a livery version of the MKS sedan. Shown at the 2013 International LCT Show, the MKS Livery sedan will be available in either front-wheel or all-wheel drive versions and have a starting price of $43,865.

Source: Lincoln

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

By William Maley

Staff Writer - CheersandGears.com

February 12, 2013

Right now isn't a good time to be Lincoln. Executives recently had to deal with frustrated dealers at National Automobile Dealers Association Convention and Expo in Orlando, FL. The frustrations stem from the lack of the new MKZ on dealer lots. Don Chalmers, a Ford and Lincoln dealer from New Mexico tells The Detroit News that with the lack of inventory, they're losing sales from customers who want to buy.

Lincoln sales in January were to say in the least, abysmal. Total sales was around 4,191 vehicles, an 18% drop when compared to last year. MKZ sales suffered badly; Lincoln only sold 453 vehicles for the month, despite the MKZ having the biggest number of pre-orders in Lincoln history.

The small number of sales is due to the numerous quality checks going on at Ford's Hermosillo, Mexico assembly plant to make sure each MKZ is just right. In fact, Ford is shipping some of the MKZs to a factory in Flat Rock, Michigan for a closer inspection. Analysts believe Ford is going to these measures to to avoid therecall issues that have plagued recent launches including the Escape and Fusion.

Ford executives say Lincoln dealers won't have a full inventory of MKZs till April.

Source: The Detroit News, Bloomberg

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

William Maley

Staff Writer - CheersandGears.com

December 20, 2012

Ford Motor Company has set an ambitious sales goal for the Lincoln Motor Company in 2013. A source tells The Detroit News that at a recent dealer meeting, Ford announced an 18% rise in sales for next year would constitute a "good year".

For a brand that has experienced a 60% decline in sales during the past two decades, any growth would be considered good news. Some analysts believe that the 18% increase is not enough.

"An 18 percent increase from this point will probably be a modest increase, For them to show any kind of momentum, they need to have a 25 percent-plus year," said Jesse Toprak, vice president of industry analysis at TrueCar.com.

Ford's executive vice president of global marketing, sales, service and Lincoln, Jim Farley has said Lincoln is not trying to be the volume leader in sales. Instead, Lincoln hopes to be the brand that introduces new and unique designs, color schemes and technologies.

The new Lincoln MKZ has just entered the market, and dealers are saying that preorders of the car are the highest they have seen since the Navigator in the late nineties.

Source: The Detroit News

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

William Maley

Staff Writer - CheersandGears.com

August 13, 2012

Lincoln will not be following in the footsteps of Audi, BMW, Mercedes-Benz, or Cadillac with low-volume niche markets. Instead, Lincoln will be focusing on the volume segments in the luxury segment.

It's easy to see why Lincoln is going down this path. Sales so far this year are down 11%. So that means we will not see a flagship Lincoln sedan for the time being.

Lincoln is betting on products like the new MKZ to help pull them out of this slump. Lincoln is also readying a new crossover based on the Ford Escape, possibly wearing the MKC nameplate.

Source: Automotive News (Subscription Required)

William Maley

Staff Writer - CheersandGears.com

August 2, 2012

Lincoln's replacement for the town car for livery services, the MKT Town Car, will have a fuel efficient option for those who are looking to save on their gas bills.

Motor Trend reports that the MKT Town Car for the 2013 model year will come with a 2.0L EcoBoost four-cylinder in a FWD configuration.

The 2.0L EcoBoost provides 235 HP and 260 lb-ft of torque. EPA rates the 2.0L at 20 City/28 highway/23 combined. That's considerably better than 3.7L V6 option that provides 300 HP and 275 lb-ft torque. EPA rates the 3.7 at 17 City/24 Highway/19 Combined. Note, the 3.7L V6 comes with AWD as standard equipment.

The MKT Town Car with the 2.0L EcoBoost starts at $49,845, about $1,100 less than the 3.7L V6.

Source: Motor Trend

William Maley

Staff Writer - CheersandGears.com

June 27, 2012

During the mid to late nineties, if you wanted a RWD american luxury sedan, you went to the Lincoln dealership; Mark VIII, Town Car, and the LS. However, the 2000's brought a sea change to Lincoln. The RWD philosophy was pushed away, going towards a FWD/AWD ideology, which has brought mixed results.

Car & Driver is reporting that Lincoln could be be heading back to the RWD camp. According to the report, Lincoln wants access to the 2015 Ford Mustang, which is reportedly using a MacPherson front and new independent rear suspension.

If this was to happen, Lincoln would be able to better compete with brands like Cadillac and Lexus. For an example, a RWD platform could give Lincoln a true competitor to the BMW 3-Series, Cadillac ATS, and Lexus IS to name a few. Even though Lincoln officials will still insist that the MKZ is their competitor to those vehicles, the MKS is better suited to the Lexus ES.

Car & Driver says the RWD architecture could also be used to better place the MKS. Instead of being an awkward Ford Taurus in Lincoln garb, a RWD MKS could give Lincoln a fighting chance in the mid-size luxury sedan class. Furthermore, a true RWD flagship could be in the wings, but that might not happen due to the Mustang's platform would need to be overhauled and stretched to handle it.

However, there are a couple complications to the RWD Lincoln. For one, the RWD sedan would need an AWD option to succeed in the snow belt. Modifying the Mustang's platform to have an AWD system could be difficult.

The other complication is Ford. Ford's current track record with doing a new RWD platform for new sedans has been nil. Even if the Mustang platform for Lincoln was approved, Ford executives would want a version, pointing to a quick payoff and volume.

Also, the low sales and relatively high costs for the first generation could cause Ford to have second thoughts. But if Ford wants to have Lincoln survive, many would agree to go for it.

Source: Car & Driver

William Maley is a staff writer for Cheers & Gears. He can be reached at william.maley@cheersandgears.com or you can follow him on twitter at @realmudmonster.

William Maley

Editor/Reporter - CheersandGears.com

April 9, 2012

Here at Cheers & Gears, we been bemoaning Lincoln's decision to stick with MK-insert letter here naming system. But, the three letter naming system seems to gaining some traction.

Ford marketing manager Kate Pearce told the Detroit Free Press that the MKZ is now the third-most recognized nameplate in Lincoln’s lineup, behind the recently departed Town Car and Navigator.

"We're starting to see more recognition of the nomenclature. It will take time but we're seeing the gap of recognition close between old names like Continental and Town Car and the new names."

Source: Detroit Free Press

William Maley

Editor/Reporter - CheersandGears.com

January 17, 2012

If you’re one of those people who doesn’t understands Lincoln's alphabet soup naming and just wished the brand would return to using actual names, you’re not going to be happy with this news.

Last year, Ford CEO Alan Mulally hinted that Lincoln would drop the MK-alphabet soup and go back to using actual names.

But it looks like that idea has gone into the trash. At the 2012 Detroit Auto Show, Lincoln showed off the MKZ Concept, indicating the Zephyr name probably wouldn't be revived.

"What I've learned in my career is it's product that matters, not the name," said Jim Farley, Ford's marketing chief to reporters.

In a separate interview, Mulally said he had come to terms with the current naming structure at Lincoln.

Source: USA Today

A couple days ago, Lincoln posted this teaser on their facebook page, showing what’s in store for their design language. Lincoln says their new styling direction will be "forward-looking and more elegantly crafted," and will make an appearance at the LA Auto Show with the new MKS and MKT.

It’s not surprising we’re seeing these models at LA as we have seen the refreshed Ford Taurus and Flex. Sources inside Lincoln say the two vehicles will differentiate from their Ford brethren by upgrades in the suspension, steering, and powertrains.

Source: Lincoln