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  • William Maley
    William Maley

    Lincoln Planning to Add Suicide Doors To Continental

    The Lincoln Continental isn't doing so well. So far in 2018, sales of the model have dropped 30 percent. As we reported earlier this month, there is talk that the Continental could be going away once its lifecycle is completed. But the brand isn't giving up on their flagship sedan just yet.

    During the 2018 National Automobile Dealers Association show yesterday, Lincoln showed its dealers a photo of the Continental with rear-hinged (aka suicide) doors and disclosed plans to build it. The move is part of an effort by Lincoln to show commitment to its car lineup. No timeframe or additional details were given. A number of Lincoln dealers who were at the meeting revealed this news under the condition of anonymity to Automotive News.

    A Lincoln spokeswoman declined to comment on the suicide doors.

    Suicide doors are not new nor unique to Lincoln. Before World War II, a number of brands equipped various models with this type of door. The 1961 Lincoln Continental would feature this type of door, helping make this version of the Continental one of the brand's most iconic models.

    Source: Automotive News (Subscription Required)

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    This would require some fairly substantial engineering changes on the current car.  I'm sure it could be done to the current one, but at what cost? There should be a next generation Continental on the new platform already in the works, my guess is that it shows up there. 

    I'm starting to wonder if Ford isn't doing a big media fakeout on some of this doom and gloom news surrounding the car lines.

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    They should install suicide doors and then cancel the Continental the next year.  Seems like a typical Ford product planning sort of thing to do.  Maybe this can be the new Lincoln signature, and put suicide doors on every vehicle they make, then it will make their cars different than Fords.

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    1 hour ago, smk4565 said:

    They should install suicide doors and then cancel the Continental the next year.  Seems like a typical Ford product planning sort of thing to do.  Maybe this can be the new Lincoln signature, and put suicide doors on every vehicle they make, then it will make their cars different than Fords.

    Would be a smart move for Lincoln to have Gullwing, Scissor, Suicide doors and more as you can use the same platform, but the style, interior and doors would make it different enough to not have comparisons.

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    6 hours ago, ocnblu said:

    This will be cool, just what the doctor ordered.

    Doctors are useless when the patient is essentially terminal.

    1 hour ago, dfelt said:

    Would be a smart move for Lincoln to have Gullwing, Scissor, Suicide doors and more as you can use the same platform, but the style, interior and doors would make it different enough to not have comparisons.

    Would be smart for Ford to build F series and Mustang...pretty much the only product they can keep interesting and relevant.

    4 hours ago, dfelt said:

    Nice Touch but they have many other issues they need to address besides putting on retro cool Suicide doors.

    ...and 1973 would have been a good time for them to have started facing relevancy issues.

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    Lincoln was down 23% last month, to 6700 units/mnth. I still don't think that's bad. Mini sold 3000 units with only 1 less model (really; it's 6 variations of the same cheese sandwich). Ford's volume can easily cover Lincoln.

    The suicide doors is tremendously interesting- another major stepping stone to monetizing their heritage. Have to see what happens.

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    35 minutes ago, frogger said:

    Lincoln's potential is mostly tied to China as a Buick competitor IMO.

     

     

    Bingo.  I hate to be a Buzz kill but on a recent trip I saw more Ford products from the 50's and 60's out on a March Monday on the interstate than current generation Continentals. 

    Hate to Agree with SMK but Benz products are becoming as common as Toyota around here.

    8 hours ago, balthazar said:

    I wonder if people buzzed about Lincoln's survival in the early '60s, with sales volume far smaller than today. Myself, I've yet to come across such period conjecture.

    Survival of the continental as a product vs Lincoln as a brand I think.  They will continue to build the SUV products.  Wonder what the inevitable demise of the fusion lineup will do for the Lincoln car line.

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    There’s no way they want to take the current car and then refresh it with those doors. That’s actual suicide for the car. 

    The Continental really needs to provide obsessive luxury and quality, and the current car is good, but nowhere near that.

    I just don’t understand how a car from LINCOLN that starts at $45,000 can be optioned up to $85,000. 

    Ford needs to invest in its product very badly and Hacett isn’t a car guy plain and simple.

     

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    6 minutes ago, Suaviloquent said:

     

    I just don’t understand how a car from LINCOLN that starts at $45,000 can be optioned up to $85,000. 

     

     

    Nothing unusual about that...plenty of models have a $40k or more spread between base and fully loaded...like the F150.

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    15 hours ago, A Horse With No Name said:

    Would be smart for Ford to build F series and Mustang...pretty much the only product they can keep interesting and relevant.

    There's nothing wrong with the Fusion, Edge, or Explorer either. 

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    1 hour ago, Suaviloquent said:

    I just don’t understand how a car from LINCOLN that starts at $45,000 can be optioned up to $85,000. 

     

    This isn't out of the norm for any luxury automaker and even non-luxury vehicles. Look at all of the half ton trucks, for example. 

    Chevy Colorado has a 30k price spread as well. Starts at $20,200 and can be built to over $50,000. Lexus GS starts at 46k and can be built to 90k. 

    Just now, A Horse With No Name said:

    Edge and Explorer are decent but not class leading. fusion will go the way of the dodo bird and is not the car the accord or Camry are IMHO.

    Yeah they're not at the top but they're pretty close and offer performance trims their competitors don't save for the SRT Jeeps. There also isn't one brand that has a class leader in all of those segments so that's kind of a moot statement as each automaker kind of mixes and matches who's atop on each segment. 

    Just because the Fusion is going away doesn't mean it isn't a good car and still towards the top half of its segment and for being around for 6 years already, isn't a bad testament towards the car. 

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    2 hours ago, Cubical-aka-Moltar said:

    This does also smell like a desperate gimmick to get attention to a failing model. 

    Probably would not be Desperate if they actually advertised the auto with a decent marketing plan so people know about the auto.

    In fact IDIOT FORD, Needs to reduce the advertisements for their trucks and put some of the bucks into the other product sections.

    I have not seen anything on any Ford car, CUV or Lincoln auto around Seattle, but plenty for their truck. Sad

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    Just now, dfelt said:

    Probably would not be Desperate if they actually advertised the auto with a decent marketing plan so people know about the auto.

    In fact IDIOT FORD, Needs to reduce the advertisements for their trucks and put some of the bucks into the other product sections.

    I have not seen anything on any Ford car, CUV or Lincoln auto around Seattle, but plenty for their truck. Sad

    Problem is, Ford's ugly ass trucks are what sell in large volume and make the $$$$.....it's what the sheeple want. 

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    3 minutes ago, Cubical-aka-Moltar said:

    Problem is, Ford's ugly ass trucks are what sell in large volume and make the $$$$.....it's what the sheeple want. 

    I understand that but I am also willing to bet that they could reduce by 10-15% the advertisements for the F150 and still get the same sales while increasing awareness of other products.

    I have seen ZERO ads for the Continental or the new Navigator. Very sad for such new auto's.

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