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    William Maley

    Rumorpile: Ford Plans to End Fusion Production in North America

      Mixed messages to say in the least

    A new report from Automotive News says that Ford is planning to end North American production of the Fusion sedan at the end of this decade. According to sources, the automaker has begun to notify suppliers that it will not produce the next-generation Fusion at their Hermosillo, Mexico plant. Suppliers have also been told that Ford will stop producing the Mondeo (Fusion in other markets) at their Valencia, Spain plant.

    This is further complicated by a report from Reuters saying the company is consolidating production to a plant in China. Ford has since denied this report.

    “We have no plans to export the next-generation Fusion/Mondeo from China to North America and Europe. Fusion/Mondeo are an important part of the Ford car lineup. We will have more information to share about the next Fusion/Mondeo at a later date,” the company said in a statement.

    A spokesman declined to comment when asked if Ford would stop selling Fusion in the U.S., replace it with another vehicle, or build it elsewhere.

    Previously, Ford executives have said that the shift from cars to crossovers/SUVs will be permanent. Back in October, the company announced that it would be cutting back on the number of car nameplate it offers, but wouldn't go into details. Ford has already ended production of the C-Max Energi and plans on ending the C-Max Hybrid sometime next year. The Fiesta and Taurus are reportedly on the chopping block as well.

    What does the future hold for the Fusion? At the moment, it is tough to say.

    Source: Automotive News (Subscription Required), Reuters

    Edited by William Maley



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    Cars are a dead future product, like Drew said, Niche products moving forward as Hybrid and EV will allow us to move back to larger, roomier CUV/SUVs that give everyone what they want. Room, Comfort and still have performance. The day of the pure ICE car is coming to a close. RIP

    EV / Hybrid CUV/SUV is our future now.

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    More interesting is how much Ford is hurting right now....they are struggling hard with the line up they have now. If it wasn't for trucks, things might get real interesting...

    I know for a fact the Taurus and Fiesta are toast......and they really don't have the money to do anything further with the Focus. (Also figure in the huge major lawsuits coming thanks to the DCT, which still sucks five years later)

    They can still make money on the Fusion, so axing it might not be the best idea. They can slow it down a bit, but there is still going to be some demand for sedans....just not many.

    2018 is going to be a very interesting year at Ford.....

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    4 hours ago, Drew Dowdell said:

    The sedan marches slowly towards death. It will probably be a niche product like wagons and hatches in 10 years time. 

    More like the rise of forced public transportation....sedans are still (somewhat) modestly priced. I am pretty sure the new prices on the new CUV/SUVs are going to be quite high....

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    4 hours ago, Cubical-aka-Moltar said:

    Honda, Nissan and Toyota all continue to build sedans in the US, successfully.  What's Ford's excuse?  

    Ford Excuse? Easy, they did not use the bankrupt laws to unload debt and as such, they went the route of mortgaging the ranch, everyone of their kids and even the wife to begin with. They are in debt beyond their eyes.

    Then they went the cheap route, killed off V8's for everything but the trucks and ignored EV auto and gave lip service to Hybrids.

    As daves87rs states, if it was not for their trucks, Ford could we be a company that would be sold off in chunks as they are hurting with poor planning, ignoring the market and making some poor choices in what customers want.

    That is how I see it and I am sticking with it.

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    4 hours ago, Cubical-aka-Moltar said:

    Honda, Nissan and Toyota all continue to build sedans in the US, successfully.  What's Ford's excuse?  

    Those three have a better reputation in people's mind in terms of quality. Also, I believe fleet sales (at least for Toyota and Nissan) play a key role. Not sure about Honda.

    And if you're wondering about where the Fusion stacks up to the other three...

    Screen Shot 2017-12-14 at 8.53.04 AM.png

    Source: http://www.goodcarbadcar.net/2017/12/midsize-car-sales-america-november-2017/

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    7 hours ago, daves87rs said:

    More interesting is how much Ford is hurting right now....they are struggling hard with the line up they have now. If it wasn't for trucks, things might get real interesting...

    I know for a fact the Taurus and Fiesta are toast......and they really don't have the money to do anything further with the Focus. (Also figure in the huge major lawsuits coming thanks to the DCT, which still sucks five years later)

    They can still make money on the Fusion, so axing it might not be the best idea. They can slow it down a bit, but there is still going to be some demand for sedans....just not many.

    2018 is going to be a very interesting year at Ford.....

    ...and there is that part of me that really does not like Ford and really does not mind watching them suffer.  Good riddance on the Fusion...

    10 minutes ago, Cubical-aka-Moltar said:

    I think Ford and Nissan have been big in fleeting, not sure about now.  I think Honda's fleet percentage is very small. 

    Honda is indeed very small when it comes to fleeting.

    14 minutes ago, William Maley said:

    Those three have a better reputation in people's mind in terms of quality. Also, I believe fleet sales (at least for Toyota and Nissan) play a key role. Not sure about Honda.

    And if you're wondering about where the Fusion stacks up to the other three...

    Screen Shot 2017-12-14 at 8.53.04 AM.png

    Source: http://www.goodcarbadcar.net/2017/12/midsize-car-sales-america-november-2017/

    Reputation is deserved IMHO.

     

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    What are you guys smoking?

    The Fusion is selling in not so bad numbers. 240 000 units

    Its 4rth on that list year-to-date.

     

    The Camry in #1.  350 000 units

    Why?

    1. Its a TOYOTA and its a CAMRY.  

    2. Its NEW for this year. The Toyota faithful were waiting for it. 

    3. Im not sure, but the CUV segment is HOT HOT HOT yet one of Toyota's CUVs aint doint that great. And logic and present trends state that it SHOULD be selling...    Am I right?

     

    The Honda Accord is #2.  300 000 units

    1. Its a HONDA....ACCORD.  The Camry and Accord have been #1 and #2 since like....sometime in the late 1980s or early 1990s when the Ford Taurus gave up the title...when GM fused its Celebrity clones and its FWD W-Body together to be as of one and quality problems plagued the W-Body platform...and the Japanese dynamic duo NEVER looked backed...

     

    The Altima is #3.  280 000 units.

    1. I dont know why Altima is #3.  Discounts?   I dont see a whole lot of them in my neck of the woods.  I do see NEW Fusions (yes...NEW refreshed, less Aston Martin-like grill Fusions) and Accords on the streets...I dont see Camrys a whole lot either but Im sure they are a-plenty...

     

    Who SHOULD be worried more about their mid-sized car offerings is GM and Hyundai Inc.

    GM....the Malibu sold only 200 000 units. Its a car that is JUST a couple years old... 

    Hyundai Sonata and KIA Optima  TOGETHER  beat Toyota Camry's numbers. So that is not THAT  bad of a scenario...

    But as pointed out from Drew....the sedan is on the way out. ALL sedans sales are down...

    OK...the Fusion is down -22%...I would think its about average....I havent done any math to prove what I just said...

    The Malibu is down -17%....a tad better than the Fusion....but its ONLY SOLD 200 000 units....and GM THIS time around does NOT have any Pontiac 6000s and  FWD Grand Prix 4 doors and Chevy Celebritys and Oldsmobile Cutlass and  FWD Cutlass Supreme 4 doors and Buick Centuries and FWD 4 door Buick Regal badge engineered clones to fall back on the slow sales at one division...

     

    The article states that earlier in the year...FoMoCo mentioned that the switch to CUVs and SUVs from car sedans will BE PERMANENT...

    Quote

     

    Previously, Ford executives have said that the shift from cars to crossovers/SUVs will be permanent. Back in October, the company announced that it would be cutting back on the number of car nameplate it offers, but wouldn't go into details.

     

     

     

     

    I dont see what the big deal is other than SEDANS IN GENERAL ARE GOING AWAY...

    Edited by oldshurst442
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    Just now, oldshurst442 said:

     

    The article states that earlier in the year...FoMoCo mentioned that the switch to CUVs and SUVs from car sedans will BE PERMANENT...

     

    I'm skeptical the shift will be permanent...but who knows..of course once self driving cars become mainstream, new car sales will drop off (since autonomous cars probably won't be for purchase).  But that will be a while..

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    Remeber when Chevy wanted to go trucks only back in around 2005?  Maybe Ford should go trucks and CUV/SUV only now.  Come to think of it, I am amazed that GM still has so many sedans (not as many as pre-BK) but is still doing well.  Not sure what to say for FORD to fix their own issues from a car standpoint.

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    1 minute ago, Cubical-aka-Moltar said:

    I'm skeptical the shift will be permanent...but who knows..of course once self driving cars become mainstream, new car sales will drop off (since autonomous cars probably won't be for purchase).  But that will be a while..

    True. 

    I dont know how I wanna feel about the whole industry and trend going to CUVs. Ill just take that one day at a time, I guess. 

    But going back to FoMoCo.

    Maybe Ford does not want to deal with the lagging sedan sales trend and considers the billion dollar investment in a new platform to replace the Fusion to be a waste of time, energy and resources and just says...."phoque it! Let the others scrap it out!" 

    I know that platforms today...CUVs and sedans...are interchangeable...but designing a new sedan from it is but a waste of time anyway...

     

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    9 minutes ago, oldshurst442 said:

    What are you guys smoking?

    The Fusion is selling in not so bad numbers. 240 000 units

    Its 4rth on that list year-to-date.

     

    The Camry in #1.  350 000 units

    Why?

    1. Its a TOYOTA and its a CAMRY.  

    2. Its NEW for this year. The Toyota faithful were waiting for it. 

    3. Im not sure, but the CUV segment is HOT HOT HOT yet one of Toyota's CUVs aint doint that great. And logic and present trends state that it SHOULD be selling...    Am I right?

     

    The Honda Accord is #2.  300 000 units

    1. Its a HONDA....ACCORD.  The Camry and Accord have been #1 and #2 since like....sometime in the late 1980s or early 1990s when the Ford Taurus gave up the title...when GM fused its Celebrity clones and its FWD W-Body together to be as of one and quality problems plagued the W-Body platform...and the Japanese dynamic duo NEVER looked backed...

     

    The Altima is #3.  280 000 units.

    1. I dont know why Altima is #3.  Discounts?   I dont see a whole lot of them in my neck of the woods.  I do see NEW Fusions (yes...NEW refreshed, less Aston Martin-like grill Fusions) and Accords on the streets...I dont see Camrys a whole lot either but Im sure they are a-plenty...

     

    Who SHOULD be worried more about their mid-sized car offerings is GM and Hyundai Inc.

    GM....the Malibu sold only 200 000 units. Its a car that is JUST a couple years old... 

    Hyundai Sonata and KIA Optima  TOGETHER  beat Toyota Camry's numbers. So that is not THAT  bad of a scenario...

    But as pointed out from Drew....the sedan is on the way out. ALL sedans sales are down...

    OK...the Fusion is down -22%...I would think its about average....I havent done any math to prove what I just said...

    The Malibu is down -17%....a tad better than the Fusion....but its ONLY SOLD 200 000 units....and GM THIS time around does NOT have any Pontiac 6000s and  FWD Grand Prix 4 doors and Chevy Celebritys and Oldsmobile Cutlass and  FWD Cutlass Supreme 4 doors and Buick Centuries and FWD 4 door Buick Regal badge engineered clones to fall back on the slow sales at one division...

     

    The article states that earlier in the year...FoMoCo mentioned that the switch to CUVs and SUVs from car sedans will BE PERMANENT...

     

    I dont see what the big deal is other than SEDANS IN GENERAL ARE GOING AWAY...

    Given that your wife's Fusion is the 1.6, we knew she must be looking elsewhere for thrust...that thing ahs to be a bit on the slow side...

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    1 minute ago, riviera74 said:

    Remeber when Chevy wanted to go trucks only back in around 2005?  Maybe Ford should go trucks and CUV/SUV only now.  Come to think of it, I am amazed that GM still has so many sedans (not as many as pre-BK) but is still doing well.  Not sure what to say for FORD to fix their own issues from a car standpoint.

    Sedan sales at GM...

    NOT DOING WELL...

    Malibu. Not doing well.

    Regal. Not doing well. (Maybe too soo for that one though. Next year we will see. The Regal is too new to tell...)

    Impala. Its surviving.  Ill just chalk that up to....NOT DOING WELL.

    Lacrosse. NOT DOING WELL.

    ATS and CTS. NOT DOING WELL.

     

     

     

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    2 minutes ago, riviera74 said:

    Remeber when Chevy wanted to go trucks only back in around 2005?  Maybe Ford should go trucks and CUV/SUV only now.  Come to think of it, I am amazed that GM still has so many sedans (not as many as pre-BK) but is still doing well.  Not sure what to say for FORD to fix their own issues from a car standpoint.

    They have been pretty much F series and Mustang since at least the seventies in terms of product that is market leading.

    Even the hard core Ford skeptic in me loves the new Lincoln SUV lineup though.

    Just now, oldshurst442 said:

    Sedan sales at GM...

    NOT DOING WELL...

    Malibu. Not doing well.

    Regal. Not doing well. (Maybe too soo for that one though. Next year we will see. The Regal is too new to tell...)

    Impala. Its surviving.  Ill just chalk that up to....NOT DOING WELL.

    Lacrosse. NOT DOING WELL.

    ATS and CTS. NOT DOING WELL.

     

     

     

    Domestic car industry still in some ways has not recovered from it's fall from grace in the eyes of consumers.  That and Hyundai/Kia/Nissan and the like quite happily sell cars with low interest rates to any buyer with a pulse. 

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    1 minute ago, A Horse With No Name said:

    Given that your wife's Fusion is the 1.6, we knew she must be looking elsewhere for thrust...that thing ahs to be a bit on the slow side...

    She's got a battery powered...never mind. Different conversation all together. 

    Seriously though. 

    Its good enough for her. And it hasnt burned down yet.  With all the recalls that Ford fixed on it so far....its running pretty darned good...

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    6 minutes ago, riviera74 said:

      Not sure what to say for FORD to fix their own issues from a car standpoint.

    The angry skeptic in my says dynamite...

    1 minute ago, oldshurst442 said:

    She's got a battery powered...never mind. Different conversation all together. 

    Seriously though. 

    Its good enough for her. And it hasnt burned down yet.  With all the recalls that Ford fixed on it so far....its running pretty darned good...

    Good thing you have lovingly provided hybrid assistance.

    ...and yes the Fusion is a decent car....neighbors love theirs.

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    10 minutes ago, A Horse With No Name said:

    The angry skeptic in my says dynamite...

    Good thing you have lovingly provided hybrid assistance.

    ...and yes the Fusion is a decent car....neighbors love theirs.

    Who said anything about me providing it?  She fell in love with that thing way before I was in the picture....:D

    If a dog is a man's best friend...I sure as hell know diamonds are NOT a woman's best friend...:o

    Alls I know is...we go through a LOT of batteries...

    (This whole thing...is but a joke people...yet.. there are some elements to this that may be true...:rolleyes:)

     

    The Fusion has been quite good to us too...so far. 

    Edited by oldshurst442
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    I've had a couple Fusions for rentals, very pleasant cars. If I were going to get a mainstream midsize sedan, I'd strongly consider the Fusion...

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    5 minutes ago, Cubical-aka-Moltar said:

    I've had a couple Fusions for rentals, very pleasant cars. If I were going to get a mainstream midsize sedan, I'd strongly consider the Fusion...

    That they are.

    I myself, like to drive the Fusion from time to time. And I do. I take it on romps when I dont feel like being in the Acura. When I like to change scenery. Its THAT pleasant to drive and to be cocooned in. Its got a modern interior. It looks and feels good. 

    Its got a great daily driver ride. 

    There are no $50 000 CDN (Acura TLX segment) cars that I currently care for. Maybe the new Regal. I HATE THE ACURA TLX. 

    If I was gonna plunk down money for a new car in 2018, the Regal or the Fusion Sport 2.7 ecoboost V6 would get my money. 

    Ive heard that the Fusion Sport is anything but a sporty ride....ITS OK...I dont mind the way the Fusion drives in its base form. To add a 320-350 (whatever it is) horse V6 to that mix is more than welcomed) 

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    29 minutes ago, oldshurst442 said:

    Who said anything about me providing it?  She fell in love with that thing way before I was in the picture....:D

    If a dog is a man's best friend...I sure as hell know diamonds are NOT a woman's best friend...:o

    Alls I know is...we go through a LOT of batteries...

    (This whole thing...is but a joke people...yet.. there are some elements to this that may be true...:rolleyes:)

     

    The Fusion has been quite good to us too...so far. 

    Another chapter in the humans replaced by machines saga...Fusion is quite a good car.

    14 minutes ago, oldshurst442 said:

    That they are.

    I myself, like to drive the Fusion from time to time. And I do. I take it on romps when I dont feel like being in the Acura. When I like to change scenery. Its THAT pleasant to drive and to be cocooned in. Its got a modern interior. It looks and feels good. 

    Its got a great daily driver ride. 

    There are no $50 000 CDN (Acura TLX segment) cars that I currently care for. Maybe the new Regal. I HATE THE ACURA TLX. 

    If I was gonna plunk down money for a new car in 2018, the Regal or the Fusion Sport 2.7 ecoboost V6 would get my money. 

    Ive heard that the Fusion Sport is anything but a sporty ride....ITS OK...I dont mind the way the Fusion drives in its base form. To add a 320-350 (whatever it is) horse V6 to that mix is more than welcomed) 

    Were I to buy a sedanish car, CTS,  New Regal or LAX, or the new Stinger or something.

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    9 minutes ago, oldshurst442 said:

    Hey...I forgot about the KIA Stinger.

    Its quite the intriguing car...:scratchchin:

    Yes, quite an interesting new entrant...I like the styling and that it's a hatchback.  I prefer hatches over trunks. 

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    6 hours ago, Cubical-aka-Moltar said:

    Honda, Nissan and Toyota all continue to build sedans in the US, successfully.  What's Ford's excuse?  

    Toyota is about to launch a new Avalon in Detroit.  There is also suspicion that it will also be the last Avalon.  Aside from the ES, the entire Lexus sedan lineup is struggling. Acura sales are almost purely crossover at this point. Anything QX at Infiniti is a larger seller than its numerically equivalent Q. Hyundai gave up on the Azera. Ford is giving up on the Taurus.  The Charger and 300 are likely dead men walking. 200 is dead. Regal is no longer a sedan. Impala and Lacrosse are struggling. Even though the Mazda 6 just got a refresh, I wouldn't be surprised to see it die in 4 or 5 years.

    The sedan is dying.  

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    1 minute ago, Drew Dowdell said:

    Toyota is about to launch a new Avalon in Detroit.  There is also suspicion that it will also be the last Avalon.  Aside from the ES, the entire Lexus sedan lineup is struggling. Acura sales are almost purely crossover at this point. Anything QX at Infiniti is a larger seller than its numerically equivalent Q. Hyundai gave up on the Azera. Ford is giving up on the Taurus.  The Charger and 300 are likely dead men walking. 200 is dead. Regal is no longer a sedan. Impala and Lacrosse are struggling. Even though the Mazda 6 just got a refresh, I wouldn't be surprised to see it die in 4 or 5 years.

    The sedan is dying.  

    Maybe large sedans, but the Camry and Accord aren't going anywhere soon, though..both are still in the top ten in sales.

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    1 minute ago, Cubical-aka-Moltar said:

    Maybe large sedans, but the Camry and Accord aren't going anywhere soon, though..both are still in the top ten in sales.

    If they die, they will be the last to die.... but their importance in the lineups of their respective brands will be significantly reduced.

    I wouldn't be at all surprised to see Toyota and Honda add another crossover between RAV-4/Highlander and CR-V/Pilot respectively in the near future. 

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    14 hours ago, oldshurst442 said:

    Sedan sales at GM...

    NOT DOING WELL...

    Malibu. Not doing well.

    Regal. Not doing well. (Maybe too soo for that one though. Next year we will see. The Regal is too new to tell...)

    Impala. Its surviving.  Ill just chalk that up to....NOT DOING WELL.

    Lacrosse. NOT DOING WELL.

    ATS and CTS. NOT DOING WELL.

     

     

     

    Yeah, I think GM has some work to do too...

    The Mali is finally getting good reviews and some love....I think they might buck the trend and go up a little....but they are never going to see 300k kinda numbers...

    Buick is going to dump one of the sedans....good chance it will be the Lacrosse...

    Want the Impy to hang around....but it might be time to cut  production down a bit, get some new trim levels, and give it a set of real balls.....give the Charger a little fun in the fast lane..

    Same problem with Caddy...one needs to go so the other can get better....

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    20 hours ago, Cubical-aka-Moltar said:

    Yes, quite an interesting new entrant...I like the styling and that it's a hatchback.  I prefer hatches over trunks. 

    I do also.

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    20 hours ago, Drew Dowdell said:

    If they die, they will be the last to die.... but their importance in the lineups of their respective brands will be significantly reduced.

    I wouldn't be at all surprised to see Toyota and Honda add another crossover between RAV-4/Highlander and CR-V/Pilot respectively in the near future. 

    Who knows, maybe over time the Camry will morph into something like what the Venza was..a sort of station wagon crossover..

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    31 minutes ago, Cubical-aka-Moltar said:

    Who knows, maybe over time the Camry will morph into something like what the Venza was..a sort of station wagon crossover..

    Naw, too many lemmings that would freak out and fall off the cliff if they changed the current blah Camry formula.

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    11 minutes ago, dfelt said:

    Naw, too many lemmings that would freak out and fall off the cliff if they changed the current blah Camry formula.

    Probably right..surprised they haven't done a 2nd gen Venza, though, given the current popularity of crossovers and pseudo-crossovers...

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    5 hours ago, dfelt said:

    Naw, too many lemmings that would freak out and fall off the cliff if they changed the current blah Camry formula.

    Actually they have made a lot of improvements to the newest Camry.  Not that it will ever darken my driveway.

    5 hours ago, Cubical-aka-Moltar said:

    Probably right..surprised they haven't done a 2nd gen Venza, though, given the current popularity of crossovers and pseudo-crossovers...

    Venzia was never well received in many ways.

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    9 minutes ago, A Horse With No Name said:

    Actually they have made a lot of improvements to the newest Camry.  Not that it will ever darken my driveway.

    Venzia was never well received in many ways.

    So True, the Camry has continued to improve, but is still the BLah Leader in this category and I still believe if they changed the Camry to a Shooting brake style or CUV style, it would totally freak out the Camry Lemming owners.

    Venza was just a poorly executed CUV but with a traditional truck gulping bad gas mileage engine that made you shake your head.

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    17 minutes ago, A Horse With No Name said:

    Actually they have made a lot of improvements to the newest Camry.  Not that it will ever darken my driveway.

    Venzia was never well received in many ways.

    Never thought I'd see a Camry w/ a red leather interior and rumbly exhaust..but they seem to be trying to change the Camry from a beige persona with this latest generation..

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    2 hours ago, Cubical-aka-Moltar said:

    Never thought I'd see a Camry w/ a red leather interior and rumbly exhaust..but they seem to be trying to change the Camry from a beige persona with this latest generation..

    Lipstick on a pig has never been more awkward....

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    1 minute ago, A Horse With No Name said:

    Lipstick on a pig has never been more awkward....

    Next they'll be putting out commercials saying "That's not a Camry!"

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    All the reviews and comparisons I've seen put it the new Camry right up with the Mazda and Honda now as class leaders in driving dynamics.

    Honda, Toyota, Volkgswagen all develop their sedans and CUV's on  one platform today.  I'm assuming electrics will be the same way with most brands.

     

     

     

     

    Edited by frogger

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    • By William Maley
      The COVID-19 pandemic has possibly caused another auto show to rethink their plans. According to Automotive News, organizers of the show are planning to delay the show from November to next May. Three sources tell the outlet the new dates are May 21st to 31st. Two of sources go on to say that an announcement could come this week.
      Automotive News tried to get comment from Terri Toennies, president of the show, but did not reply.
      By possibly moving the LA Auto Show to May, automakers and organizers of the New York and Detroit shows find themselves in a difficult spot. The LA show sandwiches between New York (April) and the revised Detroit show (June), which may cause automakers to make difficult decisions as to which shows get the most significant unveilings or whether to attend at all.
      Auto shows in general have been struggling before the onset of the pandemic. With automakers deciding to hold their own events to have more time in the spotlight and save cash, the spectacle of the show has gone down.
      We'll keep you posted.
      Source: Automotive News (Subscription Required)

      View full article
    • By William Maley
      The COVID-19 pandemic has possibly caused another auto show to rethink their plans. According to Automotive News, organizers of the show are planning to delay the show from November to next May. Three sources tell the outlet the new dates are May 21st to 31st. Two of sources go on to say that an announcement could come this week.
      Automotive News tried to get comment from Terri Toennies, president of the show, but did not reply.
      By possibly moving the LA Auto Show to May, automakers and organizers of the New York and Detroit shows find themselves in a difficult spot. The LA show sandwiches between New York (April) and the revised Detroit show (June), which may cause automakers to make difficult decisions as to which shows get the most significant unveilings or whether to attend at all.
      Auto shows in general have been struggling before the onset of the pandemic. With automakers deciding to hold their own events to have more time in the spotlight and save cash, the spectacle of the show has gone down.
      We'll keep you posted.
      Source: Automotive News (Subscription Required)
    • By William Maley
      It has been some time since we last reported on PSA Group's plan to re-enter the U.S. When we last checked in, Peugeot was chosen as the brand to be entering the U.S. by 2023 and rumors were swirling about a possible merger between PSA Group and FCA. A lot has changed since then as the two automakers begin to finalize plans for a merger, and the COVID-19 pandemic has no end in sight in the U.S. What does that mean for Peugeot's return to the U.S.?
      "My role is to grow the PSA business in North America, growing our mobility capability and preparing for the launch of Peugeot." said Larry Dominique, CEO of PSA North America to Automotive News.
      "From our standpoint, we're planning as if [the merger] doesn't exist. We're marching forward as if PSA was going to be there by themselves."
      Dominique is right now focused on the present with the top priority being building out a dealer network for both U.S. and Canada before the launch. He explained that the company is planning a two-prong approach, having franchised dealers and online retailing.
      "The future success for OEMs is the reduction of distribution costs while ensuring both retail and OEM margin sustainability. This has to be done through strong pricing power, not volume turnover," he said.
      Part of this is due to COVID-19 pandemic which has many automakers rethinking how they sell vehicles, something Dominique admits is a big challenge.
      "All my competitors are going to be focusing on digital, which means we have to step up our game and deliver an even stronger customer experience when we launch Peugeot in North America. We need to get out of an environment where the retailers are dependent upon just F&I and service to pay their bills."
      Another challenge facing Dominique, what models to sell in the U.S. The market has changed a lot since PSA Group announced its intentions to re-enter the U.S. Consumers now are focused on trucks and crossovers.
      "I don't have a full-sized truck,. But the C and D segments are what's relevant to us. The C and D segments are high volume and important to North America. That's where we're going to focus initially,"
      To us, this hints at the 3008 and 5008 crossovers being some of the first models to be available.
      Source: Automotive News (Subscription Required)

      View full article
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