Jump to content
  • William Maley
    William Maley

    Rumorpile: Ford Plans to End Fusion Production in North America

      Mixed messages to say in the least

    A new report from Automotive News says that Ford is planning to end North American production of the Fusion sedan at the end of this decade. According to sources, the automaker has begun to notify suppliers that it will not produce the next-generation Fusion at their Hermosillo, Mexico plant. Suppliers have also been told that Ford will stop producing the Mondeo (Fusion in other markets) at their Valencia, Spain plant.

    This is further complicated by a report from Reuters saying the company is consolidating production to a plant in China. Ford has since denied this report.

    “We have no plans to export the next-generation Fusion/Mondeo from China to North America and Europe. Fusion/Mondeo are an important part of the Ford car lineup. We will have more information to share about the next Fusion/Mondeo at a later date,” the company said in a statement.

    A spokesman declined to comment when asked if Ford would stop selling Fusion in the U.S., replace it with another vehicle, or build it elsewhere.

    Previously, Ford executives have said that the shift from cars to crossovers/SUVs will be permanent. Back in October, the company announced that it would be cutting back on the number of car nameplate it offers, but wouldn't go into details. Ford has already ended production of the C-Max Energi and plans on ending the C-Max Hybrid sometime next year. The Fiesta and Taurus are reportedly on the chopping block as well.

    What does the future hold for the Fusion? At the moment, it is tough to say.

    Source: Automotive News (Subscription Required), Reuters

    Edited by William Maley

    User Feedback

    Recommended Comments



    Cars are a dead future product, like Drew said, Niche products moving forward as Hybrid and EV will allow us to move back to larger, roomier CUV/SUVs that give everyone what they want. Room, Comfort and still have performance. The day of the pure ICE car is coming to a close. RIP

    EV / Hybrid CUV/SUV is our future now.

    • Haha 1
    Link to comment
    Share on other sites

    More interesting is how much Ford is hurting right now....they are struggling hard with the line up they have now. If it wasn't for trucks, things might get real interesting...

    I know for a fact the Taurus and Fiesta are toast......and they really don't have the money to do anything further with the Focus. (Also figure in the huge major lawsuits coming thanks to the DCT, which still sucks five years later)

    They can still make money on the Fusion, so axing it might not be the best idea. They can slow it down a bit, but there is still going to be some demand for sedans....just not many.

    2018 is going to be a very interesting year at Ford.....

    • Upvote 1
    Link to comment
    Share on other sites
    4 hours ago, Drew Dowdell said:

    The sedan marches slowly towards death. It will probably be a niche product like wagons and hatches in 10 years time. 

    More like the rise of forced public transportation....sedans are still (somewhat) modestly priced. I am pretty sure the new prices on the new CUV/SUVs are going to be quite high....

    Link to comment
    Share on other sites
    4 hours ago, Cubical-aka-Moltar said:

    Honda, Nissan and Toyota all continue to build sedans in the US, successfully.  What's Ford's excuse?  

    Ford Excuse? Easy, they did not use the bankrupt laws to unload debt and as such, they went the route of mortgaging the ranch, everyone of their kids and even the wife to begin with. They are in debt beyond their eyes.

    Then they went the cheap route, killed off V8's for everything but the trucks and ignored EV auto and gave lip service to Hybrids.

    As daves87rs states, if it was not for their trucks, Ford could we be a company that would be sold off in chunks as they are hurting with poor planning, ignoring the market and making some poor choices in what customers want.

    That is how I see it and I am sticking with it.

    • Like 1
    Link to comment
    Share on other sites
    4 hours ago, Cubical-aka-Moltar said:

    Honda, Nissan and Toyota all continue to build sedans in the US, successfully.  What's Ford's excuse?  

    Those three have a better reputation in people's mind in terms of quality. Also, I believe fleet sales (at least for Toyota and Nissan) play a key role. Not sure about Honda.

    And if you're wondering about where the Fusion stacks up to the other three...

    Screen Shot 2017-12-14 at 8.53.04 AM.png

    Source: http://www.goodcarbadcar.net/2017/12/midsize-car-sales-america-november-2017/

    • Upvote 3
    Link to comment
    Share on other sites
    7 hours ago, daves87rs said:

    More interesting is how much Ford is hurting right now....they are struggling hard with the line up they have now. If it wasn't for trucks, things might get real interesting...

    I know for a fact the Taurus and Fiesta are toast......and they really don't have the money to do anything further with the Focus. (Also figure in the huge major lawsuits coming thanks to the DCT, which still sucks five years later)

    They can still make money on the Fusion, so axing it might not be the best idea. They can slow it down a bit, but there is still going to be some demand for sedans....just not many.

    2018 is going to be a very interesting year at Ford.....

    ...and there is that part of me that really does not like Ford and really does not mind watching them suffer.  Good riddance on the Fusion...

    10 minutes ago, Cubical-aka-Moltar said:

    I think Ford and Nissan have been big in fleeting, not sure about now.  I think Honda's fleet percentage is very small. 

    Honda is indeed very small when it comes to fleeting.

    14 minutes ago, William Maley said:

    Those three have a better reputation in people's mind in terms of quality. Also, I believe fleet sales (at least for Toyota and Nissan) play a key role. Not sure about Honda.

    And if you're wondering about where the Fusion stacks up to the other three...

    Screen Shot 2017-12-14 at 8.53.04 AM.png

    Source: http://www.goodcarbadcar.net/2017/12/midsize-car-sales-america-november-2017/

    Reputation is deserved IMHO.

     

    • Like 2
    Link to comment
    Share on other sites

    What are you guys smoking?

    The Fusion is selling in not so bad numbers. 240 000 units

    Its 4rth on that list year-to-date.

     

    The Camry in #1.  350 000 units

    Why?

    1. Its a TOYOTA and its a CAMRY.  

    2. Its NEW for this year. The Toyota faithful were waiting for it. 

    3. Im not sure, but the CUV segment is HOT HOT HOT yet one of Toyota's CUVs aint doint that great. And logic and present trends state that it SHOULD be selling...    Am I right?

     

    The Honda Accord is #2.  300 000 units

    1. Its a HONDA....ACCORD.  The Camry and Accord have been #1 and #2 since like....sometime in the late 1980s or early 1990s when the Ford Taurus gave up the title...when GM fused its Celebrity clones and its FWD W-Body together to be as of one and quality problems plagued the W-Body platform...and the Japanese dynamic duo NEVER looked backed...

     

    The Altima is #3.  280 000 units.

    1. I dont know why Altima is #3.  Discounts?   I dont see a whole lot of them in my neck of the woods.  I do see NEW Fusions (yes...NEW refreshed, less Aston Martin-like grill Fusions) and Accords on the streets...I dont see Camrys a whole lot either but Im sure they are a-plenty...

     

    Who SHOULD be worried more about their mid-sized car offerings is GM and Hyundai Inc.

    GM....the Malibu sold only 200 000 units. Its a car that is JUST a couple years old... 

    Hyundai Sonata and KIA Optima  TOGETHER  beat Toyota Camry's numbers. So that is not THAT  bad of a scenario...

    But as pointed out from Drew....the sedan is on the way out. ALL sedans sales are down...

    OK...the Fusion is down -22%...I would think its about average....I havent done any math to prove what I just said...

    The Malibu is down -17%....a tad better than the Fusion....but its ONLY SOLD 200 000 units....and GM THIS time around does NOT have any Pontiac 6000s and  FWD Grand Prix 4 doors and Chevy Celebritys and Oldsmobile Cutlass and  FWD Cutlass Supreme 4 doors and Buick Centuries and FWD 4 door Buick Regal badge engineered clones to fall back on the slow sales at one division...

     

    The article states that earlier in the year...FoMoCo mentioned that the switch to CUVs and SUVs from car sedans will BE PERMANENT...

    Quote

     

    Previously, Ford executives have said that the shift from cars to crossovers/SUVs will be permanent. Back in October, the company announced that it would be cutting back on the number of car nameplate it offers, but wouldn't go into details.

     

     

     

     

    I dont see what the big deal is other than SEDANS IN GENERAL ARE GOING AWAY...

    Edited by oldshurst442
    • Like 1
    • Upvote 2
    Link to comment
    Share on other sites
    Just now, oldshurst442 said:

     

    The article states that earlier in the year...FoMoCo mentioned that the switch to CUVs and SUVs from car sedans will BE PERMANENT...

     

    I'm skeptical the shift will be permanent...but who knows..of course once self driving cars become mainstream, new car sales will drop off (since autonomous cars probably won't be for purchase).  But that will be a while..

    • Like 2
    Link to comment
    Share on other sites

    Remeber when Chevy wanted to go trucks only back in around 2005?  Maybe Ford should go trucks and CUV/SUV only now.  Come to think of it, I am amazed that GM still has so many sedans (not as many as pre-BK) but is still doing well.  Not sure what to say for FORD to fix their own issues from a car standpoint.

    • Haha 1
    Link to comment
    Share on other sites
    1 minute ago, Cubical-aka-Moltar said:

    I'm skeptical the shift will be permanent...but who knows..of course once self driving cars become mainstream, new car sales will drop off (since autonomous cars probably won't be for purchase).  But that will be a while..

    True. 

    I dont know how I wanna feel about the whole industry and trend going to CUVs. Ill just take that one day at a time, I guess. 

    But going back to FoMoCo.

    Maybe Ford does not want to deal with the lagging sedan sales trend and considers the billion dollar investment in a new platform to replace the Fusion to be a waste of time, energy and resources and just says...."phoque it! Let the others scrap it out!" 

    I know that platforms today...CUVs and sedans...are interchangeable...but designing a new sedan from it is but a waste of time anyway...

     

    • Like 1
    • Upvote 1
    Link to comment
    Share on other sites
    9 minutes ago, oldshurst442 said:

    What are you guys smoking?

    The Fusion is selling in not so bad numbers. 240 000 units

    Its 4rth on that list year-to-date.

     

    The Camry in #1.  350 000 units

    Why?

    1. Its a TOYOTA and its a CAMRY.  

    2. Its NEW for this year. The Toyota faithful were waiting for it. 

    3. Im not sure, but the CUV segment is HOT HOT HOT yet one of Toyota's CUVs aint doint that great. And logic and present trends state that it SHOULD be selling...    Am I right?

     

    The Honda Accord is #2.  300 000 units

    1. Its a HONDA....ACCORD.  The Camry and Accord have been #1 and #2 since like....sometime in the late 1980s or early 1990s when the Ford Taurus gave up the title...when GM fused its Celebrity clones and its FWD W-Body together to be as of one and quality problems plagued the W-Body platform...and the Japanese dynamic duo NEVER looked backed...

     

    The Altima is #3.  280 000 units.

    1. I dont know why Altima is #3.  Discounts?   I dont see a whole lot of them in my neck of the woods.  I do see NEW Fusions (yes...NEW refreshed, less Aston Martin-like grill Fusions) and Accords on the streets...I dont see Camrys a whole lot either but Im sure they are a-plenty...

     

    Who SHOULD be worried more about their mid-sized car offerings is GM and Hyundai Inc.

    GM....the Malibu sold only 200 000 units. Its a car that is JUST a couple years old... 

    Hyundai Sonata and KIA Optima  TOGETHER  beat Toyota Camry's numbers. So that is not THAT  bad of a scenario...

    But as pointed out from Drew....the sedan is on the way out. ALL sedans sales are down...

    OK...the Fusion is down -22%...I would think its about average....I havent done any math to prove what I just said...

    The Malibu is down -17%....a tad better than the Fusion....but its ONLY SOLD 200 000 units....and GM THIS time around does NOT have any Pontiac 6000s and  FWD Grand Prix 4 doors and Chevy Celebritys and Oldsmobile Cutlass and  FWD Cutlass Supreme 4 doors and Buick Centuries and FWD 4 door Buick Regal badge engineered clones to fall back on the slow sales at one division...

     

    The article states that earlier in the year...FoMoCo mentioned that the switch to CUVs and SUVs from car sedans will BE PERMANENT...

     

    I dont see what the big deal is other than SEDANS IN GENERAL ARE GOING AWAY...

    Given that your wife's Fusion is the 1.6, we knew she must be looking elsewhere for thrust...that thing ahs to be a bit on the slow side...

    Link to comment
    Share on other sites
    1 minute ago, riviera74 said:

    Remeber when Chevy wanted to go trucks only back in around 2005?  Maybe Ford should go trucks and CUV/SUV only now.  Come to think of it, I am amazed that GM still has so many sedans (not as many as pre-BK) but is still doing well.  Not sure what to say for FORD to fix their own issues from a car standpoint.

    Sedan sales at GM...

    NOT DOING WELL...

    Malibu. Not doing well.

    Regal. Not doing well. (Maybe too soo for that one though. Next year we will see. The Regal is too new to tell...)

    Impala. Its surviving.  Ill just chalk that up to....NOT DOING WELL.

    Lacrosse. NOT DOING WELL.

    ATS and CTS. NOT DOING WELL.

     

     

     

    • Upvote 2
    Link to comment
    Share on other sites
    2 minutes ago, riviera74 said:

    Remeber when Chevy wanted to go trucks only back in around 2005?  Maybe Ford should go trucks and CUV/SUV only now.  Come to think of it, I am amazed that GM still has so many sedans (not as many as pre-BK) but is still doing well.  Not sure what to say for FORD to fix their own issues from a car standpoint.

    They have been pretty much F series and Mustang since at least the seventies in terms of product that is market leading.

    Even the hard core Ford skeptic in me loves the new Lincoln SUV lineup though.

    Just now, oldshurst442 said:

    Sedan sales at GM...

    NOT DOING WELL...

    Malibu. Not doing well.

    Regal. Not doing well. (Maybe too soo for that one though. Next year we will see. The Regal is too new to tell...)

    Impala. Its surviving.  Ill just chalk that up to....NOT DOING WELL.

    Lacrosse. NOT DOING WELL.

    ATS and CTS. NOT DOING WELL.

     

     

     

    Domestic car industry still in some ways has not recovered from it's fall from grace in the eyes of consumers.  That and Hyundai/Kia/Nissan and the like quite happily sell cars with low interest rates to any buyer with a pulse. 

    Link to comment
    Share on other sites
    1 minute ago, A Horse With No Name said:

    Given that your wife's Fusion is the 1.6, we knew she must be looking elsewhere for thrust...that thing ahs to be a bit on the slow side...

    She's got a battery powered...never mind. Different conversation all together. 

    Seriously though. 

    Its good enough for her. And it hasnt burned down yet.  With all the recalls that Ford fixed on it so far....its running pretty darned good...

    • Haha 1
    Link to comment
    Share on other sites
    6 minutes ago, riviera74 said:

      Not sure what to say for FORD to fix their own issues from a car standpoint.

    The angry skeptic in my says dynamite...

    1 minute ago, oldshurst442 said:

    She's got a battery powered...never mind. Different conversation all together. 

    Seriously though. 

    Its good enough for her. And it hasnt burned down yet.  With all the recalls that Ford fixed on it so far....its running pretty darned good...

    Good thing you have lovingly provided hybrid assistance.

    ...and yes the Fusion is a decent car....neighbors love theirs.

    Link to comment
    Share on other sites
    10 minutes ago, A Horse With No Name said:

    The angry skeptic in my says dynamite...

    Good thing you have lovingly provided hybrid assistance.

    ...and yes the Fusion is a decent car....neighbors love theirs.

    Who said anything about me providing it?  She fell in love with that thing way before I was in the picture....:D

    If a dog is a man's best friend...I sure as hell know diamonds are NOT a woman's best friend...:o

    Alls I know is...we go through a LOT of batteries...

    (This whole thing...is but a joke people...yet.. there are some elements to this that may be true...:rolleyes:)

     

    The Fusion has been quite good to us too...so far. 

    Edited by oldshurst442
    • Upvote 1
    Link to comment
    Share on other sites
    5 minutes ago, Cubical-aka-Moltar said:

    I've had a couple Fusions for rentals, very pleasant cars. If I were going to get a mainstream midsize sedan, I'd strongly consider the Fusion...

    That they are.

    I myself, like to drive the Fusion from time to time. And I do. I take it on romps when I dont feel like being in the Acura. When I like to change scenery. Its THAT pleasant to drive and to be cocooned in. Its got a modern interior. It looks and feels good. 

    Its got a great daily driver ride. 

    There are no $50 000 CDN (Acura TLX segment) cars that I currently care for. Maybe the new Regal. I HATE THE ACURA TLX. 

    If I was gonna plunk down money for a new car in 2018, the Regal or the Fusion Sport 2.7 ecoboost V6 would get my money. 

    Ive heard that the Fusion Sport is anything but a sporty ride....ITS OK...I dont mind the way the Fusion drives in its base form. To add a 320-350 (whatever it is) horse V6 to that mix is more than welcomed) 

    • Like 1
    • Upvote 1
    Link to comment
    Share on other sites
    29 minutes ago, oldshurst442 said:

    Who said anything about me providing it?  She fell in love with that thing way before I was in the picture....:D

    If a dog is a man's best friend...I sure as hell know diamonds are NOT a woman's best friend...:o

    Alls I know is...we go through a LOT of batteries...

    (This whole thing...is but a joke people...yet.. there are some elements to this that may be true...:rolleyes:)

     

    The Fusion has been quite good to us too...so far. 

    Another chapter in the humans replaced by machines saga...Fusion is quite a good car.

    14 minutes ago, oldshurst442 said:

    That they are.

    I myself, like to drive the Fusion from time to time. And I do. I take it on romps when I dont feel like being in the Acura. When I like to change scenery. Its THAT pleasant to drive and to be cocooned in. Its got a modern interior. It looks and feels good. 

    Its got a great daily driver ride. 

    There are no $50 000 CDN (Acura TLX segment) cars that I currently care for. Maybe the new Regal. I HATE THE ACURA TLX. 

    If I was gonna plunk down money for a new car in 2018, the Regal or the Fusion Sport 2.7 ecoboost V6 would get my money. 

    Ive heard that the Fusion Sport is anything but a sporty ride....ITS OK...I dont mind the way the Fusion drives in its base form. To add a 320-350 (whatever it is) horse V6 to that mix is more than welcomed) 

    Were I to buy a sedanish car, CTS,  New Regal or LAX, or the new Stinger or something.

    • Haha 1
    Link to comment
    Share on other sites
    9 minutes ago, oldshurst442 said:

    Hey...I forgot about the KIA Stinger.

    Its quite the intriguing car...:scratchchin:

    Yes, quite an interesting new entrant...I like the styling and that it's a hatchback.  I prefer hatches over trunks. 

    • Upvote 2
    Link to comment
    Share on other sites
    6 hours ago, Cubical-aka-Moltar said:

    Honda, Nissan and Toyota all continue to build sedans in the US, successfully.  What's Ford's excuse?  

    Toyota is about to launch a new Avalon in Detroit.  There is also suspicion that it will also be the last Avalon.  Aside from the ES, the entire Lexus sedan lineup is struggling. Acura sales are almost purely crossover at this point. Anything QX at Infiniti is a larger seller than its numerically equivalent Q. Hyundai gave up on the Azera. Ford is giving up on the Taurus.  The Charger and 300 are likely dead men walking. 200 is dead. Regal is no longer a sedan. Impala and Lacrosse are struggling. Even though the Mazda 6 just got a refresh, I wouldn't be surprised to see it die in 4 or 5 years.

    The sedan is dying.  

    • Upvote 1
    Link to comment
    Share on other sites



    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.
    Note: Your post will require moderator approval before it will be visible.

    Guest
    Add a comment...

    ×   Pasted as rich text.   Paste as plain text instead

      Only 75 emoji are allowed.

    ×   Your link has been automatically embedded.   Display as a link instead

    ×   Your previous content has been restored.   Clear editor

    ×   You cannot paste images directly. Upload or insert images from URL.




  • Similar Content

    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”

      View full article
    • By William Maley
      Jaguar Land Rover hasn't been doing very well for the past few years. Numerous issues such as poor sales in China, demand for diesel powered vehicles dropping, and the pandemic have put the automaker in a difficult place. This morning in the United Kingdom, Jaguar Land Rover CEO Thierry Bolloré announced plans to make Jaguar an electric only brand by 2025; Land Rover to launch six electric models; and to become a net-zero-carbon business by 2039.
      "We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us," Bolloré said in a statement.
      Jaguar

      Out of the two brands, Jaguar is hurting the most. Sales have dropped like a rock due to people stepping away from sedans and diesel powertrains. Bolloré's plan has the brand moving to an all-electric lineup by 2025. Not many details were released or talked about during the press conference this morning. What we do know is,
      Future models will utilize a new modular electric platform, known as the Electric Modular Architecture (EMA). The planned XJ replacement, rumored to go electric has been canceled. Likely reason for the cancelation is the platform that was going to be used for this model likely didn't scale to other models. Jaguar did say the XJ name could appear again on a future model. Automotive News (Subscription Required) reports that Jaguar will also move away from SUV-styled vehicles, likely meaning the end of the E and F-Pace. Land Rover

      Land Rover isn't going to dive in quickly as Jaguar into EVs. The plan is to continue offering a mix of powertrains, but with a heavy focus on electrification. Six all-electric models are planned to be launched by 2030, with the first model coming out in 2024. No word on what that model would be, but our guess is possibly a Range Rover EV. Land Rover will use Electric Modular Architecture for EVs, alongside the Modular Longitudinal Architecture (MLA) for hybrids. The goal is to have 60 percent of Land Rover sales be for electrics by 2030.
      Other Details
      Jaguar Land Rover said that it would keep all three of its U.K. plans open, but the Castle Bromwich plant(home to Jaguar XE, XF, and F-Type production) has a unclear future.
      “First we will continue production of our existing nameplates built there to the end of their lifecycle. Then we will explore opportunities to refurbish the plant, which could benefit from the consolidation of businesses scattered across the Midlands,” said Bolloré.
      Jaguar Land Rover is also planning on moving their executive team and other major management positions to a centralized location in Gaydon, and work more closely with their parent company, Tata Group.
      Source: Jaguar Land Rover
      Jaguar Land Rover reimagines the future of modern luxury by design
      New global strategy – Reimagine – announced for the British company under the leadership of Chief Executive Officer, Thierry Bolloré A sustainability-rich reimagination of modern luxury, unique customer experiences, and positive societal impact Start of journey to become a net zero carbon business by 2039 Reimagination of Jaguar as an all-electric luxury brand from 2025 to ‘realise its unique potential’ In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs All Jaguar and Land Rover nameplates to be available in pure electric form by end of the decade; first all-electric Land Rover model in 2024 Clean-hydrogen fuel-cell power being developed in preparation for future demand Streamlined structure to deliver greater agility and promote an efficiency of focus Global manufacturing and assembly footprint to be retained, rightsized, repurposed and reorganised Collaborations and knowledge-sharing with industry leaders, in particular from within the wider Tata Group will allow the company to explore potential synergies on clean energy, connected services, data and software development leadership On a path towards double-digit EBIT margin and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025 with a value creation approach delivering quality and profit-over-volume Gaydon, UK - Monday 15th February 2021:
      A vision of modern luxury by design
      Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
      Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers. A strategy that is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
      “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.
      “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” said Mr Bolloré.
      Two distinct modern luxury brands with sustainability at the centre
      At the heart of its Reimagine plan will be the electrification of both Land Rover and Jaguar brands on separate architectures with two clear, unique personalities.
      In a Land Rover, vehicle and driver are united by adventure. By breaking new ground, confronting new challenges and not being content with the expected, Land Rover truly helps people to go ‘Above and Beyond’. In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
      By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies. Jaguar will exist to make life extraordinary by creating dramatically beautiful automotive experiences that leave its customers feeling unique and rewarded. Although the nameplate may be retained, the planned Jaguar XJ replacement will not form part of the line-up, as the brand looks to realise its unique potential.
      Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
      Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039. As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is already underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment programme.
      Sustainability that delivers a new benchmark in environmental and societal impact for the luxury sector is fundamental to the success of Reimagine. A new centralised team will be empowered to build on and accelerate pioneering innovations in materiality, engineering, manufacturing, services and circular economy investments. 
      Annual commitments of circa £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
      Proven services like the flexible PIVOTAL subscription model (which has grown 750% during the fiscal year), born out of Jaguar Land Rover’s incubator and investor arm, InMotion, will now be rolled out to other markets following a successful launch in the UK.
      Quality and efficiency
      Reimagine will see Jaguar Land Rover establish new benchmark standards in quality and efficiency for the luxury sector by rightsizing, repurposing and reorganising.
      Central to that journey, and in order to establish different personalities for the two brands, is the new architecture strategy. 
      Land Rover will use the forthcoming flex Modular Longitudinal Architecture (MLA). It will deliver electrified internal combustion engines (ICE) and full electric variants as the company evolves its product line-up in the future. In addition, Land Rover will also use pure electric biased Electric Modular Architecture (EMA) which will also support advanced electrified ICE.
      Future Jaguar models will be built exclusively on a pure electric architecture.
      Reimagine is designed to deliver simplification too. By consolidating the number of platforms and models being produced per plant, the company will be able to establish new benchmark standards in efficient scale and quality for the luxury sector. Such an approach will help rationalise sourcing and accelerate investments in local circular economy supply chains.
      From a core manufacturing perspective that means Jaguar Land Rover will retain its plant and assembly facilities in the home UK market and around the world. As well as being the manufacturer of the MLA architecture, Solihull, West Midlands will also be the home to the future advanced Jaguar pure electric platform. 
      Key partners including Trade Unions, retailers and those in the supply chain will continue to play a vital part of the extended new Jaguar Land Rover ecosystem and its journey towards reimagining the future of modern luxury.
      ReFocus to a more agile operation
      As evidenced with the latest financial results, Jaguar Land Rover has a strong foundation on which to build a sustainable and resilient business for its customers and their communities, partners, employees, shareholders and the environment.
      Driving this transformation is the recently launched Refocus programme, by consolidating existing initiatives like Charge+ with new cross-functional activities.
      Reimagine will see Jaguar Land Rover right-size, repurpose and reorganise into a more agile operation. The creation of a flatter structure is designed to empower employees to create and deliver at speed and with clear purpose.
      To accelerate this efficiency of focus, the company will substantially reduce and rationalise its non-manufacturing infrastructure in the UK. Gaydon will become the symbol of this effort – the ‘reactor’ of the business - with the Executive Team and other management functions moving into the one location to aid frictionless cooperation and agile decision-making.  
      Leapfrog to leadership with Tata Group
      In order to realise its vision of modern luxury mobility with confidence, the company will curate closer collaboration and knowledge-sharing with Tata Group companies to enhance sustainability and reduce emissions as well as sharing best practice in next-generation technology, data and software development leadership. Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
      “We have so many ingredients from within. It is a unique opportunity,” said Mr Bolloré. “Others have to rely solely on external partnerships and compromise, but we have frictionless access that will allow us to lean forward with confidence and at speed.”
      Bringing all these ingredients together, Jaguar Land Rover is on a path towards double-digit EBIT margins and positive cash flow, with an ambition to achieve positive cash net-of-debt by 2025. 
      Ultimately, Jaguar Land Rover aims to be one of the most profitable luxury manufacturers in the world.
      Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc commented: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
      Mr Bolloré concluded: “As a human-centred company, we can, and will, move much faster and with clear purpose of not just reimagining modern luxury but defining it for two distinct brands. Brands that present emotionally unique designs, pieces of art if you like, but all with connected technologies and responsible materials that collectively set new standards in ownership. We are reimagining a new modern luxury by design.”
    • By David
      Since Ford Motor Company reported a complete Q4 / 2020 fiscal year report with a loss of $2.8 Billion but a doubling of R&D on EVs to $22 Billion from $11 Billion and a $7 Billion for EV Autonomous driving, the auto reporters are asking this very question: Is this a Shot across gm's bow or is it targeted more broadly across the whole industry as everyone wants to take sales away or greatly slow down Tesla.
      Tesla's valuation appears to be based on investors putting money with new technology seems to be driving changes of the future. 
      gm has now committed to moving into the technology camp with a solid date of when new ICE auto's will no longer be produced as the whole portfolio will change over to EV's. Ford also is now committing to this same strategy. This now makes one wonder about the rest of the auto industry.
      Stellantis CEO did an interview with Forbes that has put cold water on Peugeot coming to the US in the near term future as he wants to invest in the existing US name brands and grow their 12.7% market share. He also said that Stellantis has the manufacturing power and EV technology, but getting it into the hands of everyone is the concern at reasonable prices. Stellantis CEO says this is in the hands of the various global governments as he wants cleaner air and believes diesel the dirtiest of fuels will die off before regular petrol and where dictated by governments such as China and Europe will see a faster change over than other countries. Yet with the change in administration in the US, he says this could move the Stellantis brands to move into the full EV camp at a future date.
      Then we have small countries that have decided to make a major change in moving the country into EVs way sooner than other places and killing ICE sales like Thailand. This will allow local Thai startups to compete for the first time with international companies that also do not have anything in the market yet. 
      With a large range of battery plants coming online over the next 18 months, the move to EVs could happen at a pace that took decades for ICE in the early 1900's.
      So this brings this back to the original question, Is Fords Doubling commitment to EV's and moving ICE into the last generation like GM a shot across GM's bow or a shot at the whole industry to say, look at us, we are moving into a Technology driven auto company and our stock should be much higher like Tesla's.
      Currently gm is valued at just under $80 Billion, Ford is valued at $40 Billion, Tesla is valued at $807 Billion, Toyota is valued at $155.5 Billion, Stellantis is valued at $50.5 Billion, Daimler is valued at $71 Billion, BMW valued at $46 and VW is valued at $90.7 Billion and while there are plenty of other auto companies, one has to wonder what Ford is focused on with the drastic change and speeding up of moving to EVs as a complete global portfolio.
      Sound off and discuss how, what, where and when you think this will have it's big affect.
      Charged EVs | Is Ford’s increase in EV investment a shot across GM’s bow? - Charged EVs
      Stellantis CEO Reveals Peugeot U.S. Fate, Job Security, EV Conflict (forbes.com)
      Future Toyotas, Stellantis, batteries and EVs - the week | Automotive Industry Comment | just-auto (just-auto.com)
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      Yesterday, Fiat Chrysler Automobiles and Groupe PSA officially merged to become Stellantis, the fourth-largest automaker in the world. But this merge has produced some consequences that need to be addressed. One of those being Peugeot's re-entry back in to the U.S.
      “We were last speaking about [Peugeot’s U.S. re-entry] a year and a half ago, before Stellantis. We can’t not take into account that in the coming days Peugeot will be part of this new world. I imagine in the coming months due to the new strategy we will have to adapt and reconsider all elements, including this one,” said Peugeot CEO Jean-Philippe Imparato to Automotive News.
      A key reason for this reconsideration not wanting overlap brands in the U.S.
      This is a polar opposite to comments made last year by Larry Dominique, CEO of PSA North America.
      Imparto's focus for Peugeot in the near future is concentrating on its core markets - Europe, the Middle East, Africa, and Latin America. There are also plans to get the brand back on track in China. As for the U.S., Imparto said it was "still on the table" down the road.
      Source: Automotive News (Subscription Required)
  • Posts

    • Yeah...that would be a personal opinion.  I like both equally.  But no matter which one you think is better looking, you cannot deny that the other is NOT not good looking.               
    • Lots of Italians, Sicilians, and Greeks in Steubenville, Ohio where I spent my childhood.  Our next door neighbors had immigrated from Palermo.   
    • Yes.  Along with a few remote villages in Sicily, some remote villages on the heel of the peninsula have retained modified forms of Greek.  Probably because they're even closer to the Peloponnesus.  Greek (this brings back memories): "Ohi" means "no," but "Ne" means "yes"  My favorite Greek surname:  Papadiamantis, also the name of the main street on the island of Skiathos Italian and Greek: I know of only one word that is common to both Italian and Greek:  pantofoli (bedroom slippers), thought there are surely others Sicilian and French: The 200 years of French Norman rule is seen in the Sicilian dialect, where some words come from French, like some of the ones in the video: where:  "unni" from "ou" work:  "travagghiu" from "travail" buy:  "accattari" from "acheter" and many, many more Sicilian and Italian (per video): Most words in Sicilian use "u" sounds for the "o" sounds in Italian, which makes it sound more guttural... that's the biggest difference. I have rarely heard cheese called "tumazzu," as in the video.  Most people just call it "furmaggiu." But they didn't include one of the most humorous differences of them all:  snail:  "lumaca" (in Italian), but "babbaluccia" (in Sicilian) (bubb-a-looch-cha)!
    • @trinacriabob       I was listening to those clips above and others a few weeks back. I was shocked to see that in some parts of Southern Italy, Greek is spoken still and mixed with Italian.   I knew that about Sicily, but not on mainland Italy.   I was even shocked to learn, this was yesterday, that a classic 1980 Giannis Poulopoulos song was but a cover. An Italian cover. From 1974.  And there is a catch, the song was written and sung by a very popular Italian singer, but the song was written and sung...in Greek.     Original  Mia Martini   Una faccia, una razza!  http://1.bp.blogspot.com/-yDqhw4Vhh-I/Tvr6TfymTmI/AAAAAAAABiw/ia8Zwy4TxDI/s1600/ItaliaGreciaBandiere.jpg    
  • Social Stream

  • Today's Birthdays

    1. 25ThTA
      25ThTA
      (38 years old)
    2. DenCo
      DenCo
      (37 years old)
  • Who's Online (See full list)

  • My Clubs

About us

CheersandGears.com - Founded 2001

We ♥ Cars

Get in touch

Follow us

Recent tweets

facebook

×
×
  • Create New...